TubeMogul (discontinued) vs. Videology

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
TubeMogul (discontinued)
Score 8.9 out of 10
N/A
TubeMogul was an advertising management platform acquired by Adobe in December 2016. It is no longer available, however its functionality is supplied by Adobe Advertising Cloud.N/A
Videology
Score 6.0 out of 10
N/A
N/AN/A
Pricing
TubeMogul (discontinued)Videology
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
TubeMogul (discontinued)Videology
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
TubeMogul (discontinued)Videology
Considered Both Products
TubeMogul (discontinued)
Chose TubeMogul (discontinued)
One similar product I have evaluated is Videology. Videology is a demand site platform that provides a technology filter to serve video across screens. I have not yet used this platform for media buying but it seems very user [friendly] with many publisher direct deals linked …
Chose TubeMogul (discontinued)
It once again depends on the objective on the campaign and what the client is looking to achieve.
Videology

No answer on this topic

Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
TubeMogul (discontinued)Videology
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
TubeMogul (discontinued)
6.8
6 Ratings
8% below category average
Videology
-
Ratings
Data Transfer6.45 Ratings00 Ratings
DSP integration7.16 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
TubeMogul (discontinued)
6.7
6 Ratings
15% below category average
Videology
-
Ratings
Ad campaign creation6.56 Ratings00 Ratings
Ad deployment6.66 Ratings00 Ratings
Display advertising7.52 Ratings00 Ratings
Ad display and retargeting segmentation6.04 Ratings00 Ratings
Sequence targeting6.92 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
TubeMogul (discontinued)
5.7
7 Ratings
31% below category average
Videology
-
Ratings
Ad dashboards7.37 Ratings00 Ratings
Ad performance reports6.77 Ratings00 Ratings
Ad conversion tracking5.22 Ratings00 Ratings
Ad attribution reporting3.12 Ratings00 Ratings
Cross-channel ad management6.45 Ratings00 Ratings
Ad forecasting and optimization5.56 Ratings00 Ratings
Best Alternatives
TubeMogul (discontinued)Videology
Small Businesses
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 8.1 out of 10
The Trade Desk
The Trade Desk
Score 8.1 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.9 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
TubeMogul (discontinued)Videology
Likelihood to Recommend
7.0
(10 ratings)
-
(0 ratings)
Likelihood to Renew
4.0
(2 ratings)
-
(0 ratings)
Usability
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
TubeMogul (discontinued)Videology
Likelihood to Recommend
Discontinued Products
Of the DSPs in which I am familiar, TubeMogul's platform is the easiest to obtain premium publisher inventory... something they definitely push on their clients; but it is something they should be bragging about. It consolidates your deals into one easy interface from which you can either conduct an "on demand deal" or do a direct reservation. Their on demand deal is super easy since TubeMogul buys the publishers' inventory beforehand for its clients to then use. All you have to do to get access to this inventory is click a button. So simple
Read full review
Videology
No answers on this topic
Pros
Discontinued Products
  • TubeMogul is great at managing publisher relationships. We have global demand and are currently working with several different teams at TubeMogul to monetize the different regions.
  • Managing our block list has been effective as well.
Read full review
Videology
No answers on this topic
Cons
Discontinued Products
  • Setting up PMP deals needs to be more seamless
  • Missing functionality with reporting
  • Easier view in platform to see which placements have spent
Read full review
Videology
No answers on this topic
Likelihood to Renew
Discontinued Products
I am not aware of the reasons to cancel a certain platform, but if we were i'd assume it's because of the missing features, lack of quality inventory and brand safety measures. I assume the contact would be renewed if above-mentioned reasons changed
Read full review
Videology
No answers on this topic
Alternatives Considered
Discontinued Products
TubeMogul is comparable to other DSPs. I would say it lacks in simplicity. Too many platforms, TubeMogul included, try to be too technical with many bells and whistles, while some do help campaign optimization, many are unnecessary. We select TubeMogul when we are looking for other sources of inventory that we can scale against using our fist party data.
Read full review
Videology
No answers on this topic
Return on Investment
Discontinued Products
  • Real time optimizations to campaign. By having access to a dashboard we are able to pivot to stronger performance and pivot away from weaker performance.
Read full review
Videology
No answers on this topic
ScreenShots