Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Data.com (discontinued)
Score 6.9 out of 10
N/A
Salesforce launched Data.com in 2011, in partnership with D&B, but has since decided to gradually sunset the platform. Data.com offered a store of company and customer data for use in sales and prospecting.N/A
DiscoverOrg (discontinued)
Score 5.0 out of 10
N/A
Capabilities of the former DiscoverOrg product are now supplied by ZoomInfo, since the merger of DiscoverOrg and ZoomInfo into a single brand in 2019.N/A
D&B Hoovers
Score 8.1 out of 10
N/A
D&B Hoovers delivers sales intelligence data for millions of companies globally.N/A
Pricing
Data.com (discontinued)DiscoverOrg (discontinued)D&B Hoovers
Editions & Modules
No answers on this topic
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Data.com (discontinued)DiscoverOrg (discontinued)D&B Hoovers
Free Trial
NoNoYes
Free/Freemium Version
NoNoNo
Premium Consulting/Integration Services
NoNoYes
Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Data.com (discontinued)DiscoverOrg (discontinued)D&B Hoovers
Considered Multiple Products
Data.com (discontinued)
Chose Data.com (discontinued)
I feel like DiscoverOrg has more as a whole, but Data.com is much easier to navigate and gain insight on prospective companies.
Chose Data.com (discontinued)
DiscoverOrg is another database for contact information. We actually use these two resources side by side. We use DiscoverOrg as our primary source since we pay for the subscription and it integrates more easily with our CRMs. Data.com is used by our SDRs as supplementary …
Chose Data.com (discontinued)
I used DiscoverOrg at a previous employer and I loved it. The information I received was usually reliable and quality, however, the service was quite expensive and I was only able to research the tech industry.

hunter.io is fairly unreliable. The good thing is that they have a …
Chose Data.com (discontinued)
Currently I have subscriptions to ZoomInfo, Synthio, and GetEmail.IO in addition to my data.com (Jigsaw) account. ZoomInfo is much better than Data.com for direct phone numbers and is very reasonably priced. Synthio has slightly lower quality data but can be much cheaper on a …
Chose Data.com (discontinued)
Data.com is free. That is definitely the most appealing part. You have nothing to lose, so might as well utilize an additional resource.
Chose Data.com (discontinued)
I feel RainKing is the winner regarding just contact details and org charts within companies. Their info is better up to date and a little easier to manage and search. However, Data.com might have the advantage when it comes to company breakdown, allowing for actual financial …
DiscoverOrg (discontinued)
Chose DiscoverOrg (discontinued)
Data.com is awful, often times isn't updated or current information isn't used. DiscoverOrg typically is updated or on point with keeping things up to date as possible.
Chose DiscoverOrg (discontinued)
I have used Salesforce and Data.com and although both have their pluses... I prefer the DiscoverOrg format and easy of way I can search for what I'm looking for.
Chose DiscoverOrg (discontinued)
Data.com - nowhere near where discoverorg is on accuracy. Also use LinkedIn BUT the contact info is WAY less than what we get on DiscoverOrg. The ease of use and search fields that DirecoverOrg has is perfect. Anyone can log on without training and learn themselves on how to …
Chose DiscoverOrg (discontinued)
It seemed much better than Data.com all around, and more cost efficient than rainking.
Chose DiscoverOrg (discontinued)
I have found that discoverorg has more credible information than Data.com. We have used both but I have always gone to DiscoverOrg first.
Chose DiscoverOrg (discontinued)
We have found that DiscoverOrg's data is significantly more accurate and robust than Data.com, having used that in the past. DiscoverOrg's database has helped us really clean up the data we had. We chose DiscoverOrg over RainKing for 2017 when we switched away from Data.com due …
Chose DiscoverOrg (discontinued)
Data.com and Zoom Info have integrated with DiscoverOrg. Now DiscoverOrg is much more expensive, but the data is very similar to Data.com/Zoom Info. What you are paying for is the ease of use and some perks like having some LinkedIn URLs available in DiscoverOrg. When all is …
Chose DiscoverOrg (discontinued)
DiscoverOrg is a good product. They provide a decently deep level of industry, company, lead/contact information, and they provide a well rounded assortment of filters to ensure that data is tailored to specific needs. The quality of their data is not always extremely high, …
Chose DiscoverOrg (discontinued)
Hoovers was my go-to back in the day but have not used in a long time so can't speak to its efficacy. I remember when whoever wrote the company descriptions had a bit of sass and it always gave me a laugh. Hard to say the quality now given it has been years.

ONESOURCE was pretty …
Chose DiscoverOrg (discontinued)
I was not part of the group that chose DiscoverOrg. That was an early objective of my director who had used it at a previous job. We are looking into these other solutions as supplements for DiscoverOrg to fill in the gaps that we see. I think DiscoverOrg's platform stands …
Chose DiscoverOrg (discontinued)
DiscoverOrg is definitely the standout among its competitors. It has provided me with far more value for the deals in my pipeline than any other prospecting tool that I have utilized in my current role. The data is far better and more accurate, which has given me many more …
Chose DiscoverOrg (discontinued)
I've only personally used data.com and DiscoverOrg, and from my experience, DiscoverOrg has a much higher rate of accurate information. When building an email list from data.com I had about 20% of the addresses bounce back. Whereas with DiscoverOrg my bounce ratio was around …
Chose DiscoverOrg (discontinued)
DiscoverOrg's ease of use, updated information and triggers easily places it as my go to tool.
Chose DiscoverOrg (discontinued)
It all comes down to the accuracy and maintenance of their data. It is very clear that DiscoverOrg has the resources and a great research team to ensure that their information is very accurate. It is great knowing that when you are reaching out to a specific prospect, that …
Chose DiscoverOrg (discontinued)
DiscoverOrg seemed to have higher quality data that was more focused in particular industries.
D&B Hoovers
Chose D&B Hoovers
It is cheaper than DiscoverOrg which is great, but we feel like ZoomInfo is a better choice for our company. Winmo has less companies and contacts, but has more custom research and allows us to personalize messages for Account Based Marketing purposes.
Chose D&B Hoovers
Industrial Info Services is updated on a daily basis. While it might not have as many companies listed, we can request more information on any company and they will do the digging.
Chose D&B Hoovers
D&B Hoovers is the industry standard. To even apply for government contracts obtaining a DUNS number is required. With D&B's far reach with other products like credit, they have a very large database. Add that to the relationships they have with other service providers and it …
Features
Data.com (discontinued)DiscoverOrg (discontinued)D&B Hoovers
Prospecting
Comparison of Prospecting features of Product A and Product B
Data.com (discontinued)
6.9
25 Ratings
12% below category average
DiscoverOrg (discontinued)
8.1
104 Ratings
4% above category average
D&B Hoovers
7.8
121 Ratings
1% above category average
Advanced search6.523 Ratings8.6104 Ratings7.4115 Ratings
Identification of new leads7.623 Ratings8.4101 Ratings7.6107 Ratings
List quality7.424 Ratings7.6104 Ratings7.1116 Ratings
List upload/download7.124 Ratings8.498 Ratings7.7109 Ratings
Ideal customer targeting6.422 Ratings7.3100 Ratings7.7104 Ratings
Load time/data access6.425 Ratings8.5103 Ratings9.2115 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Data.com (discontinued)
7.8
24 Ratings
0% above category average
DiscoverOrg (discontinued)
8.1
103 Ratings
4% above category average
D&B Hoovers
8.6
119 Ratings
10% above category average
Contact information7.924 Ratings8.6103 Ratings8.2109 Ratings
Company information7.424 Ratings8.0103 Ratings9.1119 Ratings
Industry information8.018 Ratings7.7101 Ratings8.7116 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Data.com (discontinued)
7.0
25 Ratings
6% below category average
DiscoverOrg (discontinued)
7.8
104 Ratings
5% above category average
D&B Hoovers
8.0
114 Ratings
7% above category average
Lead qualification process8.917 Ratings6.481 Ratings7.577 Ratings
Smart lists and recommendations6.713 Ratings7.085 Ratings7.987 Ratings
Salesforce integration7.222 Ratings8.989 Ratings7.862 Ratings
Company/business profiles7.422 Ratings7.8101 Ratings8.0109 Ratings
Alerts and reminders6.114 Ratings7.787 Ratings8.078 Ratings
Data hygiene5.623 Ratings7.899 Ratings8.294 Ratings
Automatic data refresh7.114 Ratings8.188 Ratings8.585 Ratings
Tags6.913 Ratings7.876 Ratings8.170 Ratings
Filters and segmentation6.824 Ratings8.493 Ratings8.292 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Data.com (discontinued)
7.6
10 Ratings
2% above category average
DiscoverOrg (discontinued)
5.0
42 Ratings
39% below category average
D&B Hoovers
9.7
55 Ratings
26% above category average
Sales email templates7.36 Ratings5.038 Ratings10.07 Ratings
Append emails to records7.910 Ratings5.041 Ratings9.455 Ratings
Best Alternatives
Data.com (discontinued)DiscoverOrg (discontinued)D&B Hoovers
Small Businesses
Lead411
Lead411
Score 8.2 out of 10
Lead411
Lead411
Score 8.2 out of 10
Lead411
Lead411
Score 8.2 out of 10
Medium-sized Companies
Lead411
Lead411
Score 8.2 out of 10
Lead411
Lead411
Score 8.2 out of 10
Lead411
Lead411
Score 8.2 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
All AlternativesView all alternativesView all alternativesView all alternatives
User Ratings
Data.com (discontinued)DiscoverOrg (discontinued)D&B Hoovers
Likelihood to Recommend
6.9
(25 ratings)
8.0
(106 ratings)
8.8
(126 ratings)
Likelihood to Renew
-
(0 ratings)
7.0
(2 ratings)
9.9
(13 ratings)
Usability
9.0
(2 ratings)
9.0
(1 ratings)
7.8
(8 ratings)
Availability
-
(0 ratings)
-
(0 ratings)
9.1
(5 ratings)
Performance
-
(0 ratings)
-
(0 ratings)
8.7
(4 ratings)
Support Rating
9.0
(1 ratings)
9.0
(1 ratings)
7.1
(10 ratings)
Online Training
-
(0 ratings)
-
(0 ratings)
9.4
(2 ratings)
Implementation Rating
-
(0 ratings)
-
(0 ratings)
8.6
(8 ratings)
Configurability
-
(0 ratings)
-
(0 ratings)
7.8
(3 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
-
(0 ratings)
8.7
(3 ratings)
Ease of integration
-
(0 ratings)
-
(0 ratings)
9.1
(2 ratings)
Product Scalability
-
(0 ratings)
-
(0 ratings)
8.5
(3 ratings)
Professional Services
-
(0 ratings)
-
(0 ratings)
9.1
(1 ratings)
Vendor post-sale
-
(0 ratings)
-
(0 ratings)
8.9
(3 ratings)
Vendor pre-sale
-
(0 ratings)
-
(0 ratings)
8.9
(3 ratings)
User Testimonials
Data.com (discontinued)DiscoverOrg (discontinued)D&B Hoovers
Likelihood to Recommend
Discontinued Products
There are many scenarios that make data.com well suited, but most specifically, it works very well when looking for contacts within a certain zip code. You can sort and find information about these contacts and pay by points. This helps because you are able to pick and choose which you want to pay for.
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Discontinued Products
Uses [of DiscoverOrg] include searching for prospects in accounts. Getting all of the relevant contact information in one place. Using the export button saves time by allowing you to select one or more leads to import into CRM. Sophisticated search allows for you to build lists, and export as above. Good support with various experts available to help you get started and get better at using it.
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Dun & Bradstreet
Prospecting corporate accounts near a hotel location. Our sales manager wants to generate a list of companies within a 5 mile radius that may need regular lodging for employees or contractors. D&B Hoovers will allow her to filer by geography, industry, company size and employee count. Then she can view detailed company profiles and contact decision-makers.
Read full review
Pros
Discontinued Products
  • Data.com is a great way to find out accurate revenue and employee numbers for companies across various industries.
  • Data.com's filtering capabilities allow our team to quickly find the ideal prospects to reach out to.
  • Data.com, being owned by Salesforce, allows for a seamless integration into our CRM. This saves us an incredible amount of time and ensures data accuracy.
Read full review
Discontinued Products
  • Prospecting Lists/Lead Gen - Discover Org does this very well because of it's ability to provide current information (email/phone) on an individual at a company. It's easy to segment & drill down by categories - to find the right targets to reach out to.
  • Insights - DiscoverOrg is great at providing insights or "scopes" on prospects as well. Meaning it will show who is handling what project (Decision-Maker) and what projects they are particularly interested in at the moment/what initiatives. For example, the scopes may show that they are interested in AI initiatives or a Merger & Acquisition or Digital Transformation & will say who is in charge of the initiative.
  • Stellar filtering capabilities - you can filter lists in so many ways. You can go by function, or even look at companies with small marketing teams (let's say less than 10), or you can search for companies with an "x" amount of $ budget for IT spend. Or even companies that use a specific HR workplace management system.
Read full review
Dun & Bradstreet
  • The D&B Hoovers platform enables our team to customize, giving us the ability to fine-tune our searches
  • D&B Hoovers integrates very well Salesforce, our CRM system, streamlining the workflows of sales teams and ensuring the verified transfer of data between platforms
  • D&B Hoovers provides highly accurate and reliable business data
Read full review
Cons
Discontinued Products
  • Some contacts can be old. Perhaps they could consider validating some that are older than 5 years.
  • They don't always detect duplicate companies. For example, I've added the same company twice before, I don't understand how they allow that, or prevent others from adding duplicates. It doesn't happen very often,, only occasionally.
  • Sometimes data.com will "autocorrect" a job title incorrectly. For example, entering "Director of People & Culture" will autocorrect it to "Director of peopleandculture" If you don't catch it, it looks pretty bad for the next person who wants to view the contact.
Read full review
Discontinued Products
  • Speed - it can be quite slow at times.
  • Improvement on the search capabilities - since there is so much to search (which is a plus) it makes it harder to do this in a timely manner. You have to dedicate a certain amount of time to be able to pull a proper, useful and clean list.
  • Make it more user friendly - there are so many different tabs, search buttons, pull down, etc. I think it can be quite confusing to a new user.
Read full review
Dun & Bradstreet
  • I think maybe if they vetted the contacts that they're providing for those companies, it would be beneficial because I do use other avenues to vet the contacts because a lot of times I found that it is outdated information in D&B Hoovers, so that would be beneficial to us.
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Likelihood to Renew
Discontinued Products
No answers on this topic
Discontinued Products
The tool is simply better than most other lead/company data repositories, and they are dedicated to keeping their data clean, even if they are far from accomplishing this task at present. The tool works, and it is relatively easy to use. Overall, DiscoverOrg provides the level of lead/contact, customer, and even industry level data the sales orgs have come to expect from this sort of tool in a format that is fairly easy to use. They do also provide support for sales teams looking to use the tool effectively, which is great!
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Dun & Bradstreet
I use D&B Hoovers very frequently and could not do my job as efficiently without it. I think there is room for improvement, but it is effective enough that I feel as though I will continue renewing by subscription. I highly recommend D&B Hoovers and find it very accurate and easy to use.
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Usability
Discontinued Products
Very intuitive to use and I've never had any confusion with features. Anyone can create an account and use the platform simply by adding a contact or company into the database to earn points. It's a great option if you don't have budget for lists or pay services. It is easy to use and anyone can benefit from it.
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Discontinued Products
Straight forward
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Dun & Bradstreet
Whenever I had to use D&B hoovers, I never had a hard time with getting what I need. Additionally, when I show the tool to others, they tend to understand the platform quite quickly. The tool itself is very good and straightforward when I use it to help me put analyses together.
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Reliability and Availability
Discontinued Products
No answers on this topic
Discontinued Products
No answers on this topic
Dun & Bradstreet
The platform is generally reliable and accessible when needed, with minimal application errors or unplanned outages. There may be occasional maintenance or minor disruptions, but these are usually communicated in advance and handled efficiently. Overall, it offers a high level of availability, ensuring that you can count on it for your daily operations.
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Performance
Discontinued Products
No answers on this topic
Discontinued Products
No answers on this topic
Dun & Bradstreet
While the platform generally functions well, with pages loading in a reasonable time and reports completing within a satisfactory timeframe, there is room for improvement. Performance can sometimes lag with more complex queries or during peak usage times. Additionally, when integrated with other software or systems, there can be occasional slowdowns. Overall, while it performs adequately, optimizing speed and integration efficiency could enhance the user experience.
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Support Rating
Discontinued Products
Whenever I've had a question their support has responded pretty quickly and gives me exactly what I am looking for. I have not had any technical issues so I can't speak to issues there, but as far as general questions from a free user they have impressed me with how quickly they get back to me and the thoroughness of their answers.
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Discontinued Products
Great customer service and support team.
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Dun & Bradstreet
I think it could be better, easier and faster. Whenever I chat with someone it takes so long to get to an actual agent, and then when I finally get to one, they oftentimes don't have the answers for me or do not understand what I am asking, which is very frustrating.
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Online Training
Discontinued Products
No answers on this topic
Discontinued Products
No answers on this topic
Dun & Bradstreet
The training sessions were well-structured and covered the key functionalities of the platform, making it easy to get up to speed. The trainers were knowledgeable and responsive to questions, which added value to the learning experience. However, a bit more in-depth coverage of advanced features and use cases would have made the training even more beneficial.
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Implementation Rating
Discontinued Products
No answers on this topic
Discontinued Products
No answers on this topic
Dun & Bradstreet
for our use case, the implementation was minimal and we did not need a lot of help. The D&B Hoovers platform is pretty intuitive and our account manager was ready for any questions that came up when we use the D&B Hoovers platform
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Alternatives Considered
Discontinued Products
Adobe Workfront may not be the direct competitor of Data.com, but for the services I was using, Workfront looked a little better when it comes to the user interface. But Data.com definitely had more powerful features & better integration capabilities. Also, it was easier to play around with the customer journey in Data.com as compared to other tools I have used in the past.
Read full review
Discontinued Products
ZoomInfo acquired DiscoverOrg and I believe legacy DiscoverOrg will phase out in the near future. ZoomInfo is 100x better than DiscoverOrg and are very pleased with it's functionality and easy of use. We only selected DiscoverOrg because we were on an auto-renewal contract and did not unsubscribe in time. We did not plan to renew DiscoverOrg. But since then we have been upgraded to ZoomInfo and are finding much more value in that platform than we did in DiscoverOrg.
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Dun & Bradstreet
Finance Analytics provides a more thorough company credit report and is more in-depth than Hoovers. However, I use Hoovers for instances where I do not need that information because it allows unlimited queries, whereas you pay for a limited number of reports from Finance Analytics. Hoovers provides a better link between corporate family trees and finance analytics.
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Contract Terms and Pricing Model
Discontinued Products
No answers on this topic
Discontinued Products
No answers on this topic
Dun & Bradstreet
The pricing model is generally clear and competitive, but there could be more flexibility in terms of unit pricing or billing frequency to better accommodate varying needs. While the contract terms are straightforward, exploring more options or customizable plans might enhance the overall value.
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Scalability
Discontinued Products
No answers on this topic
Discontinued Products
No answers on this topic
Dun & Bradstreet
D&B Hoovers is quite effective at adapting to the needs of different departments and locations, allowing for flexible deployment and integration across various parts of an organization. While it scales well and supports a broad range of users and functions, there might be some limitations depending on the size and complexity of the organization’s requirements. Overall, it provides a robust solution that can grow with your needs.4o mini
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Professional Services
Discontinued Products
No answers on this topic
Discontinued Products
No answers on this topic
Dun & Bradstreet
very professional
Read full review
Return on Investment
Discontinued Products
  • The positive impact is gaining more direct contact information for hiring managers.
  • Another positive factor is that it is completely free. You gain points for contact information when you add contact information.
  • Since it is a free resource, there are no real negative impacts.
Read full review
Discontinued Products
  • After using DiscoverOrg, our lead are now well qualified and suitable. We are able to generate good and qualified. This is the positive impact.
  • After using DiscoverOrg, our sales team is now able to cold call the target contacts, the number provided by DiscoverOrg, the interaction held is now increased and we are able to produce good leads.
  • After using DiscoverOrg, we are able to understand better because of their reports and dashboards which is very informative.
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Dun & Bradstreet
  • D&B Hoovers allows me to make the most of my time when searching for companies within specific industries. Once I find a company and examine their profile, I can then generate a list of employees in the purchasing and engineering departments. The profiles for each listed employee contain cell phone, Email address and LinkedIn profile. This information helps me to bypass the companies front desk and get directly to the people I need to speak with.
  • By knowing the specific job title for the people that I am contacting and then being able to click on their LinkedIn link to learn a little about them before I make the call, I come across as a sales professional instead of an impersonal cold-caller.
  • In cases where I do need to go through a front desk receptionist whose primary mission is to screen out sales people, I find that three out of four times the receptionist will connect me to the specific employee because I know their name, department, and job title. The Intel provided by D&B Hoovers makes it possible for me to get to the people I need to speak with.
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ScreenShots

DiscoverOrg (discontinued) Screenshots

Screenshot of Customizable Dashboard with WidgetsScreenshot of Continuous Data RefreshScreenshot of Arial ViewScreenshot of Technology Stack InsightScreenshot of Buying TriggersScreenshot of Org Charts with direct dials, email addresses, and reporting hierarchy.

D&B Hoovers Screenshots

Screenshot of the D&B Hoovers dashboardScreenshot of a D&B Hoovers company profileScreenshot of D&B Hoovers contact resultsScreenshot of D&B Hoovers Visitor Intelligence