Overall Satisfaction
- The Marketo community offers some great training, ideas and discussions on how to best fit the program to your company's needs.
- The asset storage and campaign management are pretty user friendly.
- The integration with Salesforce.com is ideal for tracking and nurturing leads in our CRM.
- The flow of creating new email campaigns starting with template creation is not the most user friendly process.
- Editing new emails can be very frustrating. In edit mode the email can look fantastic, and then as soon as you approve and test, the formatting looks nothing like what you thought it did.
- We have mainly used marketo as a tool to contact current contacts to inform them of new products, training offerings, technology updates etc. When used with our major CRM we are able to track which contacts are interested in which topics and products.