What users are saying about
35 Ratings
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Score 8 out of 100
73 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.8 out of 100

Likelihood to Recommend

Bing Webmaster Tools

Bing Webmaster Tools is a must-have for organizations looking to improve their SEO. Google is the main focal point, but you cannot forget about Bing! With Bing Webmaster Tools, you are able to look at analytics and correct any errors that exist on your site. Essential to your web presence on Bing.
Anonymous | TrustRadius Reviewer

Google Trends

Google Trends is appropriate in so many scenarios, but I definitely suggest it for content ideas and inspiration. Many people utilize it after already writing their content to add in popular phrases or words, but that is not enough. The platform should be used prior and during the content creation process so that you can use the data to see what your audience/customers are interested in at the moment and create the content based on their interests. It can help, but I find it much less appropriate to use it after your article, eBook, etc. is already written. Maximize on this useful tool by ensuring the topic you're writing about is relevant in the first place before simply adding in popular keywords. An article that's written based on what's trending will be far more successful than an article that solely has popular phrases added to it.
Brittney Collier | TrustRadius Reviewer

Feature Rating Comparison

SEO

Bing Webmaster Tools
7.9
Google Trends
6.6
Keyword analysis
Bing Webmaster Tools
7.8
Google Trends
8.5
Backlink management
Bing Webmaster Tools
8.7
Google Trends
4.9
SERP ranking tracking
Bing Webmaster Tools
7.3
Google Trends
6.1
Page grader
Bing Webmaster Tools
8.3
Google Trends
4.3
Competitive analysis
Bing Webmaster Tools
7.0
Google Trends
8.7
Site audit / diagnostics
Bing Webmaster Tools
8.5
Google Trends
7.0
Site recommendations
Bing Webmaster Tools
8.0
Google Trends
7.0
Task management
Bing Webmaster Tools
7.2
Google Trends
6.7

SEO Channels

Bing Webmaster Tools
6.6
Google Trends
7.1
Local SEO
Bing Webmaster Tools
4.9
Google Trends
6.9
Social SEO
Bing Webmaster Tools
5.7
Google Trends
6.6
Mobile SEO
Bing Webmaster Tools
7.5
Google Trends
6.7
Global SEO
Bing Webmaster Tools
8.4
Google Trends
7.9

SEO Platform & Account Management

Bing Webmaster Tools
8.4
Google Trends
5.4
Multi-domain support
Bing Webmaster Tools
9.3
Google Trends
6.0
Integration with web analytics tools
Bing Webmaster Tools
7.5
Google Trends
4.8

Pros

Bing Webmaster Tools

  • Clarity. Bing Webmaster Tools is well-designed and easy to navigate, even for beginners.
  • Keyword rankings. Gives more visibility than Google Search Console into how your website ranks for specific keywords.
  • In-program SEO editing. Allows you to submit URLs, disavow links, block URLs, control BingBot's crawl, and more.
Griffin Hansen | TrustRadius Reviewer

Google Trends

  • Google Trends shows me geographic locations where a particular topic may be useful for advertising.
  • Google Trends allows me to drill down into those locations to metro and city levels where I can focus on exactly what local business clients need to know.
  • Google Trends allows me to identify and qualify search terms that my client's need to optimize their websites and social media content for.
  • Google Trends shows me what people are talking about in a specific location over a specific period of time. This is a great way to know what I should be posting on social media.
Greg Dungan | TrustRadius Reviewer

Cons

Bing Webmaster Tools

  • The user-interface isn't as friendly or appealing as Google's - very bland overall.
  • The way they present their Page Traffic report is a big turn-off. It's basically just a grid of numbers and arrows which is hard to interpret at a high level.
Jordan Harpst | TrustRadius Reviewer

Google Trends

  • Top charts: would be nice to include top charts for the current month.
  • Explainers: would be good to have some information buttons next to graphics and charts to show in depth what criteria go into making those charts.
  • More images: would be interesting to see trending image searches.
Caleb Unruh | TrustRadius Reviewer

Usability

Bing Webmaster Tools

No score
No answers yet
No answers on this topic

Google Trends

Google Trends 8.0
Based on 1 answer
Google Trends is very easy to use. you just search for a certain keyword or phrase, and it tells you how often that keyword or phrase is searched, where in the world it is searched, and over the last decade, how often it is per year.
Todd Dodge | TrustRadius Reviewer

Support Rating

Bing Webmaster Tools

Bing Webmaster Tools 9.0
Based on 1 answer
The support for Bing Webmaster Tools is responsive and very helpful. They have a "help" section for all frequently asked questions along with phone/email support. I would recommend that they add a chat support feature to assist with questions/issues that the user may experience. Screen share and chat support are my recommendations.
Anonymous | TrustRadius Reviewer

Google Trends

Google Trends 5.8
Based on 6 answers
I haven't needed to use any support for Google Trends. However, I've used Google's support in general and it's a hit or miss. Usually, there's a long wait or they don't understand my problem. They are the only ones that can help, so sometimes I feel stuck. They prioritize paying customers for sure.
Brian Chung | TrustRadius Reviewer

Alternatives Considered

Bing Webmaster Tools

I think that Bing does a good job of being a competitive product in a space that has very basic and insanely complex products. While Bing isn't pretty, it gets the job done and also gets you the right tools in a simple and straight forward backend UI. The ability to place Bing ads, track SEO and see how your site is performing, all from one backend interface is awesome!
Jon Ackerman | TrustRadius Reviewer

Google Trends

I like using Google Trends because it gives you a clear visual of seasonal trends and compares multiple queries at once. However, I do prefer using other systems like SEMRush and Ahrefs because they are more detailed in the information they give you regarding your website and how specific keywords about the website in question.
Lauren Ericksen | TrustRadius Reviewer

Return on Investment

Bing Webmaster Tools

  • Not really an ROI product but the ability to do more tasks than google is something that can be used as added value for clients
  • Having another search engine to do reporting on helps increase hours and client spend
  • some issues flagged in bing but not seen in google can be fixed once shown in BWT
Eamonn Kelly | TrustRadius Reviewer

Google Trends

  • Google Trends has helped us to identify popular search terms related to our company that we might not have otherwise noticed.
  • Google Trends helps us to see a geographical breakdown of where these searches are occurring.
  • Google Trends is a nice supporting tool when assessing issues management.
Anonymous | TrustRadius Reviewer

Pricing Details

Bing Webmaster Tools

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Google Trends

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Rating Summary

Likelihood to Recommend

Bing Webmaster Tools
8.7
Google Trends
8.9

Usability

Bing Webmaster Tools
Google Trends
8.0

Support Rating

Bing Webmaster Tools
9.0
Google Trends
5.8

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