TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Frase

    Score8 out of 10
    N/AFrase, from the company of the same name in Boston, presents their eponymous platform as an Answer Engine Optimization solution. Frase is designed to improve SEO and drive conversion by using website content to answer visitors' questions.N/A

    UpCity

    Score1 out of 10
    N/AUpCity is a search engine optimization software solution offered by UpCity.N/A
    Pricing
    FraseUpCity
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    FraseUpCity
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    FraseUpCity
    SEO
    Comparison of SEO features of Frase and UpCity
    Feature
    Frase
    7.5
    1 Ratings
    2% below category average
    UpCity
    3.8
    3 Ratings
    68% below category average
    Page grader8.01 Ratings5.12 Ratings
    Competitive analysis7.01 Ratings4.62 Ratings
    Keyword analysis00 Ratings1.02 Ratings
    Backlink management00 Ratings1.02 Ratings
    SERP ranking tracking00 Ratings8.01 Ratings
    Site audit / diagnostics00 Ratings1.03 Ratings
    Site recommendations00 Ratings1.03 Ratings
    Task management00 Ratings8.42 Ratings
    SEO Channels
    Comparison of SEO Channels features of Frase and UpCity
    Feature
    Frase
    7.0
    1 Ratings
    8% below category average
    UpCity
    1.0
    3 Ratings
    153% below category average
    Local SEO7.01 Ratings1.03 Ratings
    Social SEO00 Ratings1.03 Ratings
    Mobile SEO00 Ratings1.03 Ratings
    Global SEO00 Ratings1.03 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Frase and UpCity
    Feature
    Frase
    9.5
    1 Ratings
    12% above category average
    UpCity
    8.3
    2 Ratings
    1% below category average
    Multi-domain support10.01 Ratings9.52 Ratings
    Integration with web analytics tools9.01 Ratings7.01 Ratings
    Best Alternatives
    FraseUpCity
    Small Businesses
    Serpstat
    Score10 out of 10
    Serpstat
    Score10 out of 10
    Medium-sized Companies
    Yoast
    Score8.5 out of 10
    Yoast
    Score8.5 out of 10
    Enterprises
    Google Trends
    Score8.6 out of 10
    Google Trends
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    FraseUpCity
    Likelihood to Recommend
    8.0
    (2 ratings)
    1.0
    (4 ratings)
    Usability
    -
    (0 ratings)
    3.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    1.0
    (1 ratings)
    User Testimonials
    FraseUpCity
    Likelihood to Recommend
    Frase, Inc
    1. If you are going to write any piece of content for your readers, it will be your great assistant!!
    2. If you want to cover a topic in entirety and from the angle of a reader, you should really go for it.
    3. It also brings you opportunities you can exploit by just integrating it with Google Search Console.
    Incentivized
    Read full review
    UpCity
    For our purposes, UpCity is well suited to our small business clients that are looking to improve their SEO. We have had a good partnership with UpCity to provide consulting and copywriting services for local search, social media and reputation management for our clients, and their software and reporting helps us show ROI to our clients.
    Incentivized
    Read full review
    Pros
    Frase, Inc
    • Create outlines from pages that are already ranking for a particular keyword. It performs SERP analysis to find common headings and sections amongst the pages.
    • Generate content for different types of sections. You can also use custom prompt, or select of the pre-defined types to generate. For e.g., convert features to benefits.
    • Get detailed analysis of website SEO performance from Google Search Console. Find pages that quickly gain/loose ranks.
    Incentivized
    Read full review
    UpCity
    • Customized marketing checklist is incredible!
    • The way UpCity verifies items in your marketing checklist (like whether you have social accounts, you're on Google, etc,) helps my business, and others, save precious time having to manually verify them yourself.
    • I love the impact scores and estimated time shown on each task to give us a feel of how much we are doing each month and what value that time spent is.
    • The "about" and "how to" section on tasks makes it very clear how to accomplish each task.
    Incentivized
    Read full review
    Cons
    Frase, Inc
    • UI
    • Content Editor
    • Headings at Glance
    Incentivized
    Read full review
    UpCity
    • Unwillingness to help dissatisfied customers
    • Unwillingness to address issues
    • False advertising regarding the number of click throughs and leads
    • Rude customer service reps that don’t help with your issues
    • Expensive service
    • Little value for money
    Read full review
    Usability
    Frase, Inc
    No answers on this topic
    UpCity
    Usability is mediocre: They have a dashboard to track things but they have some antiquated system of ranking companies and don’t tell you what the logic is behind it. You also have no way to combat negative ratings or respond and try to correct them.
    Read full review
    Support Rating
    Frase, Inc
    No answers on this topic
    UpCity
    I received little help from customer service rep, Sarah. She told me I should speak to a manager to “reset my expectations”. Apparently, all the sales promises of more traffic and increase SEO were an issue with my expectations, and not the company failing to deliver.
    Read full review
    Alternatives Considered
    Frase, Inc
    Well MarketMuse and Frase may seem alternative to one another but we are using both of them in our workflow for different purposes. While MarketMuse is best for Topic Modeling, Frase gives you edge with competitive analysis like Headings, Questions and so on. So yeah some of their features overlap each other but as I told earlier, we are using both of them in complement to each other.
    Incentivized
    Read full review
    UpCity
    We selected UpCity primarily because of the ongoing services they provide. The UpCity software is a simple platform that enables us to easily show progress and ROI to our clients.
    Incentivized
    Read full review
    Return on Investment
    Frase, Inc
    • We have published around 12 pieces with the guidance of this tool, and we are already ranking on top for around 10 pieces, so we are getting almost 20x ROI
    • Our clients are happy, so here our ROI is 50x
    • We are getting 10x ROI
    Incentivized
    Read full review
    UpCity
    • UpCity was costly for us because we were small. If we were a 10 person agency, the price would be right in line with what we need.
    • UpCity has taught us many processes we needed to continue helping our clients be successful.
    Incentivized
    Read full review
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