What users are saying about
12 Ratings
9 Ratings
12 Ratings
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Score 9.7 out of 100
9 Ratings
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Score 5.9 out of 100

Likelihood to Recommend

360 Campaigner

360 Campaigner has simplistic marketing solutions, from email marketing, and automatic social media posting. Besides, 360 Campaigner has email delivery notifications and tracking, which helps the company to know when an audience has received an email. Furthermore, on lead management and nurturing, 360 Campaigner has played a critical role.
Jessica Bwire | TrustRadius Reviewer

Aurea LM

Lyris LM is suited well with an organization or group that have several lists, as virtual list hosting is not represented by any other hosting company as far as I can tell.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

360 Campaigner
9.6
Aurea LM
7.4
WYSIWYG email editor
360 Campaigner
10.0
Aurea LM
7.0
Dynamic content
360 Campaigner
9.0
Aurea LM
6.2
Ability to test dynamic content
360 Campaigner
10.0
Aurea LM
6.2
Landing pages
360 Campaigner
10.0
Aurea LM
7.9
A/B testing
360 Campaigner
9.0
Aurea LM
10.0
Mobile optimization
360 Campaigner
10.0
Aurea LM
Email deliverability reporting
360 Campaigner
9.0
Aurea LM
6.2
List management
360 Campaigner
9.0
Aurea LM
8.1
Triggered drip sequences
360 Campaigner
10.0
Aurea LM
8.0

Lead Management

360 Campaigner
9.8
Aurea LM
Lead nurturing
360 Campaigner
10.0
Aurea LM
Lead scoring and grading
360 Campaigner
10.0
Aurea LM
Data quality management
360 Campaigner
10.0
Aurea LM
Automated sales alerts and tasks
360 Campaigner
9.0
Aurea LM

Campaign Management

360 Campaigner
9.5
Aurea LM
Calendaring
360 Campaigner
9.0
Aurea LM
Event/webinar marketing
360 Campaigner
10.0
Aurea LM

Social Media Marketing

360 Campaigner
10.0
Aurea LM
Social sharing and campaigns
360 Campaigner
10.0
Aurea LM
Social profile integration
360 Campaigner
10.0
Aurea LM

Reporting & Analytics

360 Campaigner
9.3
Aurea LM
7.1
Dashboards
360 Campaigner
9.0
Aurea LM
7.1
Standard reports
360 Campaigner
10.0
Aurea LM
7.1
Custom reports
360 Campaigner
9.0
Aurea LM
7.1

Platform & Infrastructure

360 Campaigner
9.3
Aurea LM
API
360 Campaigner
9.0
Aurea LM
Role-based workflow & approvals
360 Campaigner
9.0
Aurea LM
Customizability
360 Campaigner
10.0
Aurea LM
Integration with Salesforce.com
360 Campaigner
9.0
Aurea LM
Integration with Microsoft Dynamics CRM
360 Campaigner
9.0
Aurea LM
Integration with SugarCRM
360 Campaigner
10.0
Aurea LM

Pros

360 Campaigner

  • 360 Campaigner has lead management, which helps in segmentation and lead nurturing.
  • 360 Campaigner supports email marketing and delivery tracking.
  • Mobile optimization is another marketing solution.
Jessica Bwire | TrustRadius Reviewer

Aurea LM

  • Reports: extensive reporting on mailings and membership. Pre-built reports/charts include Mailings, Members, Server Performance, Web site, Purchases, Interest and Surveys. If Aurea ListManager doesn't have the built-in chart needed, you can easily create your own.
  • Easy to analyze mailings: Completed mailing can be analyzed quickly. Options include viewing any errors that may have resulted, and checking list performance, evaluating recipient actions, ( opens, click-troughs). Details can be seen on a per-recipient basis, allowing you to see exactly what happened with each message sent.
  • Discussion Lists. There are numerous list setting to customize each list.
Anonymous | TrustRadius Reviewer

Cons

360 Campaigner

  • No mobile application for 360 Campaigner.
  • Furthermore, 360 Campaigner requires online classes, to make the software more efficient.
  • Lastly, the dashboard of 360 Campaigner is inflexible and not practical to use.
Jessica Bwire | TrustRadius Reviewer

Aurea LM

  • Tech support is limited for standard users, especially during non business hours even for critical errors
  • Installation/upgrade is often complicated
  • Version releases are too frequent
Kaustav Chakraborty | TrustRadius Reviewer

Likelihood to Renew

360 Campaigner

No score
No answers yet
No answers on this topic

Aurea LM

Aurea LM 2.0
Based on 1 answer
We will most likely not use Lyris LM for much longer. We have recently been offered to utilize a different software that better meets our needs, is current, user friendly, and has fantastic reporting capabilities.
Anonymous | TrustRadius Reviewer

Support Rating

360 Campaigner

No score
No answers yet
No answers on this topic

Aurea LM

Aurea LM 5.0
Based on 1 answer
I have not needed to utilize customer support during my use of Lyris LM.
Anonymous | TrustRadius Reviewer

Implementation Rating

360 Campaigner

No score
No answers yet
No answers on this topic

Aurea LM

Aurea LM 5.0
Based on 1 answer
I was not part of the implementation process.
Anonymous | TrustRadius Reviewer

Alternatives Considered

360 Campaigner

360 Campaigner has a delivery tracking option, which helps us understand the moment an email has been received. Also, lead segmentation is a tool that helps us know our market, and keep the client's database. The drip email marketing is another feature that I see with 360 Campaigner. Lastly, 360 Campaigner can easily extract or dig the client's contacts from various sources.
Jessica Bwire | TrustRadius Reviewer

Aurea LM

We selected Lyris LM based on cost, the fact that we can create custom reports and the way that they handle bounced emails just to name a few, It is easy to use and we have control of who can and cannot use. With a virtual list I can create a list or take a list down at any given time without filling out a form or contact with my provider and my list looks as if it is coming from my own server @museum.com.
Anonymous | TrustRadius Reviewer

Return on Investment

360 Campaigner

  • Email marketing brings more clients on board, making us have huge sales.
  • Lead management increases the customer loyalty and the brand reputation.
  • The sales volume exceeds the cost of installing 360 Campaigner.
Jessica Bwire | TrustRadius Reviewer

Aurea LM

  • Aurea as a company is mediocre with support. The former LM staff was better informed about the product.
  • LM can do almost anything you need. it's complete.
  • ROI has suffered as Aurea has not updated the product, charges a considerable amount for renewals, promises with no results.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

360 Campaigner

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

360 Campaigner Editions & Modules

Edition
Starter$901
Genius$2492
Explorer$1,4993
Champion$1,6994
  1. upto 10000 emails
  2. up to 10000 emails, 30000 Nurture emails
  3. up to 10000 emails & Contacts
  4. up to 10000 emails & Contacts, 30000 Nurture emails
Additional Pricing Details
For additional tiers of emails, contacts and nurturing credits under each plan.

Aurea LM

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Aurea LM Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

360 Campaigner
10.0
Aurea LM
6.0

Likelihood to Renew

360 Campaigner
Aurea LM
2.0

Support Rating

360 Campaigner
Aurea LM
5.0

Implementation Rating

360 Campaigner
Aurea LM
5.0

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