SurveyLab vs. Sitecore Experience Platform

MySurveyLab is best to use to measure satisfaction, both employee satisfaction and customer satisfaction.

3 Scenarios where Sitecore Experience Platform is well suited: 1. Customized AI/ML Model development - Developing and deploying ML/AI models to automate tasks related to the process. e.g., image classification, sentiment analysis or text classification, etc.2. RPA & Chatbots - RPA scripts to automate simpler tasks and integrate with legacy systems (UI path, opensource RPA scripts). Implementation of chatbots training by human agents to respond to redundant queries 3. Data Enrichment - Structuring and enriching data using automated techniques in ML as well as human agent labeling

Incentivized

• They have great support that always will help you.
• MySurveyLab is very flexible. Some things can be done in several ways.
• They have a very good analytics module with trends, dashboards and data segments. This can give you another view of your data.
• Collectors add flexibility to surveys. You can collect surveys from a few different source at once
• They have a mobile application that can collect responses offline(!)

• Sitecore has a decent supply of out of the box components and capabilities that can be fairly easily styled to meet business needs without much customization needed. This often helps speed to market.
• Sitecore has had the flexibility of offering on-premise hosting or cloud hosting to meet different needs of clients, though recently they have strongly pushed their cloud-based hosting. This is in alignment with the industry and very helpful for organizations that aren't looking to add another product to the portfolio of packages that their internal IT teams need to manage
• Sitecore has a capable UI for editing content. Though some competition may do better in this regard, Sitecore's editing interface is fully capable.

Incentivized

• Summary export in Excel could be nicer.
• Tags in the left menu could be more intuitive.

• While the UI is capable, some other products in this space have a much more intuitive editing interface. Sitecore could do better in providing an easy to use editing UI.
• It would be nice to see a fully managed Sitecore instead of just cloud hosted
• The price falls more to the premium side of things. Making the value proposition a bit harder to justify

Incentivized

Implemented for various projects such as:›Market and sales intelligence Competitor tracking Management moves Social media tracking Customized information sourcing. Use web-scraping and parsing for data harvesting where the search is keyword-based and, the content and data extractions are required from various websites•Implemented for diverse requirements:›Social media tracking›Image recognition›Pricing comparison›Competitor content mapping›e-Commerce products’ cataloging, etc.

Incentivized

1. Customized software development & maintenance. 2. Technology Consulting - Consulting-based services for technology solutions data engineering or cloud solutions. 3. Used for tapping into multiple data sources such as CRM and marketing automation systems and, creating automated data extracts with a high-end visual representation of data. 4. Implemented for scheduling an existing report to automatically refresh and be delivered to specific users at a specific regular interval.

Incentivized

All of these platforms have their pros and cons. Selecting the best fit is a matter aligning corporate need vs features provided. Have a .NET shop with an advanced marketing team looking to push UX forward and willing to pay a premium, then Sitecore may be the right fit. Have an organization centered around Java and only looking for basic CMS capabilities or looking for a budget-friendly option, then there may be better options beyond Sitecore.

Incentivized

• With MySurveyLab we were able to react immediately when customers were not happy, and this reduced churn a lot

• For mature marketing organizations, the analytics that Sitecore allows you to capture have been valuable in pushing forward marketing objectives and giving insight into how to tailor content for the best UX

Incentivized