pharosIQ is a great addition to your business!
November 11, 2023

pharosIQ is a great addition to your business!

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with MRP

We are always looking for Digital activities to add to our partners marketing plans. pharosIQ helps us target the necessary accounts and individual customers needed to drive demand around specific product segments within our company. We use pharosIQ to increase awareness and gain needed MQL's for our partners. When are consistently working with pharosIQ we see our MQL's convert into contact influence.
  • Personalized campaigns
  • Quality leads
  • Excellent Partnership / easy to work with
  • Brainstorming how to make your business better using their resources
  • I think they recently made some price adjustments and are making it more affordable.
  • Dumb down their prelytix platform pitch. Find a way to make it more digestible for the average user.
  • We have met our MQL and partner activity goals
  • We saw $8.4M in contact influence directly related to deals won over the course of our previous fiscal year.
The team over at pharosIQ is outstanding. They deeply care for their customers business and make sure to provide the highest level of quality for us. They provide continuous support for our team when we have questions, concerns or just need help deciding if the campaign parameters are appropriate.
With pharosIQ we successfully received 2,000+ MQL's (top of funnel) and 8.4M in deals (bottom of funnel) associated with our pharosIQ campaigns.
I felt that the quality of the leads and the people that I work with at pharosIQ were overall more of a fit for my business.

Do you think pharosIQ delivers good value for the price?

Yes

Are you happy with pharosIQ's feature set?

Yes

Did pharosIQ live up to sales and marketing promises?

Yes

Did implementation of pharosIQ go as expected?

Yes

Would you buy pharosIQ again?

Yes

I always recommend the pharosIQ team to my colleagues that understand what the effort that needs to go into top of funnel leads. Some marketers may see pharosIQs service as a 'quick fix' to gain leads for their business; which in a way is true, but the leads need nurturing from some type of Sales or BDR team to gain traction and close deals.

pharosIQ Feature Ratings

Integrations with third-party software
9
Automated workflow & orchestration
Not Rated
3rd party intent signals
9
Account identification
7
Standard visitor segmentation
10
Behavioral visitor segmentation
9
ABM sales intelligence
10
Automated routing and prioritization
10
Customer interaction histories
Not Rated
Syndicated content
10
Personalization
10
Engagement data tracking
10
Display advertising
10
Contextual advertising
9
Social advertising
Not Rated
Ad reporting and analytics
Not Rated