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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    SharpSpring (discontinued)

    Score8 out of 10
    Small Businesses (1-50 employees)
    SharpSpring was a full-funnel marketing and sales automation platform that united marketing and sales teams to launch and track targeted campaigns and personalize every interaction to engage and convert more customers and drive revenue. It was acquired by Constant Contact and sold for a time as simply Constant Contact Lead Gen & CRM, or SharpSpring by Constant Contact. This product, and the former SharpSpring have since been discontinued, and are no longer sold apart fromN/A

    Google Analytics

    Score8.3 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    Pricing
    SharpSpring (discontinued)Google Analytics
    Editions & Modules
    No answers on this topic
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    Offerings
    Pricing Offerings
    SharpSpring (discontinued)Google Analytics
    Free Trial
    NoNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    SharpSpring (discontinued)Google Analytics
    Considered Both Products
    Discontinued Products
    Chose SharpSpring (discontinued)
    SharpSpring has created a vacuum in my business for the better. Marketing as a service only gets to its final stage once you have a powerful way to leverage the data in your client's businesses to their advantage. We could never do this for our clients until we found …
    Incentivized
    Chose SharpSpring (discontinued)
    sendgrid is very limited on automation capabilities, and seems to me to be very clunky with list organization (not able to organize lists the way I want)
    Incentivized
    Chose SharpSpring (discontinued)
    I was a Certified Marketo Expert and most of the functions that are available in Marketo are also available in SharpSpring, but at a fraction of the cost. SharpSpring offers many automation configurations, though it's a little more work to set them up than Marketo, and the …
    Incentivized
    Chose SharpSpring (discontinued)
    Sharpspring helps us consolidate two old services we used in a simpler fashion. Our team made the recommendation to migrate and it's been a great success to sales and marketing teams. I myself as a partner get to see some of that improvement in both department's performance so …
    Incentivized
    Chose SharpSpring (discontinued)
    SharpSpring's customer service blows the competition out of the water. They are an integral part of your success with SharpSpring. I've never had such great customer success teams that are always going out of their way to make sure the solution they provide is the right one.
    Incentivized
    Chose SharpSpring (discontinued)
    It may be a great product but it was only looked at because we had to look at it. Our decision was made beforehand SharpSpring just did not know it. We really wanted to get the best price possible. In truth we would have paid full price. It is a wonderful tool.
    Incentivized
    Chose SharpSpring (discontinued)
    SharpSpring may not be quite as feature-rich as HubSpot, but it is nearly there, and with the price difference, SharpSpring was the best overall for us. It had everything in we needed to get started and deliver results. Also, they have an ambitious roadmap to constantly update, …
    Incentivized
    Chose SharpSpring (discontinued)
    I like the simplicity of SharpSpring vs. Salesforce and the more robust set of marketing automation features vs. Zoho
    Incentivized
    Chose SharpSpring (discontinued)
    Not to sound like we are rookies in the game, but the LSEO team was using the Google Drive suite of products in the past; everything from tracking, to data, to touches, all was in the Drive suite. It was painstaking and made the process much more difficult. SharpSpring has …
    Incentivized
    Chose SharpSpring (discontinued)
    SharpSpring is a much more robust platform than Insightly. It offers a lot more features and has them all integrated so that they're working together.
    Incentivized
    Chose SharpSpring (discontinued)
    Other services can feel like you are getting upcharged for everything. SharpSpring is great because I am constantly getting the feeling that I have gotten more than I am paying, which is a great feeling. HubSpot is a great service but SharpSpring matched my company's need more …
    Incentivized
    Chose SharpSpring (discontinued)
    SharpSpring doesn't quite live up to HubSpot in terms of the intricacies of its features. But what it does, when compared to the cost of using other premium marketing automation systems, it does well to help meet marketing objectives. Providing your technology stack is …
    Incentivized
    Chose SharpSpring (discontinued)
    SharpSpring is very similar to HubSpot. HubSpot offers more in the partnership program but the price can be exclusive to other parts of the country with lower median incomes.

    Mailchimp is a simplified version of SharpSpring. SharpSpring offers far more uses and is much better …
    Incentivized
    Chose SharpSpring (discontinued)
    SharpSpring offered a more complete package. More of a Marketing Automation tool then just a listening tool.
    Incentivized
    Chose SharpSpring (discontinued)
    I've previously utilized Mailchimp automated workflows and they work great for someone with basic marketing goals but SharpSpring is better suited for doing more sophisticated workflows.
    Incentivized
    Chose SharpSpring (discontinued)
    It's an more all around tool, but it is less specialized in custom web applications.
    Incentivized
    Chose SharpSpring (discontinued)
    SharpSpring combines the best attributes of these marketing automation systems and CRM's to provide users with the ultimate flexibility in serving their client base efficiently and in the most cost-effective way possible.
    Incentivized
    Chose SharpSpring (discontinued)
    Cost, ease of use, dedication to agency partners, constant improvement, and communication about improvements.
    Incentivized
    Chose SharpSpring (discontinued)
    HubSpot tends to be the standard in this space, but is often higher price tag than small businesses can afford. While Mailchimp is always adding more services, it doesn't have any of the native CRM aspects that Sharpspring offers. Both Mailchimp and HubSpot have more enjoyable …
    Incentivized
    Chose SharpSpring (discontinued)
    It doesn't handle nearly as much as SharpSpring can. Just not as many integrations and capabilities.
    Incentivized
    Chose SharpSpring (discontinued)
    SharpSpring is a good bang for the buck and has good integrations with Google Ads.
    Incentivized
    Chose SharpSpring (discontinued)
    Act-On is a good tool but way too expensive in comparison to SharpSpring. Shaprspring offers all the features of Act-On at a fraction of the cost. Also, Act-On's customer support is no match for that of SharpSpring. We used Act-On for 3 years but they continued to increase …
    Incentivized
    Chose SharpSpring (discontinued)
    Mailchimp has a lot of bugs and it's hard to change the code. SharpSpring is easier and you can trust in the design.
    Incentivized
    Chose SharpSpring (discontinued)
    It's not as robust but is a better option in my opinion for smaller businesses.
    Incentivized
    Chose SharpSpring (discontinued)
    ActiveCampaign is a solid email marketing platform that includes many automation features. Sharpspring is more of a fully featured marketing automation as opposed to an email marketing platform with automation features. We chose to move to Sharpspring as it included …
    Incentivized
    Google
    No answer on this topic
    Key User Insights
    Would buy again
    96%
    Would buy again
    144 Answers
    96%
    Would buy again
    101 Answers
    Delivers good value for the price
    97%
    Delivers good value for the price
    143 Answers
    100%
    Delivers good value for the price
    100 Answers
    Happy with the feature set
    99%
    Happy with the feature set
    148 Answers
    99%
    Happy with the feature set
    104 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    124 Answers
    97%
    Lived up to sales and marketing promises
    77 Answers
    Implementation went as expected
    97%
    Implementation went as expected
    125 Answers
    96%
    Implementation went as expected
    87 Answers
    Features
    SharpSpring (discontinued)Google Analytics
    Email & Online Marketing
    Comparison of Email & Online Marketing features of SharpSpring (discontinued) and Google Analytics
    Feature
    SharpSpring (discontinued)
    7.1
    509 Ratings
    9% below category average
    Google Analytics
    -
    Ratings
    WYSIWYG email editor9.0469 Ratings00 Ratings
    Dynamic content7.2452 Ratings00 Ratings
    Landing pages7.0441 Ratings00 Ratings
    A/B testing6.0396 Ratings00 Ratings
    Mobile optimization8.0427 Ratings00 Ratings
    Email deliverability reporting8.0497 Ratings00 Ratings
    List management6.0499 Ratings00 Ratings
    Triggered drip sequences6.0474 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of SharpSpring (discontinued) and Google Analytics
    Feature
    SharpSpring (discontinued)
    8.5
    498 Ratings
    15% above category average
    Google Analytics
    -
    Ratings
    Lead nurturing automation8.0485 Ratings00 Ratings
    Lead scoring and grading9.0491 Ratings00 Ratings
    Data quality management8.0467 Ratings00 Ratings
    Automated sales alerts and tasks9.0463 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of SharpSpring (discontinued) and Google Analytics
    Feature
    SharpSpring (discontinued)
    7.6
    400 Ratings
    5% above category average
    Google Analytics
    -
    Ratings
    Calendaring8.1338 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of SharpSpring (discontinued) and Google Analytics
    Feature
    SharpSpring (discontinued)
    3.7
    495 Ratings
    59% below category average
    Google Analytics
    -
    Ratings
    Dashboards4.0487 Ratings00 Ratings
    Standard reports4.0487 Ratings00 Ratings
    Custom reports3.0448 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of SharpSpring (discontinued) and Google Analytics
    Feature
    SharpSpring (discontinued)
    7.8
    467 Ratings
    6% above category average
    Google Analytics
    -
    Ratings
    API8.0365 Ratings00 Ratings
    Role-based workflow & approvals8.0403 Ratings00 Ratings
    Customizability8.6439 Ratings00 Ratings
    Web Analytics
    Comparison of Web Analytics features of SharpSpring (discontinued) and Google Analytics
    Feature
    SharpSpring (discontinued)
    -
    Ratings
    Google Analytics
    8.4
    11 Ratings
    4% above category average
    Lead Conversion Tracking00 Ratings8.210 Ratings
    Bounce Rate Measurement00 Ratings8.410 Ratings
    Device and Browser Reporting00 Ratings9.211 Ratings
    Pageview Tracking00 Ratings9.111 Ratings
    Event Tracking00 Ratings8.411 Ratings
    Reporting in real-time00 Ratings7.810 Ratings
    Referral Source Tracking00 Ratings8.610 Ratings
    Customizable Dashboards00 Ratings7.910 Ratings
    Best Alternatives
    SharpSpring (discontinued)Google Analytics
    Small Businesses
    BenchmarkONE
    Score8 out of 10
    Matomo Analytics
    Score9 out of 10
    Medium-sized Companies
    No answers on this topic
    Lead Forensics
    Score8.9 out of 10
    Enterprises
    No answers on this topic
    Chartbeat
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    SharpSpring (discontinued)Google Analytics
    Likelihood to Recommend
    8.0
    (523 ratings)
    8.5
    (193 ratings)
    Likelihood to Renew
    8.1
    (32 ratings)
    9.0
    (51 ratings)
    Usability
    8.0
    (71 ratings)
    7.4
    (19 ratings)
    Availability
    7.8
    (2 ratings)
    10.0
    (4 ratings)
    Performance
    3.2
    (2 ratings)
    10.0
    (2 ratings)
    Support Rating
    8.9
    (71 ratings)
    7.0
    (42 ratings)
    Online Training
    4.5
    (2 ratings)
    10.0
    (2 ratings)
    Implementation Rating
    6.5
    (10 ratings)
    9.0
    (7 ratings)
    Configurability
    4.5
    (1 ratings)
    6.0
    (2 ratings)
    Ease of integration
    4.5
    (2 ratings)
    10.0
    (1 ratings)
    Product Scalability
    2.9
    (2 ratings)
    10.0
    (2 ratings)
    Vendor post-sale
    8.2
    (1 ratings)
    10.0
    (1 ratings)
    Vendor pre-sale
    1.0
    (1 ratings)
    9.0
    (1 ratings)
    User Testimonials
    SharpSpring (discontinued)Google Analytics
    Likelihood to Recommend
    Discontinued Products
    SharpSpring is great for creating and tracking campaigns that span multiple channels. With the Salesforce integration, we are able to keep our Sales team focused inside Salesforce without them needing to learn a new tool. Our Marketing team uses SharpSpring to nurture leads before handing them off to the Sales team. Though the features are available, SharpSpring would not be suitable for social media management or blogs; our third-party tools do a better job at that.
    Incentivized
    Read full review
    Google
    Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
    Read full review
    Pros
    Discontinued Products
    • Their Emailers are very easy to construct and user-friendly. It takes your Newsletter and sales emails to the next level, especially with the action groups and trigger functionalities.
    • The life of the lead functionality allows you to see when leads get warmer, so you know when to send them what. Helps improve conversions.
    Read full review
    Google
    • Multiple reports to see website use and behavior
    • Allows you to customize reports with days, weeks, months, and years
    • You can build out a dashboard to easily view stats from multiple websites in one place
    • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
    Incentivized
    Read full review
    Cons
    Discontinued Products
    • The landing page builder is a bit hard to use. Doesn’t have much flexibility.
    • Sometimes confusing between types of workflows to use. Opportunity versus visual.
    • If you imported contacts that weren’t formatted correctly. It is hard to delete a bull amount. Need to type DELETE for each one manually. No bull options to make changes.
    Incentivized
    Read full review
    Google
    • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
    • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
    • Gotchas around filtering and data validation.
    • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
    Incentivized
    Read full review
    Likelihood to Renew
    Discontinued Products
    We have been very impressed with all aspects of this software and the potential for it to radically change how we operate is huge! Support has been exceptional and we have discovered many extra uses for the software than originally thought. Not only will it give us benefits for our company's growth, but for our client's growth as well.
    Incentivized
    Read full review
    Google
    We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
    Incentivized
    Read full review
    Usability
    Discontinued Products
    This rating is coming from an administrative perspective. With so many features, workflows, dashboards, and more, there is certainly a lot going on, and even the most savvy software user can get a little overwhelmed when trying to decide how to best implement and utilize the platform to its full potential. That being said, the SharpSpring platform is well-implemented and well-organized, with most solutions being fairly intuitive, once you have a grasp of the software. It is fairly easy to learn, but difficult to master. Just like any powerful platform, however, the complexity is worth it, and once you are comfortable navigating and problem solving within SharpSpring, it becomes a great marketing and sales tool which can do virtually anything you need it to.
    Incentivized
    Read full review
    Google
    Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
    Read full review
    Reliability and Availability
    Discontinued Products
    No answers on this topic
    Google
    We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
    Read full review
    Performance
    Discontinued Products
    No answers on this topic
    Google
    This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
    Read full review
    Support Rating
    Discontinued Products
    The support is great which really helps overcome challenges if you become stuck and the training videos are great too. Same-day replies are great and I even got some help with some CSS code on the chat. Not many organizations would do this or even respond.
    Incentivized
    Read full review
    Google
    The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
    Incentivized
    Read full review
    Online Training
    Discontinued Products
    No answers on this topic
    Google
    love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
    1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
    2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
    3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
    4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
    5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
    6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
    Read full review
    Implementation Rating
    Discontinued Products
    Overall I would say to be patient and bring everyone who will be touching the platform to the onboarding sessions. The Virtual Classroom lets you onboard as quickly or slowly as you want. Sales, marketing, design, account management, get 'em all in on it. For the most part, they will be happy to use this platform. I recommend getting as many people as possible to see the SharpSpring demo.
    Incentivized
    Read full review
    Google
    I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
    Read full review
    Alternatives Considered
    Discontinued Products
    We use different CRMs for different clients, mostly due to budget and other requirements. SharpSpring from Constant Contact is in the middle, price-wise, but is slightly more user-friendly than ActiveCampaign when it comes to certain things, such as drip campaigns and workflows. Though the price can be prohibitive to some clients, it is extremely robust. I definitely prefer the list-building, the ability to send smart emails and the WYSIWYG editor.
    Incentivized
    Read full review
    Google
    I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
    Incentivized
    Read full review
    Scalability
    Discontinued Products
    No answers on this topic
    Google
    Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
    Read full review
    Return on Investment
    Discontinued Products
    • Streamlined Processes - sales and marketing are now all in the same place.
    • Reduced Number of Platforms/Tools - CRM/lead management, email, automation, landing pages, forms, etc are all in the same place rather than using multiple tools.
    • Time-saving - sales pipeline is very easy to use for sales. For marketing, we have dozens of workflows that eliminate much of our manual processes from the past.
    • Return on Investment - We're more focused on moving the building the business than ever before because SharpSpring has simplified so many of our business operations and we're seeing massive results!
    • Lead generation - Up SIGNIFICANTLY (between 3x & 4x) since setting up SharpSpring.
    Read full review
    Google
    • It has helped us gain understanding of what is going on on our website.
    • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
    • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
    • It has helped guide our website redesign.
    Incentivized
    Read full review
    ScreenShots