Item: Oracle Marketing
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

Bluekai is a key component to our online data monetization strategy by providing a highly diverse exchange for our Consumer, Auto, Financial, Demographic, and Attributive data sets to a publishers. As an added benefit there are a multitude of other exchanges within BlueKai as well.

Pros and Cons

Publisher Diversity - Their exchange has pipes laid with the "who's who" of publishers providing a great conduit for our data to meet publishers.
Strong Customer Service - While there is plenty of documentation available online, it is nice having help a quick phone call away via our account manager.

Reporting - There is a lack of solid ah-hoc reporting in terms of data purchases and transactions. This makes it difficult for us to see what data points are hot and selling.

Return on Investment

ROI - Our ROI has been positively impacted allowing us to bring additional revenue from our data despite the high amount of unexpected resource allocation required to start and grow the channel.

Alternatives Considered

lotome,Aggregate Knowledge

They are a leader in the industry and we selected them because of their publisher diversity and customer service.

Likelihood to Recommend

It takes a significant amount of resources to be successful in the exchange in terms of marketing, organization, and customer support. So for quick fix and / or smaller organizations should be prepared.

Likelihood to Renew

Oracle's acquisition of BlueKai is a positive sign that the platform, channel, and business is solid and more importantly... Growing!

Solid Platform for those with the resources

Modules Used

Overall Satisfaction with Oracle CX Marketing (formerly Oracle Marketing Cloud)