Horrible developer experience
Our organization uses Opal for permissions requests into production environments and for access management.
When users need access to a …
Starting at $10,000 per year
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What is Opal?
Opal is a platform for brands, used to plan, create, and calendar their content - across teams and channels. Opal aims to enable tight alignment and high levels of efficiency. Marketing teams from companies such as Starbucks, Microsoft, and Target…
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Reviewer Pros & Cons
Pricing
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $10,000 per year
Product Demos
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Review & Demo: Black Opal True Color Liquid Foundation
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TechTalk: GE Profile Opal Version 2.0 Nugget Ice Maker Review & Demo - Sonic Pellet Ice at Home!
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BLACK OPAL FOUNDATION STICKS REVIEW AND DEMO
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Opal?
Opal is a platform for brands, used to plan, create, and calendar their content - across teams and channels. Opal aims to enable tight alignment and high levels of efficiency. Marketing teams from companies such as Starbucks, Microsoft, and Target use Opal to collaborate, plan, and visualize, while ensuring an always-unified brand voice.
- Plan every facet of the brand experience, to ensure consistency throughout every moment and across every channel.
- Create content exactly how its audience will experience it in market.
- Calendar work in a central, visual hub to maximize impact in market.
- faster content creation
- faster marketing approvals
- ROI through time saved
Opal Features
- Supported: True-to-life content previews
- Supported: Shared visual calendar
- Supported: Auto-build marketing presentations
- Supported: Free-form space for interactive briefing and brainstorming
- Supported: Chat and activity logs
- Supported: Custom campaign and content templates
- Supported: Collaboration via workflows and approvals
- Supported: Historical record of all campaigns and content
Opal Screenshots
Opal Video
Opal Integrations
Opal Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS |
| Supported Languages | English |
Opal Downloadables
- “We had this mountain of content and we needed an easy way to manage and plan for it,” Allison said. “Now the team uses one tool to do all of their planning for blog and social across the board.” How Microsoft Learn achieved faster content production by organizing intake with Opal.
- “As soon as a project is kicked off, we put everything into Opal: the brief, timeline, due dates, content, etc.” Angie explains. “Instead of checking three systems, all the teams that need that information now have a single source of truth." Since implementing Opal three years ago, Angie estimates that her team saves hours every week.
- Embracing a practice of planning is easier after identifying the elements of chaos that affect an organization. A planning framework for marketing helps: - Place planning at the top of an organization’s hierarchy - Identify the elements of chaos that are getting in the way of focused work - Start a discussion around these elements - Embrace a practice of planning & finding a source of truth
Frequently Asked Questions
Opal starts at $10000.
The most common users of Opal are from Enterprises (1,001+ employees).
Opal Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 0% |
| Mid-Size Companies (51-500 employees) | 30% |
| Enterprises (more than 500 employees) | 70% |
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(11)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
The software has been highly praised by users for its ability to streamline collaboration, improve efficiency, and enhance visibility across multiple teams. It enables users to easily share marketing calendars, coordinate upcoming campaigns, and track marketing beats, ensuring alignment and project management. Users find it valuable for simplifying the process of client approvals, speeding up the workflow, and promoting communication and accountability within teams. Additionally, it serves as a single source of truth for brand campaigns, centralizing and organizing finished assets. With its user-friendly interface and wide range of features, the software has proven to be an indispensable tool for businesses looking to enhance their social media management and content organization. From facilitating scheduling social media posts to consolidating plans across multiple teams, it offers a simple and efficient solution for improving productivity and achieving marketing goals.
Intuitive and User-friendly Platform: Users find the platform intuitive and user-friendly, making it easy to navigate and work with. Many reviewers have praised the well-designed user interface, which allows for efficient content management and collaboration across teams.
Time-saving Duplicate Content Feature: The ability to duplicate content across multiple social channels with just a few clicks is highly appreciated by users. This feature saves users time and reduces confusion compared to using other platforms. Some users have specifically mentioned that this functionality is a major advantage of the platform.
Seamless Integration with Sprinklr: Users like that the platform integrates well with Sprinklr, allowing them to utilize tagging conventions effectively. The connection between the platform and Sprinklr is usually smooth when publishing content, which has been positively noted by many reviewers.
Difficult Navigation: Many users have found the platform difficult to navigate and the layout confusing, leading to frustration and wasted time. Some reviewers have mentioned that it takes them a while to find the features they need or understand how to perform certain tasks.
Confusing Initial Setup: Users have struggled with the initial setup process, finding it confusing and time-consuming. Several reviewers mention that they had difficulties getting started with the platform due to unclear instructions or complicated steps.
Integration Issues with Sprinklr: Users experienced difficulties with the connections between the platform and Sprinklr, resulting in incorrect information feed. This has caused frustration for some customers who rely on accurate data from Sprinklr for their social media management.
Users have provided several recommendations based on their experiences with the software. The most common recommendations are to:
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Take advantage of the pre-recorded trainings and seek assistance when needed. Users have found it beneficial to access the software's pre-recorded trainings and attend training sessions to fully understand the features and functionalities. They suggest reaching out to colleagues or the support team for help whenever required.
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Utilize the software for coordinating between teams. Many users have found the software helpful in facilitating collaboration and coordination between teams. It allows for efficient communication and seamless sharing of information, making it easier to work together on projects.
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Use the software for organizing marketing assets and planning integration communications. Users recommend using the software as a tool for organizing marketing assets and planning integration communications. Its user-friendly interface and efficiency after completing a crash course make it ideal for managing content across teams.
Overall, users strongly recommend this software for enterprise brands that require effective coordination among a large number of people collaborating on content. By attending training sessions, utilizing pre-recorded trainings, and seeking assistance when needed, users can make the most of its features to work smarter and enhance productivity.
Attribute Ratings
Reviews
(1-1 of 1)Companies can't remove reviews or game the system. Here's why
July 28, 2019
Love it!
Score 10 out of 10
Vetted Review
Verified User
We use Opal to stay aligned and connected across all lines of business on social content.
- Allows me to present visuals of content that's easy to understand.
- Review processes are made simple and are streamlined.
- Helps me stay within character count when planning content.
- Wish it allowed a quote tweet feature. I need this very often for my role.
- N/A