Hearsay Social vs. Sparkcentral (discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Hearsay Social
Score 8.5 out of 10
N/A
Hearsay social is designed to help companies that have both corporate brands and local representatives in highly-regulated industries like banking and insurance. It allows companies to push out social media content for their local representatives to personalize, and then analyze the effectiveness of their campaigns. Clients are large companies in highly-regulated industries, or companies with a large store networks or retail franchise networks.N/A
Sparkcentral (discontinued)
Score 9.9 out of 10
N/A
Sparkcentral was a social customer care solution and cloud-based customer engagement platform that catered specifically to customer care teams within large enterprises, enabling them to deliver real-time social customer service. Sparkcentral was acquired by Hootsuite in January 2021. The product has since been discontinued.N/A
Pricing
Hearsay SocialSparkcentral (discontinued)
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Hearsay SocialSparkcentral (discontinued)
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Hearsay SocialSparkcentral (discontinued)
Top Pros
Top Cons
Features
Hearsay SocialSparkcentral (discontinued)
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Hearsay Social
9.0
1 Ratings
16% above category average
Sparkcentral (discontinued)
-
Ratings
Boolean keyword searches9.01 Ratings00 Ratings
Filtering out noise/spam9.01 Ratings00 Ratings
Sentiment analysis9.01 Ratings00 Ratings
Broad channel coverage9.01 Ratings00 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Hearsay Social
9.3
1 Ratings
16% above category average
Sparkcentral (discontinued)
-
Ratings
Content planning and scheduling10.01 Ratings00 Ratings
Audience targeting9.01 Ratings00 Ratings
Content optimization8.01 Ratings00 Ratings
Workflow management10.01 Ratings00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Hearsay Social
9.0
1 Ratings
11% above category average
Sparkcentral (discontinued)
-
Ratings
Automated routing and prioritization9.01 Ratings00 Ratings
Customer interaction histories9.01 Ratings00 Ratings
Bulk actions9.01 Ratings00 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Hearsay Social
9.3
1 Ratings
19% above category average
Sparkcentral (discontinued)
-
Ratings
Lead generation9.01 Ratings00 Ratings
Content marketing9.01 Ratings00 Ratings
Paid media management9.01 Ratings00 Ratings
Campaigns and promotions10.01 Ratings00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Hearsay Social
9.3
1 Ratings
9% above category average
Sparkcentral (discontinued)
-
Ratings
Twitter10.01 Ratings00 Ratings
Facebook10.01 Ratings00 Ratings
LinkedIn9.01 Ratings00 Ratings
Google+8.01 Ratings00 Ratings
Instagram9.01 Ratings00 Ratings
Pinterest10.01 Ratings00 Ratings
YouTube9.01 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Hearsay Social
9.0
1 Ratings
14% above category average
Sparkcentral (discontinued)
-
Ratings
Campaign success analytics9.01 Ratings00 Ratings
Real-time tracking9.01 Ratings00 Ratings
Competitor analysis9.01 Ratings00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Hearsay Social
9.0
1 Ratings
10% above category average
Sparkcentral (discontinued)
-
Ratings
Role-based user permissions & privileges9.01 Ratings00 Ratings
Mobile access9.01 Ratings00 Ratings
Best Alternatives
Hearsay SocialSparkcentral (discontinued)
Small Businesses
Publer
Publer
Score 9.8 out of 10
Simplify360
Simplify360
Score 7.8 out of 10
Medium-sized Companies
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Emplifi Social Marketing Cloud
Emplifi Social Marketing Cloud
Score 8.9 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Emplifi Social Marketing Cloud
Emplifi Social Marketing Cloud
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Hearsay SocialSparkcentral (discontinued)
Likelihood to Recommend
9.0
(1 ratings)
10.0
(16 ratings)
Likelihood to Renew
-
(0 ratings)
8.7
(4 ratings)
Usability
9.0
(1 ratings)
10.0
(1 ratings)
Support Rating
9.0
(1 ratings)
10.0
(3 ratings)
User Testimonials
Hearsay SocialSparkcentral (discontinued)
Likelihood to Recommend
Hearsay Systems
Apart from a few limitations, Hearsay Social is an excellent tool for managing your social media posts in one place. Its user-friendly interface allows you to analyze, track, schedule, and automate social media posts. This is a must in today's age. It saves a lot of stress and handwork and makes you efficient as it gives you tools to analyze the results of your posts in terms of reach, viewership, etc. Thereby helping you to formulate your social media strategy.
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Discontinued Products
Sparkcentral has an extremely dedicated customer service team The platform UX is brilliant Reports are very detailed & easy to export The system is stable more than 98% of the time Queue management is extremely easy They need to work on a mobile app / making the website mobile friendly The ability to add more social media channels is essential
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Pros
Hearsay Systems
  • Single dashboard of all your social media channels
  • Automation of posts
  • Scheduled posting as per design
  • Great for analytics & customer Interactions
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Discontinued Products
  • The biggest advantage of the Sparkcentral platform is its "inbox zero" philosophy. With this, our customer support requests are queued within the app, and agents need to work down the queue to keep it empty.
  • The app is designed from the ground up for customer care - instead of taking a generic social platform, and sprinkling in some customer care tools. Everything about Sparkcental is designed for helping our customers.
  • Sparkcentral allows us to do much better CRM. We can make customer notes, see recent interactions, determine who helped the customer (and when).
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Cons
Hearsay Systems
  • Lacks ability for significant flexibility and customization
  • Mobile app sometimes does not save the posts that are edited
  • It does allow you to tag or hashtag any post.
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Discontinued Products
  • In the beginning our team had the option to see what another user was typing as they responded to a post. With the latest update, this was taken away. That feature was key for us to shadow agents remotely who are still in training to provide real time feedback.
  • Our company has a number of different brands that we manage. Having a truly unified queue would be a great addition for us!
  • The bulk resolve should allow the option to select on the posts that you wish to resolve instead of selecting a time frame for bulk resolve. Often we find that marketing posts generate more volume in the evening. However, there are sometimes posts where the customer needs assistance during that time. So, if we were to bulk resolve for a certain number of evening hours we would potentially miss a customer's concern through that option as it is currently. But, if the option was to go through and select on all marketing posts and then bulk resolve you would ensure that you are not missing a post where a customer needs assistance.
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Likelihood to Renew
Hearsay Systems
No answers on this topic
Discontinued Products
Sparkcentral has never given us a good reason to consider any other option. Aside from all the positive points I mentioned in previous areas of this review, something else that has really impressed us is their customer service (makes sense, they're a customer service company after all!). Any time we have a question or concern, we send them an email and we get a response almost instantly.
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Usability
Hearsay Systems
If you wish to reduce stress of managing multiple social media handles from a single place, you can use Hearsay Social. Hearsay Social helps you analyze, automate, schedule posts and even give ideas for posts. Rather than multitasking, one would obliviously choose a single place to track your posts. It also fares greatly as compared to its competitors. It has a great interface. Very easy and simple to use.
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Discontinued Products
The system meets all my expectations.
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Support Rating
Hearsay Systems
1. Simple to Use. 2. User Friendly Interface 3. Great Features 4. Very Few Limitations. 5. Automates my Tasks
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Discontinued Products
Incredible customer service team that replies back very quickly, follows up on the reported issue till it's resolved in a very timely manner.
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Alternatives Considered
Hearsay Systems
Facebook Business Manager is also good however it has some limitations like it's very difficult to remove an ad account, we cannot schedule shared posts and the user interface is a bit complicated and not user-friendly. I like the user interface of Hearsay Social. I find it very simple and easy to use. Also, it has all the features that you might require in Social Media Management tool.
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Discontinued Products
Sparkcentral does what it has offered to do, where other software made empty promises, Sparkcentral delivers. They also inform us, anytime they are undergoing maintenance or when Twitter or Facebook has an API change, where in previous cases we would have to discover this ourselves.
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Return on Investment
Hearsay Systems
  • It has helped us save time in maintaining our social media handles
  • It gave us a lot of intelligent insights on our posts, thereby helping improve our marketing strategy to perform better every time
  • It helped us design our posts better based on inputs & design ideas based on our past posts
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Discontinued Products
  • Customers appreciate fast responses to the things they post on social media. This tool allows that to happen.
  • The dashboard allows us to keep up with how many are waiting in our queue so we can keep up with how busy we are during the day and manage it.
  • Customer satisfaction has seemed to increase while using this tool.
  • Being able to add notes with the customers address and phone info is awesome as well.
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ScreenShots