TrustRadius
Very powerful, pricey, be prepared to add staff to take full advantage
https://www.trustradius.com/web-analyticsIBM Digital AnalyticsUnspecified750101
Gina Perez profile photo
May 09, 2014

Very powerful, pricey, be prepared to add staff to take full advantage

Score 7 out of 101
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Overall Satisfaction with IBM Digital Analytics

Cm is being used as the reporting source for our Web Consumers data. We also use the Recommendations module for on-site recommendations.
  • Tracks data
  • Consistent report interface for multiple sites
  • Data is turned into information that provides action items
  • Since being purchased by IBM the large corp non-personal feel has taken over
  • rolling up data for all sites we manage is not easily done, and where you can it is missing the data from all reports
  • new products are never rolled out to be included for current customers...always an additional fee.
  • Hard to pinpoint how reporting pays for itself...i see this more as a service instead of a ROI ad channel
  • Recommendation has same us with automatic processes driven by data, but you lose the savings by needing a FT person to manage all the levers.
At the time we signed they were a Cadillac of software, there are really only 1-2 others that can compete on their level but that comes at a cost.
We are challenged with all our relationships and contracts by our leadership to evaluate and verify we are in the right place at the right price.
I don't think product is affordable to small businesses. Large corporations do better with large corporations. Speed and being nimble are not apparent in their company processes.