Understanding your visitors' needs
January 03, 2017
Understanding your visitors' needs
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Kameleoon
Ooreka is a subsidiary of SoLocal Group, and it's the market leader for people in need of advice/looking for answers on pretty much anything (fixing a window, fragmenting a hard-drive, tips to change a wheel, taxes, career path, etc.). There are more than 6 million unique visitors coming to our website each month and they all have different needs. Kameleoon enables us to understand their needs and address them through tailored experiences. Thanks to Kameleoon we can easily create A/B tests and customized experiences.
Pros
- Creating pop-ins to collect visitor data such as feedback.
- Monitoring the marketing pressure we put on them: we don’t want to push any pop-ups to a visitor for whom it's not relevant.
- Creating really accurate visitor segments.
- Gathering high-quality results. Thanks to the tool we know right away what works and what doesn’t.
Cons
- You don’t need coding skills to use the tool, but advanced modifications might require some.
- I would like the inner editor to be even more complete.
- We value our visitors' opinions very much. We used Kameleoon to ask visitors who stayed for more than 20 seconds on the website to give us their opinion, and we got results beyond satisfaction. We were able to collect several thousands of new reviews in just a couple of weeks. We then used that intelligence to optimize our website based on our visitors’ needs.
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