Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Lead Liaison
Score 9.1 out of 10
Mid-Size Companies (51-1,000 employees)
Lead Liaison is a cloud-based sales and marketing automation solution. This solution provides equal focus to sales support with solutions such as a hot-lead dashboard, Buy Signals and a live ticker alert of businesses on the customer's website.
$250
per month
Salesloft
Score 7.7 out of 10
N/A
Salesloft’s Revenue Orchestration Platform uses AI to help market-facing teams prioritize and take action on what matters most, from first touch to upsell and renewal.N/A
Yesware
Score 8.3 out of 10
N/A
Yesware, from Vendasta since the October 2022 acquisition, is a service for salespeople that helps them close deals faster. An email service tracks email, templates responses and syncs to CRM.
$19
per month
Pricing
Lead LiaisonSalesloftYesware
Editions & Modules
Inbound Marketing
$250
per month
Sales Enablement
$450
per month 5 users
Omnibound Marketing
$780
per month
Lifecycle Marketing
$1,500
per month
Event Lead Management
starting at $2000
No answers on this topic
Pro
$19
per month
Premium
$45
per month
Enterprise
$85
per month
Offerings
Pricing Offerings
Lead LiaisonSalesloftYesware
Free Trial
YesNoYes
Free/Freemium Version
NoNoYes
Premium Consulting/Integration Services
YesYesYes
Entry-level Setup Fee$499 Depends on packageNo setup feeNo setup fee
Additional DetailsAnnual plans save up to 23%.
More Pricing Information
Community Pulse
Lead LiaisonSalesloftYesware
Considered Multiple Products
Lead Liaison

No answer on this topic

Salesloft
Chose Salesloft
We evaluated Outreach, ToutApp, PersistIQ, Yesware, insidesales.com and HubSpot. Salesloft and Outreach were by far the best tools offering all the features we needed as a sales development team. There was very little to differentiate between them, but Salesloft's simple …
Chose Salesloft
Salesforce is much more efficient when it comes to direct outreach and sending emails. The one component at Yesware that does out perform Salesloft is the tracking capabilities- Yesware was accurate and could track attachment and exactly what they were locking at and for how …
Chose Salesloft
Yesware - The layout was touch to decipher, Many prospects complained that the mail doesn't get delivered quick and the spam rate was high.
Chose Salesloft
We used Yesware prior to using SalesLoft and in comparison, I wouldn't go back to Yesware. SalesLoft is easier to use and gives us a lot more options. Though SalesLoft has issues with call quality at times, Yesware was much, much worse. We looked into quite a few sales …
Chose Salesloft
SalesLoft is by far the best I have used. I've used Yesware before for email templates. I've also used Salesforce for CRM Management and very basic emailing (copy and paste). Yesware was good because it allowed us to store email templates, but the biggest negative was that we …
Chose Salesloft
SalesLoft is a more reliable option than Yesware, but they're definitely in the same ballpark.
Chose Salesloft
My organization selected SalesLoft. I used Outreach at a previous employer, and I found it very difficult to navigate. There were many automations to choose from and various call dispositions when using the built-in dialer, but it wasn't very user friendly. I was in charge of …
Chose Salesloft
I was not able to build a cadence in Yesware the way I was with SalesLoft
Chose Salesloft
We used to be a XANT/Yesware shop and were disappointed with the experience because multiple sets of fields were required for streamlined activity reporting and the babysitting needed for administration of 2 applications. We compared Outreach to SalesLoft when moving to Sales …
Chose Salesloft
we used Yesware mainly to create template emails and to see the opening of our emails.
SalesLoft is winning by far as the product is much more complete, allows more automation, calendar functionality and so on. Our company selected SalesLoft because it was recommended to us and …
Chose Salesloft
Pricing, Support, Flexibility, Responsiveness
Chose Salesloft
We did not evaluate any other solutions, however, there are tons of other sales engagement platforms like Outreach (very similar) or less advanced solutions that are more focused on early stage startups with lower sales stack budgets. We went with SalesLoft based on positive …
Chose Salesloft
They're similar enough products, but SalesLoft seemed a bit more fleshed out and robust. The support team for SalesLoft is also great and really responsive, something that went into our evaluation. Honestly, part of the reason was that they're a company based out of Atlanta …
Yesware
Chose Yesware
Yesware is much more efficient than its competitors and gives much more real-time results compared to SalesLoft for example that in my experience has lagged. Yesware is much more dynamically priced as well which makes it easy to fit any business's needs. We selected Yesware for …
Chose Yesware
I evaluated both Yesware and SalesLoft. I found that SalesLoft offered a ton of additional features that weren't necessary for our needs and had a price point to reflect the additional functionality. Yesware fits our needs with its product offering and price.
Chose Yesware
Yesware is extremely limited in functionality compared to something like SalesLoft, which is a much more comprehensive tool. We originally moved to Yesware from SalesForce Inbox and Engage as that did not offer the flexibility to deploy templates and was much more cumbersome …
Chose Yesware
Our team evaluated Salesloft, Saleshandy, RightInbox, and Boomerang. We felt that the Yesware integration with GMail was simple and unobtrusive. While none of these tools integrate directly with our CRM, Yesware's ability to upload contacts via .csv files helped ease that pain …
Chose Yesware
Yesware is much more reliable compared to others. The tracking feature is the most outstanding feature of this software which is not provided to the same extent by other software. Users can track each and every email, whether email has been opened or not, which device has been …
Chose Yesware
I think Yesware uniqueness is about being easy to implement for solo users and small teams. You can get up to speed fast.
Chose Yesware
Yesware's main benefit versus the 3 other apps that we use/have used are the ease of use and stability - it performs well while not overloading users with a ton of options.
Chose Yesware
I prefered Yesware over ClearSlide. Much cleaner functionality, however yesware does not have the screensharing capabilities that ClearSlide has. I find that Outreach although it has glitches, is much cleaner when looking to track stats regarding drip campaigns.
Features
Lead LiaisonSalesloftYesware
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Lead Liaison
8.8
8 Ratings
14% above category average
Salesloft
-
Ratings
Yesware
-
Ratings
WYSIWYG email editor9.08 Ratings00 Ratings00 Ratings
Dynamic content8.57 Ratings00 Ratings00 Ratings
Ability to test dynamic content8.27 Ratings00 Ratings00 Ratings
Landing pages8.77 Ratings00 Ratings00 Ratings
A/B testing8.75 Ratings00 Ratings00 Ratings
Mobile optimization9.06 Ratings00 Ratings00 Ratings
Email deliverability reporting9.37 Ratings00 Ratings00 Ratings
List management8.88 Ratings00 Ratings00 Ratings
Triggered drip sequences9.05 Ratings00 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Lead Liaison
9.0
8 Ratings
14% above category average
Salesloft
-
Ratings
Yesware
-
Ratings
Lead nurturing automation9.58 Ratings00 Ratings00 Ratings
Lead scoring and grading9.08 Ratings00 Ratings00 Ratings
Data quality management8.87 Ratings00 Ratings00 Ratings
Automated sales alerts and tasks8.87 Ratings00 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Lead Liaison
8.9
6 Ratings
18% above category average
Salesloft
-
Ratings
Yesware
-
Ratings
Calendaring8.86 Ratings00 Ratings00 Ratings
Event/webinar marketing9.06 Ratings00 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Lead Liaison
8.8
6 Ratings
18% above category average
Salesloft
-
Ratings
Yesware
-
Ratings
Social sharing and campaigns9.06 Ratings00 Ratings00 Ratings
Social profile integration8.56 Ratings00 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Lead Liaison
9.2
7 Ratings
23% above category average
Salesloft
-
Ratings
Yesware
-
Ratings
Dashboards9.07 Ratings00 Ratings00 Ratings
Standard reports9.37 Ratings00 Ratings00 Ratings
Custom reports9.37 Ratings00 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Lead Liaison
8.5
8 Ratings
13% above category average
Salesloft
-
Ratings
Yesware
-
Ratings
API8.88 Ratings00 Ratings00 Ratings
Role-based workflow & approvals8.56 Ratings00 Ratings00 Ratings
Customizability8.07 Ratings00 Ratings00 Ratings
Integration with Salesforce.com8.06 Ratings00 Ratings00 Ratings
Integration with Microsoft Dynamics CRM9.04 Ratings00 Ratings00 Ratings
Integration with SugarCRM9.03 Ratings00 Ratings00 Ratings
Best Alternatives
Lead LiaisonSalesloftYesware
Small Businesses
Vbout
Vbout
Score 9.9 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Salesflare
Salesflare
Score 10.0 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
HubSpot Sales Hub
HubSpot Sales Hub
Score 8.8 out of 10
Mailtrack
Mailtrack
Score 9.5 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
Outreach
Outreach
Score 8.2 out of 10
Groove by Clari
Groove by Clari
Score 7.1 out of 10
All AlternativesView all alternativesView all alternativesView all alternatives
User Ratings
Lead LiaisonSalesloftYesware
Likelihood to Recommend
9.1
(8 ratings)
7.8
(324 ratings)
8.3
(62 ratings)
Likelihood to Renew
9.1
(1 ratings)
9.1
(4 ratings)
9.0
(6 ratings)
Usability
8.2
(1 ratings)
7.6
(8 ratings)
7.0
(1 ratings)
Availability
-
(0 ratings)
7.3
(1 ratings)
-
(0 ratings)
Performance
-
(0 ratings)
8.2
(1 ratings)
-
(0 ratings)
Support Rating
9.1
(1 ratings)
9.1
(5 ratings)
8.2
(12 ratings)
Online Training
-
(0 ratings)
7.3
(2 ratings)
-
(0 ratings)
Implementation Rating
9.1
(1 ratings)
8.0
(1 ratings)
-
(0 ratings)
Ease of integration
-
(0 ratings)
8.7
(143 ratings)
-
(0 ratings)
Product Scalability
-
(0 ratings)
9.1
(1 ratings)
-
(0 ratings)
Vendor post-sale
-
(0 ratings)
8.2
(1 ratings)
-
(0 ratings)
Vendor pre-sale
-
(0 ratings)
7.3
(1 ratings)
-
(0 ratings)
User Testimonials
Lead LiaisonSalesloftYesware
Likelihood to Recommend
Lead Liaison
I think Lead Liaison could work well for new companies without an existing tech stack as you can also use it as your CRM. For a more mature company, especially one with multiple existing platform, I do not think it is worth switching, as all of the features will likely seem inferior to alternative specialist tools, many of which are cheaper, better supported and better integrated
Read full review
SalesLoft
I find it to be the best resource for scheduling calls with clients. Specifically when the call includes multiple people using Salesloft, it's so simple and easy to use to send open times to client and then to be able to send active links to the client where with one click the calendar invite shows up on my calendar? it's the best most efficient tool I have in my toolbelt at the moment. When it comes to logging, it's also simple but I wish I could add a contact to SL from the Microsoft integration.
Read full review
Vendasta
It works for my company and my problems. If you need a Sales CRM you can go for higher-end products that will give you what Yesware gives along with other stuff. Wherein we had specific problems we wanted to solve. -We needed a solution for a smaller team within our bigger sales team. -We needed a solution to be easy to use point and click and did not require any setup. -We needed to have a better solution to YAMM.
Read full review
Pros
Lead Liaison
  • The form customization is perfect. Very easy to use.
  • The insight we get from the form's (GPS) data is nice as we do not have to mandate fields anymore.
  • The ability to pass thru a lot of data on the back end works for our process. The internal receiver (customer service or sales reps) of the form data knows exactly what campaign the lead came from, what clinical specialty is tied to the prospect and what product is of interest. All seamlessly.
Read full review
SalesLoft
  • Salesloft enables us to outreach at scale.
  • Salesloft helps us identify our warmest, most buyer ready prospects to streamline our outreach.
  • Salesloft helps us to identify quickly areas to course correct and provides the necessary data to do that.
  • Salesloft also surfaces data around outreach so we can ensure we are targeting our team with sensible KPIs that connect to our business goals.
Read full review
Vendasta
  • Tracking open rates, link click rates, and reply rates. This allows us to compare different templates in order to see which allows for the most interactions and meetings set directly from email engagement.
  • Seeing exactly when someone opens an email and whether it is in their normal location. Also if they are opening on a mobile device versus a computer to be able to organize the set up of the email in a more beneficial way.
  • Being able to save Templates for Mail Merges to avoid the duplication of effort that other mass email systems utilize.
Read full review
Cons
Lead Liaison
  • ROI reporting is lacking to some degree.
  • We get too many feature updates but it doesn't appear to contain anything useful.
  • Not integration friendly.
Read full review
SalesLoft
  • Would be nice to have custom reporting available. Coming from Salesforce, the included canned reports are useful but I like to roll my sleeves up and build exactly what I want.
  • Conversations will record meetings booked via MSTeams but requires the BDR/SDR to hit record. Other solutions (e.g. Chorus.ai) join as a participant and don't require a user hitting the "record" button. We have to change our flow to make this work and it is a bit clunky.
Read full review
Vendasta
  • The ability to unwrap iframe embeds on email (e.g. if I send a Vimeo link over email, have that video thumbnail show and link out to a video)
  • Removing recipients from a campaign. If my ruleset is to remove a contact from a sequence after he/she replies, sometimes a person will reply from another email and Yesware doesn't recognize it. (e.g. if I add jeff@amazon.com to my campaign and jeff.bezos@amazon.com replies to my thread, Yesware will still send an email to jeff@amazon.com unless he is manually removed)
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Likelihood to Renew
Lead Liaison
Why move from a product that is help grown the speed on Marketing ROI? We see that the dashboards, flexibility and tracking are meeting and exceeding the business needs we had outlined. The support they provide is consistent, available and responsive. They will work with you until your issue is resolved.
Read full review
SalesLoft
SalesLoft is absolutely VITAL to our daily operations. We could not function without it or a program like it. Speaking as a Sales Person who has had to operate without a product like this, the difference is night and day. The ability to stay organized, automate tasks, easily log activities and notes, review calls, and coach team members is an absolute gamechanger.
Read full review
Vendasta
I like the product, but due to the limitations I don't love it. I'm curious to revisit other options, particularly in lieu of Yesware's recent price increases (although I'm on a legacy plan). Some of my challenges to be browser related (I'm on an older computer) -- I'll have to see how things go when I receive my new computer. If the glitches (especially with regard to tracking accuracy and send later feature) go away, I'd be much more inclined to renew
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Usability
Lead Liaison
One item you did not ask, but should be in around customer support. They do a great job of working with you, training and ongoing questions. Lead Liaison is always available and easy to get answers. The dashboards are great to gain business trends. The social media management is easy and a great way to ensure content is being tracked. The ability to gain tracking code for additional tactics. Our team enjoys the easy access and useability. We work with our clients to make sure they have a tool that we can use to scale for their needs. Lead Liaison makes it easy for us to help clients understand that Marketing ROI is closer to their finger tips than ever before.
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SalesLoft
Drift was extremely easy for both our demand gen team and SDR to jump right into. It was feature rich and purpose-built for marketers—it was remarkably easy to connect our marketing automation, CRM, and more to the platform and get everything to work together. Now the ability to create digital experiences and conversation landing pages is democratized—empowering our team to do better work and provide better prospect/customer experience.
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Vendasta
Yesware is easy to setup and get connected in existing systems. We were able to get started sending the day we puchased our subscription because of the addon for Gmail and easy connection to our CRM. It's also very easy to use in the day to day, kicking off campaigns and seeing their status to as about as easy as it gets. I have not concerns about usability
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Reliability and Availability
Lead Liaison
No answers on this topic
SalesLoft
The availability is pretty good, we do sometimes have errors or delays in syncing activities but nothing that has been too detrimental to our workflow. Most recently we had an issue with Lofting through Outlook due to a change in security token that took a few weeks to resolve but it is fixed now.
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Vendasta
No answers on this topic
Performance
Lead Liaison
No answers on this topic
SalesLoft
Yes timely and easy to use. The only delays we have are when we run our big month sales blitz and activities take some time to sync to the reporting as well as SalesForce
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Vendasta
No answers on this topic
Support Rating
Lead Liaison
Lead Liaison has tremendous support. I''ve never gone more than a hour or so without a response. They are quick to understand my request, review the options for solution and deliver the best option with the best outcome. Also, the good part is that I don't need support all the time because the product is so easy.
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SalesLoft
The support team was very responsive but at the end of the day they took a long time to fix our issue. The issue did get fixed, though, so that is what matters. Very nice people who are there to help in any way they can.
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Vendasta
Because it deserves this rating. The features and functionality provided are great. Our Sales team is very satisfied with this software as it integrates very well with our other software like Outlook, Salesforce, etc. Yesware provides great follow up with customers, which is essential for sales. Meeting scheduling is also flawless.
Read full review
Online Training
Lead Liaison
No answers on this topic
SalesLoft
We had some virtual training with our CSM which was very well constructed. It took some time to get into the full swing of things but with a few weeks of hands on experience I was feeling confidant. The SL team was always available to answer questions or jump an a call to walk us through stuff. I also used the Customer Help Center for a few self guided learnings on how to use specific features related to reporting and team management.
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Vendasta
No answers on this topic
Implementation Rating
Lead Liaison
Any issue with the adoption of the product were on our end. I wish we had the band width to run faster so we can know more faster. Our team enjoys the dashboards and ease of using the product. I know our clients are appreciating the results of the information as well.
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SalesLoft
must invest time and effort in define the best way to integration with Salesforce in order to get data visualization
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Vendasta
No answers on this topic
Alternatives Considered
Lead Liaison
I have not used any other product than Lead Liasion. I just recently started using this product and was not aware of the other options. Either way I am looking forward to seeing how far I am able to succeed using Lead Liasion and will continue to use this platform in the future.
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SalesLoft
Salesloft blows outreach out of the water in all aspects. One of the biggest issues I had was their unwillingness to listen to customer feedback. I had requested several small changes to be made when I had previously used the platform that unfortunately fell onto deff ears. I am much happier using Salesloft and the positive results I've experienced are a direct result of that.
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Vendasta
All of these tools do what Yesware does, and more; but Yesware does the follow-up email portion best, in my experience. It is reasonably priced and is regularly adding new functionality to make it a sticky license for us to have. Yesware does not have predictive analytics or a particularly strong dialer solution, but it does provide team-wide and template efficacy tracking, and a basic dialer.
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Scalability
Lead Liaison
No answers on this topic
SalesLoft
The scalability was pretty good, we started with 4 or 5 users on one team and scaled into 30+ members across 3 teams
Read full review
Vendasta
No answers on this topic
Return on Investment
Lead Liaison
  • Ability to attract more targeted prospects.
  • Deepen the relationship with existing clients AND increase the amount of revenue from clients as this is an added service in addition to our online marketing services.
  • One client paid for my costs!
Read full review
SalesLoft
  • I have been with a company that was using Salesloft, but moved to a competitor. I can't say it was exactly the competitors fault, as a lot of other internal changes were happening, (hence leaving the system that was working well), but we had the worst sales year in company history that year. Reps who consistently performed at or above quota were suddenly struggling to keep their pipelines in order, and the middle of the pack reps were going on PiPs and being let go.
  • Is it the dialer, or the leadership? You decide.
  • But the leadership also changed the dialer - so maybe it's both?
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Vendasta
  • I think net positive ROI from generating meetings that lead to closed deals. Ultimately very difficult to quantify the ROI since it is essentially automating a lot of the manual prospecting done by BDRs/AEs - so ROI is likely higher than just that quantifiable number around deals closed.
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ScreenShots

Lead Liaison Screenshots

Screenshot of Lead Liaison DashboardScreenshot of Lead Liaison Content CreationScreenshot of Lead Liaison Video Marketing

Yesware Screenshots

Screenshot of CampaignsScreenshot of Email Templates