Equifax FraudIQ Synthetic ID Alerts vs. Kount, an Equifax company

By now, the vast majority of payment gateways have implemented fraud prevention software like Kount. Contracting the solution directly and doing it faster and cheaper than other solutions on the market makes sense if you have several stores and/or sales.

Incentivized

• Rule creation
• Quick execution
• Robust grading system
• Alerts
• Reports and monitoring

Incentivized

• It's a lot of data to digest (not a bad thing!), so any way they can break it up into more concise/digestible bits, I would personally find beneficial.

Incentivized

Kount is cheaper and less complex to integrate than other options. However, that ease comes with reduced accuracy. The other option we have chosen was much more complex to integrate, but also has way more accuracy in determining actual fraudulent transactions. This can be verified by a reduced number of calls to customer care.

Incentivized

• Positive Impact - It's allowed us to scale our business and remove extra steps from our team members to review transactions. We utilize Kount's automated transaction [decision making] to keep our order processing moving.

Incentivized