7 Ratings
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Score 9 out of 100
This review does not include a rating.

Attribute Ratings

    Likelihood to Recommend

    9.0

    Exelate, on Nielsen Marketing Cloud

    90%
    1 Rating

    Informatica Data as a Service (DaaS)

    N/A
    0 Ratings

    Likelihood to Renew

    9.0

    Exelate, on Nielsen Marketing Cloud

    90%
    1 Rating

    Informatica Data as a Service (DaaS)

    N/A
    0 Ratings

    Likelihood to Recommend

    Nielsen

    I would highly recommend exelate for small geo-targeted campaigns and direct response campaigns looking to reach a very narrow audience
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    Informatica

    No answers on this topic

    Pros

    Nielsen

    • As stated before able to target a specific demo or behavior pattern
    • Has higher click through rate than regular rotational placements - which in returns leads me to believe exelate has more user interaction
    • Data used from exleate reports can help our ad solutions team with marketing decisions as well as my team with which segments perform the best for certain demographics and behavior patterns.
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    Informatica

    No answers on this topic

    Cons

    Nielsen

    • More segments need to be created as often as possible
    • Sometimes it is hard to optimize these segments when the CTR is low - segments make it difficult to pull out zones/sites that are dragging down the CTR because they are so narrowly targeted.
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    Informatica

    No answers on this topic

    Pricing Details

    Exelate, on Nielsen Marketing Cloud

    Starting Price

    Editions & Modules

    Exelate, on Nielsen Marketing Cloud editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Informatica Data as a Service (DaaS)

      Starting Price

      Editions & Modules

      Informatica Data as a Service (DaaS) editions and modules pricing
      EditionModules

      Footnotes

        Offerings

        Free Trial
        Free/Freemium Version
        Premium Consulting/Integration Services

        Entry-level set up fee?

        No setup fee

        Additional Details

        Likelihood to Renew

        Nielsen

        I still use exelate every day for my media plans that are either direct response or extremely geo-targeted.
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        Informatica

        No answers on this topic

        Alternatives Considered

        Nielsen

        I like exelate better than boomerang but unfortunately I like BlueKai more than Exelate. Bluekai offers more segments which gives me more options - if exelate can just release more segments from time to time I can see them running neck and neck with BlueKai.
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        Informatica

        No answers on this topic

        Return on Investment

        Nielsen

        • exelate segments generally perform better than regular ROS placements - CTR's are usually higher which confirms more user interaction.
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        Informatica

        No answers on this topic

        Add comparison