Great option for both tech savvy and non technical marketers
January 22, 2014

Great option for both tech savvy and non technical marketers

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Enterprise 1.0

Modules Used

  • Automation Studio
  • Campaigns
  • Calendar

Overall Satisfaction

The ExactTarget Interactive Marketing Hub is being utilized by our corporate and various marketing areas within the organization. It allows our marketing teams to leverage data to provide automated campaigns to their audiences that is both relevant and timely. It also provides a method to get information to our subscribers quicker than how we have done business in the past that was not as cost effective.
  • Automation Studio provides and easy way to create repetitive campaigns and provide ease to change or update as needed
  • Calendar provides visibility for members of the same marketing team to see what is going on within each campaign
  • Campaigns features allows for teams to utilized color code to associate for each campaign to filter within the calendar if there is a lot going on
  • Campaign color code has limited number of color options
  • Within Enterprise set up it would be nice if ability existed to see across different accounts in a single view especially when different areas share subscribers
  • Ability to social share landing page content
  • Increased employee efficiency
  • Improved awareness and planning phases of email marketing
  • Provides better customer service and timely information to our subscribers
  • Silverpop,Delivra
Provided the following:
  • An opportunity for our marketing teams to still control there marketing efforts and having knowledge to make changes quickly rather than relying on outside vendor to assist.
  • Visibility to see what was happening within each team amongst team members and the various channels that were being utilized within our campaigns
The Interactive Marketing Hub is continually improving to meet the needs of our marketing teams and challenging them to continually look at what is going on with their marketing efforts, the channels they are utilizing and how to improve on the results we are seeing within our organization.
How tech savvy do my users need to be in order to leverage the full functionality of the Interactive Marketing Hub?
What kind of training is available to get my company up an running on the Interactive Marketing Hub quickly?
Inquire about what features are included with your edition that are not enabled automatically that requires contacting ExactTarget to enable.
Be realistic about what your teams goals/objectives are and does the Interactive Marketing Hub meet those needs or exceed the functionality that your company needs.