What users are saying about
14 Ratings
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Score 9.3 out of 100
12 Ratings
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Score 7.8 out of 100

Feature Set Ratings

    Email & Online Marketing

    9.6

    360 Campaigner

    96%

    iContact Pro Select

    Feature Set Not Supported
    N/A
    360 Campaigner ranks higher in 9/9 features

    WYSIWYG email editor

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    Dynamic content

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Ability to test dynamic content

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    Landing pages

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    A/B testing

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Mobile optimization

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    Email deliverability reporting

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    List management

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Triggered drip sequences

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    Lead Management

    9.8

    360 Campaigner

    98%

    iContact Pro Select

    Feature Set Not Supported
    N/A
    360 Campaigner ranks higher in 4/4 features

    Lead nurturing

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    Lead scoring and grading

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    Data quality management

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    Automated sales alerts and tasks

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Campaign Management

    9.5

    360 Campaigner

    95%

    iContact Pro Select

    Feature Set Not Supported
    N/A
    360 Campaigner ranks higher in 2/2 features

    Calendaring

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Event/webinar marketing

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    Social Media Marketing

    10.0

    360 Campaigner

    100%

    iContact Pro Select

    Feature Set Not Supported
    N/A
    360 Campaigner ranks higher in 2/2 features

    Social sharing and campaigns

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    Social profile integration

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    Reporting & Analytics

    9.3

    360 Campaigner

    93%

    iContact Pro Select

    Feature Set Not Supported
    N/A
    360 Campaigner ranks higher in 3/3 features

    Dashboards

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Standard reports

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    Custom reports

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Platform & Infrastructure

    9.3

    360 Campaigner

    93%

    iContact Pro Select

    Feature Set Not Supported
    N/A
    360 Campaigner ranks higher in 6/6 features

    API

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Role-based workflow & approvals

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Customizability

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    Integration with Salesforce.com

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Integration with Microsoft Dynamics CRM

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Integration with SugarCRM

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    Attribute Ratings

    • 360 Campaigner is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    10.0

    360 Campaigner

    100%
    1 Rating
    6.8

    iContact Pro Select

    68%
    3 Ratings

    Likelihood to Renew

    360 Campaigner

    N/A
    0 Ratings
    6.1

    iContact Pro Select

    61%
    3 Ratings

    Likelihood to Recommend

    360 Campaigner

    360 Campaigner has simplistic marketing solutions, from email marketing, and automatic social media posting. Besides, 360 Campaigner has email delivery notifications and tracking, which helps the company to know when an audience has received an email. Furthermore, on lead management and nurturing, 360 Campaigner has played a critical role.
    Read full review

    iContact

    If you use PRWeb already and are looking for a tool that integrates well with that program and offers additional functionality with email and social media then Vocus is great. If you don't use PRWeb or prefer an email tool with more functionality and ease of use, Vocus is not the best choice.
    Read full review

    Pros

    360 Campaigner

    • 360 Campaigner has lead management, which helps in segmentation and lead nurturing.
    • 360 Campaigner supports email marketing and delivery tracking.
    • Mobile optimization is another marketing solution.
    Read full review

    iContact

    • Social Media Listening e.g.: Recommendations, Identify influencers for a selected topic, based on actual influence, or number of reposts and/or references, rather than the number of followers.
    • Campaign Management - Landing Page and Web Form Templates
    • Email Marketing -Delivery Tracking and Spam Analysis
    Read full review

    Cons

    360 Campaigner

    • No mobile application for 360 Campaigner.
    • Furthermore, 360 Campaigner requires online classes, to make the software more efficient.
    • Lastly, the dashboard of 360 Campaigner is inflexible and not practical to use.
    Read full review

    iContact

    • Vocus can do a better job communicating with us. The representative made promises to us that I have not seen be fulfilled such as getting us national media hits through connections that he had.
    Read full review

    Pricing Details

    360 Campaigner

    Starting Price

    $90 upto 10000 emails

    Editions & Modules

    360 Campaigner editions and modules pricing
    EditionModules
    Starter$901
    Genius$2492
    Explorer$1,4993
    Champion$1,6994

    Footnotes

    1. upto 10000 emails
    2. up to 10000 emails, 30000 Nurture emails
    3. up to 10000 emails & Contacts
    4. up to 10000 emails & Contacts, 30000 Nurture emails

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    For additional tiers of emails, contacts and nurturing credits under each plan.

    iContact Pro Select

    Starting Price

    $300 per month

    Editions & Modules

    iContact Pro Select editions and modules pricing
    EditionModules
    Basic$3001
    Plus$6002
    Pro$1,0003
    Enterprise$2,5004

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    360 Campaigner

    No answers on this topic

    iContact

    Now that we have had the opportunity to try an enterprise wide marketing solution, I think we should look at other tools and programs that have greater flexibility and ease of use. If the tool does not happen to have PR Web then so be it. We may not see the cost savings with PR announcements but if the other tools have increased email functionality then we can part with more money on the PR side like we have in the past
    Read full review

    Alternatives Considered

    360 Campaigner

    360 Campaigner has a delivery tracking option, which helps us understand the moment an email has been received. Also, lead segmentation is a tool that helps us know our market, and keep the client's database. The drip email marketing is another feature that I see with 360 Campaigner. Lastly, 360 Campaigner can easily extract or dig the client's contacts from various sources.
    Read full review

    iContact

    I've used MailChimp before to generate emails and found Vocus to be a better option because it is an overall suite providing the tools to create customizable emails as well as many other features including press releases, social media etc. Vocus is an all-in-one platform for marketing which makes things more efficient for the user by being able to handle all marketing through one outlet.
    Read full review

    Return on Investment

    360 Campaigner

    • Email marketing brings more clients on board, making us have huge sales.
    • Lead management increases the customer loyalty and the brand reputation.
    • The sales volume exceeds the cost of installing 360 Campaigner.
    Read full review

    iContact

    • Much more targeted email marketing. Spam analysis helped improve our overall email performance.
    • Increased customer engagement through social media listening.
    • Scheduled emails increased email open and click-through rates by 120%!
    Read full review

    Screenshots

    Add comparison