What users are saying about
2 Ratings
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Score 6.7 out of 100
4 Ratings
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Score 8 out of 100

Feature Set Ratings

    Ad Network Integration

    Criteo Retail Media

    Feature Set Not Supported
    N/A
    8.0

    Perfect Audience

    80%
    Perfect Audience ranks higher in 2/2 features

    Data Transfer

    N/A
    0 Ratings
    8.0
    80%
    1 Rating

    DSP integration

    N/A
    0 Ratings
    8.0
    80%
    1 Rating

    Ad Campaigns

    Criteo Retail Media

    Feature Set Not Supported
    N/A
    8.4

    Perfect Audience

    84%
    Perfect Audience ranks higher in 5/5 features

    Ad campaign creation

    N/A
    0 Ratings
    8.0
    80%
    1 Rating

    Ad deployment

    N/A
    0 Ratings
    9.0
    90%
    1 Rating

    Display advertising

    N/A
    0 Ratings
    9.0
    90%
    1 Rating

    Ad display and retargeting segmentation

    N/A
    0 Ratings
    8.0
    80%
    1 Rating

    Sequence targeting

    N/A
    0 Ratings
    8.0
    80%
    1 Rating

    Ad Reporting & Analytics

    Criteo Retail Media

    Feature Set Not Supported
    N/A
    8.3

    Perfect Audience

    83%
    Perfect Audience ranks higher in 6/6 features

    Ad dashboards

    N/A
    0 Ratings
    8.0
    80%
    1 Rating

    Ad performance reports

    N/A
    0 Ratings
    9.0
    90%
    1 Rating

    Ad conversion tracking

    N/A
    0 Ratings
    9.0
    90%
    1 Rating

    Ad attribution reporting

    N/A
    0 Ratings
    8.0
    80%
    1 Rating

    Cross-channel ad management

    N/A
    0 Ratings
    8.0
    80%
    1 Rating

    Ad forecasting and optimization

    N/A
    0 Ratings
    8.0
    80%
    1 Rating

    Attribute Ratings

    • Retail Media by Criteo is rated higher in 2 areas: Usability, Support Rating
    • Perfect Audience is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    6.4

    Criteo Retail Media

    64%
    1 Rating
    8.0

    Perfect Audience

    80%
    1 Rating

    Usability

    9.1

    Criteo Retail Media

    91%
    1 Rating
    9.0

    Perfect Audience

    90%
    1 Rating

    Support Rating

    6.4

    Criteo Retail Media

    64%
    1 Rating
    6.0

    Perfect Audience

    60%
    1 Rating

    Likelihood to Recommend

    Criteo

    Well suited--customizable enough to go to market efficiently and quickly. Not well suited--Plug-in multiple demand sources, improved targeting integrations with first-party data.
    Read full review

    Marin Software

    I would recommend Perfect Audience to anyone who wants to use a 3rd party to scale up. I find the audience builder pretty terrible in Google AdWords so I was looking for something a bit easier to use and this fit the bill easily.
    Read full review

    Pros

    Criteo

    • Intuitive dashboards and reporting
    • Custom templates for display media
    • Flexibility in terms of setting guardrails for targeting
    Read full review

    Marin Software

    • Great to up your inbound marketing game
    • The bulk uploading feature is great and makes it easy to upload numerous ad campaigns
    • Can customize each ad easily
    Read full review

    Cons

    Criteo

    • Exportable insights at a brand, page, and placement level
    • Segmentation API service to better manage first-party data
    • Opportunity for non-custom implementation to allow for scalable solutions, such as programmatic backfill
    Read full review

    Marin Software

    • Constantly left Googling how to do things because the system is sometimes confusing
    • Weak native reporting
    • Landing page editor needs work
    Read full review

    Pricing Details

    Criteo Retail Media

    Starting Price

    Editions & Modules

    Criteo Retail Media editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Perfect Audience

      Starting Price

      Editions & Modules

      Perfect Audience editions and modules pricing
      EditionModules

      Footnotes

        Offerings

        Free Trial
        Free/Freemium Version
        Premium Consulting/Integration Services

        Entry-level set up fee?

        No setup fee

        Additional Details

        Usability

        Criteo

        Intuitive and easy to use.
        Read full review

        Marin Software

        The bulk uploading feature is certainly my preferred feature of Perfect Audience. This tool has made creating new ad campaigns quick and easy. I used to have to upload facebook then Instagram then another social media page and instead I upload everything all at once and it certainly makes it easier for all of us.
        Read full review

        Support Rating

        Criteo

        Retail Media by Criteo's support at the start (with ERMS and Hooklogic) was pretty poor, with support SLAs exceeding 72 hours. This has changed over time to having a dedicated team--therefore the 7 rating and not 8.
        Read full review

        Marin Software

        The support team could be a little more useful. After our implementation calls and getting everything setup, we did feel that they were not as responsive and I did find myself googling solutions to things that the support team could have helped us with.
        Read full review

        Alternatives Considered

        Criteo

        Cost of integration is low with Retail Media by Criteo, and Criteo's network of sponsored products is strong.
        Read full review

        Marin Software

        I have used Google Ads which has a difficult interface to use as well as Ad Roll. Perfect Audience beats them both in functionality and usability.
        Read full review

        Return on Investment

        Criteo

        • Increased net revenue
        • Increased profit
        • CTR is unchanged (but this can be improved with better opportunities for targeting)
        Read full review

        Marin Software

        • The convenience of Perfect Audience has made things smoother for us. This convenience means less time spent managing ads and more time focusing on running our business.
        • Re-marketing features have been superior to AdWords.
        Read full review

        Screenshots

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