Best Customer Relationship Management (CRM) Software173Customer Relationship Management applications are used to manage a company’s interactions with customers, clients, and sales prospects. It involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support.Client Tether1https://media.trustradius.com/vendor-logos/ub/AB/4K3CDCG8CN87-180x180.PNGLead Zeppelin2https://media.trustradius.com/vendor-logos/9c/K4/S9T55JJWTSOE-180x180.JPEGLogicbox CRM3https://media.trustradius.com/product-logos/ad/SL/OMVDH859WI2D.JPEGRelenta CRM4https://media.trustradius.com/product-logos/lz/KE/XF0H96QG5WT3.pngSalesBabu CRM5https://media.trustradius.com/product-logos/8Q/7e/24EKONAAG1IJ.pngEspoCRM6https://media.trustradius.com/vendor-logos/eH/ci/GIK7NOZ0NK80-180x180.PNGiSEEit7https://media.trustradius.com/vendor-logos/zX/Iy/M4149NR2GZVP-180x180.PNGEngage Live Sales Dashboard8https://media.trustradius.com/vendor-logos/zT/AJ/6T83S5VN03V2-180x180.PNGSAP Digital CRM9https://media.trustradius.com/vendor-logos/sW/OA/CZD3RG21S16S-180x180.JPEGWebCRM10https://media.trustradius.com/vendor-logos/b3/hW/URIZD5ET1H58.pngRocTik Ticketing System11https://media.trustradius.com/product-logos/4Y/Xd/503L48N1TAQ0.JPEGFreeCRM12https://media.trustradius.com/vendor-logos/ej/e0/31WT1QIP1002-180x180.JPEGSkyward CRM13https://media.trustradius.com/product-logos/PU/4U/TB72G4P59EDH.PNGPivotal Sales14https://media.trustradius.com/vendor-logos/Jo/9d/XMWSJCWFM4LS-180x180.PNGStoreHub15https://media.trustradius.com/product-logos/FV/m7/UER5S4V1AULH.PNGInTouch CRM16https://media.trustradius.com/vendor-logos/fh/bx/WE40NGDKILUW-180x180.JPEGMembrain17https://media.trustradius.com/vendor-logos/H2/oO/VKMPGIPBK75B-180x180.PNGAzorus18https://media.trustradius.com/vendor-logos/dp/Ba/NIQV3542TZNQ-180x180.PNGBPA CRM19https://media.trustradius.com/product-logos/wB/3A/TQCKASPA05RP.pngVIENNA Advantage20https://media.trustradius.com/vendor-logos/Y2/nj/IFSTQ3EME7QP-180x180.PNGTuotempo Patient CRM21https://media.trustradius.com/vendor-logos/U1/NE/SEXXQF9VCF0F-180x180.PNGCosential22https://media.trustradius.com/vendor-logos/15/Cn/2UA34MKSM2C8-180x180.PNGAvidian CRM23https://media.trustradius.com/product-logos/ig/qY/62R5GTFMUGKF.PNGZyprr Inc24https://media.trustradius.com/vendor-logos/1C/Jv/7KEB0WBORMJR.jpegYou Don't Need a CRM!25https://media.trustradius.com/product-logos/Fe/lv/DPG26WWGDEK5.png

Customer Relationship Management (CRM) Software

Best Customer Relationship Management (CRM) Software

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Customer Relationship Management (CRM) Overview

What is CRM Software?

Customer relationship management (CRM) is a business strategy that stresses good ongoing relationships with customers. It holds that maintaining these relationships drives growth and profitability. There are two core elements of this customer-centric strategy:

  1. Presenting a unified face to the customer

  2. Providing a seamless customer experience

CRM software can help by synchronizing customer communications among business units. Sales, marketing and customer service can all get on the same page. It’s a system of record for touch points throughout the customer lifecycle.With CRM tools companies can track, automate, analyze and optimize customer interactions. At the core is a database of contact information and interaction history for each individual customer.

Customer Relationship Management Features & Capabilities

In general, customer relationship management technology provides the following sets of capabilities:

Customer Data Management

CRM software collects and organizes customer data. This includes contact information and interactions via email, phone, web chat and social media.

Sales Force Automation

CRM software helps streamline and automate certain sales-related duties. These tasks may include:

  • Creation of quotes

  • Order processing

  • Updating contact information

  • Sending emails

  • Forecasting sales

  • Evaluating employee performance

As the original source of sales force automation features, CRM systems are the most established type of sales acceleration technology. They are also considered a tool for sales enablement.

Marketing Automation

Many CRM software products include some marketing automation features. Others integrate with dedicated marketing automation products. Some features to look for include:

  • Email marketing

  • Lead management

  • Landing page creation

  • Web forms

  • Marketing analytics

Customer Service & Support

CRM software products often provide customer support-related features. Many also integrate with standalone customer support software (i.e. help desks and call center software). Customer support features may include:

  • Knowledge bases

  • Ticketing systems

  • Live chat

  • Customer support portals

Additional Features & Considerations

Some CRM software products also offer project management and social media management capabilities.

Additional considerations when evaluating CRM software include:

  • Deployment type (on-premise vs. hosted)

  • Customization options

  • Usability/UX

  • Mobile access

  • Security and privacy

  • Ease of integration

  • Scalability

Benefits of Using a CRM System

CRM systems hold a number of benefits for both small businesses and enterprises. When implemented properly, CRM can:

  • Create a single storehouse for customer data

  • Provide greater visibility into sales, marketing and customer service processes

  • Help optimize customer communications

  • Shorten sales cycles

  • Improve customer retention

  • Help companies understand and address the needs of customers

  • Increase customer satisfaction

  • Automate tasks

  • Increase operational efficiency

  • Free up employees to focus on customer interactions

CRM Marketing

CRMs are usually sales-focused. But there are benefits for marketing as well. Marketers usually store their leads in a CRM system, and often help with database management. Integration with marketing automation, CMS, and eCommerce platforms can improve marketing campaigns. Information in the CRM helps marketers target their messages sent through these systems to the right people. These communications can then be tracked within the CRM. They may also use the CRM to report on marketing goals, like lead engagement and leads passed to sales. Having a shared database can help align sales and marketing efforts as well.


Some marketing automation vendors have developed their own CRM systems (e.g. HubSpot). Some CRM vendors have developed marketing automation capabilities (e.g. Salesforce and GreenRope).


All-in-one marketing tools typically include both CRM and marketing automation functionality. They often also have content management, SEO, social marketing and eCommerce capabilities. These tools are aimed at small businesses looking for basic features. Larger companies tend to favor a best-of-breed approach, integrating their CRM,marketing automation, and other systems.

Pricing Information

CRM software is usually priced by user on a monthly subscription model. Price per user depends on the extent of the features you are looking for. Subscriptions can start as low as $12/mo. per user for small businesses. Enterprise level tools rise to hundreds of dollars per user per month. This tier typically has more automation, reporting, integrations, and customer support features.


There are some free and freemium models available. However, these tools are typically limited in terms of users, contacts, and/or features, with extensive prompts to upgrade to a paid version to unlock more features. HubSpot CRM is one notable exception. Since HubSpot’s bread and butter is its inbound marketing software, its simple CRM is “free forever” - even if you’re not using their paid marketing tools.

Customer Relationship Management (CRM) Products

Listings (101-125 of 236)

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Client Tether is a customer relationship management (CRM) software built around contact management and workflow automation.

We don't have enough ratings and reviews to provide an overall score.

Lead Zeppelin is an integrated customer relationship management (CRM) solution with web-to-lead forms and collaboration capability.

We don't have enough ratings and reviews to provide an overall score.

LogicBox CRM is a cloud-based customer relationship management (CRM) software built around sales force automation, lead management, and pipeline forecasting capabilities.

We don't have enough ratings and reviews to provide an overall score.

Relenta is a customer relationship management (CRM) solution with features such as email marketing and easy team collaboration.

We don't have enough ratings and reviews to provide an overall score.

Salesbabu is a customer relationship management (CRM) software built around sales automation, tracking, and forecasting.

We don't have enough ratings and reviews to provide an overall score.

EspoCRM is a web-based customer relationship management (CRM) software.

We don't have enough ratings and reviews to provide an overall score.

iSEEit is a customer relationship management (CRM) software focused on sales management.

We don't have enough ratings and reviews to provide an overall score.

The Engage Live Sales Dashboard is an HTML5, browser-based interface that enables users to log into and initiate real-time sales with their web-based visitors, prospects, customers and partners. From this central location users can share their availability (online status), manage real-time conver...

7 Ratings

SAP Digital CRM is designed to bring together sales, service, and marketing to give teams a complete customer engagement solution. According to the vendor, users can get up and running in minutes, and start making every sales and service engagement a personal connection.

We don't have enough ratings and reviews to provide an overall score.

WebCRM is a simple, cloud-based CRM for SMBs.

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RocTik Ticketing System is a cloud-based ticketing system from Evayadesk. The solution enables users to create, track, categorize, prioritize and resolve tickets. Both email alerts and real-time reports are included in this help desk solution.

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FreeCRM is a customer relationship management (CRM) software with marketing automation and sales pipeline capabilities.

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Skyward CRM aims to help business to improve their relationship with customers by creating differentiated and winning CRM strategies. It offers the same level of customization, functionality and integration with third party tools and systems for both on-premise and cloud. According to the vendor,...

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Pivotal Sales is a customer relationship management software solution offered by Aptean. Built as a Sales Force Automation solution, Pivotal Sales is built to automate service processes and resolve customer inquiries.

We don't have enough ratings and reviews to provide an overall score.

StoreHub is a cloud-based retail management system consisting of an iPad Point Of Sale(POS), and intelligent inventory management, CRM, and business analytics features. The vendor’s value proposition is that they have replaced the bulky PC/clunky touchscreen that typically haunts a storefront wit...

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InTouch CRM is a customer relationship management (CRM) platform built for small businesses focused on email marketing automation.

We don't have enough ratings and reviews to provide an overall score.

Membrain is a customer relationship management (CRM) system focused on sales improvement.

We don't have enough ratings and reviews to provide an overall score.

Azorus is a customer relationship management (CRM) built specifically as a student recruitment tool for universities and colleges.

We don't have enough ratings and reviews to provide an overall score.

BPA CRM is a customer relationship management (CRM) integrated into Microsoft SharePoint built for small and medium-sized businesses.

We don't have enough ratings and reviews to provide an overall score.

VIENNA Advantage ERP/CRM is an ERP offering available through on-premise or cloud deployment with integrated customer relationship management and document management systems to augment the ERP software.

We don't have enough ratings and reviews to provide an overall score.

Tuotempo Patient CRM is a solution targeted for businesses in the healthcare industry. This solution integrates online and mobile services. With this solution, the vendor aims to make the relationship between healthcare establishments and patients simple and immediate, reduce management costs an...

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Cosential is a customer relationship management (CRM) and proposal management platform built specifically for architecture, engineering, and construction companies.

We don't have enough ratings and reviews to provide an overall score.

Avidian is a complete customer relationship management (CRM) built into Microsoft Outlook.

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Zyprr is a customizable mid-market business process platform that is SaaS based and fully integrates all customer touch-points, thus giving users a 360 degree view of their customers. The vendor says that by using Zyprr businesses can manage the entire lifecycle of their customers including marke...

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You Don't Need a CRM! Iis, ironically, a customer relationship management (CRM) software. It is focused on lead management, and it is built primarily for small businesses.