Raynet is a cloud based CRM solution. Some key features include Contact and Lead Management, Activity Tracking and Calendar, and Deals Management.
Customer Relationship Management (CRM) Software
Best Customer Relationship Management (CRM) Software
TrustMaps are two-dimensional charts that compare products based on satisfaction ratings and research frequency by prospective buyers. Products must have 50 or more ratings to appear on this TrustMap.
Customer Relationship Management (CRM) Overview
What is CRM Software?
Customer relationship management (CRM) is a business strategy that stresses good ongoing relationships with customers. It holds that maintaining these relationships drives growth and profitability. There are two core elements of this customer-centric strategy:
Presenting a unified face to the customer
Providing a seamless customer experience
CRM software can help by synchronizing customer communications among business units. Sales, marketing and customer service can all get on the same page. It’s a system of record for touch points throughout the customer lifecycle.With CRM tools companies can track, automate, analyze and optimize customer interactions. At the core is a database of contact information and interaction history for each individual customer.
Customer Relationship Management Features & Capabilities
In general, customer relationship management technology provides the following sets of capabilities:
Customer Data Management
CRM software collects and organizes customer data. This includes contact information and interactions via email, phone, web chat and social media.
Sales Force Automation
CRM software helps streamline and automate certain sales-related duties. These tasks may include:
Creation of quotes
Updating contact information
Evaluating employee performance
Many CRM software products include some marketing automation features. Others integrate with dedicated marketing automation products. Some features to look for include:
Landing page creation
Customer Service & Support
CRM software products often provide customer support-related features. Many also integrate with standalone customer support software (i.e. help desks and call center software). Customer support features may include:
Customer support portals
Additional Features & Considerations
Some CRM software products also offer project management and social media management capabilities.
Additional considerations when evaluating CRM software include:
Deployment type (on-premise vs. hosted)
Security and privacy
Ease of integration
Benefits of Using a CRM System
CRM systems hold a number of benefits for both small businesses and enterprises. When implemented properly, CRM can:
Create a single storehouse for customer data
Provide greater visibility into sales, marketing and customer service processes
Help optimize customer communications
Shorten sales cycles
Improve customer retention
Help companies understand and address the needs of customers
Increase customer satisfaction
Increase operational efficiency
Free up employees to focus on customer interactions
CRMs are usually sales-focused. But there are benefits for marketing as well. Marketers usually store their leads in a CRM system, and often help with database management. Integration with marketing automation, CMS, and eCommerce platforms can improve marketing campaigns. Information in the CRM helps marketers target their messages sent through these systems to the right people. These communications can then be tracked within the CRM. They may also use the CRM to report on marketing goals, like lead engagement and leads passed to sales. Having a shared database can help align sales and marketing efforts as well.
All-in-one marketing tools typically include both CRM and marketing automation functionality. They often also have content management, SEO, social marketing and eCommerce capabilities. These tools are aimed at small businesses looking for basic features. Larger companies tend to favor a best-of-breed approach, integrating their CRM,marketing automation, and other systems.
CRM software is usually priced by user on a monthly subscription model. Price per user depends on the extent of the features you are looking for. Subscriptions can start as low as $12/mo. per user for small businesses. Enterprise level tools rise to hundreds of dollars per user per month. This tier typically has more automation, reporting, integrations, and customer support features.
Customer Relationship Management (CRM) Products
Listings (101-125 of 236)
TrackerRMS is a cloud based CRM and recruitment software provider designed for companies and users from startups to enterprise level customers. Some key features include: Contact & Activity Management, Sales Lead & Opportunity Management, and Standard Reports & Dashboards.
ConvergeHub is a converged CRM for SMBs. According to the vendor, this solution can manage all of your sales, marketing, support, and billing needs, with a converged, full-featured, yet extremely easy-to-use CRM that is priced within reach. The vendor’s value proposition is that the features ar...
Planyo is an online reservation and booking software and is provided by Xtreeme Sagl. The company was founded in 1997 in Switzerland. The software includes time management settings and integrates with CMS platforms, Facebook, and accounting systems. It also integrates with accommodation sites s...
The Engage Live Sales Dashboard is an HTML5, browser-based interface that enables users to log into and initiate real-time sales with their web-based visitors, prospects, customers and partners. From this central location users can share their availability (online status), manage real-time conver...
Commence CRM is customer relationship management (CRM) software available as either software as a service (SaaS) or desktop deployment.
Sellf is a cloud based mobile CRM that is designed to meet the needs of B2B sales agents, freelancers and small teams. This tool organizes customer data and dialogues with smartphones to collect calls and emails that are exchanged with clients. Notes and documents are synched via Evernote and Dro...
8am is a contact management platform with built-in collaboration, calendars, and dashboards.
AddressTwo is a customer relationship management (CRM) built specifically for small businesses.
GBS CRM is a customer relationship management (CRM) software built to handle the sales, marketing, and customer service lifecycles.
Easy Simple CRM is a customer relationship management (CRM) platform.
Resco Mobile CRM is a customer relationship management (CRM) solution built as a mobile CRM for Microsoft Dynamics.
Clinchpad is a customer relationship management (CRM) built to track deals and implement analytics for small teams.
Erpler is an OpenERP or Odoo 8 cloud hosting solution.
SAP Digital CRM is designed to bring together sales, service, and marketing to give teams a complete customer engagement solution. According to the vendor, users can get up and running in minutes, and start making every sales and service engagement a personal connection.
RocTik Ticketing System is a cloud-based ticketing system from Evayadesk. The solution enables users to create, track, categorize, prioritize and resolve tickets. Both email alerts and real-time reports are included in this help desk solution.
StaffingBoss is a data-driven ATS/CRM recruitment platform that is designed for use by recruiting and staffing firms.
Second CRM is a business automation solution designed for small to mid-market businesses. Second CRM focuses on improving sales & marketing, customer support and operations via internet and mobile technologies. The vendor says Second CRM easily adapts to most business envi...
Ardexus Customer Relationship Management (CRM) is built as a marketing, sales, service, and mobile CRM solution.
Atollon Lagoon CRM is a customer relationship management (CRM) platform with features such as marketing automation and automated workflows.
Pivotal Sales is a customer relationship management software solution offered by Aptean. Built as a Sales Force Automation solution, Pivotal Sales is built to automate service processes and resolve customer inquiries.
StoreHub is a cloud-based retail management system consisting of an iPad Point Of Sale(POS), and intelligent inventory management, CRM, and business analytics features. The vendor’s value proposition is that they have replaced the bulky PC/clunky touchscreen that typically haunts a storefront wit...
InTouch CRM is a customer relationship management (CRM) platform built for small businesses focused on email marketing automation.