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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Data.com (discontinued)

    Score6.9 out of 10
    N/ASalesforce launched Data.com in 2011, in partnership with D&B, but has since decided to gradually sunset the platform. Data.com offered a store of company and customer data for use in sales and prospecting.N/A

    HubSpot Marketing Hub

    Score8.5 out of 10
    N/AHubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

    $15

    per month per seat

    Pricing
    Data.com (discontinued)HubSpot Marketing Hub
    Editions & Modules
    No answers on this topic
    Marketing Hub Starter
    $15
    per month per seat
    Marketing Hub Professional
    $890
    per month Includes 3 Core Seats (Additional Core Seats start at $50)
    Marketing Hub Enterprise
    Starts at $3,600
    per month Includes 5 Core Seats (Additional Core Seats start at $75)
    Offerings
    Pricing Offerings
    Data.com (discontinued)HubSpot Marketing Hub
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeRequired
    Additional Details——
    More Pricing Information
    Community Pulse
    Data.com (discontinued)HubSpot Marketing Hub
    Considered Both Products
    Discontinued Products
    Chose Data.com (discontinued)
    The accuracy of Data.com versus SalesIntel is second to none. Data.com integrates with our current Salesforce platform, which takes out a lot of the manual manipulation of lists that we used to have to do when we had other platforms. This is particularly helpful because time is …
    Incentivized
    Chose Data.com (discontinued)
    Data.com is free. That is definitely the most appealing part. You have nothing to lose, so might as well utilize an additional resource.
    Incentivized
    Chose Data.com (discontinued)
    I feel RainKing is the winner regarding just contact details and org charts within companies. Their info is better up to date and a little easier to manage and search. However, Data.com might have the advantage when it comes to company breakdown, allowing for actual financial …
    Incentivized
    Chose Data.com (discontinued)
    Currently I have subscriptions to ZoomInfo, Synthio, and GetEmail.IO in addition to my data.com (Jigsaw) account. ZoomInfo is much better than Data.com for direct phone numbers and is very reasonably priced. Synthio has slightly lower quality data but can be much cheaper on a …
    Incentivized
    Chose Data.com (discontinued)
    I used DiscoverOrg at a previous employer and I loved it. The information I received was usually reliable and quality, however, the service was quite expensive and I was only able to research the tech industry.

    hunter.io is fairly unreliable. The good thing is that they have a …
    Incentivized
    HubSpot
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    96%
    Would buy again
    43 Answers
    Delivers good value for the price
    No answers on this topic
    95%
    Delivers good value for the price
    39 Answers
    Happy with the feature set
    No answers on this topic
    96%
    Happy with the feature set
    43 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    94%
    Lived up to sales and marketing promises
    33 Answers
    Implementation went as expected
    No answers on this topic
    89%
    Implementation went as expected
    31 Answers
    Features
    Data.com (discontinued)HubSpot Marketing Hub
    Prospecting
    Comparison of Prospecting features of Data.com (discontinued) and HubSpot Marketing Hub
    Feature
    Data.com (discontinued)
    6.9
    25 Ratings
    11% below category average
    HubSpot Marketing Hub
    -
    Ratings
    Advanced search6.523 Ratings00 Ratings
    Identification of new leads7.623 Ratings00 Ratings
    List quality7.424 Ratings00 Ratings
    List upload/download7.124 Ratings00 Ratings
    Ideal customer targeting6.422 Ratings00 Ratings
    Load time/data access6.425 Ratings00 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Data.com (discontinued) and HubSpot Marketing Hub
    Feature
    Data.com (discontinued)
    7.8
    24 Ratings
    1% above category average
    HubSpot Marketing Hub
    -
    Ratings
    Contact information7.924 Ratings00 Ratings
    Company information7.424 Ratings00 Ratings
    Industry information8.018 Ratings00 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Data.com (discontinued) and HubSpot Marketing Hub
    Feature
    Data.com (discontinued)
    7.0
    25 Ratings
    6% below category average
    HubSpot Marketing Hub
    -
    Ratings
    Lead qualification process8.917 Ratings00 Ratings
    Smart lists and recommendations6.713 Ratings00 Ratings
    Salesforce integration7.222 Ratings00 Ratings
    Company/business profiles7.422 Ratings00 Ratings
    Alerts and reminders6.114 Ratings00 Ratings
    Data hygiene5.623 Ratings00 Ratings
    Automatic data refresh7.114 Ratings00 Ratings
    Tags6.913 Ratings00 Ratings
    Filters and segmentation6.824 Ratings00 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Data.com (discontinued) and HubSpot Marketing Hub
    Feature
    Data.com (discontinued)
    7.6
    10 Ratings
    2% above category average
    HubSpot Marketing Hub
    -
    Ratings
    Sales email templates7.36 Ratings00 Ratings
    Append emails to records7.910 Ratings00 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Data.com (discontinued) and HubSpot Marketing Hub
    Feature
    Data.com (discontinued)
    -
    Ratings
    HubSpot Marketing Hub
    7.8
    384 Ratings
    1% above category average
    WYSIWYG email editor00 Ratings8.0347 Ratings
    Dynamic content00 Ratings7.6347 Ratings
    Ability to test dynamic content00 Ratings7.8322 Ratings
    Landing pages00 Ratings7.4375 Ratings
    A/B testing00 Ratings6.7299 Ratings
    Mobile optimization00 Ratings7.7370 Ratings
    Email deliverability reporting00 Ratings7.9378 Ratings
    List management00 Ratings8.9379 Ratings
    Triggered drip sequences00 Ratings8.3291 Ratings
    Lead Management
    Comparison of Lead Management features of Data.com (discontinued) and HubSpot Marketing Hub
    Feature
    Data.com (discontinued)
    -
    Ratings
    HubSpot Marketing Hub
    7.8
    375 Ratings
    2% below category average
    Lead nurturing automation00 Ratings7.9370 Ratings
    Lead scoring and grading00 Ratings6.9337 Ratings
    Data quality management00 Ratings7.6345 Ratings
    Automated sales alerts and tasks00 Ratings8.9314 Ratings
    Campaign Management
    Comparison of Campaign Management features of Data.com (discontinued) and HubSpot Marketing Hub
    Feature
    Data.com (discontinued)
    -
    Ratings
    HubSpot Marketing Hub
    6.8
    335 Ratings
    11% below category average
    Calendaring00 Ratings6.7319 Ratings
    Event/webinar marketing00 Ratings6.9262 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Data.com (discontinued) and HubSpot Marketing Hub
    Feature
    Data.com (discontinued)
    -
    Ratings
    HubSpot Marketing Hub
    5.9
    359 Ratings
    25% below category average
    Social sharing and campaigns00 Ratings5.8355 Ratings
    Social profile integration00 Ratings6.1344 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Data.com (discontinued) and HubSpot Marketing Hub
    Feature
    Data.com (discontinued)
    -
    Ratings
    HubSpot Marketing Hub
    7.9
    384 Ratings
    5% above category average
    Dashboards00 Ratings8.0381 Ratings
    Standard reports00 Ratings7.7377 Ratings
    Custom reports00 Ratings7.8339 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Data.com (discontinued) and HubSpot Marketing Hub
    Feature
    Data.com (discontinued)
    -
    Ratings
    HubSpot Marketing Hub
    7.3
    356 Ratings
    4% below category average
    API00 Ratings7.2264 Ratings
    Role-based workflow & approvals00 Ratings7.6295 Ratings
    Customizability00 Ratings7.8317 Ratings
    Integration with Salesforce.com00 Ratings6.8236 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings7.1104 Ratings
    Integration with SugarCRM00 Ratings7.093 Ratings
    Best Alternatives
    Data.com (discontinued)HubSpot Marketing Hub
    Small Businesses
    Owler
    Score9.7 out of 10
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    Clay
    Score9.3 out of 10
    Bloomreach
    Score9.2 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    Iterable
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Data.com (discontinued)HubSpot Marketing Hub
    Likelihood to Recommend
    6.9
    (25 ratings)
    7.5
    (670 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    6.0
    (372 ratings)
    Usability
    9.0
    (2 ratings)
    7.7
    (121 ratings)
    Availability
    -
    (0 ratings)
    9.1
    (25 ratings)
    Performance
    -
    (0 ratings)
    8.9
    (17 ratings)
    Support Rating
    9.0
    (1 ratings)
    8.4
    (88 ratings)
    In-Person Training
    -
    (0 ratings)
    9.1
    (8 ratings)
    Online Training
    -
    (0 ratings)
    9.1
    (26 ratings)
    Implementation Rating
    -
    (0 ratings)
    7.3
    (48 ratings)
    Configurability
    -
    (0 ratings)
    7.3
    (2 ratings)
    Ease of integration
    -
    (0 ratings)
    8.9
    (5 ratings)
    Product Scalability
    -
    (0 ratings)
    7.3
    (7 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.1
    (3 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.1
    (3 ratings)
    User Testimonials
    Data.com (discontinued)HubSpot Marketing Hub
    Likelihood to Recommend
    Discontinued Products
    There are many scenarios that make data.com well suited, but most specifically, it works very well when looking for contacts within a certain zip code. You can sort and find information about these contacts and pay by points. This helps because you are able to pick and choose which you want to pay for.
    Incentivized
    Read full review
    HubSpot
    As I said previously, I was not a fan at the beginning because, like everyone, I don't take change so well. Once I started following leads through HubSpot Marketing Hub, I integrated it with my email and created templates for what I needed, I started to see the positives immediately. My time working was better spent as I eliminated time put in routine tasks. I was able to track all communication in HubSpot Marketing Hub, we created systems in the office assigning tasks to one another and, through HubSpot Marketing Hub, our leads were able to book meetings in my calendar automatically. To be honest, if you are in sales and marketing, I cannot think of scenarios where HubSpot Marketing Hub cannot help. All I would like to say is, when using templates, pay attention to where you send them - you may need some personalization. I would encourage the management of HubSpot Marketing Hub to create short tutorials for beginners like me who need to configure and start using various features: setting up deals, templates, and dashboards.
    Incentivized
    Read full review
    Pros
    Discontinued Products
    • Data.com is a great way to find out accurate revenue and employee numbers for companies across various industries.
    • Data.com's filtering capabilities allow our team to quickly find the ideal prospects to reach out to.
    • Data.com, being owned by Salesforce, allows for a seamless integration into our CRM. This saves us an incredible amount of time and ensures data accuracy.
    Incentivized
    Read full review
    HubSpot
    • All-in-one software - the main thing HubSpot does well is the breadth of functionality.
    • Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
    • Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
    Incentivized
    Read full review
    Cons
    Discontinued Products
    • Some contacts can be old. Perhaps they could consider validating some that are older than 5 years.
    • They don't always detect duplicate companies. For example, I've added the same company twice before, I don't understand how they allow that, or prevent others from adding duplicates. It doesn't happen very often,, only occasionally.
    • Sometimes data.com will "autocorrect" a job title incorrectly. For example, entering "Director of People & Culture" will autocorrect it to "Director of peopleandculture" If you don't catch it, it looks pretty bad for the next person who wants to view the contact.
    Incentivized
    Read full review
    HubSpot
    • While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
    • The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
    • Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
    Incentivized
    Read full review
    Likelihood to Renew
    Discontinued Products
    No answers on this topic
    HubSpot
    Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
    Incentivized
    Read full review
    Usability
    Discontinued Products
    Very intuitive to use and I've never had any confusion with features. Anyone can create an account and use the platform simply by adding a contact or company into the database to earn points. It's a great option if you don't have budget for lists or pay services. It is easy to use and anyone can benefit from it.
    Incentivized
    Read full review
    HubSpot
    While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
    Incentivized
    Read full review
    Reliability and Availability
    Discontinued Products
    No answers on this topic
    HubSpot
    They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
    Read full review
    Performance
    Discontinued Products
    No answers on this topic
    HubSpot
    With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
    Read full review
    Support Rating
    Discontinued Products
    Whenever I've had a question their support has responded pretty quickly and gives me exactly what I am looking for. I have not had any technical issues so I can't speak to issues there, but as far as general questions from a free user they have impressed me with how quickly they get back to me and the thoroughness of their answers.
    Incentivized
    Read full review
    HubSpot
    During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
    Read full review
    In-Person Training
    Discontinued Products
    No answers on this topic
    HubSpot
    I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
    Read full review
    Online Training
    Discontinued Products
    No answers on this topic
    HubSpot
    I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
    Read full review
    Implementation Rating
    Discontinued Products
    No answers on this topic
    HubSpot
    My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
    Read full review
    Alternatives Considered
    Discontinued Products
    Adobe Workfront may not be the direct competitor of Data.com, but for the services I was using, Workfront looked a little better when it comes to the user interface. But Data.com definitely had more powerful features & better integration capabilities. Also, it was easier to play around with the customer journey in Data.com as compared to other tools I have used in the past.
    Incentivized
    Read full review
    HubSpot
    Other competing software such as Zoho and Boomtown may have more bells and whistles, but it is too cumbersome and has many parts that only advanced users can operate. With HubSpot, each function is within reach of the average agent. It doesn't overpromise and then makes you feel incompetent when you can't use it all...
    Incentivized
    Read full review
    Scalability
    Discontinued Products
    No answers on this topic
    HubSpot
    HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
    Read full review
    Return on Investment
    Discontinued Products
    • The positive impact is gaining more direct contact information for hiring managers.
    • Another positive factor is that it is completely free. You gain points for contact information when you add contact information.
    • Since it is a free resource, there are no real negative impacts.
    Incentivized
    Read full review
    HubSpot
    • HubSpot has helped us increased our lead generation.
    • HubSpot has allowed us to continue to grow our customer base without having to spend a ton of marketing dollars on advertising.
    • HubSpot has allowed our company to standardize our process and bring the company onto one platform for sales and marketing.
    Incentivized
    Read full review
    ScreenShots

    HubSpot Marketing Hub Screenshots

    Screenshot of Marketing Automation with HubSpot. Here, marketers can define workflows for highly targeted and personalized nurturing campaigns that send leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Analytics. These help track engagement with the entire funnel through real-time reporting on website performance, traffic and marketing effectiveness.Screenshot of HubSpot Social Media. HubSpot’s social media publishing helps improve scheduling and publishing social media content.Screenshot of HubSpot Blogging and SEO. HubSpot provides an integrated set of tools for Search Engine Optimization (SEO) which makes getting found online a natural part of the inbound marketing mix. More than a simple CMS, HubSpot provides an integrated authoring view with SEO-oriented suggestions as blog posts are written.Screenshot of Marketing Automation with HubSpot. Here, marketers can define workflows for highly targeted and personalized nurturing campaigns that send leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Contacts. Integrating with most common CRMs, HubSpot provides a view of view contacts, and allows for customized and personalized email communications.