Nice templating abilities
March 06, 2015

Nice templating abilities

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Professional

Overall Satisfaction with Pardot Marketing Automation

Pardot is currently being used by our marketing department. It allow us to create and maintain email campaigns, capture form data and leads!
  • Create email templates to be used by other users of the platform to send branded emails easily without breaking the code.
  • Create form templates to be used by other users of the platform to create form instances easily without breaking the code.
  • Create landing page templates to be used by other users of the platform to create LP instances easily without breaking the code.
  • A/B testing across emails, Landing Pages, forms
  • "HTML Blocks" or "predefined snippets" I can create and then another user can drag into place. Reusable blocks of code with Pardot regions to edit what I want.
  • A more concrete definition of "Layout templates." Form templates, email templates and LP templates are all considered "Layout templates" but they all seem to have different editing interfaces / limitations - yet they're all lumped together as just 'templates'
  • Better lead conversion / accrual
  • Better email consistency
I didn't have an option, but its great!
I'm deeply embedded into the Salesforce integration and templating.
B2B or B2C? Do you need templating? Does it need Salesforce integration?

Salesforce Marketing Cloud Feature Ratings

WYSIWYG email editor
6
Dynamic content
3
Ability to test dynamic content
Not Rated
Landing pages
6
Mobile optimization
Not Rated
Email deliverability reporting
8
List management
6
Lead nurturing automation
7
Lead scoring and grading
7
Data quality management
9
Automated sales alerts and tasks
9
Calendaring
9
Dashboards
9
Standard reports
9
Custom reports
9
Customizability
9
Integration with Salesforce.com
9