ExactTarget Email Marketing Services
January 24, 2014

ExactTarget Email Marketing Services

Kara Thornton | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Email Marketing Services

Overall Satisfaction

I used the Email Marketing Services portion of the Interactive Marketing Hub. It was used in our organization to promote and drive traffice to our ecommerce web sites. The reason we picked ExactTarget was for it's ease of use and reporting modules. I was the only one setting up emails for the company so I needed something that was intuitive to use and robust enough to handle the large number of emails we sent out each week.
  • It was very easy to import HTML design elements into the interface
  • It was very easy to set up my email lists and schedule them to be sent at a specific time and day
  • I really liked the reports I could run on the fly on how my campaigns were doing
  • ExactTarget can improve on identifying why your emails were rejected for missing code or broken links. This part slowed me down as it was sometimes difficult to determine why my emails weren't ready to send.
  • Definitely, employee efficiency -- less time setting up the emails, more time to create them
  • Being able to see the campaign data quickly and run reports -- that gave us time to adjust email creative, offers etc on the fly
  • Epsilon DREAM,CheetahMail,MailChimp
CheetahMail and MailChimp worked well in smaller organizations. Epsilon and ExactTarget seems to run better for Enterprise organizations.
Not in the market currently to change email providers
Questions to consider during the selection process.
1) How many people will be involved in the actual creation of emails?
2) What is the volume of emails your company sends out on a daily/weekly basis?
3) Does it make sense to have a self service model or a full service model?
4) What level of tracking and reporting will you need on your email campaigns
5) What level of ExactTarget support is needed to run your campaigns?