lynda.com - The missing link for corporate training

The biggest challenge that we have with Lynda.com is that the courses don't yet adhere to the AICPA/NASBA training standards -so they aren't eligible for CPE (Continuing Professional Education) credits - which are needed to maintain CPA (Certified Public Accounting) licenses. If a CPA has a choice between taking mediocre training that helps them learn something AND has CPE associated with it OR taking a good class that doesn't let them earn CPE, human nature dictates they'll take the so-so class with the CPE.

As of 2016, there were about 42,000 accounting firms in the United States. If Lynda.com got its classes to be CPE-worthy, there's a wide variety of people who would take more of the training and a lot more potential revenue for Lynda.com. If heard Jeff Weiner (LinkedIn CEO - who bought Lynda.com) share his goal of expanding the world's wisdom (and compassion). Getting the Lynda.com/LinkedIn Learning library to adhere to those AICPA/NASBA training standards is a simple way to achieve that goal.

While the technical training generally includes practice files and activities, some of the soft skills training could be more interactive. While videos of instructors talking to you can provide a baseline of information, more can be done to have the students interact with the content - and do practice activities and/or action planning. The more students engage with the content, the more likely they are to retain and apply their newfound knowledge.

When classes are updated to a newer version, the title - and corresponding deep link - changes too. This is challenging when you have curriculum roadmaps that point to certain classes. It would be nice if the title and link stayed the same - so that we don't constantly have to update links.