Frase vs. AuthorityLabs, by Traject

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Frase
Score 9.1 out of 10
N/A
Frase, from the company of the same name in Boston, presents their eponymous platform as an Answer Engine Optimization solution. Frase is designed to improve SEO and drive conversion by using website content to answer visitors' questions.N/A
AuthorityLabs
Score 10.0 out of 10
N/A
AuthorityLabs is an SEO tool providing keyword analysis, from Traject.N/A
Pricing
FraseAuthorityLabs, by Traject
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
FraseAuthorityLabs
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
FraseAuthorityLabs, by Traject
Top Pros
Top Cons
Features
FraseAuthorityLabs, by Traject
SEO
Comparison of SEO features of Product A and Product B
Frase
7.5
1 Ratings
3% below category average
AuthorityLabs, by Traject
7.3
4 Ratings
6% below category average
Page grader8.01 Ratings6.01 Ratings
Competitive analysis7.01 Ratings9.03 Ratings
Keyword analysis00 Ratings9.04 Ratings
SERP ranking tracking00 Ratings10.04 Ratings
Site audit / diagnostics00 Ratings5.01 Ratings
Site recommendations00 Ratings5.02 Ratings
Task management00 Ratings7.01 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Frase
7.0
1 Ratings
8% below category average
AuthorityLabs, by Traject
7.5
3 Ratings
1% below category average
Local SEO7.01 Ratings10.03 Ratings
Social SEO00 Ratings6.01 Ratings
Mobile SEO00 Ratings9.03 Ratings
Global SEO00 Ratings5.03 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Frase
9.5
1 Ratings
12% above category average
AuthorityLabs, by Traject
6.5
4 Ratings
26% below category average
Multi-domain support10.01 Ratings10.04 Ratings
Integration with web analytics tools9.01 Ratings3.02 Ratings
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FraseAuthorityLabs, by Traject
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Score 8.3 out of 10
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Score 8.3 out of 10
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All AlternativesView all alternativesView all alternatives
User Ratings
FraseAuthorityLabs, by Traject
Likelihood to Recommend
8.0
(2 ratings)
9.0
(4 ratings)
Support Rating
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
FraseAuthorityLabs, by Traject
Likelihood to Recommend
Frase, Inc
  1. If you are going to write any piece of content for your readers, it will be your great assistant!!
  2. If you want to cover a topic in entirety and from the angle of a reader, you should really go for it.
  3. It also brings you opportunities you can exploit by just integrating it with Google Search Console.
Read full review
Traject
It's best used for small to mid-sized businesses that need to track a modest number of keyword phrases - perhaps 100 to 500 - across multiple search engines, in a limited number of geographies, against three or fewer competitors. It's less useful for large enterprises or small businesses that need multiple SEO functions handled by a single tool.
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Pros
Frase, Inc
  • Create outlines from pages that are already ranking for a particular keyword. It performs SERP analysis to find common headings and sections amongst the pages.
  • Generate content for different types of sections. You can also use custom prompt, or select of the pre-defined types to generate. For e.g., convert features to benefits.
  • Get detailed analysis of website SEO performance from Google Search Console. Find pages that quickly gain/loose ranks.
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Traject
  • Keyword tracking (large volumes)
  • Keyword insights
  • Competitor Keyword tracking
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Cons
Frase, Inc
  • UI
  • Content Editor
  • Headings at Glance
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Traject
  • The interface is very rudimentary, it is not an interface that we would be comfortable adding clients the ability to access.
  • All results must be pulled into other programs for inclusion in monitoring reports.
  • Adding separate keyword targets for mobile and non-mobile is cumbersome and results must be tracked separately.
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Support Rating
Frase, Inc
No answers on this topic
Traject
This is an area where AuthorityLabs really shines. It's one of the few Martech or SEO tools vendors about whom I can honestly say I've never had a complaint about their customer support. The team there consistently responds to any questions I've had or issues I've encountered quickly, helpfully, and in a way that feels personal.
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Alternatives Considered
Frase, Inc
Well MarketMuse and Frase may seem alternative to one another but we are using both of them in our workflow for different purposes. While MarketMuse is best for Topic Modeling, Frase gives you edge with competitive analysis like Headings, Questions and so on. So yeah some of their features overlap each other but as I told earlier, we are using both of them in complement to each other.
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Traject
Very comparative as far as price [goes]. Some of the competitors have different features but you get trade-offs depending on who you are comfortable using.
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Return on Investment
Frase, Inc
  • We have published around 12 pieces with the guidance of this tool, and we are already ranking on top for around 10 pieces, so we are getting almost 20x ROI
  • Our clients are happy, so here our ROI is 50x
  • We are getting 10x ROI
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Traject
  • We did not any process in terms of reporting on ROI in regards to SEO, but we only paid a very small monthly charge so it was a no-brainer to use it. It definitely helped our business.
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