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User Review: "Marketo? Mark it "Yes.""
https://www.trustradius.com/marketing-automationMarketoUnspecified81565101
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November 14, 2013

User Review: "Marketo? Mark it "Yes.""

Score 7 out of 101
Vetted Review
Verified User
Review Source

Software Version
Select
Modules Used
Marketo Lead Management, Marketo Sales Insight

Overall Satisfaction

  • When faced with the abysmal UI for Salesforce, most users feel lost (even intimidated) by the sheer breadth of what CRMs offer. Marketo makes marketing automation available to entry-level users.
  • Marketo puts a very nice (usable) 'wrapper' around the creation, management and reporting of lead nurturing workflows
  • Marketo's customer support is without parallel. They're always quick to respond and even quicker to go above and beyond to get you what you need.
  • Marketo can be too 'dumbed down' - there are some features that simply don't exist without some kind of special coding knowledge/hacks.
  • Pricey - not available to the average user/small business.
  • They should integrate with a broader range of products.
  • Thinking about leads in terms of what it takes to nurture them down the pipeline makes for a better end product, no matter what you're selling/offering.
  • Improved visibility into the lead pipeline has allowed us to 'pivot' to a better messaging model.
  • Employees actually want to create the end product, instead of handing it off to a more knowledgeable person.
It's pricey - a hard recurring value to sell to clients. This, along with a prolonged (when done right) rollout makes it difficult to make a solid value proposition to new and recurring clients. I love Marketo, but until there's a better way to make marketing automation available to the masses, I'll wait.
I would quote my old drill sargeant and tell them that 'proper planning prevents problems' meaning to take the time to look at your lead funnel, your CTA's and your plan of action - and make sure that Marketo will meet those and future needs. This, along with heavy negotiation on pricing should result in a more cost-effective (and successful) rollout.