Serviceable Platform, Good Customer Support, Low Scale
March 22, 2016
Serviceable Platform, Good Customer Support, Low Scale
Score 6 out of 10
Vetted Review
Verified User
Overall Satisfaction with TubeMogul
I am an analyst in our advertising operations department, and we are the only department to use Tubemogul. We use Tubemogul, along with a few other demand side platforms, to handle our programmatic advertising needs. In the past we used their standard and interactive preroll ad products that they offer. I understand that they recently unveiled a display product, but we haven't tested that out yet.
- Templates make bulk creation easier.
- They are integrated with our Data Management Platform (Lotame) which allows us to target our first party data.
- Great customer service.
- Not as much inventory so it is harder to scale with Tubemogul than other DSPs.
- The separate placement types are too rigid. Interactive and Standard Preroll should be one product.
- Viewability optimization isn't as strong as DoubleClick.
- Not as efficient or simple as DoubleClick.
- Great customer support which helps in getting ads up more quickly