Playbooks: A play in the right direction
March 15, 2019
Playbooks: A play in the right direction
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with InsideSales.com Predictive Playbooks
Predictive Playbooks are being used by the entire department as a cadence tool across my department here at Groupon. It definitely helps to ensure that accounts do not fall out of cadence and to ensure all accounts are having widespread exposure to Groupon through both phone calls and emails.
- Tracks cadence amongst all accounts on the frontend ensuring that each account is touched multiple times further increasing the chance of reaching a decision maker.
- Intuitive and easy to use.
- Customizable "plays" ensure that this tool is versatile enough to meet the needs of any marketer.
- Some transitions are not as smooth or have added steps when calling accounts multiple times.
- Added contacts do not sync as of yet.
- Integration with Salesforce is bumpy but I'm sure that will get patched out.
- Has decreased productivity as the transition has not been the smoothest but it has increased exposure to a variety of accounts.
- I definitely send more emails now.
- Will follow up once I have more exp with the product.