What users are saying about
14 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 7.3 out of 100
Based on 14 reviews and ratings
Sprinklr Modern Research
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75 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.9 out of 100
Based on 75 reviews and ratings
Attribute Ratings
- Sprinklr Modern Research is rated higher in 1 area: Likelihood to Recommend
Likelihood to Recommend
8.0
Oracle DaaS
80%
1 Rating
9.0
Sprinklr Modern Research
90%
26 Ratings
Usability
Oracle DaaS
N/A
0 Ratings
8.2
Sprinklr Modern Research
82%
1 Rating
Support Rating
Oracle DaaS
N/A
0 Ratings
7.4
Sprinklr Modern Research
74%
6 Ratings
Likelihood to Recommend
Oracle DaaS
Best scenario is digital advertising campaigns where there is a specific data need like purchase based targeting or account based marketing and there is room to generate new consumers. Worst scenario when you have a very specific set of consumers or objective to reach that would benefit from the additional users reached within the modeled portion of the data.
Senior Media Strategist - Digital Planning/Client Services
Harmelin MediaMarketing and Advertising, 201-500 employees
Sprinklr Modern Research
Sprinklr Modern Research offers us a good amount of coverage when we want to search for our chosen keywords or brand mentions across the wider social & news landscape. Certain platforms are of course harder to track than others, while others offer a huge amount of opportunity and Sprinklr does a fantastic job of visualising this. We find that image recognition is one area where there is room for improvement.

Verified User
Analyst in Social Media
Online Media Company, 10,001+ employeesPros
Oracle DaaS
- Customer Service
- Transparency
- Connect ability
Senior Media Strategist - Digital Planning/Client Services
Harmelin MediaMarketing and Advertising, 201-500 employees
Sprinklr Modern Research
- Product Insight — Being able to add in our products so we can have positive and negative insights.
- Community Insights — We were able to watch out community and see what they were talking about.
- Crisis Monitoring — Being able to have dashboards that would monitor for crises across the internet.
Social Media Manager
Abbott NutritionHospital & Health Care, 10,001+ employees
Cons
Oracle DaaS
- 1:1 matching to modeled ratio. Though modeling is necessary to build scale, some clients require very specific targeting that cannot be fulfilled through a modeled audience segment.
Senior Media Strategist - Digital Planning/Client Services
Harmelin MediaMarketing and Advertising, 201-500 employees
Sprinklr Modern Research
- Include more sources in listening, every time we share listening data with a wider team we also make them aware of listening limitations as our data is very often challenged
- 'Uncategorized' age category in demographics for listening - it's always a majority which doesn't look great
- Overall the main feedback is that there is so much data available but it's very difficult to extract any insights from listening/benchmarking. Some inspiration/advice would be much appreciated.

Verified User
Manager in Corporate
Retail Company, 1001-5000 employeesPricing Details
Oracle DaaS
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Sprinklr Modern Research
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Usability
Oracle DaaS
No score
No answers yet
No answers on this topic
Sprinklr Modern Research
Sprinklr Modern Research 8.2
Based on 1 answer
Sprinklr offers an extremely intuitive platform, which supports the creation of dashboards with an array of your own chosen widgets. This means you can have an extremely simple or complex dashboard, depending on your audience.

Verified User
Analyst in Social Media
Online Media Company, 10,001+ employeesSupport Rating
Oracle DaaS
No score
No answers yet
No answers on this topic
Sprinklr Modern Research
Sprinklr Modern Research 7.4
Based on 6 answers
We have had some good experiences, especially during renewal periods, but support has suddenly disappeared when the renewal is completed. Also, while we have multiple teams, those deemed more important or more likely to expand their purchase are given more attention. This decision comes from Sprinklr, not internally, so they are prioritizing support for teams which are actually not the teams paying the majority of the money for the service.

Verified User
Vice-President in Marketing
Publishing Company, 1001-5000 employeesAlternatives Considered
Oracle DaaS
Better in every way, less modeled and more accurate audience segments
Senior Media Strategist - Digital Planning/Client Services
Harmelin MediaMarketing and Advertising, 201-500 employees
Sprinklr Modern Research
They are not included in all the things. it is integrated with different AI technologies. I like working with the Sprinklr team and building my own dashboards for new initiatives. The insights presented about the market are unmatched. See what people say about my brand or category like the hashtag research function for Instagram and Twitter. It would even suggest hashtags. Ease of use - from bullion coding/keyword building to analytics dashboarding
Senior Analyst
DellConsumer Services, 10,001+ employees
Return on Investment
Oracle DaaS
- Neutral impact measured due to lack of online to offline measurement
Senior Media Strategist - Digital Planning/Client Services
Harmelin MediaMarketing and Advertising, 201-500 employees
Sprinklr Modern Research
- It has definitely improved our analytical insights by making the platform flexible enough to be able to deep dive and pull up a report on any metric and drive it.
- Real-time data is the boss of all. It helps us fix things with engagement team before the damage is done.
- User friendly UI has made it easy to operate and increase productivity.
Manager - Social Media and Community
Dell TechnologiesInformation Technology & Services, 10,001+ employees