Best Customer Relationship Management (CRM) Software173Customer Relationship Management applications are used to manage a company’s interactions with customers, clients, and sales prospects. It involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support.Salesflare1https://media.trustradius.com/vendor-logos/SQ/LY/JN8LL4MAP5RZ-180x180.JPEG1CRM2https://media.trustradius.com/vendor-logos/bl/tH/0S3OU37PBQGK-180x180.PNGAvidian CRM3https://media.trustradius.com/product-logos/qT/RT/62R5GTFMUGKF-180x180.PNGZyprr Inc4https://media.trustradius.com/vendor-logos/1C/Jv/7KEB0WBORMJR.jpegYou Don't Need a CRM!5https://media.trustradius.com/product-logos/Fe/lv/DPG26WWGDEK5.pngRAYNET Cloud CRM6https://media.trustradius.com/vendor-logos/en/b9/T61DO3BQCO6A-180x180.PNGTrackerRMS7https://media.trustradius.com/vendor-logos/tj/18/1HM7OG56891W-180x180.JPEGPlanyo Online Booking System8https://media.trustradius.com/vendor-logos/BR/kA/826F1TVJ18CL-180x180.PNGSellf CRM9https://media.trustradius.com/vendor-logos/NL/Eu/872F6WKITD8S-180x180.PNG8:00 AM10https://media.trustradius.com/vendor-logos/fX/jR/HCAL1GQSA37Z-180x180.PNGAddressTwo11https://media.trustradius.com/vendor-logos/DN/At/HQG2OJ8W1NBT-180x180.PNGGBS CRM12https://media.trustradius.com/vendor-logos/HM/AI/90MHA4J34LPE-180x180.JPEGResco Mobile CRM13https://media.trustradius.com/vendor-logos/my/ZT/H7SGE33ICBB9-180x180.PNGClinchPad14https://media.trustradius.com/product-logos/lF/7S/T2QK5O62QZ9Q-180x180.PNGPropertybase15https://media.trustradius.com/vendor-logos/VP/12/OWP0MT3G0DIG.pngAptean Compiere ERP16https://media.trustradius.com/vendor-logos/q5/jr/0MTLMFDEC5ZF-180x180.JPEGErpler17https://media.trustradius.com/product-logos/H1/mi/8GPJRNNV9WE8.jpegRocTik Ticketing System18https://media.trustradius.com/product-logos/O1/8l/503L48N1TAQ0-180x180.JPEGStaffingBoss19https://media.trustradius.com/vendor-logos/v7/3p/97ELE61RUUVQ-180x180.PNGSecond CRM20https://media.trustradius.com/vendor-logos/0L/AY/2PAR6AWVOX3I-180x180.JPEGArdexus CRM21https://media.trustradius.com/vendor-logos/z0/FM/TW3T1SHV8AMJ-180x180.JPEGAtollon Lagoon CRM22https://media.trustradius.com/vendor-logos/e4/Rj/O8HHJ9TDDIR0-180x180.PNGSalestrakr CRM23https://media.trustradius.com/vendor-logos/0K/AP/21KC74HW92O1.pngStoreHub24https://media.trustradius.com/product-logos/Qy/43/UER5S4V1AULH-180x180.PNGInTouch CRM25https://media.trustradius.com/vendor-logos/fh/bx/WE40NGDKILUW-180x180.JPEG

Customer Relationship Management (CRM) Software

Best Customer Relationship Management (CRM) Software

TrustMaps are two-dimensional charts that compare products based on satisfaction ratings and research frequency by prospective buyers. Products must have 50 or more ratings to appear on this TrustMap.

Customer Relationship Management (CRM) Overview

What is CRM Software?

Customer relationship management (CRM) is a business strategy that stresses good ongoing relationships with customers. It holds that maintaining these relationships drives growth and profitability. There are two core elements of this customer-centric strategy:

  1. Presenting a unified face to the customer

  2. Providing a seamless customer experience

CRM software can help by synchronizing customer communications among business units. Sales, marketing and customer service can all get on the same page. It’s a system of record for touch points throughout the customer lifecycle.With CRM tools companies can track, automate, analyze and optimize customer interactions. At the core is a database of contact information and interaction history for each individual customer.

Customer Relationship Management Features & Capabilities

In general, customer relationship management technology provides the following sets of capabilities:

Customer Data Management

CRM software collects and organizes customer data. This includes contact information and interactions via email, phone, web chat and social media.

Sales Force Automation

CRM software helps streamline and automate certain sales-related duties. These tasks may include:

  • Creation of quotes

  • Order processing

  • Updating contact information

  • Sending emails

  • Forecasting sales

  • Evaluating employee performance

As the original source of sales force automation features, CRM systems are the most established type of sales acceleration technology. They are also considered a tool for sales enablement.

Marketing Automation

Many CRM software products include some marketing automation features. Others integrate with dedicated marketing automation products. Some features to look for include:

  • Email marketing

  • Lead management

  • Landing page creation

  • Web forms

  • Marketing analytics

Customer Service & Support

CRM software products often provide customer support-related features. Many also integrate with standalone customer support software (i.e. help desks and call center software). Customer support features may include:

  • Knowledge bases

  • Ticketing systems

  • Live chat

  • Customer support portals

Additional Features & Considerations

Some CRM software products also offer project management and social media management capabilities.

Additional considerations when evaluating CRM software include:

  • Deployment type (on-premise vs. hosted)

  • Customization options

  • Usability/UX

  • Mobile access

  • Security and privacy

  • Ease of integration

  • Scalability

Benefits of Using a CRM System

CRM systems hold a number of benefits for both small businesses and enterprises. When implemented properly, CRM can:

  • Create a single storehouse for customer data

  • Provide greater visibility into sales, marketing and customer service processes

  • Help optimize customer communications

  • Shorten sales cycles

  • Improve customer retention

  • Help companies understand and address the needs of customers

  • Increase customer satisfaction

  • Automate tasks

  • Increase operational efficiency

  • Free up employees to focus on customer interactions

CRM Marketing

CRMs are usually sales-focused. But there are benefits for marketing as well. Marketers usually store their leads in a CRM system, and often help with database management. Integration with marketing automation, CMS, and eCommerce platforms can improve marketing campaigns. Information in the CRM helps marketers target their messages sent through these systems to the right people. These communications can then be tracked within the CRM. They may also use the CRM to report on marketing goals, like lead engagement and leads passed to sales. Having a shared database can help align sales and marketing efforts as well.


Some marketing automation vendors have developed their own CRM systems (e.g. HubSpot). Some CRM vendors have developed marketing automation capabilities (e.g. Salesforce and GreenRope).


All-in-one marketing tools typically include both CRM and marketing automation functionality. They often also have content management, SEO, social marketing and eCommerce capabilities. These tools are aimed at small businesses looking for basic features. Larger companies tend to favor a best-of-breed approach, integrating their CRM,marketing automation, and other systems.

Pricing Information

CRM software is usually priced by user on a monthly subscription model. Price per user depends on the extent of the features you are looking for. Subscriptions can start as low as $12/mo. per user for small businesses. Enterprise level tools rise to hundreds of dollars per user per month. This tier typically has more automation, reporting, integrations, and customer support features.


There are some free and freemium models available. However, these tools are typically limited in terms of users, contacts, and/or features, with extensive prompts to upgrade to a paid version to unlock more features. HubSpot CRM is one notable exception. Since HubSpot’s bread and butter is its inbound marketing software, its simple CRM is “free forever” - even if you’re not using their paid marketing tools.

Customer Relationship Management (CRM) Products

Listings (101-125 of 239)

37 Ratings

1CRM is an open source, integrated customer relationship management (CRM) solution that covers the complete business management lifecycle. It includes features like collaboration and mobile access, and it can be customized for multiple industries.

We don't have enough ratings and reviews to provide an overall score.

Avidian is a complete customer relationship management (CRM) built into Microsoft Outlook.

We don't have enough ratings and reviews to provide an overall score.

Zyprr is a customizable mid-market business process platform that is SaaS based and fully integrates all customer touch-points, thus giving users a 360 degree view of their customers. The vendor says that by using Zyprr businesses can manage the entire lifecycle of their customers including marketin…

We don't have enough ratings and reviews to provide an overall score.

You Don't Need a CRM! Iis, ironically, a customer relationship management (CRM) software. It is focused on lead management, and it is built primarily for small businesses.

We don't have enough ratings and reviews to provide an overall score.

Raynet is a cloud based CRM solution. Some key features include Contact and Lead Management, Activity Tracking and Calendar, and Deals Management.

We don't have enough ratings and reviews to provide an overall score.

TrackerRMS is a cloud based CRM and recruitment software provider designed for companies and users from startups to enterprise level customers. Some key features include: Contact & Activity Management, Sales Lead & Opportunity Management, and Standard Reports & Dashboards.

We don't have enough ratings and reviews to provide an overall score.

Planyo is an online reservation and booking software and is provided by Xtreeme Sagl. The company was founded in 1997 in Switzerland. The software includes time management settings and integrates with CMS platforms, Facebook, and accounting systems. It also integrates with accommodation sites such…

We don't have enough ratings and reviews to provide an overall score.

Sellf is a cloud based mobile CRM that is designed to meet the needs of B2B sales agents, freelancers and small teams. This tool organizes customer data and dialogues with smartphones to collect calls and emails that are exchanged with clients. Notes and documents are synched via Evernote and Dropbo…

We don't have enough ratings and reviews to provide an overall score.

8am is a contact management platform with built-in collaboration, calendars, and dashboards.

We don't have enough ratings and reviews to provide an overall score.

AddressTwo is a customer relationship management (CRM) built specifically for small businesses.

We don't have enough ratings and reviews to provide an overall score.

GBS CRM is a customer relationship management (CRM) software built to handle the sales, marketing, and customer service lifecycles.

We don't have enough ratings and reviews to provide an overall score.

Resco Mobile CRM is a customer relationship management (CRM) solution built as a mobile CRM for Microsoft Dynamics.

We don't have enough ratings and reviews to provide an overall score.

Clinchpad is a customer relationship management (CRM) built to track deals and implement analytics for small teams.

We don't have enough ratings and reviews to provide an overall score.

Aptean Compiere ERP is an integrated open source enterprise resource planning (ERP) and customer relationship management (CRM) solution designed to present a flexible but integrated solution. Compiere can automate financial, distribution, sales and service processes quickly, affordably, and easily.

We don't have enough ratings and reviews to provide an overall score.

Erpler is an OpenERP or Odoo 8 cloud hosting solution.

We don't have enough ratings and reviews to provide an overall score.

RocTik Ticketing System is a cloud-based ticketing system from Evayadesk. The solution enables users to create, track, categorize, prioritize and resolve tickets. Both email alerts and real-time reports are included in this help desk solution.

We don't have enough ratings and reviews to provide an overall score.

StaffingBoss is a data-driven ATS/CRM recruitment platform that is designed for use by recruiting and staffing firms.

We don't have enough ratings and reviews to provide an overall score.

Second CRM is a business automation solution designed for small to mid-market businesses. Second CRM focuses on improving sales & marketing, customer support and operations via internet and mobile technologies. The vendor says Second CRM easily adapts to most business environ…

We don't have enough ratings and reviews to provide an overall score.

Ardexus Customer Relationship Management (CRM) is built as a marketing, sales, service, and mobile CRM solution.

We don't have enough ratings and reviews to provide an overall score.

Atollon Lagoon CRM is a customer relationship management (CRM) platform with features such as marketing automation and automated workflows.

We don't have enough ratings and reviews to provide an overall score.

StoreHub is a cloud-based retail management system consisting of an iPad Point Of Sale(POS), and intelligent inventory management, CRM, and business analytics features. The vendor’s value proposition is that they have replaced the bulky PC/clunky touchscreen that typically haunts a storefront with a…

We don't have enough ratings and reviews to provide an overall score.

InTouch CRM is a customer relationship management (CRM) platform built for small businesses focused on email marketing automation.

TrustRadius Top Rated for 2019

2019 Top Rated Customer Relationship Management (CRM) Software

There are plenty of options out there, but here's our shortlist of the best Customer Relationship Management (CRM) Software. These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. To qualify, a product must have 10 or more recent reviews and a trScore of 7.5 or higher, indicating above-average satisfaction for business technology. The products with the highest trScores appear first on the list. Read more about the Top Rated criteria.

HubSpot CRM

561 ratings

Salesforce

2432 ratings

Pipedrive

182 ratings

Insightly

607 ratings

Zoho CRM

404 ratings

Keap

213 ratings