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Marketo Review 646 of 671
Review: "Selected Marketo for strong Salesforce integration."
https://www.trustradius.com/marketing-automationMarketoUnspecified81565101
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Updated November 13, 2013

Review: "Selected Marketo for strong Salesforce integration."

Score 10 out of 101
Vetted Review
Review Source

Software Version
Small and Medium Business
Modules Used
Marketo Lead Management, Analytics

Overall Satisfaction

  • Email marketing, landing pages, lead nurturing campaigns, and analytics.
  • The pricing can be prohibitive.
  • Too early to determine, but we are hoping to see an uptick in sales-ready leads.
Meeting all of our requirements so far.
Remember that marketing automation is a strategy first and a tool second, and that it is different for every organization based on your unique needs, objectives, and technology environments. Before you begin searching for a solution, gather the stated requirements of the prospective users of the marketing automation solution--each requirement should be necessary, verifiable, attainable, unambiguous, complete, consistent, traceable, concise, and uniquely identifiable. As the project manager, it's your job to distinguish “stated” requirements from “real” requirements. It's also important to identify the specific ways marketing automation will benefit your organization compared to the current processes, or compared to implementing an alternative solution or existing solution (in our case, ExactTarget). I recommend thinking of the benefits of a marketing automation solution in terms of three main categories: 1) business process efficiency improvements; 2) strategic benefits that are less tangible, but nonetheless important to the organization; and, 3) cost savings (if applicable).

Product Usage

2 - Marketing & Sales
1 - Our Salesforce.com administrator supports Marketo
  • Email marketing
  • Segmentation
  • Lead nurturing & scoring
  • Integration with Eventbrite, GoToWebinar & Salesforce.com
  • Facebook Publishing
  • Landing Pages
  • Marketo is a relatively complex product, and it was difficult for our small team to keep up, let alone use Marketo in innovative ways.
  • Progressive Profiling for Landing Page Forms
  • A/B/ Testing

Evaluation and Selection

We migrated from ExactTarget to Marketo Spark.
We evaluated Marketo, HubSpot, Act On, and Pardot. All four solutions were relatively equal from a functionality standpoint, but we selected Marketo Spark because they offered the most sophisticated Salesforce.com integration, their user interface was very intuitive, the company is pre-IPO and appears to have strong financial stability, and they appear to be innovating more quickly than their peers.

Training

  • Online training
  • Self-taught
Have not completed the online training yet.
I was basically self-taught; I would not recommend this to a marketing automation novice, but if you have experience with other email marketing and/or landing page management tools, you may be able to succeed without formal training.

Support

The email support can be slow, but they have answered all of my questions so far.
ProsCons
Quick Resolution
Knowledgeable team
Kept well informed
Difficult to get immediate help
Need to explain problems multiple times
No - During the purchase process, it was not explained to me and I did not read the fine print that said we would not receive phone support. Because we had enjoyed excellent phone support from our previous provider at no additional cost, this was a difficult change to absorb.
Never. We were a Marketo Spark customer at their lowest pricing tier, and I was often left with the impression that we were an afterthought to the Marketo employees we interacted with.

Usability

Marketo's usability is superior to the other solutions we evaluated.

Reliability

Never experienced any downtime.
Never experienced any performance issues.

Integration

  • Salesforce.com
Out-of-the-box, very easy

Vendor Relationship

Marketo clearly has an outstanding sales hiring and training program. Their sales team was extremely attentive and responsive.
The customer experience between the sales process and after the sales was like night and day. We went from having a Marketo sales rep talk to us every day for a month, to feeling like we were alone on an island with thousands of other stranded tourists.
Buy at the end of the month/quarter to get the most favorable terms.
Make sure you understand exactly what your post-sale relationship with Marketo is going to be like.