What users are saying about
14 Ratings
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Score 7.3 out of 100
13 Ratings
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Score 7.2 out of 100

Likelihood to Recommend

Oracle DaaS

Best scenario is digital advertising campaigns where there is a specific data need like purchase based targeting or account based marketing and there is room to generate new consumers. Worst scenario when you have a very specific set of consumers or objective to reach that would benefit from the additional users reached within the modeled portion of the data.
Corey Buller | TrustRadius Reviewer

Sprinklr Modern Research

It's great for social listening and being able to monitor. Being able to dive into the audience's mind and find content that will work for them is positive. Sprinklr does lack on the Instagram side due to the Instagram API but that's about it. The other social platforms pull in great.
Brittnee Miller | TrustRadius Reviewer

Pros

Oracle DaaS

  • Customer Service
  • Transparency
  • Connect ability
Corey Buller | TrustRadius Reviewer

Sprinklr Modern Research

  • Easy to use - clear interface.
  • Reliable, fast.
  • Clear and easy to understand metrics.
Anonymous | TrustRadius Reviewer

Cons

Oracle DaaS

  • 1:1 matching to modeled ratio. Though modeling is necessary to build scale, some clients require very specific targeting that cannot be fulfilled through a modeled audience segment.
Corey Buller | TrustRadius Reviewer

Sprinklr Modern Research

  • The reporting and analytics could stand to be more user-friendly. The Glossary of the different metrics in the system has many items that have no listed definition.
  • With multiple users sharing a dashboard, it isn't easy to see if a filter has been changed by another user, which could skew the data in a report.
  • Communicating with the Support team can be difficult when a help ticket is needed, as there is sometimes a barrier in communication -- not in language, but in regards to terminology and jargon.
Anonymous | TrustRadius Reviewer

Support Rating

Oracle DaaS

No score
No answers yet
No answers on this topic

Sprinklr Modern Research

Sprinklr Modern Research 7.1
Based on 6 answers
I would say that Sprinklr has come a long way as I have worked on it at two different corporations. My latest venture has been amazing as the tool has vastly improved and it's easier to use. User experience is A+ and it's just friendly to use.
Brittnee Miller | TrustRadius Reviewer

Alternatives Considered

Oracle DaaS

Better in every way, less modeled and more accurate audience segments
Corey Buller | TrustRadius Reviewer

Sprinklr Modern Research

Very similar offerings, the decision was largely made on price and perceived levels of customer service on top, together with some testing of the UX.
Anonymous | TrustRadius Reviewer

Return on Investment

Oracle DaaS

  • Neutral impact measured due to lack of online to offline measurement
Corey Buller | TrustRadius Reviewer

Sprinklr Modern Research

  • The ease of use allows us to accomplish more with a faster turn-around time, without a significant increase in staff.
Anonymous | TrustRadius Reviewer

Pricing Details

Oracle DaaS

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Sprinklr Modern Research

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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