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What is Sage CRM?

Sage CRM is an SMB-oriented CRM platform offered in both SaaS and on-premise editions. Unlike the Sage SalesLogix product, the SaaS version is a true multi-tenant offering. The platform offers excellent integration with Sage ERP and accounting products. It is also…

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Recent Reviews

Why I Miss Sage CRM

6 out of 10
October 06, 2015
We no longer use Sage CRM but previously we used it as our client relations management system. It was used across the whole organization. …
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Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 31 features
  • Customer data management / contact management (17)
  • Opportunity management (17)
  • Customizable reports (17)
  • Territory management (17)
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View all pricing

Sage CRM (cloud)


Per User per Month

Sage CRM (on premise)

On Premise
Lifetime License per Seat

Entry-level set up fee?

  • No setup fee


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $33 per month
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Product Demos

Sage CRM v7.1 - Preparing for Data Upload


Sage 300 and Sage CRM Demo by Gail Wilson of GWA


Sage CRM - An Overview & Demo


Sage CRM v7.1 - Getting Started with Exchange Integration and Outlook


Sage CRM demo - Sage CRM is also available in the Sage 200 suite

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Sales Force Automation

This is the technique of using software to automate certain sales related tasks.

Avg 7.7

Customer Service & Support

This component of CRM software automates help desk, call center and field service management.

Avg 7.5

Marketing Automation

This component of CRM software helps to automate and scale marketing tasks and the subsequent analysis of those efforts.

Avg 7.5

CRM Project Management

This component of CRM software helps users initiate, plan, collaborate on, execute, track, and close projects.

Avg 7.5

CRM Reporting & Analytics

Reporting and analytics in CRM software includes sales forecasting, pipeline analysis, and automated dashboards.

Avg 7.5


This addresses a company’s ability to configure the software to fit its specific use case and workflow.

Avg 7.5


This component helps a company minimize the security risks by controlling access to the software and its data, and encouraging best practices among users.

Avg 8.3

Social CRM

This component of CRM software helps companies leverage social media in engaging with customers.

Avg 7.3

Integrations with 3rd-party Software

This involves the CRM software’s ability to integrate with other systems, whether external or homegrown.

Avg 7.2


Avg 7.4
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Product Details

What is Sage CRM?

Over 14,000 small and medium sized companies across the globe use Sage CRM. The vendor says Sage CRM helps users to accelerate sales, drive business productivity and make customer interactions count. It is used by enterprising, growing companies seeking new ways to interact with customers, leverage the power of social media and leverage mobile developments to further grow their business. 

Sage ERP can be connected to Sage CRM. The vendor says this integration can yield better business insight, increased efficiencies and productivity, and a single, customer-centric view across their entire business. 

Sage CRM Features

  • Supported: Quick To Deploy
  • Supported: Easy To Use
  • Supported: Configurable
  • Supported: Flexible to Customize for Your Workflows
  • Supported: Affordable

Sage CRM Integrations

Sage CRM Technical Details

Deployment TypesOn-premise, Software as a Service (SaaS), Cloud, or Web-Based
Operating SystemsWindows
Mobile ApplicationApple iOS, Android
Supported Countries24 countries worldwide
Supported LanguagesMulti-language

Frequently Asked Questions

Sage CRM is an SMB-oriented CRM platform offered in both SaaS and on-premise editions. Unlike the Sage SalesLogix product, the SaaS version is a true multi-tenant offering. The platform offers excellent integration with Sage ERP and accounting products. It is also a good global solution and is available in many languages and is used by over 12,000 customers worldwide, with many customers in Europe.

Sage CRM starts at $33.

Microsoft Dynamics 365, Sugar Sell (SugarCRM), and Salesforce Sales Cloud are common alternatives for Sage CRM.

Reviewers rate Social data highest, with a score of 9.5.

The most common users of Sage CRM are from Mid-sized Companies (51-1,000 employees).

Sage CRM Customer Size Distribution

Small Businesses (1-50 employees)40%
Mid-Size Companies (51-500 employees)50%
Enterprises (more than 500 employees)10%
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Reviews and Ratings


Attribute Ratings


(1-25 of 28)
Companies can't remove reviews or game the system. Here's why
Francisco Martinez | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • The system uses SQL as a back-end
  • so using third-party reporting tools is a snap. Payroll, accounts payable
  • has cleaned up much of the double data entry you had to do when using a system
  • offers a wealth of features such as reporting and analysis that serve as forecasting tools and to control
Score 9 out of 10
Vetted Review
Verified User
  • Reporting - We can now generate real time reports of the leads. Plus we can also have a look at our team performance easily.
  • Access - Sage CRM can be accessed from anywhere in the world since it is based on cloud.
  • Productivity - Productivity has really increased since we started using the CRM.
  • Sales & Marketing teams now work together since all have access to the data using the CRM.
  • Support - Support is really slow and sometimes it takes days to resolve a query
  • Updates - Updates needs to be more frequent. Software and security upgrades needs to be more frequent.
  • Training - The product is user friendly but Sage team should conduct trainings for new features every 6 months.
Score 9 out of 10
Vetted Review
Verified User
  • The best aspect of Sage CRM that I like is how well it integrates with other platforms, saving me a tremendous amount of time. With Sage CRM, I can maximize the use of this platform, which is my favorite aspect.
  • Detailed reports can be achieved to make it easier to analyze and analyze later on.
  • The product uses artificial intelligence to analyze and predict customer behavior and take important business decisions in order to better target them.
  • Its basic version does not support mobile devices, and for its basic version it stores data on third-party cloud, which is usually public or hybrid cloud, which can pose security concerns. It is also quite a heavy app, and its basic version isn't available on mobile.
  • The user interface of the CRM product could be much better when compared to its competitors. Modules like the export feature in the billing module should be expanded to import robust Excel files to make them even more useful.
America Castañeda | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • It has the integration to different social networks such as Twitter, Facebook and LinkedIn, helping us to find potential customers in different digital media.
  • It allows us to store a large database of all our potential customers and current customers and shows a history of the relationship with the customer, to improve the commercial treatment towards them.
  • It has a mobile application that I can access at any time and I can attend my clients no matter if I am out of the office.
  • It is a pretty good and useful software, as long as it works together with integrations with other accounting and email software, but it would be ideal if they already come with those functions.
  • The fact that each module or function has an additional cost, greatly limits its use.
  • It is quite heavy to load each requested information and to open the tools and functions.
Jeffrey Wallace | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
  • When in client profile, it is very intuitive, allowing you to easily transcribe notes in the clients profile.
  • Sage allows 3rd party plugins, so if you utilize a particular phone services or would like to import something as simple as google drive, its compatible.
  • Sage doesn't have the best backend when it comes to communicating within the platform, our goal would be to solely work in the crm and not utilize as many plugins.
Score 7 out of 10
Vetted Review
Verified User
  • Integrates tightly with Sage 100 ERP.
  • Easily customizable, most of the UI is javascript and PHP.
  • Is a multi platform being a web based CRM.
  • Reliance on Apache Tomcat causes a lot of headaches. There are common issues trying to start up the server, resulting from Apache Tomcat misconfigurations, or Java. Some forum posts on Sage City address common issues, but digging into server logs seems to be an often occurrence.
  • Support is somewhat lacking, less user install base means error messages are sometimes hard to find quick answers for. Most of the knowledge found on the internet is in the Sage City forum.
  • Integration with Microsoft 365 causes you to have to turn off some security features. This will result in your 365 tenants running lower security standards than recommended, it may put you at risk for targeted attacks.
Score 10 out of 10
Vetted Review
Verified User
  • Workflow. CRM has assisted us in ensuring workflow around our key business processes.
  • Reporting and dashboard. CRM has great reporting and dashboard capabilities that allow you to visualize key business performance parameters efficiently and quickly.
  • Integration with other software. CRM integrates well with other sales and accounting applications which ensures the ability to store data in one place.
  • Integration to accounts and sales departments.
  • The software allows sales and accounts department to exchange data with ease making people in sales view accounts data and vice versa.
  • Improve on screen interface, currently there is so much screening.
  • There is great integration with other cloud versions, but tool for improvement is still there.
Glen Mund | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • Integration to our accounting system allowing sales to view accounting info and accounting to view sales info.
  • Integration to other applications. We have been able to integrate CRM to our marketing and support apps to create a 360 view of information about our customers in one place.
  • Workflow. CRM has allowed us to create workflow around our key business processes.
  • Reporting and Dashboards. CRM has great reporting and dashboard capabilities giving us visibility into performance quickly and efficiently.
  • Interface is getting better but some areas need improvement still. Needs to be modernized.
  • Better integration to other applications from the cloud version.
  • Screen size could improve, sometimes need to scroll a bit much.
Kari-Ann B. Ryan | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
  • Sage CRM offers a full set of features such as case management, marketing campaigns, sales process workflows, plus more for an organization to access and utilize while working with their clients. These are not always "included" in all the competitive products out there as they are in Sage CRM. These features can be game changers in working with leads, prospects or clients in taking customer service to the next level.
  • There are multiple ways to sift through and gather groupings of companies or people within the Sage CRM database. You can use the Find function (search), Reports and Groups. Not only does this put the groupings in one place but it then allows you to do multiple things with them. You can group email, analyze, export, review, assign tasks, and so much more. Not only are these capabilities easy to use and execute but they are also trackable and reportable.
  • For the on-premise version of Sage CRM there is the capability to integrate with many of the Sage ERP products. When these two solutions work together there is a seamless two way integration. This saves companies a lot of money and time. Money is saved on user licenses as you can differentiate certain users to just be in the CRM side versus the ERP side or both. Time is saved as Sales and other non ERP users will have real time information on their clients information, order history, account information, and capabilities to create quotes and place orders.
  • Sage CRM, just like any software product, is reliant on outside factors. Sometimes all the pieces do not work together in ways they are supposed to due to versions, updates or other. For example. Outlook integration with Sage CRM is a great feature of the product but not always reliable. Sometimes it completely shuts down and needs to be reinstalled. Sometimes the capabilities are limited based on the versions you are trying to sync. I wish the integration was more consistent.
Monroe Singh ☁ | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
  • Great value for what Sage CRM provides.
  • It provides either onpremise or cloud based options which is still important with some clients.
  • It links with ERP solutions that the client may already have especially other Sage products.
  • When compared to other products such as Salesforce it doesn't compare.
  • Sage CRM doesn't have the extensive app store that other CRM products have.
  • Implementing the on-premise version can be difficult depending on the host database.
October 06, 2015

Why I Miss Sage CRM

Score 6 out of 10
Vetted Review
Verified User
  • User friendly interface, upon moving to our new system this is the number 1 missed feature
  • Highly customizable to your company's needs
  • Reporting/Groups are easy to understand and flow in a logical direction
  • Backend of Sage CRM can be difficult to comprehend and it is always easiest in terms of changing.
  • Limited in dashboards.
  • Can not customize on own, must hire outside services.
Matt Daniels | TrustRadius Reviewer
Score 3 out of 10
Vetted Review
Verified User
  • Lead tracking. Sage CRM does a great job of helping salespeople keep track of their prospects, if the salesperson uses it correctly and keeps it up.
  • Email Blasts. Our marketing team has used it since day one to send email blasts to all of our customers and prospects.
  • Support. We have had an ACT rep come to our facility a few times to help walk us through updates and new services.
  • Customization. The user database can be customized.
  • I think overall user friendliness is one of these areas. When I started with my company I was new to Sage CRM and coming from Salesforce. Salesforce was a lot easier to learn.
  • New functions. Our management team has reviewed other CRM's that have capabilities that far exceed ACT.
  • Customer Support. While I mentioned this as a strength, it's also a weakness for Sage. We have gone days without being able to get problems resolved in the past.
  • The fact that we have to use Outlook to link the emails we send to customers to their account. My whole sales team prefers to use the gmail interface.
Score 7 out of 10
Vetted Review
Verified User
  • Rather high amount of customization when it comes to allowing your own custom fields on each screen.
  • Search/Find function is rather quick and breaks down by categories (person, company, leads, opportunities, etc).
  • Not very resource intensive when it comes to size and memory usage/sql.
  • Easy to visually see all past and current opportunities and their statuses.
  • Can only have one primary contact attached to each company. This causes quite a few issues when many of the companies we deal with have multiple primary contacts that need to be reached out to.
  • Report building is lacking and the interface to do so could use work. Better off building custom Crystal Reports than using what they provide.
  • Minor issue but no "copy" when making new users. Have to set up all the roles/permissions/settings individually.
April 30, 2015

Easy peasy

Score 10 out of 10
Vetted Review
Verified User
  • Layout, it is very easy to see the whole picture
  • Workflow, not only for individual contacts, but on the aggregate too, where in the pipeline are we with everything
  • Timeline in communication, critical in negotiations.
  • Make it easier to link related contacts
  • Dialing function, so that software dials the number and automatically records date and time of call
  • Interact with Thunderbird mail.
Luis Brea | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
  • Sales Quote
  • Opportunity management, pipeline and foreacasting
  • Product list
  • Reports configuration
  • Integration with MS Outlook was not that great at the time
  • Support from Sales Channels (sales distributors)
  • Multi pricing - selecting different price lists (Incoterms) and multicurrency (online currency rates exchanges)
  • Onsite training and certification on the application
April 29, 2015

Reasons For Sage CRM

Score 8 out of 10
Vetted Review
Verified User
  • Organizes companies and the employees that work at each one in a clear and concise manner.
  • Enables us to easily generate emails for marketing campaigns to keep our clients more up to date to what is going on in our company.
  • Support is always good so when we run into problems someone is there to help out.
  • Not necessarily a problem with Sage in general but at first, the layout gets confusing. This is typical of any program that is new to a consumer.
  • Easier navigation for getting email campaigns started.
Tim Anderson | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User
  • Offers on premise solution and is fairly easy to extend out. This is a key for us as we have many custom databases to link. At the time we made the decision we needed the ability to link to stored documents on our local network shares.
  • At the basic is it a fairly decent CRM.
  • User interface and Experience is outdated by todays standards. Little to no use of AJAX or any web refreshing standards. Requires users to leave and reload pages.
  • Sage as a company is very tight lipped with information forcing users to only be supported by resellers. With such a small reseller community in the US, gaining information requires a lot of networking with people to find scraps of information.
  • No encouragement for information sharing.
  • Database tables are inconsistent in handling of data between entities.
  • Outlook plugins are buggy. Exchange integration when attempted during version 6 left my IT staff with battle scars.
  • Focus from SageCRM is toward managing Companies but not as strong at managing People/Individuals.
Gary Perkins | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
  • SAGE CRM is a very clean and easy to use interface and easy to navigate around. Users seem to instantly understand with very little training where they are in the system, which is not always true of other system we have used in the past. The Key sometimes is removing 'clutter' for that user.
  • Sales and Sales Manager tend to find it is very intuitive and since it is flexibly with its design, we have created various extra option to improve sales peoples management of Contracts, Events and even Samples, saving and eliminating multiple spreadsheets.
  • Case Management and workflow capabilities together with the ability to offer Self Service and embed into your website has been very powerful and a number of client have found this can save them tremendous time. Adding in automatic notifications through a powerful workflow capability can save hours of time for the Users
  • Flexible Reporting using a wizard approach means that the system is easy to train on and for users we find that they embrace this even more since they feel an ownership for the CRM system, something that all CRM User aspire too.
  • Flexible licencing and Editions. Not always well known, but SAGE CRM has two editions (somewhat confusing) the Cloud or SAGE doest use the same naming convention, but these are Standard And Advanced Editions. However, in particular, there is a Concurrent Licence option, albeit at a premium, but we once saved a client over £14000 on a 50 user system when they migrated to SAGE CRM Concurrent from their existing Named Licence CRM system, paying for the complete migration in year One
  • In my view, there is no such thing as perfect software, it is always evolving and one area which I think would have been useful is the addition of a Contract Entity. Having said that, when needed it is actually once scoped quite a straight forward addition.
  • More third party integration focus is needed, although there is now email marketing integration with Swiftpage, at long last, MailChimp integration is now going to be available in the next release (SAGE CRM 7.3) and this will open up more opportunities. Continuing on this theme, further integration options are needed still in my view
  • The Look and Feel of SAGE CRM could do with a refresh, although this is coming, this is double edged sword, since the look hasn't changed since 2004, this has meant it is easy to train on (you can do themes) and users don't get confused with upgrades. Like all software, you need to have a contemporary design feel to help users, for example pencil icons used now for edit and gear icons for changes
January 30, 2015

SAGE CRM - End User Eval

Score 9 out of 10
Vetted Review
Verified User
  • In my prior job with my current company, we used Sage CRM to create offer letters and send them directly from this system. It was quick and easy because their contact information was there and accessible..
  • Also in my prior job I was tasked with working with out employees/consultants on leaves of absence. IN addition to tracking in our HRIS system, we also used this system since it's internally accessible to managers and others outside of HR. It was a very quick and easy process to update Sage CRM to reflect someone being out on LOA. It was just a quick to change them back when they returned.
  • In working on employee situations, we are able access the work history portion on this system so we could see how long the employee was engaged with past clients, we easily located the supervisor, the sale rep and others we need to work with to complete the investigation process. It's all there, easy to access.
  • I find SAGE CRM to be very user friendly. I'm not very technically savvy and this system was not intimidating for me to use.
  • One thing I wish SAGE CRM could do functionally is to be better able to move around between the tabs. There are occasions where it's difficult to "go back" because it only goes back to far, or you have to exit the system and go back into the record. It can be annoying depending on what you are working on but it doesn't alter my feelings on the ease of using this system.
  • It would also improve the functionality if the user was able to back out of the email option when working in the system. By this I mean, if I accidentally click on the email address of the employee when working in the file, I have to exit the record and get back into it to clear that function out. This was more of an issue when I was doing offers from this system.
Danny Estrada | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
  • Sage CRM is very intuitive and easy to use. The benefit to organizations using this system is that users will find executing daily tasks seamless and accessing historical information easily while selling or servicing customers and prospects.
  • The dashboards and reporting are extensive at both a global and a client level. In addition, these reports and dashboards are available through any interface (smartphone, tablet, browser). This makes accessing real time information in a meaningful way available to users easy through any device wherever the user is located.
  • Escalations and workflow are also very powerful. Sage CRM uniquely provides the ability for users to execute workflow from within the context of the dashboards. What this means is that every day tasks can be executed quickly without lots of time searching through client records.
  • One of the areas that Sage CRM is different is the way that Appointments and Tasks are delivered to the user in the interface. This presents a challenge in the way that most people utilize a Calendar in their daily execution. Many companies want to see a color coded Calendar for multiple team members and this is provided through a 3rd party.
  • Executing workflow through the mobile device is another area that users have requested. With such a strong workflow and escalation engine extending to the mobile interface would be groundbreaking in the CRM industry.
  • The data loading tools also need some work. In today's world we often extend the platform for unique entities and today we use 3rd party tools for any data migration besides basic customer and contact information.
July 18, 2014

Sage CRM

Score 7 out of 10
Vetted Review
Verified User
  • Opportunity tracking for pipeline reporting
  • Email logging and call tracking
  • Interaction with Outlook is average
  • Difficult to access from outside of the office or on mobile devices.
July 14, 2014

Twisted Insight

Score 9 out of 10
Vetted Review
Verified User
  • Opportunities and lead tracking and reporting
  • Communications hub of information all employees can access to create sales, orders, and follow ups to more sales
  • Additional access to the SAGE ERP entry and inquiry functions
  • SAGE ERP access should stay for orders and inquire. Sales and CRM go hand in hand not a data entry tool.
  • Better connections with email suppliers and easier processes to send information back and forth to leads.
  • Make the enter key the same as action on the screen, setups simpler for users. Make training material for users more accessible.
Jay Lentz | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
  • Captures the complete detail of a person or company
  • Allows for Data to be manipulated at any level. Canned processes and workflows to accurately control processes.
  • Customer service cases allow for a complete view, communications and flexibility.
  • Broader integration to Sage 100
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