Best Customer Relationship Management (CRM) Software173Customer Relationship Management applications are used to manage a company’s interactions with customers, clients, and sales prospects. It involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support.RAYNET Cloud CRM1https://media.trustradius.com/vendor-logos/en/b9/T61DO3BQCO6A-180x180.PNGTrackerRMS2https://media.trustradius.com/vendor-logos/tj/18/1HM7OG56891W-180x180.JPEGConvergeHub3https://media.trustradius.com/vendor-logos/pI/lf/WVLE4J3EOKZP-180x180.PNGPlanyo Online Booking System4https://media.trustradius.com/vendor-logos/BR/kA/826F1TVJ18CL-180x180.PNGEngage Live Sales Dashboard5https://media.trustradius.com/vendor-logos/zT/AJ/6T83S5VN03V2-180x180.PNGCommence CRM6https://media.trustradius.com/product-logos/GQ/2f/J9HBVXPV1CGN-180x180.BMPSellf CRM7https://media.trustradius.com/vendor-logos/NL/Eu/872F6WKITD8S-180x180.PNG8:00 AM8https://media.trustradius.com/vendor-logos/fX/jR/HCAL1GQSA37Z-180x180.PNGAddressTwo9https://media.trustradius.com/vendor-logos/DN/At/HQG2OJ8W1NBT-180x180.PNGGBS CRM10https://media.trustradius.com/vendor-logos/HM/AI/90MHA4J34LPE-180x180.JPEGEasy Simple CRM11Resco Mobile CRM12https://media.trustradius.com/vendor-logos/my/ZT/H7SGE33ICBB9-180x180.PNGClinchPad13https://media.trustradius.com/product-logos/lF/7S/T2QK5O62QZ9Q-180x180.PNGPropertybase14https://media.trustradius.com/vendor-logos/VP/12/OWP0MT3G0DIG.pngErpler15https://media.trustradius.com/product-logos/H1/mi/8GPJRNNV9WE8.jpegSAP Digital CRM16https://media.trustradius.com/vendor-logos/sW/OA/CZD3RG21S16S-180x180.JPEGRocTik Ticketing System17https://media.trustradius.com/product-logos/O1/8l/503L48N1TAQ0-180x180.JPEGStaffingBoss18https://media.trustradius.com/vendor-logos/v7/3p/97ELE61RUUVQ-180x180.PNGSecond CRM19https://media.trustradius.com/vendor-logos/0L/AY/2PAR6AWVOX3I-180x180.JPEGArdexus CRM20https://media.trustradius.com/vendor-logos/z0/FM/TW3T1SHV8AMJ-180x180.JPEGAtollon Lagoon CRM21https://media.trustradius.com/vendor-logos/e4/Rj/O8HHJ9TDDIR0-180x180.PNGSalestrakr CRM22https://media.trustradius.com/vendor-logos/0K/AP/21KC74HW92O1.pngStoreHub23https://media.trustradius.com/product-logos/Qy/43/UER5S4V1AULH-180x180.PNGInTouch CRM24https://media.trustradius.com/vendor-logos/fh/bx/WE40NGDKILUW-180x180.JPEGAzorus25https://media.trustradius.com/vendor-logos/dp/Ba/NIQV3542TZNQ-180x180.PNG

Customer Relationship Management (CRM) Software

Best Customer Relationship Management (CRM) Software

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Customer Relationship Management (CRM) Overview

What is CRM Software?

Customer relationship management (CRM) is a business strategy that stresses good ongoing relationships with customers. It holds that maintaining these relationships drives growth and profitability. There are two core elements of this customer-centric strategy:

  1. Presenting a unified face to the customer

  2. Providing a seamless customer experience

CRM software can help by synchronizing customer communications among business units. Sales, marketing and customer service can all get on the same page. It’s a system of record for touch points throughout the customer lifecycle.With CRM tools companies can track, automate, analyze and optimize customer interactions. At the core is a database of contact information and interaction history for each individual customer.

Customer Relationship Management Features & Capabilities

In general, customer relationship management technology provides the following sets of capabilities:

Customer Data Management

CRM software collects and organizes customer data. This includes contact information and interactions via email, phone, web chat and social media.

Sales Force Automation

CRM software helps streamline and automate certain sales-related duties. These tasks may include:

  • Creation of quotes

  • Order processing

  • Updating contact information

  • Sending emails

  • Forecasting sales

  • Evaluating employee performance

As the original source of sales force automation features, CRM systems are the most established type of sales acceleration technology. They are also considered a tool for sales enablement.

Marketing Automation

Many CRM software products include some marketing automation features. Others integrate with dedicated marketing automation products. Some features to look for include:

  • Email marketing

  • Lead management

  • Landing page creation

  • Web forms

  • Marketing analytics

Customer Service & Support

CRM software products often provide customer support-related features. Many also integrate with standalone customer support software (i.e. help desks and call center software). Customer support features may include:

  • Knowledge bases

  • Ticketing systems

  • Live chat

  • Customer support portals

Additional Features & Considerations

Some CRM software products also offer project management and social media management capabilities.

Additional considerations when evaluating CRM software include:

  • Deployment type (on-premise vs. hosted)

  • Customization options

  • Usability/UX

  • Mobile access

  • Security and privacy

  • Ease of integration

  • Scalability

Benefits of Using a CRM System

CRM systems hold a number of benefits for both small businesses and enterprises. When implemented properly, CRM can:

  • Create a single storehouse for customer data

  • Provide greater visibility into sales, marketing and customer service processes

  • Help optimize customer communications

  • Shorten sales cycles

  • Improve customer retention

  • Help companies understand and address the needs of customers

  • Increase customer satisfaction

  • Automate tasks

  • Increase operational efficiency

  • Free up employees to focus on customer interactions

CRM Marketing

CRMs are usually sales-focused. But there are benefits for marketing as well. Marketers usually store their leads in a CRM system, and often help with database management. Integration with marketing automation, CMS, and eCommerce platforms can improve marketing campaigns. Information in the CRM helps marketers target their messages sent through these systems to the right people. These communications can then be tracked within the CRM. They may also use the CRM to report on marketing goals, like lead engagement and leads passed to sales. Having a shared database can help align sales and marketing efforts as well.


Some marketing automation vendors have developed their own CRM systems (e.g. HubSpot). Some CRM vendors have developed marketing automation capabilities (e.g. Salesforce and GreenRope).


All-in-one marketing tools typically include both CRM and marketing automation functionality. They often also have content management, SEO, social marketing and eCommerce capabilities. These tools are aimed at small businesses looking for basic features. Larger companies tend to favor a best-of-breed approach, integrating their CRM,marketing automation, and other systems.

Pricing Information

CRM software is usually priced by user on a monthly subscription model. Price per user depends on the extent of the features you are looking for. Subscriptions can start as low as $12/mo. per user for small businesses. Enterprise level tools rise to hundreds of dollars per user per month. This tier typically has more automation, reporting, integrations, and customer support features.


There are some free and freemium models available. However, these tools are typically limited in terms of users, contacts, and/or features, with extensive prompts to upgrade to a paid version to unlock more features. HubSpot CRM is one notable exception. Since HubSpot’s bread and butter is its inbound marketing software, its simple CRM is “free forever” - even if you’re not using their paid marketing tools.

Customer Relationship Management (CRM) Products

Listings (101-125 of 233)

We don't have enough ratings and reviews to provide an overall score.

Raynet is a cloud based CRM solution. Some key features include Contact and Lead Management, Activity Tracking and Calendar, and Deals Management.

We don't have enough ratings and reviews to provide an overall score.

TrackerRMS is a cloud based CRM and recruitment software provider designed for companies and users from startups to enterprise level customers. Some key features include: Contact & Activity Management, Sales Lead & Opportunity Management, and Standard Reports & Dashboards.

We don't have enough ratings and reviews to provide an overall score.

Converge Enterprise is a leading Cloud CRM company offering a collaboration network portal connecting customers, partners and employees through social and mobile cloud technology. Founded in the year 2012, Converge Enterprise is headquartered in Silicon Valley, California. The application is desi...

We don't have enough ratings and reviews to provide an overall score.

We are a Swiss company founded in 1997 and since then we have been continuously creating high quality software and web services used, amongst others, by organizations such as the NASA, European Commission, ESA, US military, IBM, Intel, Microsoft. Our most important product is called Planyo. Plan...

We don't have enough ratings and reviews to provide an overall score.

The Engage Live Sales Dashboard is an HTML5, browser-based interface that enables users to log into and initiate real-time sales with their web-based visitors, prospects, customers and partners. From this central location users can share their availability (online status), manage real-time conver...

We don't have enough ratings and reviews to provide an overall score.

Commence CRM is customer relationship management (CRM) software available as either software as a service (SaaS) or desktop deployment.

We don't have enough ratings and reviews to provide an overall score.

Sellf is one of the most successful startups of H-FARM, the Italian startup accelerator. The company created Sellf App, a cloud mobile CRM designed to meet the needs of sales agents, freelancers and small teams, to help them sell better with less stress through an easy tool that follows their mov...

We don't have enough ratings and reviews to provide an overall score.

8am is a contact management platform with built-in collaboration, calendars, and dashboards.

We don't have enough ratings and reviews to provide an overall score.

AddressTwo is a customer relationship management (CRM) built specifically for small businesses.

We don't have enough ratings and reviews to provide an overall score.

GBS CRM is a customer relationship management (CRM) software built to handle the sales, marketing, and customer service lifecycles.

We don't have enough ratings and reviews to provide an overall score.

Resco Mobile CRM is a customer relationship management (CRM) solution built as a mobile CRM for Microsoft Dynamics.

We don't have enough ratings and reviews to provide an overall score.

Clinchpad is a customer relationship management (CRM) built to track deals and implement analytics for small teams.

We don't have enough ratings and reviews to provide an overall score.

Propertybase is the leading Customer Relations Management (CRM) solution for real estate industry professionals. We make the lives of our users easier through intuitive and customisable CRM technology, so they can concentrate on making sales and growing their portfolios. Built entirely on the Fo...

We don't have enough ratings and reviews to provide an overall score.

Erpler is an OpenERP or Odoo 8 cloud hosting solution.

One of the world's leading providers of business software, SAP delivers products and services which help accelerate business innovation for its customers. The vendor believes that doing so will unleash growth and create significant new value – for their customers, SAP, and ultimately, entire indu...

We don't have enough ratings and reviews to provide an overall score.

HRBoss is a provider of workforce planning analytics software. There are 3 SaaS products that comprise the HRBoss suite: HiringBoss, the ATS recruiting platform for corporate HR; EmployeeBoss, the workforce Big Data platform for the C-Suite; and StaffingBoss, the CRM/ATS for recruiting firms. ...

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Soft Solvers is an international IT software company that focuses on solutions for small and mid-market businesses. It is based in Asia, with headquarters in Singapore and R&D in Malaysia. 

We don't have enough ratings and reviews to provide an overall score.

Ardexus Customer Relationship Management (CRM) is built as a marketing, sales, service, and mobile CRM solution.

We don't have enough ratings and reviews to provide an overall score.

Atollon Lagoon CRM is a customer relationship management (CRM) platform with features such as marketing automation and automated workflows.

We don't have enough ratings and reviews to provide an overall score.

Salestrakr is a SaaS CRM designed for small to medium size businesses. Salestrakr is easy to use yet with the power of much more expensive systems. Salestrakr: Simply, Powerful CRM

We don't have enough ratings and reviews to provide an overall score.

StoreHub is a cloud based retail management system consisting of an iPad Point Of Sale(POS), intelligent inventory management, CRM and business analytics. We replace the bulky PC/clunky touchscreen that typically haunts a storefront with a beautiful device that everyone loves and is familiar with...

We don't have enough ratings and reviews to provide an overall score.

InTouch CRM is a customer relationship management (CRM) platform built for small businesses focused on email marketing automation.

We don't have enough ratings and reviews to provide an overall score.

Azorus is a customer relationship management (CRM) built specifically as a student recruitment tool for universities and colleges.