Microsoft Viva vs. Swoop

Well suited for

• Companies that have experience of using the OKR methodology and have a clear understanding of what it is
• Companies that are planning to expand/scale the OKR program
• Companies that are looking to reduce the effort involved in running the OKR program

Ill-suited for:

• Companies that are using OKRs for the first time and do not have a clear understanding of the methodology

Incentivized

Well suited for driving awareness at scale. Less appropriate for refined targeting to achieve specific back end metrics or conversions.

Incentivized

• AI Copilot
• Task reminder
• Calendar event reminders
• Helps me make more efficient and quicker social media post pushes that we do weekly

Incentivized

• Large inventory to acquire impressions and clicks
• Engagement results indicate strong audience interest
• Managed service very helpful and engaging for better performance

Incentivized

• Accelerate integrations and add more integrations.
• Ally.io has room for improvement in providing benchmark in-depth analysis across industries, same-size companies, etc.
• Ally.io can still improve upon some of its product features and communicating the releases. Videos have been extremely helpful.

Incentivized

• Would like to have visibility of revenue performing sites and targeting
• 1st party integration with doubleclick would simplify implementation
• Have more refined targeting specific to audiences

Incentivized

Ally was preferred over the alternatives due to the following:

• Quick turnaround by reps
• Detailed product demo
• Ease of use in comparison other tools
• Clarity in terms of how Ally.io could resolve Crayon's existing issues

Incentivized

Swoop and Yieldbot run similarly across their private networks and perform relatively the same (high reach). There are better revenue driven tactics that outperform swoop though.

Incentivized

• AI co-pilot makes it easier to be more direct and less "wordy"
• Teams is a great program and I like how it's seamless and more advanced when you want to convert a file type.
• Tasks section is great way to keep track of lists that I constantly forget. Now I just use my computer to keep track of my "to-do list"

Incentivized

• Swoop ROAS for a specific home product was over 8 during Q2, a downtime period for sales within the product category (measuring impressions)
• Form complete conversion goal for a separate tactic was not met and was too high
• Impressions volume for total strategy was surpassed largely in part because Swoop achieved 135% of goal

Incentivized