Mintel is a market intelligence platform and provider of industry specific information and analysis.
N/A
Respondent.io
Score 8.4 out of 10
N/A
Respondent.io is a marketplace for sourcing business professionals for in-depth research interviews, or used to recruit B2B and B2C research participants for studies, as well as screen, schedule & pay research participants.
$39
per B2C credit
Pricing
Mintel
Respondent.io
Editions & Modules
No answers on this topic
Pay As You Go - B2C
$39
billed at completed research per B2C credit
Pay As You Go - B2B
$65
billed at research completion per B2B credit
Basic - B2C
$1,980
per year 60 B2C credits per year
Basic - B2B
$3,300
per year 60 B2B credits per year
Advanced - B2C
$3,600
per year 150 B2C credits per year
Advanced - B2B
$6,000
per year 150 B2B credits per year
Offerings
Pricing Offerings
Mintel
Respondent.io
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
Pricing in Mintel's "Reports Store" is based on industry and specific market.
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More Pricing Information
Features
Mintel
Respondent.io
Financial Research
Comparison of Financial Research features of Product A and Product B
Mintel
7.5
1 Ratings
2% below category average
Respondent.io
-
Ratings
Industry-Specific Information
9.01 Ratings
00 Ratings
Search Tools
6.01 Ratings
00 Ratings
Market Research
Comparison of Market Research features of Product A and Product B
If you are new to an consumer-facing industry and want to get the lay of the land, this would be a great product for you. It could help you understand consumer wants and motivators, and would be helpful for keeping up with an industry, and for developing your own stance within that industry. If you're an agency, supporting a brand, Mintel is helpful when trying to develop brand strategies (branding, which claims are best to highlight, consumer profiling, etc).
It is great for participant recruitment on go-pay basis. Perfect for smaller companies and UX teams. but larger companies and teams might want to look into other solutions that could be used at scale
it would be nice if Mintel got even more specialized with some of their industry/product groups. For example, we wanted to do research on what was happening in the consumer orthodontia space, but the best we could do is get info on consumer feelings around oral healthcare products like toothpaste, mouthwash, etc.
If they offered a B2B version of this tool, that would be game changing.
Affordability. Individual reports are quite expensive, but getting an annual subscription is probably also prohibitive for smaller businesses
We use Respondent.io as a supplementary tool on a go-pay basis. It offers us another channel to recruit participants to explore different financial topics.
Mintel industry data has been the backbone of our agency's blog, email and marketing eblasts, which helps position us as a thought-leader.
I can't say that Mintel stats single-handedly won some new business pitches for us, but adding Mintel stats to a pitch (especially one that we might be somewhat new to), has certainly strengthened our pitch and made us look like confident experts.
when we've supported a client with a new product launch, we've used Mintel to develop an actionable plan about brand positioning, which claims to highlight and how their product will fit in the competitor landscape.
