Marketing Automation for those who don't have a Ph.D
October 31, 2013

Marketing Automation for those who don't have a Ph.D

Kareem Ghanie | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Standard

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight

Overall Satisfaction

Pros

  • Lead nurturing with Marketo is easy to implement and does not require a PhD.
  • The user interface makes creates a great user-friendly experience, it is easy to navigate and get up and running.
  • The lead management module is excellent, we are able to get granular information about our leads activities.

Cons

  • Marketo does not support RESTful API yet, and is currently using SOAP.
  • The basic lead analytics are not as built out as they could be, but can be solved using the RCA module.
  • Marketo Tier-1 support is okay, but not as knowledgeable as I would have liked.
  • Marketo increased my productivity when trying to figure out trends in a marketing campaign.
  • We were able to scale our marketing efforts 3x not by adding more people, just being able to do more with less.
  • It did take some time to integrate and get started, but even though we were integrated the results still took some time to generate.
We decided to continue with Marketo because it fulfilled our current marketing needs. We are deeply integrated into their product and switching services would take too much time and effort. Overall we decided to stay with Marketo because its easy to use and fulfills our current business and marketing needs at MaxCDN.
I would recommend the product to colleagues because it's a really good marketing automation service. One of the biggest suggestions I would offer is to have complete buy in for marketing automation in your company, this is not only a marketing tool, but a sales and marketing asset.

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