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Reviewing Oracle Responsys Email and Push Notification Capabilities
March 29, 2019

Reviewing Oracle Responsys Email and Push Notification Capabilities

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Modules Used

  • Responsys

Overall Satisfaction with Oracle CX Marketing (formerly Oracle Marketing Cloud)

We use Responsys to deploy a variety of triggered, transactional and one-time sends. We also use Responsys for deploying Push notifications. We have a lot of different programs running for email and push and often throw people from one program to another. We also utilize a lot of different dynamic content and dynamic sections of emails to customize content as much as possible.
  • Dynamic content and sections
  • Easy to build programs
  • Split screen HTML and render view
  • Previewing push and SMS
  • Easier to understand and utilize interactive dashboards
  • Measure total filter count accurately without having to press "get actual count"
  • Better support
Responsys can be a bit clunky but overall it is quite functional, especially in regard to sending emails to large and diverse segments. Building campaigns is relatively simple and has improved in recent years. There is now a split screen where you can see HTML and see how it renders. Programs are pretty straightforward to build.