What users are saying about
2 Ratings
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Score 6.7 out of 100
4 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8 out of 100

Likelihood to Recommend

Criteo Retail Media

Well suited--customizable enough to go to market efficiently and quickly. Not well suited--Plug-in multiple demand sources, improved targeting integrations with first-party data.
Anonymous | TrustRadius Reviewer

Perfect Audience

I would recommend Perfect Audience to anyone who wants to use a 3rd party to scale up. I find the audience builder pretty terrible in Google AdWords so I was looking for something a bit easier to use and this fit the bill easily.
Frank Kermani | TrustRadius Reviewer

Feature Rating Comparison

Ad Network Integration

Criteo Retail Media
Perfect Audience
8.0
Data Transfer
Criteo Retail Media
Perfect Audience
8.0
DSP integration
Criteo Retail Media
Perfect Audience
8.0

Ad Campaigns

Criteo Retail Media
Perfect Audience
8.4
Ad campaign creation
Criteo Retail Media
Perfect Audience
8.0
Ad deployment
Criteo Retail Media
Perfect Audience
9.0
Display advertising
Criteo Retail Media
Perfect Audience
9.0
Ad display and retargeting segmentation
Criteo Retail Media
Perfect Audience
8.0
Sequence targeting
Criteo Retail Media
Perfect Audience
8.0

Ad Reporting & Analytics

Criteo Retail Media
Perfect Audience
8.3
Ad dashboards
Criteo Retail Media
Perfect Audience
8.0
Ad performance reports
Criteo Retail Media
Perfect Audience
9.0
Ad conversion tracking
Criteo Retail Media
Perfect Audience
9.0
Ad attribution reporting
Criteo Retail Media
Perfect Audience
8.0
Cross-channel ad management
Criteo Retail Media
Perfect Audience
8.0
Ad forecasting and optimization
Criteo Retail Media
Perfect Audience
8.0

Pros

Criteo Retail Media

  • Intuitive dashboards and reporting
  • Custom templates for display media
  • Flexibility in terms of setting guardrails for targeting
Anonymous | TrustRadius Reviewer

Perfect Audience

  • Great to up your inbound marketing game
  • The bulk uploading feature is great and makes it easy to upload numerous ad campaigns
  • Can customize each ad easily
Frank Kermani | TrustRadius Reviewer

Cons

Criteo Retail Media

  • Exportable insights at a brand, page, and placement level
  • Segmentation API service to better manage first-party data
  • Opportunity for non-custom implementation to allow for scalable solutions, such as programmatic backfill
Anonymous | TrustRadius Reviewer

Perfect Audience

  • Constantly left Googling how to do things because the system is sometimes confusing
  • Weak native reporting
  • Landing page editor needs work
Frank Kermani | TrustRadius Reviewer

Usability

Criteo Retail Media

Criteo Retail Media 9.1
Based on 1 answer
Intuitive and easy to use.
Anonymous | TrustRadius Reviewer

Perfect Audience

Perfect Audience 9.0
Based on 1 answer
The bulk uploading feature is certainly my preferred feature of Perfect Audience. This tool has made creating new ad campaigns quick and easy. I used to have to upload facebook then Instagram then another social media page and instead I upload everything all at once and it certainly makes it easier for all of us.
Frank Kermani | TrustRadius Reviewer

Support Rating

Criteo Retail Media

Criteo Retail Media 6.4
Based on 1 answer
Retail Media by Criteo's support at the start (with ERMS and Hooklogic) was pretty poor, with support SLAs exceeding 72 hours. This has changed over time to having a dedicated team--therefore the 7 rating and not 8.
Anonymous | TrustRadius Reviewer

Perfect Audience

Perfect Audience 6.0
Based on 1 answer
The support team could be a little more useful. After our implementation calls and getting everything setup, we did feel that they were not as responsive and I did find myself googling solutions to things that the support team could have helped us with.
Frank Kermani | TrustRadius Reviewer

Alternatives Considered

Criteo Retail Media

Cost of integration is low with Retail Media by Criteo, and Criteo's network of sponsored products is strong.
Anonymous | TrustRadius Reviewer

Perfect Audience

I have used Google Ads which has a difficult interface to use as well as Ad Roll. Perfect Audience beats them both in functionality and usability.
Frank Kermani | TrustRadius Reviewer

Return on Investment

Criteo Retail Media

  • Increased net revenue
  • Increased profit
  • CTR is unchanged (but this can be improved with better opportunities for targeting)
Anonymous | TrustRadius Reviewer

Perfect Audience

  • The convenience of Perfect Audience has made things smoother for us. This convenience means less time spent managing ads and more time focusing on running our business.
  • Re-marketing features have been superior to AdWords.
Frank Kermani | TrustRadius Reviewer

Screenshots

Pricing Details

Criteo Retail Media

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Perfect Audience

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Criteo Retail Media
6.4
Perfect Audience
8.0

Usability

Criteo Retail Media
9.1
Perfect Audience
9.0

Support Rating

Criteo Retail Media
6.4
Perfect Audience
6.0

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