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Owler

Owler

Overview

What is Owler?

Owler is a sales intelligence app developed by the company of the same name San Mateo and acquired by Meltwater June 2021, providing competitive insights, company information, and other sales relevant information.

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Recent Reviews

TrustRadius Insights

Owler is a valuable tool that provides a range of use cases for its users. Sales and marketing teams rely on Owler to keep tabs on named …
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Owler Review

6 out of 10
May 29, 2021
Incentivized
We use this to get some background information on competitors we hear about. It's not something we use on a daily basis but more as the …
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Insights you need

9 out of 10
May 24, 2019
Incentivized
I use Owler to gain insights on competitors and leads. I receive regular updates with information on the companies I am following. It's …
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Read all reviews

Popular Features

View all 20 features
  • Industry information (13)
    7.1
    71%
  • Company information (14)
    7.0
    70%
  • Identification of new leads (12)
    6.4
    64%
  • Advanced search (14)
    5.7
    57%
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Pricing

View all pricing

Plus (personal use)

$99

Cloud
per year

Pro

$420

Cloud
per year

Teams

Contact Sales

Cloud

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.owler.com/checkout/owlerpro…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $8.25 per month
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Features

Prospecting

Features related to generating leads and finding new contacts.

6.6
Avg 7.6

Sales Intelligence Data Standards

How well does the contact, company, and industry information provided by the SI tool meet the user’s needs? Is the availability and quality of data satisfactory?

6.7
Avg 7.5

Data Augmentation & Lead Qualification

Features around contact data management and lead intelligence.

8.1
Avg 7.4

Sales Intelligence Email Features

Features that support sending emails to leads, especially initial emails to a list of prospects. May gather additional sales intelligence based on email engagement, adding additional info to the contact record and/or contributing to lead prioritization.

8.8
Avg 7.6
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Product Details

What is Owler?

Owler Pro helps users find new prospects, research accounts, and personalize your outreach with real-time news tracking for the companies in a pipeline. The tool boasts data on 14 million companies, and tracking for over 180,000 news events. Advanced Search enables users to to filter by industry, sector, location, and annual revenue. The service includes real-time breaking news alerts for all customers and prospects so as to never be caught off guard.

Owler entered into an agreement to be acquired by Meltwater in June 2021. Owler will become a Meltwater brand.

Owler Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Owler is a sales intelligence app developed by the company of the same name San Mateo and acquired by Meltwater June 2021, providing competitive insights, company information, and other sales relevant information.

Owler starts at $8.25.

Reviewers rate Alerts and reminders highest, with a score of 10.

The most common users of Owler are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(43)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Owler is a valuable tool that provides a range of use cases for its users. Sales and marketing teams rely on Owler to keep tabs on named accounts and industry news, leveraging it as a dynamic RSS feed that requires minimal manual work. This allows them to personalize their outreach and stay informed about changes within the companies they are targeting. Owler also serves as a blueprinting tool in the sales department, gathering information about a company before meetings and providing valuable insight into prospects before initiating conversations.

Additionally, Owler is utilized for due diligence processes in potential investments, addressing the information deficit that can occur when researching small companies. It offers extensive information about a company, including revenue, headcount, competitors, and latest news. This makes it an invaluable resource for gaining insights on competitors and leads, and staying ahead of prospects and competition. However, some users have reported incomplete profiles and inaccurate data for certain companies on Owler, particularly when it comes to determining annual revenue for private companies. Nevertheless, overall, users find Owler to be a useful tool for market research, comparative analysis, prospecting, and monitoring companies that need regular attention.

Valuable Source of Information: Users have found Owler to be a valuable source of information, with several reviewers stating that it provides clear and concise data visualizations. Some users appreciate the well-organized information about competitors, which helps in conducting competitive analysis. Owler's customizable dashboard allows users to set alerts and track selected companies conveniently.

Useful Daily Reports: Reviewers have praised Owler's daily reports for providing useful insights on various aspects such as revenue, headcount, and industry-specific RSS feeds. The funding, merger, and acquisition alerts provided by Owler are often more timely than those from other platforms, making them particularly loved by users. These daily notifications help users stay updated with the latest news and changes happening within companies.

Free Access to Valuable Tools: One of the standout features mentioned by reviewers is that all the benefits offered by Owler are available for free. This makes it a valuable tool without any cost for both small and big companies alike. Users appreciate Owler's commitment to sending only one email per day without overwhelming their inbox. Additionally, they find Owler's simplicity, user-friendliness, and availability of many great features highly commendable.

Limited Social Media Viewing: Some users have expressed the desire for Owler to expand its social media viewing capabilities beyond the current platforms like Twitter and LinkedIn, as they feel that these platforms are not sufficient for their needs.

Lack of Detailed Company Profiles: Several users have mentioned that they would like to see more detailed company profiles on Owler, as they find the current depth of information provided to be insufficient.

Inaccurate or Irrelevant Competitor Suggestions: Users have reported that the competitors suggested by Owler are not always relevant or useful for comparison. This has led some users to question the accuracy and effectiveness of this feature in helping them make informed decisions.

Users of Owler have provided several recommendations for the platform. The most common recommendations include creating filters or deciding who should receive the multiple daily emails from Owler, making Owler more user-friendly and easier to navigate, and having a clear understanding of Owler's capabilities before selecting an option. Additionally, users find Owler very useful for gathering information about companies, recommend trying Owler's premium plan for the full view of comparison and data, and using the platform on desktop for a better experience. Finally, users recommend Owler for sales and market intelligence purposes.

Attribute Ratings

Reviews

(1-1 of 1)
Companies can't remove reviews or game the system. Here's why
Michael Levy | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Owler provides daily email alerts of companies I track as part of my consulting business. The system also provides an easy way of tracking broader information around companies including blogs, video posts, press releases, and three sales trigger categories (fundings, exec changes, and M&A). In early 2015, they rolled out special alerts for Funding, Exec Changes, and M&A events. They also just launched a set of 12 competitive comparison reports that are sent on a staggered basis quarterly (they were just announced these reports so they are not part of this review).
  • High Precision News Alerts
  • Social Media Viewing (Blogs & Video Uploads) and Filtering
  • Funding Data
  • Special Alerts for M&A, Executive Changes, and Funding Events
  • They should broaden the social media viewing to include Twitter and LinkedIn
  • Only offer three event triggers
  • Company profiles should be built out with more depth
  • Lack of executive data
  • Add alerting on a broader set of content categories particularly social media

This is a free service, so it should be compared to free and low cost alerting (e.g. Google Alerts) and PE/VC funding profile (e.g. Crunchbase) services. Owler is well suited for competitive intelligence professionals, named account reps, and marketing professionals tracking company news (web mined company mentions and press releases) and social media (blogs, Video, YouTube). The alerts are high precision and tag for three key events (M&A, Funding, Exec Changes). It is the alerting and social media tools which are the key strength of the service.

The company claims two million profiles, but only has 60,000 with full address information. Content includes competitors, user polls, and funding / M&A data. Owler should be viewed as a free complement to other online company research tools, but it lacks the depth to replace subscription services. Missing content includes long business descriptions; financials and discrete sizing data; family tree linkage, and executive profiles (only the CEO is covered)

While they offer list building functionality, it is quite thin and non-downloadable. As such, I would not recommend Owler for sales and marketing prospecting at this point.

A unique feature is a set of company polls about the direction of the company and CEO performance. Unfortunately, the response rates are often too low to be statistically meaningful.

  • Improved company tracking via alerts
  • Quick review of company blogs, press releases, and video uploads
  • Free service with a quick setup. Thus, the cost is simply your setup time and time spent reviewing alerts. As the alerts have high precision, there is an almost immediate return on investment.

Owler is a free service so its primary direct competitors would be Google Alerts (it has much higher precision and a unified daily alert), and the freemium InsideView which supports three alerts.

I view it as a complement to fully featured subscription sales intelligence services (e.g. InsideView, Avention, and Hoover's) as it has a few features not available in the other services (e.g. multi-platform social media and news viewing, polls, and funding data) and provides strong precision in their news alerts which captures a few items missed by the other services.

1
Competitive Intelligence and Market Research.
0
None Required. This is a cloud based company alerting and research app designed for the end user.
  • Company Tracking
  • Company Research
  • Looking up Funding History
  • Quick Company Profile Lookup via Mobile
  • Event Tracking (M&A, Exec Change, Funding)
  • Quick way to lookup funding information
  • Tracking blogs and video posts
  • Broader social media tracking once they include LinkedIn, Twitter, and Facebook
  • Setting up shared alerts (e.g. competitor lists) for co-workers
  • Current awareness from within SFDC
  • Context based alerts based upon my calendar (SFDC and InsideView are working on such features)
Not really an applicable question as this is a free service, but if they charged $100 / year (GageIn's price) I would still license the service.
No
  • Price
  • Product Features
Free high, precision news alerts. If you are using Google Alerts, Owler is a much better option. it also nicely complements paid sales intelligence services.
This is a free service that complements full service sales intelligence services such as InsideView, Avention, and Hoover's. Users can register and setup a handful of companies for alerting in ten minutes. From that simple test, they can determine whether to add additional companies and install the iPhone app.
  • Implemented in-house
No
Change management was minimal
  • They do not display much company data in their pick lists when searching for companies. This can make it difficult to select the appropriate company when names are generic or there are multiple locations.
  • The list grouping feature has an awkward design and is under featured (this functionality was just added prior to this review)
  • Limited online help tools as they just exited beta
Focus on setting up companies that have limited news coverage first. Public companies are well covered and it is easy to track them. Furthermore, the surfeit of news around public companies can crowd out smaller companies with less news. It is smaller companies where you are most likely to see a benefit in their tracking of news, blogs, press releases, and videos.
  • Self-taught

The product is straightforward to use so there is little need for training.

Owler should add inline tips, a three minute setup demo, and a two minute features demo.

The grouping function is clunky and needs additional development.

There is no way to rate companies in importance. I might have a meeting with a key client later in the week and want to temporarily set them to alert on everything. Likewise, there could be other clients with heavy news where I might want to throttle the news delivered (either broadly or block specific categories).

There is no way to limit the company news to specific topics (e.g. alert on Microsoft Dynamics but not all MSFT news) or exclude other topics (e.g. omit Microsoft articles related to XBOX)

The service is not available on Android devices or within any CRMs.

Setup the web version first for ten companies and let them run for a week. Avoid public companies with heavy news coverage unless you are a named account rep only serving a few firms. The brilliance of this service is it brings in blogs, press releases, and videos so alerting on companies with limited news coverage using Owler may be more important than being deluged with news on public companies which are available through many outlets.

Once you have gotten a feel for the service, add additional companies, adjust your filters, and install the Owler App (which uses the companies selected from the web tool).

No - there is no facility to customize the interface
No - the product does not support adding custom code
Problems have been closed quickly and professionally.
Yes
I reported an issue through their feedback and it was closed within one business day. They have also responded to feedback concerning their overall design and content.
I identified a technical issue with the display size of graphical elements and commented about it on social media. The head of their Product Management pinged me within a few hours and asked for screenshots, operating system, browser version, etc.. The problem was resolved within a day or two and has not recurred.
  • Viewing and Filtering Company News
  • Setting up Alerts
  • Discover Dashboard -- Recent M&A, Funding, and Exec Change Events
  • Manage Companies -- a feature for grouping companies into categories.
  • Advanced Search -- List Building with few screening variables and no downloading
Yes

Owler is pulling its mobile app at the end of June. They will continue support it, but it will not longer be available to new users and will become a legacy offering for current users. The app worked well.

They are recommending users access via the mobile browser. I have not tested Safari browser access.

The product has only been out of beta for a few months so there are a number of rough edges in the usability and workflow. Some features are underpowered (e.g. grouping, advanced search).

I have yet to see the platform down or running slowly, but there have been multiple instances recently (Q2 2015) when the user links to a news story and Owler gives an Oops message. Users simply click on the story a second time and the story is displayed. This is a nuisance bug.

I also have a sense that the system is not processing alerts as quickly as before, but I haven't tracked this closely, so I could be wrong about it.

The news precision, which is the most important feature for me, is very accurate. They have editors review the news to ensure it is properly tagged by company and event type.
  • Salesforce.com
They are planning on adding an AppExchange App.
An API is in development
They have an API and SFDC in development, but are basically only available as web browser tools.
This is a free service, so there isn't a sales process. However, I reviewed them for FreePint, a UK information services trade publication, and they provided a demo and quick turnaround on all my questions. I have twice submitted bugs and they were resolved quickly and professionally (the bugs were reported before I indicated an interest in reviewing the service).
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