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Conductor

Conductor

Overview

What is Conductor?

Conductor is an SEO and organic marketing platform designed to help brands ensure their website is technically optimized to rank on search engines, improve existing pages, and create new content that increases organic web traffic.Conductor helps marketers understand customer…

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Recent Reviews

SEO made easy

9 out of 10
May 01, 2023
Incentivized
We use Conductor to help our search results for our services around the US as we offer a variety of services at a variety of locations. …
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Conductor Review

9 out of 10
October 27, 2022
Incentivized
We use Conductor to manage the search efforts for multiple websites. Writers and SEOs use the tool for keyword research. The tool is a …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 14 features
  • SERP ranking tracking (242)
    9.1
    91%
  • Site recommendations (243)
    8.9
    89%
  • Keyword analysis (257)
    8.7
    87%
  • Competitive analysis (255)
    7.8
    78%

Reviewer Pros & Cons

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Pricing

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What is Conductor?

Conductor is an SEO and organic marketing platform designed to help brands ensure their website is technically optimized to rank on search engines, improve existing pages, and create new content that increases organic web traffic. Conductor helps marketers understand…

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://www.conductor.com/pricing/?utm_…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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What is Act-On?

Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.

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Features

SEO

Core features related to search engine optimization

8
Avg 7.8

SEO Channels

Features related to optimizing your website for specific channels

8.2
Avg 7.6

SEO Platform & Account Management

Features related to scalability and integration of the SEO platform

8.7
Avg 8.4
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Product Details

What is Conductor?

Conductor is an SEO and organic marketing platform designed to help brands ensure their website is technically optimized to rank on search engines, improve existing pages, and create new content that increases organic web traffic.

Conductor helps marketers understand customer needs and search behavior, enabling cross-functional teams to take action on their SEO strategy. Customizable dashboards and workflows guide marketers through the content creation process, enabling them to continuously measure, refine, and demonstrate the effectiveness of their SEO and content marketing efforts. Conductor states their customers include Citi, Siemens, and Microsoft.

Conductor Features

SEO Features

  • Supported: Keyword analysis
  • Supported: Backlink management
  • Supported: SERP ranking tracking
  • Supported: Page grader
  • Supported: Competitive analysis
  • Supported: Site audit / diagnostics
  • Supported: Site recommendations
  • Supported: Task management

SEO Channels Features

  • Supported: Local SEO
  • Supported: Mobile SEO
  • Supported: Global SEO

SEO Platform & Account Management Features

  • Supported: Multi-domain support
  • Supported: Integration with web analytics tools

Conductor Screenshots

Screenshot of Provides insight into keyword visibility over time and discover keyword opportunities.Screenshot of Tracks the impact content has on revenue and traffic.Screenshot of Maps content strategy to reveal how content is performing at every stage of the buyer’s journey.Screenshot of Offers insights into trends and topics that customers are searching for to create the most relevant content.

Conductor Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS

Conductor Downloadables

Frequently Asked Questions

BrightEdge, Searchmetrics Suite, and Botify are common alternatives for Conductor.

Reviewers rate SERP ranking tracking and Mobile SEO and Global SEO highest, with a score of 9.1.

The most common users of Conductor are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(366)

Attribute Ratings

Reviews

(1-2 of 2)
Companies can't remove reviews or game the system. Here's why
Elizabeth Gross | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Primarily, I am the only user. I do however, use the dashboarding tools to produce reports that are shared with other people in the marketing department, including content creators, and also with the executive team. We bought Conductor to help us to prioritize our search engine optimization efforts and have a seamless way to track and measure the success or failure of our optimization tactics. We did this so that we could take the optimization tasks in house, tie it more closely to content creation, and also eliminate the need for an agency partnership.
  • Reporting on status over time of particular keywords. This is their core competency so it is no surprise that they do it well. It is incredibly simple to build out groups of keywords, conduct optimization experiments and track the success or failure of your efforts over a longer range of time.
  • Providing insight into the competitive landscape. At any moment, I can see how my competitors are for a particular keyword and how we stack up as well as pulling in information about their page meta information alongside my own.
  • Tying search engine ranking to more typical measurements such as revenue, event tracking on a website etc. With the analytics integration you can get very granular in how you want to measure the success of your search engine optimization projects beyond just where you appear in a single generic Google search.
  • Mobile reporting - You can (with associated fees) see exactly where you (and your competition) rank for specific keywords from mobile devices from specific locations. Very valuable to know how your efforts are impacting not only local to our business searches, but also those in places that are further away. As an international distributor, but with only a single storefront, this is particularly powerful.
  • Keeping notes and information on the tests and techniques that you've employed can be a bit cumbersome. They have been working on streamlining this. There ARE ways to keep all of your notes and info right in the platform, it just isn't always within a single click from where you are in the platform.
  • Automation of tasks isn't really a priority. I wish there were some ways to automate outbound link requests from within the platform. There are tools to pull this data up and make it visible and if it was then tied in with WhoIs data to pull a technical email contact, that would be super awesome and timesaving.
  • Some of the content segmentation tools aren't very intuitive. They take some getting used to. However, the good news is that the help documentation is available a single click from anywhere in the platform and there are lots of training resources. it just takes a bit of time to get up to speed.
If you are managing a very small site with only a handful of relevant keywords, it is not likely worth the expense, but for any large site with many relevant keywords, it is a huge timesaver on managing and monitoring your position.
SEO (8)
87.5%
8.8
Keyword analysis
100%
10.0
Backlink management
90%
9.0
SERP ranking tracking
90%
9.0
Page grader
100%
10.0
Competitive analysis
90%
9.0
Site audit / diagnostics
80%
8.0
Site recommendations
90%
9.0
Task management
60%
6.0
SEO Channels (4)
85%
8.5
Local SEO
100%
10.0
Social SEO
70%
7.0
Mobile SEO
100%
10.0
Global SEO
70%
7.0
SEO Platform & Account Management (2)
90%
9.0
Multi-domain support
100%
10.0
Integration with web analytics tools
80%
8.0
  • Conductor has greatly improved and decreased the amount of time we have to spend on reporting on search engine optimization tasks and results. We now spend 5 hours a week working directly in this tool and that includes prioritizing tasks, doing reporting, monitoring competition, and reaching out for backlinks.
  • We have successfully moved our average search rank position across all tracked keywords from a 12 to a 9 in the last 12 months.
They are fast, helpful, and knowledgeable. That is really all I'm looking for in support. I've had very few issues, but after upgrading my account, I wasn't seeing all of my data. I emailed support and within an hour, they had everything all set for me.
We never used a product before, but we did have an agency that monitored this for us and reported to us on status. It was cumbersome. They only checked our rankings once a quarter so we couldn't make decisions or changes fast enough. We chose Conductor because the tool was really easy to get up to speed on, they showed us a full demo with our own data, and we could easily see that we would be able to do the work of that agency without issue.
1
Only I use Conductor but about six others review reports regularly.
1
I'm a marketer by trade, I do have some technical knowledge as well, but I think that really anyone could learn to use the tool effectively.
  • Reviewing and monitoring our position on our main .com domain.
  • Using the tool to expand and build up a new domain that we have that is focused on video. YouTube analytics is great for this.
  • We use the tool extensively for an outbound link building campaign.
  • We were able to find some high priority problems with the structure and underlying foundation of our site and resolve them.
  • I want to get more into tying search ranking and position with content insights and also with Adobe Analytics.
I can't imagine going back to doing my job without Conductor.
No
Change management was minimal
  • I needed to review the keywords that were mined and added by the vendor to make sure they were aligned with business objectives. This wasn't an issue per se, but was the part where we had the most time internally.
Nothing could be as easier. If you have keyword lists you are already monitoring, they can upload all of those. If you want them to mine your site for some, they can do that. To get the most value out of the system you need to review your keywords, categorize them, and assign prime URL's. Those all take time on the client side, so be prepared to have to invest a little time yourself to get everything squared away unless you already have all of that data in a spreadsheet or something. I did not.
Not Sure
I've never needed it. I have no idea if they have such a charge or not, but I've been supported excellently just for the price of my package.
Yes
Yes, I had an issue with one of my screens not displaying properly, some of the data was misaligned. I sent a screenshot and by the next morning when I logged in it was resolved.
I've only needed support a couple of times and both were great experiences. I upgraded my account once since I've been a customer, adding additional domains, additional modules and additional keywords. I was having some issues accessing one of the modules that I'd added and reported it. Within an hour, they had the issue resolved. I've NEVER had to reach out or inquire about the status on a ticket and I consider that exceptional in this day and age.
  • Looking at your pipeline, how your keywords are ranked is so incredibly easy.
  • Super easy to see and review any recommendations for your site.
  • Setting up the content segments is a bit cumbersome. For some sites figuring out how to segment is also challenging depending on how your URL's are structured.
It is great, but there is some room for improvement. I mostly wish that I was always a single click away from leaving a note for myself.
Bi-Weekly success calls. Excellent post sale service.
September 11, 2015

Pretty Cool Tool

Score 7 out of 10
Vetted Review
Verified User
Incentivized
Conductor was used for keyword ranking purposes by our SEO and SEM teams.
  • Keyword Ranking
  • Marketshare
  • Competition Analysis
  • Compelling Content Ideas
  • Expense can be a bit high when you are a small business marketing agency
Conductor is less appropriate for small businesses.
SEO (8)
80%
8.0
Keyword analysis
100%
10.0
Backlink management
80%
8.0
SERP ranking tracking
100%
10.0
Page grader
60%
6.0
Competitive analysis
90%
9.0
Site audit / diagnostics
70%
7.0
Site recommendations
80%
8.0
Task management
60%
6.0
SEO Channels (2)
90%
9.0
Local SEO
90%
9.0
Mobile SEO
90%
9.0
SEO Platform & Account Management (2)
100%
10.0
Multi-domain support
100%
10.0
Integration with web analytics tools
100%
10.0
  • Increased customer engagement
  • Increased ranking
Never had any issues
Provides same data and more.
8
SEO & SEM
2
SEO, content management and SEM
  • Competitive analysis
  • Content engagement
  • Keyword ranking
  • Blog topics
  • On-page SEO
No
  • Product Features
Our SEO manager was a promoter of the product. He highlighted its features and trained staff on how to best use it.
  • Implemented in-house
No
  • None that I can think of
It was nice having someone in house that had experience with the interface.
  • In-person training
Our in house SEO manager trained everyone. It was easy to learn and he was well versed with the product. Any questions we had he was able to answer or reach out to support to find the answer.
It was fine for what I used it for.
Not Sure
No
I've never needed to reach out for support. Our SEO manager was in charge of the product and questions.
  • Keyword ranking
  • Competitor analysis
Its easy to use.
Many features
Always works when I've needed it
Sometimes reports can take some time to load
  • No
  • File import/export
No
None
I wasn't hands on in this process
I only met the team once
I was not a part of this process
No
  • I did not experience the upgrade
  • I'm not certain what the upgrade entails
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