Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.
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Oracle Marketing
Score 7.0 out of 10
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Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.
Adobe Marketo Engage best matched our needs for managing complex buyer journeys, improving lead quality, supporting account-based marketing, integrating with sales systems, and providing analytics to measure marketing impact on revenue.
Adobe Marketo Engage compares favorably with other marketing platforms for its enterprise-level capabilities, flexibility, and support for complex marketing processes.
We selected Adobe Marketo Engage because it combines enterprise-grade marketing automation, advanced personalization, and seamless integration with our CRM and other business systems.
We used Adobe Marketo Engage because it is more suited for a B2B environment. We are exploring Adobe Journey Optimizer B2B edition for the future as this can have capabilities for ABM efforts, however we currently use Marketo for the majority of our efforts. Marketo allows us …
Hubspot is a solid platform software that is more user friendly, that being said, I think Marketo Engage is better able to provide reports that are import to us and we can use on a daily basis. It has better data normalization properties than Hubspot that we can utilize easier.
Marketo is a lot more robust and allows for more customization. Workflows require more work but that always for your own take on it. Hubspot is a lot user friendly but doesn't have Marketo's capabilities.
Adobe Marketo Engage is the best since it barely shine on inbound marketing but also focuses on large to global enterprises complex B2B-buying journey, lead management and external CRM integrations which is contrary in Hubspot Marketing Hub
I would say Adobe Marketo Engage is better than other prospect tools because Adobe Marketo Engage uses AI and several tools in one and Adobe Marketo Engage integrates with other software like Microsoft and Google. Adobe Marketo Engage is very smart and intuitive. Adobe Marketo …
Not even clise Marketo is such a better tool. Forms alone. In Marketo you could set one form with an ID and market could use the referring URL as attribution SFMC forces us to remake each and every form for proper attribution. As simple changes need to roll out the level of …
Eloqua is better than Iterable in many aspects as it has lots of features which Iterable is nowhere even near too. Iterable is just a email marketing platform however Elqoua is a complete marketing automation platform.
There might be some good marketing automation tools in the
market but this one is our very initial experience and so far one of our
wonderful experiences that we don’t look forward to switching to any other one.
It was quite complex to generate segments with Adobe
analytics and I wasn’t personally satisfied with the overall performance of
Adobe Analytics and wasn’t enough flexible in any way. So we decided to switch
There are not a lot of other options out there that are as robust as Oracle CX Marketing. Typically we would have to use at least several companies' software to be able to have similar functionality.
Oracle CX Marketing is strong within the Oracle ecosystem. The company used Eloqua as it had a strong product roadmap in terms of features for the marketing team to leverage day-to-day. The CDP platform that is offered by Eloqua sets it apart from the competition as it really …
The Oracle CX Marketing tool has a few advantages over our previously used solutions. One of the most impactful ones would be the easy-to-use interface - more evidently seen when developing Email Marketing (Emailers) and also when creating steps for Marketing Automation …
I feel they both have strengths and weaknesses, just like any other product on the market. Oracle is strong in the lead scoring and nurturing platform while HubSpot is strong in other ways. Oracle integrates better with CRM software because it plays with most which makes it …
Oracle CX Marketing (formerly Oracle Marketing Cloud)'s Eloqua stacks up fairly well with these other tools, as they all have similar functions and features. Pricing and how seamlessly the platform integrates with a company's CRM are the main deciding factors. The customer …
We ultimately selected the Oracle product due to its native web capabilities which, at the time, were not offered by Adobe, which required the download and installation of a desktop application for users to be able to leverage the full capabilities of their solution. We …
We were using Marketo before I became a marketing automation admin. So I am only able to evaluate my experiences with Oracle against my own perceptions of how a marketing automation platform should function.
Oracle Eloqua and HubSpot have their fair share of strengths and weaknesses. HubSpot is cheaper, offers a less harsh contract, updates its documentation on a monthly basis, and implementation time is short. However, HubSpot does not support A/B testing in their Pro tier, and …
Oracle Eloqua had a more robust feature set. It had all the functions and features we needed to scale and was able to support our high lead volume and processing.
Oracle Eloqua is more user-friendly, and the features are more suited for us as the integration points are richer. We also found Marketo too expensive compared with Eloqua. Marketo's training was not as good as Oracle Eloqua training either. Oracle Eloqua also provides the …
I believe Eloqua stands out because it's a progressive roadmap of development and enhancements that keep up with the industry and trends. The ability to find help and support is great compared to other organizations that I've experienced.
I was able to play around with ChatBot a couple of years ago at OpenWorld and liked the product very much but it just was not a good fit for our department's needs at the time.
Oracle Responsys is cost effective compared to Adobe Campaign. Java and SQL integration is also very efficient compared to Adobe products and that is the reason we are using Oracle Responsys.
If you are looking to, you're looking to scale up your lead gen work. Adobe Marketo was a very good tool for that. You're looking to deliver leads to a sales team from marketing campaigns. It's a very good tool for that. It runs everything we do on the marketing side and I think a small lead gen team or a very large one could use an equally well.
A duration of one and a half years is enough for us to recognize the capabilities of a tool and in my opinion, this one is just a great tool to manage marketing campaigns of even massive-sized firms. Its marketing automation tool and its way of managing campaign and the way it executes digital initiatives is enough to get an inkling of its abilities. Less favorable for the people who want to have something at a cheap price and are more dependent on the reports as its reports have nothing much in detail.
Adobe Marketo Engage excels at automating complex marketing workflows and delivering personalized customer experiences at scale.
Adobe Marketo Engage enables marketers to create targeted campaigns, schedule automated email sequences, and personalize content based on user demographics and interactions, resulting in more relevant customer engagement.
Adobe Marketo Engage provides robust analytics and reporting, allowing teams to track campaign performance, monitor conversion rates, and measure return on investment(ROI).
Adobe Marketo Engage crashes a lot or freezes. We don't have many users and less than 300k contacts so there's no reason it should ever crash.
It's really expensive! It would be nice to pick which features we want a la cart versus being stuck paying more for a feature and not using the others in the package.
Because of our integration with Dynamics, we had to use a 3rd party tool called Scribe for field matching. No one at Adobe will help us now that we have a 3rd party tool
User Interface - The UI is a bit outdated and clunky, but gets the job done with some getting used to.
Training - There isn't much out there for training, unless you are willing to pay Oracle or a 3rd party.
Support - There is no dedicated support and you have to use their portal. It sometimes take awhile to get things looked at or fixed, but they eventually get to it.
We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
In some aspects, the tool can feel quite clunky in parts. But with the rich feature set it has, it's understandable. There is a lot of room for improvement for the user interface. The system itself doesn't have a slick or modern feel, so the usability could feel nicer to use with these areas considered.
Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
Marketo provides different way and abilities to connect. If you are having product support or unexplained errors you can get someone on Marketo support 24 hours a day. One of Marketo's greatest assets in my opinion however would be the community. Often times our company is just looking for case success stories from someone else. In the community you can search for problems you are currently facing and see others having the same issue and solutions for those issues. If not, you can pose a question to the whole community and champions of the product and others can chime in to provide suggestions to fix your needs. The community is truly a 24/7 place to get your answers quickly.
There are times when it is slightly slow for us, where we sit on a screen waiting for it to load. This could be our internet since we have had the same issue occasionally with other systems, but it is enough to make you crazy.
There are occasional complaints about slowness to refresh a screen or build a report. However, this is as much a factor of network access speeds as the system itself, since often the complaints occur when someone is accessing on a wireless network.
On multiple occasions we've had Marketo support (technical and license based) issues. Technical issues were minor and resolved within a day. License based issues (even things encouraged by Marketo for partners, like provisioning another license) took WEEKS. They actually took so long to respond that the client we were working with withdrew from the contract because they were no longer convinced Marketo was capable of supporting their business. As an agency trying to sell the software, you can only explain away so much before they just made us look silly.
I would actually rate day to day support a 1. We often knew more than the person on the phone.
I would however rate escalation support a 7. When we went to “red status”, support was very good. We were assigned a technical resource who performed a full audit. Unfortunately the integration to Salesforce.com still failed
If you are first time user then the training is perfect, but the advance training is not that effective. After working in Marketo for 5 years there is nothing new to learn. The new tools that Marketo have are expensive and too difficult to use. + I would recommend to learn the basic and use Marketo on the daily bases as you will forget everything in a month if you don't use it.
They offer very basic classes which are required for master certification.
After having been through it, I would not consider anyone with a master certification any more qualified, unlike Salesforce.com certification which is a more difficult thing to acquire. For example, one of the classes towards certification was around social media. I would have expected examples of how to incorporate into campaigns in the product, with a demo and hands-on test. Instead, it was a powerpoint slideshow that went on way too long and covered really basic stuff like “what is Facebook, what is Twitter”
You can get 100% of your training done online. Marketo's community is filled with experts and they list free training videos on marketo.com. They also have user groups in every major city that help you get the most out of your Marketo instance and Marketing Automation in general. It's really easy to pick up this tool and start running on day one.
Ok, so, this sounds like it could be horrible because it was all remote, but we loved it... the Adobe training environment was easy to use, and the trainers were engaging. It was simple to switch back and forth between the meeting and the hands-on exercises in their training instances. We took the fundamentals training early in our implementation-- before the consultants came onsite-- and I know this made a big difference in our implementation, because we were able to ask informed questions throughout
1. Have a content marketing plan to run in parallel with the marketing automation installation--you'll need a lot of content to make full use of Marketo's capabilities. 2. Work with sales (and ISRs) to define and document a workflow--build your Marketo installation around how you do business--not figure out how to apply your business to the tools 3. Spend time of data cleaning--both an initial project as well as a strategy for ongoing data management. We found some change manaement issues (no more appending ZZZ to the first name to identify contacts who have left the company, for example, or prohibiting the entry of "info@company.com" email addresses). 4. Find some champions in the sales and ISR teams. You'll have both fans and detractors--work with the fans to build some success stories
I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
[...] is a partner of HubSpot, and we are mutual customers of each other. This may be because HubSpot is a [...] investor, but roughly half of [...]'s customers are Adobe Marketo Engage customers (the other half being HubSpot customers).
It was quite complex to generate segments with Adobe analytics and I wasn’t personally satisfied with the overall performance of Adobe Analytics and wasn’t enough flexible in any way. So we decided to switch to something else better than Adobe Analytics and is available in the market at a cheap rate and we ended up doing our research for the most suitable tool at Oracle Infinity and we don’t regret our decision.
As we have grown, Marketo has grown with us. We started with simple single email campaigns and are now doing complex campaigns with multiple emails and tracks that we send a contact to if they take certain actions within our emails. We also have a complex integration with several systems and have the visibility into our marketing activities throughout our organization.
Eloqua is definitely good for larger companies that have 100,000+ contacts and complex marketing workflows and data. Personalization is fairly robust with Eloqua for larger campaigns with smart content and features. Scaling across channels is also seamless - as the platform has great options for non-email channels like SMS, Direct Mail, Chat, etc.
Adobe Marketo Engage automation capabilities have reduced the amount of manual work required to execute campaigns, allowing our marketing team to focus more on strategy and customer engagement rather than repetitive administrative tasks.
The platform has helped us generate more qualified leads through personalized campaigns and lead scoring, enabling our sales team to focus on prospects with the highest likelihood of converting.
Eloqua has had a very positive impact on our ROI and ability to build very complex programs. We have been nomitnated for the past 4 years as a Markie finalist and have won a Markie ourselves.
Eloqua has a great pulse on the marketing trends and future developments to help keep it's software competitive.
