TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Bing Webmaster Tools

    Score9.7 out of 10
    N/ABing Webmaster Tools is a search engine optimization software solution offered by Microsoft.N/A

    Google Trends

    Score8.6 out of 10
    N/AGoogle Trends is a search engine optimization software solution offered by .N/A
    Pricing
    Bing Webmaster ToolsGoogle Trends
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Bing Webmaster ToolsGoogle Trends
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Bing Webmaster ToolsGoogle Trends
    Considered Both Products
    Microsoft
    No answer on this topic
    Google
    Chose Google Trends
    Google trends is a unique free trends tool that is great for quick data visualizations and geo breakouts.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    92%
    Would buy again
    12 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    12 Answers
    Happy with the feature set
    No answers on this topic
    92%
    Happy with the feature set
    12 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    86%
    Lived up to sales and marketing promises
    6 Answers
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    10 Answers
    Features
    Bing Webmaster ToolsGoogle Trends
    SEO
    Comparison of SEO features of Bing Webmaster Tools and Google Trends
    Feature
    Bing Webmaster Tools
    8.6
    8 Ratings
    11% above category average
    Google Trends
    6.0
    35 Ratings
    25% below category average
    Keyword analysis10.08 Ratings8.533 Ratings
    Backlink management8.08 Ratings5.08 Ratings
    SERP ranking tracking8.08 Ratings5.013 Ratings
    Page grader9.07 Ratings5.09 Ratings
    Competitive analysis8.07 Ratings8.021 Ratings
    Site audit / diagnostics9.08 Ratings5.08 Ratings
    Site recommendations10.07 Ratings5.09 Ratings
    Task management7.04 Ratings6.24 Ratings
    SEO Channels
    Comparison of SEO Channels features of Bing Webmaster Tools and Google Trends
    Feature
    Bing Webmaster Tools
    8.5
    8 Ratings
    11% above category average
    Google Trends
    6.3
    24 Ratings
    19% below category average
    Local SEO8.06 Ratings6.021 Ratings
    Social SEO8.04 Ratings6.015 Ratings
    Mobile SEO8.07 Ratings6.016 Ratings
    Global SEO10.08 Ratings7.024 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Bing Webmaster Tools and Google Trends
    Feature
    Bing Webmaster Tools
    9.5
    7 Ratings
    12% above category average
    Google Trends
    6.0
    11 Ratings
    33% below category average
    Multi-domain support10.07 Ratings6.05 Ratings
    Integration with web analytics tools9.06 Ratings6.011 Ratings
    Best Alternatives
    Bing Webmaster ToolsGoogle Trends
    Small Businesses
    Serpstat
    Score10 out of 10
    Serpstat
    Score10 out of 10
    Medium-sized Companies
    Yoast
    Score8.3 out of 10
    Yoast
    Score8.3 out of 10
    Enterprises
    Google Trends
    Score8.6 out of 10
    Google Search Console
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Bing Webmaster ToolsGoogle Trends
    Likelihood to Recommend
    10.0
    (8 ratings)
    8.5
    (35 ratings)
    Usability
    10.0
    (1 ratings)
    7.0
    (3 ratings)
    Support Rating
    -
    (0 ratings)
    6.4
    (6 ratings)
    User Testimonials
    Bing Webmaster ToolsGoogle Trends
    Likelihood to Recommend
    Microsoft
    I always make sure that we are actively using Bing and Google. There is a tradeoff in your time when you use more tools, but there's also benefit in multiple perspectives. And don't forget that Bing is a very viable search engine that receives 500 million search queries each month. You may find that your business benefits from a relatively small amount of attention paid to Bing because search ranking there is easier (not easy, easier).
    Incentivized
    Read full review
    Google
    Google Trends is great for research and planning, to analyse keyword demand and associated costs. It really does help plan to capture consumer demand. It can be a little tricky to use, as the UX design isn't brilliant, so you'll need to learn how to navigate the website.
    Incentivized
    Read full review
    Pros
    Microsoft
    • Clarity. Bing Webmaster Tools is well-designed and easy to navigate, even for beginners.
    • Keyword rankings. Gives more visibility than Google Search Console into how your website ranks for specific keywords.
    • In-program SEO editing. Allows you to submit URLs, disavow links, block URLs, control BingBot's crawl, and more.
    Incentivized
    Read full review
    Google
    • I love how Google Trends presents the popularity of a specific query by location. For example, my product may be more popular or more "searched" in a specific state or city. This helps a lot for direct mail campaigns or any sort of in-person marketing efforts like events or pop-ups. You could use the information from Google Trends to decide what locations will be more receptive of your product/industry or you could see where people have little to no interest and build a brand awareness campaign focusing on those areas.
    • Another great feature within Google Trends is that it shows "Related Queries", which are basically suggestions of better keywords or phrases to incorporate into your content. If you search for data on a keyword you're using that's too broad (your content won't stand out among other web pages) or too narrow (not many potential customers are searching that keyword or phrase), Google Trends will suggest a related keyword or phrase that is more appropriate or trending at the moment. You could go back and incorporate these phrases into your content so that it's more likely to be found on search engines.
    • Within the Google Trends "Related Topics" section, you can choose whether you want to see topics that are "Top" or "Rising". I like this feature because looking at a "Rising" topic can help you create content that's more likely to be seen - especially if you're a beginner. Most topics that are in the "Top" category can have thousands of web pages that you're competing against and you can feel like your content is drowning. But the topics in the "rising" category can be great for newer sites that haven't developed authority online yet. You can write on one of these topics and be one of the first sites to create content on that topic, which gives you a head start over other sites.
    • Google Trends "Categories" is also a great feature. If you don't have any content ideas for your website, you can easily find inspiration by selecting a category that's relevant to your industry. The top keywords or topics will come up and you can create content on those topics to increase your number of web visitors. For example, if you work in the fashion industry and you don't have content ideas, you can have Google Trends generate data for the "Beauty & Fitness" or "Shopping" categories to see what's trending. Google will tell you if a specific brand, person, or event is trending and you could write an article based on one of those trends. Since people are searching for that topic, your content will be seen. This is a great way to create timely content even if you're new to an industry or simply haven't kept up with it.
    Incentivized
    Read full review
    Cons
    Microsoft
    • The user-interface isn't as friendly or appealing as Google's - very bland overall.
    • The way they present their Page Traffic report is a big turn-off. It's basically just a grid of numbers and arrows which is hard to interpret at a high level.
    Incentivized
    Read full review
    Google
    • It would be nice to have breadcrumbs available so that I can go backward in a particular search. One I click a topic and then click the related terms two or three times, I find that I'm so far down the rabbit hole that the "Back" button in my browser is a really inconvenient way to find my way back to a certain stage of my search. If there were breadcrumbs I could jump directly back to a particular stage and chase another rabbit from there.
    • It's easy to get lost searching in here for an extended period of time. I would be nice to be able to print a report of my whole session when I have finished.
    • It would be nice to have a Top Tends board of job searches or other information related to jobs that are currently popular Google searches.
    Incentivized
    Read full review
    Usability
    Microsoft
    Very usable overall, quick to find information and conduct analysis for example of how a price of content is performing on Bing search. User interface is a bit clunky at times but easy enough once you get used to it.
    Incentivized
    Read full review
    Google
    Google Trends is very easy to use. you just search for a certain keyword or phrase, and it tells you how often that keyword or phrase is searched, where in the world it is searched, and over the last decade, how often it is per year.
    Incentivized
    Read full review
    Support Rating
    Microsoft
    No answers on this topic
    Google
    I haven't needed to use any support for Google Trends. However, I've used Google's support in general and it's a hit or miss. Usually, there's a long wait or they don't understand my problem. They are the only ones that can help, so sometimes I feel stuck. They prioritize paying customers for sure.
    Incentivized
    Read full review
    Alternatives Considered
    Microsoft
    I think that Bing does a good job of being a competitive product in a space that has very basic and insanely complex products. While Bing isn't pretty, it gets the job done and also gets you the right tools in a simple and straight forward backend UI. The ability to place Bing ads, track SEO and see how your site is performing, all from one backend interface is awesome!
    Incentivized
    Read full review
    Google
    Google Trends is a great place to start in the content curation, content research, blog post writing, and resource page creation process. It is not, however, a place to do serious SEO optimization. Tools like Moz, or Analytics SEO would be a better place to go after you do initial research on Google Trends to dial in your keywords, and optimize content for search engines.
    Incentivized
    Read full review
    Return on Investment
    Microsoft
    • Not really an ROI product but the ability to do more tasks than google is something that can be used as added value for clients
    • Having another search engine to do reporting on helps increase hours and client spend
    • some issues flagged in bing but not seen in google can be fixed once shown in BWT
    Incentivized
    Read full review
    Google
    • Google Trends has shown me when a keyword is no longer working for my website so that I can adjust the content accordingly.
    • It shows me seasonal differences so I can adjust my PPC budgets to be on pace with the trends.
    Incentivized
    Read full review
    ScreenShots