Selected Marketo for strong Salesforce integration.

Meeting all of our requirements so far.

Remember that marketing automation is a strategy first and a tool second, and that it is different for every organization based on your unique needs, objectives, and technology environments. Before you begin searching for a solution, gather the stated requirements of the prospective users of the marketing automation solution--each requirement should be necessary, verifiable, attainable, unambiguous, complete, consistent, traceable, concise, and uniquely identifiable. As the project manager, it's your job to distinguish “stated” requirements from “real” requirements. It's also important to identify the specific ways marketing automation will benefit your organization compared to the current processes, or compared to implementing an alternative solution or existing solution (in our case, ExactTarget). I recommend thinking of the benefits of a marketing automation solution in terms of three main categories: 1) business process efficiency improvements; 2) strategic benefits that are less tangible, but nonetheless important to the organization; and, 3) cost savings (if applicable).

Have not completed the online training yet.

The email support can be slow, but they have answered all of my questions so far.

Marketo's usability is superior to the other solutions we evaluated.

Never experienced any downtime.

Never experienced any performance issues.

Marketo clearly has an outstanding sales hiring and training program. Their sales team was extremely attentive and responsive.

The customer experience between the sales process and after the sales was like night and day. We went from having a Marketo sales rep talk to us every day for a month, to feeling like we were alone on an island with thousands of other stranded tourists.