MomentFeed vs. Whitespark Local Rank Tracker

It is my absolute recommendation for anyone at a multi-location, brick-and-mortar business that is consumer-focused. I haven't demoed any other tools that could come close to meeting the needs that I would have either at my previous agency role for clients or currently at my client-side job. However, not all companies that have a footprint/distribution in multiple areas are suited; I had a brewery client with a presence in multiple states (their products were in stores and salespeople were staffed in the area), but given MomentFeed's basis in listing data around physical locations, there wasn't a real way that the product could have accommodated. Cases like that are a square peg/round hole situation.

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They are a time saver for any agency looking to understand the impact of their local and organic SEO.

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• Central platform format - great for multi-unit brands.
• Versatile when using for multiple pages and corresponding channels.

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• Finds listings on directories
• Finds press releases that mention brands or business names
• Helps find bad data

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• More reporting options. There is a wealth of data able to be reported around just one Facebook page; now imagine the type of data you have available to analyze across dozens, hundreds, or even thousands of local pages. They already do a good job of showing some valuable insights (and providing every other metric they can via spreadsheet exports) but I think there's pretty much an endless array of possibilities beyond what they have. I suppose that's a slippery slope though.
• Some minor UI/UX issues. Some fields operate weirdly, some buttons may act funky, or the platform may not remember your location group selection when you move from one part of the product to another. Easily overlooked, however.
• Social media publishing is sometimes delayed and may go out a handful of minutes after you intended. Not a problem in most cases, but I'd schedule natively or with another tool if you're depending on a post to go out at an exact moment.

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• It would be nice to see a geo-grid of ranking around a location

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Support has been perfect. This company has an awesome culture as well

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I have not personally used Yext, but after a couple demos I didn't find that it fit the needs of my past clients or current company as much as MomentFeed could; I had also heard horror stories about how Yext effectively holds listing data hostage or simply removes it once you are no longer a customer.

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I prefer Link Research Tools' CBLT tool for competitive backlink reports.

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• Increased star-ratings=increase in click-thru rates.
• Increased star-ratings=increase in sales.

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• The results are compelling for my presentations

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