Oracle DaaS vs Sprinklr Modern Research

Likelihood to Recommend

Best scenario is digital advertising campaigns where there is a specific data need like purchase based targeting or account based marketing and there is room to generate new consumers. Worst scenario when you have a very specific set of consumers or objective to reach that would benefit from the additional users reached within the modeled portion of the data.

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Corey Buller

Senior Media Strategist - Digital Planning/Client Services

Harmelin MediaMarketing and Advertising, 201-500 employees

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It's great for social listening and being able to monitor. Being able to dive into the audience's mind and find content that will work for them is positive. Sprinklr does lack on the Instagram side due to the Instagram API but that's about it. The other social platforms pull in great.

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Brittnee Miller

Social Media Manager

Abbott NutritionHospital & Health Care, 10,001+ employees

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Pros

Customer Service
Transparency
Connect ability

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Corey Buller

Senior Media Strategist - Digital Planning/Client Services

Harmelin MediaMarketing and Advertising, 201-500 employees

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Easy to use - clear interface.
Reliable, fast.
Clear and easy to understand metrics.

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Verified User

Vice-President in Marketing

Publishing Company, 1001-5000 employees

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Cons

1:1 matching to modeled ratio. Though modeling is necessary to build scale, some clients require very specific targeting that cannot be fulfilled through a modeled audience segment.

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Corey Buller

Senior Media Strategist - Digital Planning/Client Services

Harmelin MediaMarketing and Advertising, 201-500 employees

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The reporting and analytics could stand to be more user-friendly. The Glossary of the different metrics in the system has many items that have no listed definition.
With multiple users sharing a dashboard, it isn't easy to see if a filter has been changed by another user, which could skew the data in a report.
Communicating with the Support team can be difficult when a help ticket is needed, as there is sometimes a barrier in communication -- not in language, but in regards to terminology and jargon.

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Verified User

Employee in Social Media

Financial Services Company, 10,001+ employees

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Support Rating

No score

No answers yet

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Sprinklr Modern Research 7.1

Based on 6 answers

I would say that Sprinklr has come a long way as I have worked on it at two different corporations. My latest venture has been amazing as the tool has vastly improved and it's easier to use. User experience is A+ and it's just friendly to use.

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Brittnee Miller

Social Media Manager

Abbott NutritionHospital & Health Care, 10,001+ employees

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