Overview
What is Looker Studio?
Looker Studio is a data visualization platform that transforms data into meaningful presentations and dashboards with customized reporting tools.
Best Analytical tool
Great platform to generate visually-appealing data reports!
A great Business Intelligence tool developed by Google
Numbers to Visualization ...
Your First step to data visualization
Marketing Agency Employee
Simple dashboards quick and easy
Google Data Studio is quite robust and worth a look
Great for not-so-complex analytics and dashboards
Solid software with interactive charts
Google Data Studio is fast and flexible, getting better with each release, and very stable / reliable. Good value and ROI.
Review Google Data Studio
Google Data Studio: Easy to pick up, and super powerful
Easy and Free to use
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Pre-built visualization formats (heatmaps, scatter plots etc.) (49)9.393%
- Customizable dashboards (50)9.292%
- Report sharing and collaboration (50)6.565%
- Report Formatting Templates (49)5.151%
Reviewer Pros & Cons
Pricing
What is Looker Studio?
Looker Studio is a data visualization platform that transforms data into meaningful presentations and dashboards with customized reporting tools.
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Would you like us to let the vendor know that you want pricing?
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Features
BI Standard Reporting
Standard reporting means pre-built or canned reports available to users without having to create them.
- 8.3Pixel Perfect reports(35) Ratings
Pixel Perfect reports are highly-formatted reports with graphics and ability to preview the report before printing.
- 9.2Customizable dashboards(50) Ratings
Customizable dashboards are dashboards providing the builder some degree of control over the look and feel and display options.
- 5.1Report Formatting Templates(49) Ratings
Ad-hoc Reporting
Ad-Hoc Reports are reports built by the user to meet highly specific requirements.
- 7.4Drill-down analysis(42) Ratings
Drill down analysis is the ability to get to a further level of detail by going deeper into the hierarchy.
- 8.3Formatting capabilities(46) Ratings
Ability to format output e.g. conditional formatting, lines, headers, footers.
- 3Integration with R or other statistical packages(23) Ratings
Integration with the open-source R predictive modeling environment.
- 6.5Report sharing and collaboration(50) Ratings
Report sharing and collaboration is the ability to easily share reports with others.
Report Output and Scheduling
Ability to schedule and manager report output.
- 9.2Publish to Web(44) Ratings
- 7Publish to PDF(43) Ratings
- 8.1Report Versioning(31) Ratings
Report versioning is the assignment of version numbers to each version of a report to help in tracking.
- 4.7Report Delivery Scheduling(34) Ratings
Report Delivery Schedule is the ability to have reports delivered to a destination at a specific data and time.
- 8.7Delivery to Remote Servers(18) Ratings
Ability to deliver reports to remote servers
Data Discovery and Visualization
Data Discovery and Visualization is the analysis of multiple data sources in a search for patterns and outliers and the ability to represent the data visually.
- 9.3Pre-built visualization formats (heatmaps, scatter plots etc.)(49) Ratings
Pre-built visualization formats are canned visualization types that can be selected to visualize different kinds of data.
- 9.4Location Analytics / Geographic Visualization(46) Ratings
Location analytics is the visualization of geographical or spatial data.
- 8Predictive Analytics(24) Ratings
Predictive Analytics is the ability to build forecasting models based on existing data sets.
Product Details
- About
- Tech Details
- FAQs
What is Looker Studio?
Looker Studio vs. Looker
Looker Studio is a part of Google's Looker Suite for business intelligence. Looker Studio is a self-serve BI solution where less technical users can create charts and reports, while Looker is a complete, enterprise BI platform, where technical users can build complex models that consider every aspect of the business. Looker Studio offers both free and pro versions, while Looker is not available for free.
Looker Studio Technical Details
Operating Systems | Unspecified |
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Mobile Application | No |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(267)Attribute Ratings
Reviews
(1-2 of 2)- Ease of creating data visuals - you don't need to be an expert to manipulate the charts
- Ease of adding and removing data sources from a wide range of sources - google products, spreadsheets, etc
- Ease of sharing your reports with a URL link that anyone can access and use
- Ease of reproducing reports and templates for client-like work or recreating the same report for a different data source, like GA property
- The ability to calculate custom metrics is limited. Unfortunately, you can't apply a "filter" to a custom metric, which has been a major road block for our org lately
If a user is looking for a tool that will connect several custom data sources or making very advanced data visualizations, GDS is more than likely not a good option. It is limited with its connections and calculated metrics, as well as the type of visualizations you can create.
- Pre-built visualization formats (heatmaps, scatter plots etc.)
- 70%7.0
- Location Analytics / Geographic Visualization
- 80%8.0
- Customizable dashboards
- 100%10.0
- Report Formatting Templates
- 70%7.0
- Pixel Perfect reports
- 80%8.0
- Drill-down analysis
- 80%8.0
- Formatting capabilities
- 80%8.0
- Integration with R or other statistical packages
- 30%3.0
- Report sharing and collaboration
- 100%10.0
- GDS has made our cadence reporting much more efficient. We can create a template in GDS and then reference it over time knowing we're collecting the same data each time.
- We've been able to connect a few of our data sources to have a full picture look at our marketing efforts and make better, data-driven decisions on how to tailor our next marketing initiatives.
- Tableau Online and Domo
After using GDS for almost 2 years, we now have a solid understanding of what we need out of a data viz tool. We know GDS's limitations and can take that knowledge with us to making the next step up in a data viz tool.
- Changing the look and feel of a chart or table
- Adding in additional functionality like filters
- Customizing the look and feel of your report - it's a blank slate. You can add color, icons, images, etc.
- It's hard to find how to edit the way a metric is displayed, such as a percent of total, percent of sum, etc.
- It's hard to add calculated metrics if you're not a pro at it.
- Quickly build and prototype dashboards to test proof-of-concepts for data visualization.
- Hosted on Google which means it's accessible internally and externally to different parties (dev, data/analytics, client reps, account management).
- Well-maintained community connectors and documentation for extensive platform/data source support.
- Community connectors are developed by third parties and sometimes cost money, which can disrupt building free dashboards
- Reconciling disparate / multiple file types can be a hassle and usually requires doing it off-site (in SQL) to create a master data set for ingestion and viz in the Data Studio platform
If robust analysis on large datasets (>150,000) is a requirement, Data Studio is best deployed as a test-case or proof-of-concept before implementing a more comprehensive, powerful solution. It can ingest CSV and XLSX files, and community connectors/automation. This allows for data ingestion to come from platforms outside the Google Suite -- and while these connectors are generally reliable, they aren't maintained by Google and therefore can break, go out of date, etc.
- Pre-built visualization formats (heatmaps, scatter plots etc.)
- 100%10.0
- Location Analytics / Geographic Visualization
- 80%8.0
- Customizable dashboards
- 100%10.0
- Report Formatting Templates
- 80%8.0
- Pixel Perfect reports
- N/AN/A
- Drill-down analysis
- 60%6.0
- Formatting capabilities
- 60%6.0
- Integration with R or other statistical packages
- N/AN/A
- Report sharing and collaboration
- 90%9.0
- Publish to Web
- 90%9.0
- Publish to PDF
- N/AN/A
- Report Versioning
- N/AN/A
- Report Delivery Scheduling
- N/AN/A
- Delivery to Remote Servers
- N/AN/A
- Data Studio is especially helpful for prototyping, and saving manhours/resources by rapidly designing and testing viz/report opportunities.
- Its positive impact is large: it is free, accessible, shareable, and can be used internally and externally. It is a viable stopgap solution too. More sophisticated reports are built in Tableau or Power BI.
- Geo heat mapping of events/values.
- Sharing and exporting dashboard visualizations.
- Connecting with other Google Suite data sources (Sheets, Ads, Analytics, etc).
- Integrating with non-supported (community or Google) datasources