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Optimizely Configured Commerce

Optimizely Configured Commerce
Formerly Optimizely B2B Commerce Cloud


What is Optimizely Configured Commerce?

Optimizely Configured Commerce is a headless SaaS Commerce platform built to deliver outcomes for B2B vendors.

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Popular Features

View all 19 features
  • Product management (12)
  • Bulk product upload (12)
  • Product catalog & listings (12)
  • CMS (12)
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What is Optimizely Configured Commerce?

Optimizely Configured Commerce is a headless SaaS Commerce platform built to deliver outcomes for B2B vendors.

Entry-level set up fee?

  • Setup fee required


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Alternatives Pricing

What is BigCommerce?

BigCommerce is a SaaS platform that allows SMBs to develop eCommerce sites. Features include the capabilities to design the storefront, configure products, manage payments, generate traffic, and optimize conversion.

What is Shopify?

Shopify is a commerce platform designed for both online stores and retail locations. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.

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Online Storefront

Features for creating an online storefront with a browse-able product catalog.

Avg 7.6

Online Shopping Cart

Features that facilitate the collection of items so that customers can purchase them as a group.

Avg 7.5

Online Payment System

Features related to processing online payment for eCommerce purchases.

Avg 8.3

eCommerce Marketing

Features related to marketing for eCommerce websites

Avg 7.5

eCommerce Business Management

Features related to business management and administration of eCommerce operations

Avg 7.7
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Product Details

What is Optimizely Configured Commerce?

Optimizely Configured Commerce is a headless SaaS Commerce platform built to deliver outcomes for B2B vendors. Configured Commerce is used to:

-Deliver end-to-end self-service commerce with comprehensive and flexible configuration
-Personalize customer experiences with content that resonates with buyers
-Manage product catalogs, orders, and content from a single interface
-Connect Product Information Management with an ERP to unify product data
-Out-of-the-box features that automate the best practices for digital growth

Optimizely Configured Commerce Features

Online Storefront Features

  • Supported: Product catalog & listings
  • Supported: Product management
  • Supported: Bulk product upload
  • Supported: Branding
  • Supported: Search & filter
  • Supported: Mobile storefront
  • Supported: Subscriptions & downloads
  • Supported: Website integration
  • Supported: Visual customization
  • Supported: CMS

Online Shopping Cart Features

  • Supported: Abandoned cart recovery
  • Supported: Tax calculator
  • Supported: Checkout user experience

Online Payment System Features

  • Supported: PayPal integration
  • Supported: Returns & refunds
  • Supported: Single-click checkout
  • Supported: eCommerce security
  • Supported: B2B features

eCommerce Marketing Features

  • Supported: Promotions & discounts
  • Supported: Personalized recommendations
  • Supported: SEO
  • Supported: Product reviews
  • Supported: Customer registration

eCommerce Business Management Features

  • Supported: Multi-site management
  • Supported: Order processing
  • Supported: Inventory management
  • Supported: Shipping
  • Supported: Custom functionality

Optimizely Configured Commerce Screenshots

Screenshot of Segmentation and personalizationScreenshot of Promotions and recommendationsScreenshot of Multisite managementScreenshot of Customer-specific pricingScreenshot of Catalog and content managementScreenshot of Cart and checkout

Optimizely Configured Commerce Technical Details

Deployment TypesOn-premise, Software as a Service (SaaS), Cloud, or Web-Based
Operating SystemsWindows, Linux
Mobile ApplicationApple iOS, Android

Optimizely Configured Commerce Downloadables

Frequently Asked Questions

Optimizely Configured Commerce is a headless SaaS Commerce platform built to deliver outcomes for B2B vendors.

BigCommerce, Adobe Commerce (Magento Commerce), and Sitecore Experience Commerce are common alternatives for Optimizely Configured Commerce.

Reviewers rate eCommerce security highest, with a score of 8.6.

The most common users of Optimizely Configured Commerce are from Mid-sized Companies (51-1,000 employees).
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View all alternatives
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Reviews and Ratings


Attribute Ratings


(1-12 of 12)
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Darko Milivojevic | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
The New CMS ties into a suite of tools that we use. PIM, Analytics, and Product Recommendations. It is an easy and fast way to edit and publish our content while using the PIM to push products to the site. The ability to also tie in an off-the-shelf app integrated into the CMS for easy editing is a bonus. We now have multiple users in the company able to log in, edit, publish and market easily.
  • Edit Pages - A visual editor with custom widgets allows a quick way to edit the website
  • Manage users - in the back end editing and managing users is very easy
  • Data - the whole system allows us to track users and collect data fairly easily
  • Uploading customer data in bulk needs to be improved to make it easier to accept multiple addresses. Currently, its too time consuming
  • Setting up of additional services should be done by Optimizely without the need for customer engagement (unless needed)
  • When rolling out new features or functions follow-up meetings should be set up with Customer Service and client to see how this will affect the system if at all, and what are the options.
The system is set up to really take advantage of data and customers to upsell and make your decisions easier when presenting products to customers. It would be great if more of this was automated and less reliant on user changes.
James Cass | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
We currently use Optimizely as our B2B product ordering website for our customers. We deployed it to help ease the ordering and reordering process for our customers. Our old site used legacy technology, was very slow, and didn't support faceted search, rich descriptions, or product documentation, and couldn't really be modified to support new features. We wanted a hosted platform, that met these challenges and was a system that we could grow into.
  • Very flexible with integration and workflow capabilities with other systems (ERP, CRM, PIM, etc)
  • Very rich product detail pages and attributes
  • Flexible role-based access for many different login types.
  • Difficult to access internal database
  • Not easy to maintain without development resources
  • TCO is quite high compared to competitors
With a skilled internal development staff, Optimizely is extremely flexible to do just about anything you want it to do. The look, site workflow, and external integration capabilities are stellar. Overall site performance is quite good as well. The hosting management team also does a great job with security and keeping underlying infrastructure (AWS) up to date and using best practices. Without internal development staff, expect a high cost for an outside development partner for implementation, integration, and routine maintenance and updates.
Score 1 out of 10
Vetted Review
Verified User
We are an exterior building product manufacturer and distributor. We use Optimizely B2B Commerce Cloud as a sales tool for our diverse customer base to place orders. Our customers also use it to check on the status of their order file. they also use it as a price source. This tool has helped with order entry errors.
  • up to date price
  • up to date inventory
  • Product updates
  • Service after the sale. We have extreme difficulties getting quality service when we have issues
we have been trying to get our sandbox updated for several months. There is a problem with the inventory and pricing API connection.
Score 9 out of 10
Vetted Review
Verified User
I am the E-commerce manager for an industrial distribution company. I am responsible for being the SME on the Optimizely B2B Commerce Cloud admin console and website platform. The product allows us to offer 24/7 access to our catalog for thousands of our customers who used to not have any digital access to our catalog. Optimizely B2B Commerce Cloud has saved both our customer's time and effort as well as our branch employees who no longer have to answer the phones or emails [requesting the catalog].
  • Ease of account creation for our customers
  • good integration with our ERP
  • robust marketing tools
  • Need the ability to look at more of our user data
  • Need the ability to refresh our sandbox environment with production data in quicker, more efficient ways
  • Classic CMS is very limited in ways end users like myself can edit widget content
I think Optimizely B2B Commerce Cloud is very robust and user-friendly for the vast majority of users. For companies like us, who like to get in and sift through our user data, search behavior [and] account activations, getting at that data in an efficient manner has been a bit of a struggle. We're having to spend a lot of extra development dollars with our partner to get what should be readily available. But, again, for most users, the platform is an excellent and [a] very stable place to host a e-commerce site for industrial distributors.
Score 3 out of 10
Vetted Review
Verified User
The product is meant to replace our current eCommerce system (StoreFront). Its main purpose is to allow our customers to purchase our products online. The product also allows our in-house staff to manage product descriptions, images, search terms, and user access. It was supposed to also allow our Marketing team to manage web content, but we have foregone that feature.
  • Integration with our ERP system
  • Management of products
  • Integration with payment gateways
  • CMS content management is rudimentary - at best
  • CMS needs to integrate with other UI frameworks besides just react
  • Integration with Insite is a hindrance compared to what Episerver has been able to do
It is difficult to say specifically as we came to Epi via the purchase of Insite. Episerver has historically been really flexible and developer-friendly. However, the specific implementation that we have received utilizing Insite has all but crippled our internal team. As such, we will not be using Opti for our main, public web functionality.
Score 6 out of 10
Vetted Review
Verified User
A platform for the customer-facing website. Contains ~300,000 products for current customers and open internet. Interfaces with external PIM for a majority of product content.
  • Flexible configuration
  • Easy to use interface
  • Technical support is available
  • Speed and consistency of technical support
  • Speed and reliability of deployment for frequent (monthly) software updates
  • Integration with external PIM
The website is generally functional and reliable, but changes and enhancements are difficult and time-consuming to develop and deploy. Overall support response is very slow for both simple and complex issues.
Score 9 out of 10
Vetted Review
Verified User
One of the biggest boons of Optimizely B2B is the easy job editor and builder which allows fine-tuning of the jobs that import data over from a PIM or ERP without having to use backend coding. This allows us to keep our website flexible and functional and even allows us to quickly pivot when problems occur such as outages by changing the lookback times on our biggest jobs.
  • User Management
  • Order Management
  • Job Management
  • Product List Module
  • UI Performance in large data sets
  • Allowing users access to the database in realtime
Optimizely B2B Commerce Cloud works best for those building a website that will have under 2 Million Skus. Back-end console performance will start to lag at higher SKU counts requiring workarounds (by using filters instead of the search), though this is only on the backend, the customer-facing side of the web isn't affected.
Score 8 out of 10
Vetted Review
Verified User
We use Optimizely for content management of our eCommerce B2B website. Currently, it is only being used by our Marketing/Web Department. It helps us to maintain products' info, landing pages, and marketing initiatives.
  • Maintain product data
  • User-friendly
  • Customizable
  • Manageable
  • Little options and flexibility with creating visitor groups
  • Does not organize product categories very well
  • Difficulties with A/B testing
  • Too many separate Optimizely products that aren't included in the Cloud
Great for eCommerce to manage a lot of SKUs and can accommodate multi-site/multi-languages.
Score 6 out of 10
Vetted Review
Verified User
We purchased this when it was Insite Commerce and are using it for both the eCommerce catalog and our marketing website. We chose to use the CMS as well for the ability to use the eCommerce database to update feed pages on the CMS side while making one change in the catalog side. We did not have eCommerce prior and were also going through a rebranding of our company and a redesigned website overhaul.
  • The e-commerce catalog can be relatively turnkey.
  • The turnkey hosting and site uptime are very good.
  • There are robust features and functionalities to build a modern turnkey e-commerce site.
  • The CMS side of the system is not as intuitive as it could be, but not quite as simple as WordPress, for example, to customize and deploy a unique look. It has required a heavy level of customization by our third-party integration provider that made code-level changes to support the site.
  • We have run into the need to customize our templates more than we would like, which has been costly and keeps us reliant on our certified development partner. We would like more control over the ability to customize our templates and functionality.
  • The native form building has not been turnkey or easy for us to set up without reliance on our development partner to make the changes. We have moved on to using an external form solution as a result and one where our internal design team and our digital marketing agency can both maintain and customize with ease.
  • We have had a number of bugs that broke our site when upgrades happened and were customer-facing issues that took days to fix.
  • There is not the concept of a staging server that automatically can then push the functionality to the live site. We are required to copy over the functionality into the production site, which makes it extra time-consuming to maintain and keep in sync the sandbox site with the production. In the past, I have used CMS [platforms] that were much more elegantly designed in terms of previewing functionality first and then launching it into production with a series of checkboxes and validations. This would be a huge upgrade to add that functionality.
The eCommerce catalog side has a lot of benefits to it and has been much easier to work with and customize than the CMS side. It is this integration and using both for a branded marketing website that has the user journey from browsing and leading into the eCommerce side that has been the bigger challenge, outside of the overall stability of the releases with the bugs we have encountered. I think the solution is well suited if you are mainly a catalog site. We, however, sell machinery and solutions that are not sold via the eCommerce site and we need to showcase them on the website. However, we have a core industrial catalog of consumable products that support the machine and solutions purchases which are very well suited for the eCommerce catalog. It is the CMS/Catalog integration that has caused a need for more customizations to the platform and as a result increased costs to maintain, lowering our overall ROI from the solution. We are also a bit hamstrung by having to rely on our development partner to make changes that our digital agency is better suited to do for us in the CMS. It is requiring extra cost and resources as a result. If more functionality could be surfaced, it would be much better.
Score 8 out of 10
Vetted Review
Verified User
We are using it to support our eCommerce platform that our customers use to find and purchase products.
  • Search
  • Product recommendation
  • Order management
  • Analytics reporting
  • Connecting data to outside platforms
  • Exporting data
I think overall it is a good tool for large companies looking for a way to improve their customer's eCommerce experience. It does well with our complex business model and allows us to create a unique experience for each user.
Marcus Holzer | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
After replacing the "home-grown" website, it is used across the entire organization. The problem it addresses is compliance with PCI. The old system did not know how to authorize credit cards in CenPOS or make API calls to Avatax. These were major issues that needed addressing. We now have accurate sales tax and credit card authorizations.
  • It is a current-looking site.
  • The integration with SX.e is pretty tight.
  • It calculates shipping charges.
  • It deployed with a major bug in Guest checkout. It is now fixed, but we lost a lot of business because of it.
  • The pricing API is not working.
  • Support for multi-warehouse product availability would be helpful. If we have the product in stock in any warehouse, we should be able to book the order.
The support from Optimizely is difficult to obtain. In my experience, it took them an entire month to correct the Guest checkout bug.
Score 8 out of 10
Vetted Review
Verified User
Optimizely B2B Commerce Cloud is used company-wide by both internal users/employees and also external customers and users as well. We have a vast catalog of products across varying categories that have been set up in our ERP for over 15-20 years. Finding a platform that was hooked directly into our ERP, but also offered large-scale B2B services was a key selling point for our team. We're continually pushing out new customizations and upgrades, and the Optimizely team is also great at listening to the community through their Feedback and World User forums to make the changes that will directly affect us all as users. As a company, we're currently in the process of using B2B Commerce Cloud as a pseudo-PIM system and developing APIs for it to act as a middle man "storage point" for our omnichannel selling experience (3rd party sales channels, EDI, Punchout, etc). Our customers enjoy the out-of-the-box functionality and we love being able to directly port all of our crucial ERP data directly into B2B Commerce Cloud to be as transparent with customers as possible when it comes to their accounts, orders, purchase history, etc.
  • Integration Jobs/Connections - Providing a good out-of-the-box solution to hook into ERPs and common endpoints.
  • Design and Development Partner Network to work with - If you have customizations in mind, the Optimizely partner network will give you the chance to find a suitable partner to meet your needs.
  • Good layout/flow/settings breakdown - There are a lot of "redundant" settings, but the more management access, the better.
  • The out-of-the-box designs/templates could be better.
  • Usability is lacking on some pages due to the API calls being made, but this is likely an issue on our end and not Optimizely.
  • There are a lot of basic import/export functions that don't exist or that don't work correctly. The ability to import plain text category strings by product, importing specific user data, see alternate units of measure on products (not just default), etc.
  • There isn't a lot of visual feedback on the front end for users when clicking buttons/elements, removing table elements, etc. When the user clicks on something, it usually takes 3-7 seconds before anything occurs and most users will just assume nothing happened and click the button or element over and over.
I think that there are a lot of companies (us included) that are looking for a solution to fit into their current needs, versus looking for a solution that is going to solve all of their problems. For us, Optimizely B2B Commerce Cloud fits into the former in that situation where we have specific ERP needs, specific data needs, usability and user management needs, etc. and Optimizely B2B Commerce Cloud just happens to fit in there the most.
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