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Loomly

Loomly

Overview

What is Loomly?

Loomly is a brand success platform with solutions for brands of all sizes. Users can plan, create, publish, optimize, promote, and track social content across a variety of channels. Currently, Loomly supports Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google My Business,…

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Recent Reviews

TrustRadius Insights

Loomly helps businesses and individuals facing challenges with social media management. Users can now streamline their workflow, save …
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Reviewer Pros & Cons

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Pricing

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Base

$32

Cloud
per month

Standard

$64

Cloud
per month

Advanced

$131

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.loomly.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $32 per month
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Product Details

What is Loomly?

Loomly is a brand success platform with solutions for brands of all sizes. Users can plan, create, publish, optimize, promote, and track social content across a variety of channels. Currently, Loomly supports Facebook, Twitter, Instagram, Pinterest, LinkedIn, Google My Business, YouTube, Snapchat, TikTok, and additional custom channels.

Loomly was built for collaboration and organization, and is presented as an ideal tool for brands and agencies with multiple social accounts, locations, clients, or stakeholders. Additionally, its ideation and planning features aim to make planning and managing a social presence a more efficient and meaningful process.

Loomly states they'll provide prompt, helpful support, shaping the product around customer needs and requests. They further state that customer feedback has helped Loomly grow into a robust and simple to use solution used by marketers, brands, and agencies around the world.

Loomly Features

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Audience targeting
  • Supported: Content optimization
  • Supported: Workflow management

Engagement Features

  • Supported: Customer interaction histories
  • Supported: Bulk actions

Marketing Features

  • Supported: Content marketing
  • Supported: Paid media management
  • Supported: Campaigns and promotions

Channel coverage/integration Features

  • Supported: Twitter
  • Supported: Facebook
  • Supported: LinkedIn
  • Supported: Google+
  • Supported: Instagram
  • Supported: Pinterest
  • Supported: YouTube

Reporting/analytics Features

  • Supported: Campaign success analytics
  • Supported: Real-time tracking

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Loomly Screenshots

Screenshot of Loomly DashboardScreenshot of Loomly List ViewScreenshot of Loomly Calendar ViewScreenshot of Loomly Post BuilderScreenshot of Loomly Post FinetuningScreenshot of Loomly Post ViewScreenshot of Loomly Advanced AnalyticsScreenshot of Loomly Studio: Image & Video EditorScreenshot of Loomly Media Library

Loomly Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported LanguagesEnglish
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Comparisons

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Reviews and Ratings

(12)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Loomly helps businesses and individuals facing challenges with social media management. Users can now streamline their workflow, save time, and easily manage multiple social media accounts for various clients. The software simplifies content creation by providing post ideas and suggestions, which saves users' time and helps with time management.

Loomly offers helpful features, including hashtag management, direct publishing to Instagram, and easy-to-read reports and analytics, helping users improve their social media strategy. Teams can collaborate effectively using Loomly's visual calendar view, streamline their social media posting schedules, and maintain a consistent brand image across multiple channels. Loomly ensures brand authenticity, consistency, and strategic messaging with its organized approval process for social media posts. The platform's ease-of-use and reasonable cost make it an attractive option for businesses of all sizes looking to increase engagement rates, build brand communities, and ultimately have successful social media campaigns.

User-Friendly Interface: Reviewers have consistently praised Loomly for its user-friendly interface. Many users have found the layout of the platform to be simplified and easy to use, allowing them to accomplish tasks effortlessly. The clean and intuitive design has been appreciated by multiple reviewers, making it easier for them to navigate through the features and create social media posts seamlessly. Efficient Scheduling: Several users have expressed their satisfaction with Loomly's scheduling capabilities. They have found it convenient to schedule a week's worth of posts in one go, saving them time and effort. The ability to maintain a consistent theme across the week has also been highlighted as a positive feature by reviewers. This efficient scheduling functionality has made managing social media content much easier for many users. Customization Options: Reviewers have mentioned that they appreciate Loomly's customization options when creating social media posts. The fine-tuning feature allows users to customize their posts for different social media platforms, ensuring that each post is optimized for maximum impact on specific channels. This level of customization has been valued by several users who prioritize tailoring their content according to the requirements of various platforms. Overall, these three pros - user-friendly interface, efficient scheduling, and customization options - are frequently mentioned by reviewers as key strengths of Loomly's social media management tool.

Limited customization and analytics: Some users have expressed disappointment with the lack of customization options and limited analytics provided by Loomly. They feel that the platform does not offer enough flexibility to tailor their content and analyze its performance effectively.

No direct publishing to Instagram and scheduling limitations: There is a desire among users for the ability to publish directly to Instagram from Loomly, as well as schedule posts ahead of time on this popular social media platform. The absence of these features has been mentioned as a downside by several reviewers.

Difficulties with user interface and mobile app: Users have mentioned difficulties with navigating Loomly's user interface and have called for improvements in this area. Additionally, they feel that the mobile app could be more user-friendly and efficient.

Users have shared three common recommendations for Loomly based on their experiences:

  1. Consider Loomly for affordable, feature-rich social media management. Users find it to be a professional platform with good reporting capabilities for showcasing ROI. It is considered the best tool for approval processes and quality assurance. Many users appreciate that it is affordable and has few restrictions.

  2. Try Loomly for easy scheduling and collaboration. Users recommend it for its user-friendly platform and short learning curve, making it ideal for scheduling posts in advance. It is described as a must-have for social media organization and approval processes. Users also find it visually appealing and highlight its collaborative features.

  3. Loomly is recommended for small businesses and agencies. Users emphasize that it helps with brand positioning, advertising management, while also saving time and money. It is regarded as highly effective and budget-friendly, making it a valuable publishing tool for small agencies and studios.

Overall, these recommendations indicate that Loomly is a professional, feature-rich, and user-friendly social media management platform that provides good value for money. Users advise staying organized, learning the platform's capabilities, comparing different services before choosing Loomly, and planning ahead when implementing social media campaigns.

Reviews

(1-1 of 1)
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Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use it to create and schedule post for multiple accounts for our marketing business. To schedule video photos and much more to Facebook Instagram, Pinterest, Twitter, LinkedIn. But there are other social media available. Also we use it is to add all our team members as well as clients and everyone has access to what is there, what is scheduled and can edit as well.
  • Easy to add team members
  • Can add more accounts and select social media
  • Schedule and plan content for more accounts
  • Keeps files in library
  • Post automatically
  • It should make it easier to select more accounts at once while duplicating post
  • It should make it easier to edit on multiple accounts at the same time while duplicating
It’s good if you need to add people from the team or clients and everyone to be able to add content, schedule or edit if they need to edit something. The library where you can find the files you scheduled is also helpful if you need some file and can’t find it on your computer.
It also suggests you types of content that you can create, such as: international days, interesting topics.
You can also reply to social media comments from there and people on the team can do it too.
Listening/monitoring
N/A
N/A
Publishing (4)
85%
8.5
Content planning and scheduling
90%
9.0
Audience targeting
80%
8.0
Content optimization
80%
8.0
Workflow management
90%
9.0
Engagement
N/A
N/A
Marketing (2)
85%
8.5
Content marketing
90%
9.0
Paid media management
80%
8.0
Channel coverage/integration (7)
87.14285714285714%
8.7
Twitter
80%
8.0
Facebook
90%
9.0
LinkedIn
90%
9.0
Google+
90%
9.0
Instagram
90%
9.0
Pinterest
90%
9.0
YouTube
80%
8.0
Reporting/analytics (2)
85%
8.5
Campaign success analytics
90%
9.0
Real-time tracking
80%
8.0
Account management (2)
80%
8.0
Role-based user permissions & privileges
80%
8.0
Mobile access
80%
8.0
  • Easy to use for all members
  • Can schedule all your content for many accounts in one place
  • Makes it more effective as both team members and clients have access to it
  • It is effective to cover everything about social media from scheduling to replying to comments and audience
This software is easy to use and you can add all team members and clients.
You can select the social media for each client and schedule and plan content from there. It is also easy to engage with the audience like reply to messages and comments. With the two types of preview either monthly or daily, it is easier to check. When you add something it is in a library and you can download it if you need it.
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