What users are saying about
32 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 7.6 out of 100
Based on 32 reviews and ratings
55 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 6.6 out of 100
Based on 55 reviews and ratings
Feature Set Ratings
Project Management

8.9
CoSchedule Marketing Suite
89%
HCL Unica
Feature Set Not Supported
N/A
CoSchedule Marketing Suite ranks higher in 14/14 features
CoSchedule Marketing Suite ranks higher in 14/14 features
Task Management

8.1
81%
8 Ratings
N/A
0 Ratings
Resource Management

9.5
95%
6 Ratings
N/A
0 Ratings
Gantt Charts

9.0
90%
1 Rating
N/A
0 Ratings
Scheduling

9.1
91%
10 Ratings
N/A
0 Ratings
Workflow Automation

9.4
94%
9 Ratings
N/A
0 Ratings
Team Collaboration

9.9
99%
10 Ratings
N/A
0 Ratings
Support for Agile Methodology

8.8
88%
3 Ratings
N/A
0 Ratings
Support for Waterfall Methodology

9.1
91%
2 Ratings
N/A
0 Ratings
Document Management

8.1
81%
5 Ratings
N/A
0 Ratings
Email integration

9.4
94%
4 Ratings
N/A
0 Ratings
Mobile Access

8.1
81%
7 Ratings
N/A
0 Ratings
Timesheet Tracking

8.7
87%
2 Ratings
N/A
0 Ratings
Change request and Case Management

8.7
87%
2 Ratings
N/A
0 Ratings
Budget and Expense Management

9.0
90%
1 Rating
N/A
0 Ratings
Professional Services Automation

8.8
CoSchedule Marketing Suite
88%
HCL Unica
Feature Set Not Supported
N/A
CoSchedule Marketing Suite ranks higher in 4/4 features
CoSchedule Marketing Suite ranks higher in 4/4 features
Quotes/estimates

9.0
90%
1 Rating
N/A
0 Ratings
Invoicing

9.0
90%
1 Rating
N/A
0 Ratings
Project & financial reporting

9.0
90%
1 Rating
N/A
0 Ratings
Integration with accounting software

8.0
80%
1 Rating
N/A
0 Ratings
Attribute Ratings
- CoSchedule Marketing Suite is rated higher in 1 area: Support Rating
- HCL Unica is rated higher in 1 area: Likelihood to Recommend
Likelihood to Recommend

7.2
CoSchedule Marketing Suite
72%
10 Ratings
9.0
HCL Unica
90%
16 Ratings
Likelihood to Renew

CoSchedule Marketing Suite
N/A
0 Ratings
8.7
HCL Unica
87%
12 Ratings
Usability

CoSchedule Marketing Suite
N/A
0 Ratings
8.0
HCL Unica
80%
1 Rating
Support Rating

9.0
CoSchedule Marketing Suite
90%
4 Ratings
3.0
HCL Unica
30%
2 Ratings
Implementation Rating

CoSchedule Marketing Suite
N/A
0 Ratings
7.2
HCL Unica
72%
4 Ratings
Likelihood to Recommend
CoSchedule Marketing Suite
CoSchedule is great for businesses or agencies who need an overview of all their marketing efforts, and who want to establish collaboration between multiple departments. The calendar view is one of the best we've worked with and makes it easy to see exactly what's happening. There is some slight clunkiness when it comes to admin-related tasks, and a few things aren't easy to find, but there's great support.
Co-Founder
Conversion QueensMarketing & Advertising, 1-10 employees
HCL Unica
I think it is wel suited for a business with a lot of one on one relations in the database. For example a supermarket that sells products to a client and gives a reduction on that product. It is nice if the selection process is not to complex and does not involve to many calculations. It is also nice if it is very clear what you want to follow up.In our environment we have lots of many-to-many relations. for example one product is held by more then one client. And that client might have more of those products with other clients. These kind of situation demands for a lot of calculations with derived fields(*), and there things go far too slow. Unica is probably not such a good solution for us, because our environment is too complex, and so is to process of creating the selection, we often have to change things in the selection flows. Because of the complexity it is difficult to see what the flow is exactly doing afterwoods, it also takes to much time to modify existing campaigns. The interface is not handy to work with, if you have long lists of variables, of tables or derived fields(*) you have to scroll through trough them, you can not really search them or reorder them. You can not drag and drop fields or other objects like derived fields in the flow, what would be easy if you have to make frequent changes to the proces flow. When you copy objects something the content of the object changes because the links with other objects or lost. (*) derived field: field to calculate something

Verified User
Technician in Marketing
Banking Company, 5001-10,000 employeesPros
CoSchedule Marketing Suite
- Visually represent your content in one centralized place
- Heavily customize your calendar settings (project types, icons, tasks, filters, etc.)
- Better implement approval procedures
- Create read-only calendars for stakeholders so they can view the upcoming items on your calendar
Marketing Operations Manager
SimpleviewInternet, 201-500 employees
HCL Unica
- Ability to translate Multiple SQL queries into a very easy to use visual GUI.
- Provides the ability to pre-define segments, run them once in off hours, store them in their own system tables for quick youth and a significant reduction in CPU utilization on the database.
- It’s use of Reusable objects. Including user variables to pre-define calculations one time, macros that you can create and pass values to parameterize the SQL code And the creation of templates to easily replicate work.
- It’s ability to bring in external data on the fly that can very easily be mapped into any flowchart.
- It’s flexibility and creating UNIX script via triggers to automate sending of files to multiple vendors with different FTP sites
- It’s flexibility in the output layouts that it can create.
Marketing Campaign Manager
Delta Air LinesAirlines/Aviation, 10,001+ employees
Cons
CoSchedule Marketing Suite
- The import Google Doc to WordPress functionality never worked successfully or reliably for me. So I just manually copy and paste Google Docs to the WordPress editor instead.
- The social sharing counter was not that helpful, because it only counted Facebook and Google+. Who uses Google+ anymore? Plus, now they don't even show the social counter in the monthly calendar view. so you can't see the numbers without doing some extra digging.
- In the monthly calendar view, some titles get cut off if they don't wrap cleanly in the day's box. So I would make it look cleaner instead of having words broken up by a hyphen.
Head of Content
InstapageInternet, 51-200 employees
HCL Unica
- Greater integration of real time (Interact) capabilities with outbound channels, in particular IBM eMessage Email & SMS delivery.
- Additional outbound channels to be integrated into eMessage, including Facebook Fanpage & Twitter DM broadcasts. At the moment these are possible only through custom additional integration.
- Support for additional marketing database technology, e.g. MySQL, Exasol, ParAccel, WX2.
- Provision of database technology with software purchase, as Web technology (IBM WebSphere Express) is supplied for free, but no database is supplied - since IBM also market DB2, which is a supported technology it seems a shame.
Principal Consultant
Purple Square Consulting LtdInformation Technology and Services, 1-10 employees
Pricing Details
CoSchedule Marketing Suite
General
Free Trial
—Free/Freemium Version
Yes
Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—HCL Unica
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
Optional
Starting Price
—Likelihood to Renew
CoSchedule Marketing Suite
No score
No answers yet
No answers on this topic
HCL Unica
HCL Unica 8.7
Based on 12 answers
There are three main factors to renew a licence:1) Cost to migrate to another platform would be rather expensive and time consuming, plus the requirement of retraining employees to use a new tool2) It has been proven time and time again that it is a market leader in the space (10 years +)3) It can be built upon, with the addition of additional IBM EMM modules - despite theories it does have very strong digital capabilities.
Most recently Senior Client Services Manager & Client Services Team Leader
AcxiomMarketing and Advertising, 5001-10,000 employees
Usability
CoSchedule Marketing Suite
No score
No answers yet
No answers on this topic
HCL Unica
HCL Unica 8.0
Based on 1 answer
I think it is easy to use, if you don't have to do to complex selections.

Verified User
Technician in Marketing
Banking Company, 5001-10,000 employeesSupport Rating
CoSchedule Marketing Suite
CoSchedule Marketing Suite 9.0
Based on 4 answers
I didn't have to use their official support, but I can say that they put out a lot of content online to help users. Their YouTube page has quite an array of tutorial videos explaining how things work and how to get the most out of their tools. If you're struggling, before picking up a phone or blasting off an email, try searching for your problem on YouTube or their forums.
Risk Manager, and Insurance Agent
Hummel and Plum Insurance Agency Inc.Insurance, 11-50 employees
HCL Unica
HCL Unica 3.0
Based on 2 answers
I didn't use the Unica support since it is with IBM, only before.

Verified User
Technician in Marketing
Banking Company, 5001-10,000 employeesImplementation Rating
CoSchedule Marketing Suite
No score
No answers yet
No answers on this topic
HCL Unica
HCL Unica 7.2
Based on 4 answers
- We had to rebuild a part of the datamart afterwards to tighten up and simplify the selection process. But as it was too time consuming to rebuild all the existing campaigns, we no run campaigns on different versions of the datamart. - The response tracking of the campaigns never worked out well, it was impossible to implement a direct response where there is a link between the lead and the response in our operational process

Verified User
Technician in Marketing
Banking Company, 5001-10,000 employeesAlternatives Considered
CoSchedule Marketing Suite
CoSchedule provides collaborative planning of projects. The calendar view is very well designed. Meetings and tasks can be scheduled and tracked easily. Whatever is being done, no matter how big the task/project is, it gives a bird-eye view of everything. Additionally, it also integrated very well with WordPress. Their customer service team is also very helpful. 



Verified User
Analyst in Quality Assurance
Computer Software Company, 501-1000 employeesHCL Unica
The contact history and the response history are so powerful. You can track whatever you want to help the call center to push relevant offers to our customer. In addition, predictive models can be built, with patience, in IBM Campaign. If you have some complaints from the call center about any campaigns, you can easily validate it into the contact or response history.
Analyste CRM & gestion de contacts
Cogeco ConnexionTelecommunications, 1001-5000 employees
Return on Investment
CoSchedule Marketing Suite
- Probably too early to tell for certain but it is definitely value priced right now. Fully developed content management platforms are running in $15-$20k per year range and more. You can get into a CoSchedule solution for $
- Team has found it easy to sign on and review tasks so this is a big time saver. More could be done to enable Guests easier access to content they need to review
- It's way faster that other scheduling apps we have tried. The fact that it runs on a cloud based app or inside your Wordpress app is a real plus. Auto save feature also means you don't have to remember to save your content.
Content Marketing Manager
Electrical Equipment Co. (EECO)Wholesale, 201-500 employees
HCL Unica
- It helps my clients drive their business which in turn, drives more profit for them.
- It helps my clients determine what works, and what doesn't work, in terms of their social marketing campaigns.
- It helps navigate proper budgeting through determining what clients' users respond to, and what they find unique.

Verified User
Partner in Marketing
Graphic Design Company, 11-50 employees