The Cheetah Digital Marketing Suite (formerly the Experian Marketing Suite) centralizes marketing data and provides cross-channel campaign management as well as real-time offers, messaging, and engaging interactions.
The following is a quick overview of editions offered by other software in similar categories
Skai (formerly Kenshoo) is a cross-channel advertising solution for search marketing, social media and online advertising. The product aims to give advertisers and agencies the control and automation needed to make better investment decisions across search marketing and online advertising.
Mautic Community Edition is an open source cross-channel campaign management software solution designed to enable users to build email, nurture campaigns, personalize messages, execute A/B tests, and measure results. The open source edition is community supported. Support is available for Acquia…
Lytics is a customer data platform (CDP) from the company of the same name in Portland.
against its rivals. Email targeting options are better than MailChimp. Good price. … niche players. Also, the cost makes it impossible for a small player to acquire this product. … It has raised costs due to its price, reducing ROI. However
