Luminate CRM and Analytics vs Luminate

• Multiple tools on one platform. It saves time and lowers chances of error since we don't have to switch between a lot of platforms. Many less tech savy admins appreciate one login for everything.
• We use our events calendar for many things, and the tools are fairly specialized for a more modern and easy to browse web calendar (having mobile optimized wrappers make all the difference).
• Email campaigns can be segmented and more carefully targeted, both through ab testing and their reports.

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• The donation forms are easy to set up to start collecting donations instantly.
• Getting an e-mail out the door is fairly straightforward.
• The TeamRaiser module is great for fundraising for big events with multiple registration levels and allowing participants to fundraise on your behalf.
• Constituent management is fairly easy.

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• In my experience, the Blackbaud team is a nightmare to work with, and customization of Luminate CRM (or basic updates) will cost an arm and a leg.
• Luminate imperfectly lays over the Salesforce platform, so if you use certain Salesforce functions you can really compromise the integrity of your data.
• The layout and user experience is pretty subpar. The reporting feature is also not as robust as other databases.

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• Email management is limited. Constituents are only able to have a primary email address and a secondary address which is only mailed to when using the CC function. Sending to the correct and preferred email address is difficult to discern and effective use in Luminate requires extensive data cleanup.
• Reports are not as user-friendly as in other programs. It has occurred multiple times where users are unsure how to get specific fields to pull in reports.
• TeamRaiser is a challenging addition to Luminate. Campaigns within it require extensive work and management.

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• Uncertain; we have not collected data on this. Our Luminate package is quite expensive, though.

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• There's no denying that as a long term Convio client (now Luminate Online) that we have significantly grown our NPO with these tools. And our ROI is in the positive range.
• The negative impact has been the cost of related services we must engage to configure and maintain and deploy many areas of Luminate Online with a small staff. There is just too much "specialized," insider-work-around knowledge to make it a stand-alone product without large additional costs to use the product to it's full potential.
• This product used to set the trends and now it holds us back from being able to take advantage of the trends in many ways. An integrated system can become a limitation in this current social web environment. Staff coming in from outside the Luminate/Convio environment often complain about the system because they are used to the "ease-of-use" of many of today's offerings in the marketplace.

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