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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    ActiveCampaign

    Score8.6 out of 10
    N/AActiveCampaign is presented as an AI-first marketing platform for marketers, agencies, and entrepreneurs. It uses Active Intelligence for goal-aware automation and personalized experiences across email, SMS, and WhatsApp. ActiveCampaign integrates with 950+ apps and generates insights to optimize every workflow.

    $180

    per year (single user)

    Coevera

    Score8 out of 10
    Mid-Size Companies (51-1,000 employees)
    Coevera (formerly Pipeliner CRM) is a sales enablement tool focusing on pipeline management, sales processes, and analytics designed to empower sales professionals. It provides a visual sales process, profiles, and charts, all of which aim to help users take the right actions with their buyers and even helps identify key contacts within an organization. The CRM is available in three versions: Starter, Business & Enterprise. The vendor offers…

    $65

    Intuit Mailchimp

    Score8.4 out of 10
    N/AMailchimp is an email marketing and marketing automation platform. Beyond just tracking how campaigns perform, Mailchimp takes it a step further by analyzing data from over half a billion emails to show why campaigns perform, driving informed decisions.

    $0

    per month

    Pricing
    ActiveCampaignCoeveraIntuit Mailchimp
    Editions & Modules
    Starter
    $15
    per month (billed annually)
    Pro
    $49
    per month (billed annually)
    Plus
    $79
    per month (billed annually)
    Enterprise
    $149
    per month (billed annually)
    STARTER - Basic sales management, tracking and collaboration
    $65.00 per user per month
    STARTER - Basic sales management, tracking and collaboration
    $65 per user per month
    BUSINESS - Full CRM functionality, customization and unique productivity features.
    $85 per user per month
    ENTERPRISE - Full CRM functionality with advanced reporting, customization and services.
    $115 per user per month
    UNLIMITED - Full CRM functionality with advanced reporting, customization and services.
    $150 per user per month
    UNLIMITED - Advanced CRM functionality including advanced features
    $150 per user per month
    Free
    $0
    Essentials
    starts at $13
    per month
    Standard
    starts at $20
    per month
    Premium
    starts at $350
    per month
    Offerings
    Pricing Offerings
    ActiveCampaignCoeveraIntuit Mailchimp
    Free Trial
    YesYesYes
    Free/Freemium Version
    NoYesYes
    Premium Consulting/Integration Services
    YesYesYes
    Entry-level Setup FeeOptionalNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    ActiveCampaignCoeveraIntuit Mailchimp
    Considered Multiple Products
    ActiveCampaign
    Chose ActiveCampaign
    In my opinion, not easy to use. Very limited in regards with features. I think the forms you integrate in webpages are ugly and not fully customizable. for almost the same price I have more features with ActiveCampaign.

    I feel more confortable using ActiveCampaign since it is …
    Incentivized
    Chose ActiveCampaign
    The level of sophistication and detail of the automations and segmentation is much higher with ActiveCampaign vs. Mailchimp resulting in much more targeted campaigns. Also, the user experience is so much more intuitive and easier to navigate with ActiveCampaign.
    Incentivized
    Chose ActiveCampaign
    I used to use the free version of Mailchimp, but it did not allow me to construct automated email marketing campaigns the way I wanted to do it. So I decided to migrate all my list to ActiveCampaign. The migration process was easy enough. I am happy I did it.
    Incentivized
    Chose ActiveCampaign
    I transitioned from Mailchimp to ActiveCampaign because it was so much more user friendly and allowed me to do a lot more in regards to lead magnets than Mailchimp can. For example, ActiveCampaign allows users to sign up for a lead magnet as many times as they like to keep …
    Incentivized
    Chose ActiveCampaign
    ActiveCampaign is streaks ahead of Mailchimp on capabilities. But its user experience lags. I chose AS because of its sophisticated automation capabilities. I don't think I can think of anything I could want to do with email automation, that AC would not be able to handle. But, …
    Incentivized
    Chose ActiveCampaign
    I moved to ActiveCampaign from Mailchimp. Admittedly, I was using the free version of Mailchimp, but I had numerous episodes of subscriber data NOT being added to Mailchimp, despite using API to integrate with my mailing list. Obviously, I couldn't pay for clicks and not …
    Incentivized
    Chose ActiveCampaign
    Activecampaign is far more powerful than Mailchimp, with lots of functionality and great engagement tracking. While it is a bit more expensive than Mailchimp, it is perfect for a small or medium business looking to have a professional CMS and CRM without the high costs of …
    Incentivized
    Chose ActiveCampaign
    Keap is more expensive. Used it for a bit and then went off it because of price. AWeber is great - for affiliate marketing and more, as is mailer lite. Good for beginners and simple needs when it comes to lower-ticket offers and just the need for an email marketing software. I …
    Incentivized
    Chose ActiveCampaign
    We used Mailchimp before, and it was a simple tool but not great if you want more advanced features. ActiveCampaign allowed us to have access to more advanced features and dive into detailed reporting. We also got access to design tools that allowed us to create more dynamic …
    Incentivized
    Chose ActiveCampaign
    Mailchimp and Constant Contact are more user-friendly and have better customer support. Not that ActiveCampaign's support is bad, they just do not seem to have enough people to cover it all. ActiveCampaign is more robust.
    Incentivized
    Chose ActiveCampaign
    ActiveCampaign is perfect for mid to small sized businesses. It's well-rounded and has enough channels to aid a growing business' growth. While it is less powerful than Iterable, I have found it better suited to HubSpot or Mailchimp due to its strong automation functions
    Incentivized
    Chose ActiveCampaign
    Mailchimp is a good easy solution for beginner marketers. I think ActiveCampaign is more robust with landing page, automated marketing integrations, plus the use of lists and tags to niche contacts. While it could be difficult to utilize AC's feature set initially, its AI …
    Incentivized
    Chose ActiveCampaign
    Mailchimp simply did not have all the features we were looking for, particularly with regard to list segmenting and automation. ActiveCampaign is more expensive, but it's a big step up for us. I think that Mailchimp is excellent for beginners and those who don't need all the …
    Incentivized
    Chose ActiveCampaign
    ActiveCampaign feels like the professional, empowered and much more fully set up version of MailChimp. I was using MailChimp when I first started my business, but was then introduced to AC, and it's a million times better.
    Incentivized
    Chose ActiveCampaign
    More options, more control, better reports
    Incentivized
    Chose ActiveCampaign
    Mailchimp is in a different league to the above platforms.
    Incentivized
    Chose ActiveCampaign
    Salesforce is a beast! The learning involved to use the system is prohibitive. MailerLite is limited in functionality but ConvertKit is a solid alternative. Both are easy to use but clunky to navigate, while ActiveCampaign is logical. Mailchimp is great for small businesses …
    Incentivized
    Chose ActiveCampaign
    You'll be able to accomplish everything you need to with ActiveCampaign. A lot of these platforms distinguish themselves with bells and whistles. If a certain 'luxury' is important to you, then go with the platform that offers it. Generally speaking, they can all get the job …
    Incentivized
    Chose ActiveCampaign
    It's simply intuitive! You know what to do and what you can do by just looking at it. So it goes very fast into a natural usage where You don't need to think too long. You can execute faster and build amazing funnels, because the functions are so easy and come with a great …
    Incentivized
    Chose ActiveCampaign
    We selected Active Campaign several years ago due to its competitive cost and ability to integrate well with other software that we were using. With recent pricing changes, however, we will likely be shopping for alternatives.
    Incentivized
    Chose ActiveCampaign
    I don't like MailerLite and Flodesk because they only offer segments, no tags. I like to add many tags to my contacts depending on the products they purchase, and this gets too cluttered when there's only segments. They also don't have clear insights on the home page of people …
    Incentivized
    Chose ActiveCampaign
    ActiveCampaign allows more integrations, automated emails, and a better user experience. I have also tested FloDesk (which was not listed on the product drop-down) and though the original templates were better by design, it did not allow me to customize as much or create as …
    Incentivized
    Chose ActiveCampaign
    this is by far my favourite in terms of automations and managebility
    Incentivized
    Chose ActiveCampaign
    ActiveCampaign is good for a small sized company like us with the right pricing unlike some of the others where you need to buy an Annual plan. It also has all the basic features which we needed. It is great for a Marketing team but might not be up to the mark for Sales team …
    Incentivized
    Pipelinersales
    No answer on this topic
    Intuit
    Chose Intuit Mailchimp
    I used Intuit Mailchimp, and I would say other software I used is equally good and competes with Intuit Mailchimp. Well, Intuit Mailchimp's reporting is better, and ActiveCampaign has more affordable pricing, so in the end, it all comes to what you need. What we needed was …
    Incentivized
    Chose Intuit Mailchimp
    I would say that Mailchimp is better than MailerLite in terms of its abilities. It has the capacity to do more than simple newsletters but does hit a cap fairly quickly. It is a much more affordable price point than ActiveCampaign and Hubspot. It also has wide adoption so lots …
    Incentivized
    Chose Intuit Mailchimp
    I think ActiveCampaign has a lot more powerful features, but MailChimp offers a free plan and has really started to make changes to its systems that we feel are positive. I know that people using MailChimp had a lot of problems with how automation works, but that has improved …
    Incentivized
    Chose Intuit Mailchimp
    I would say that Mailchimp is good for beginner businesses trying to get started with their email marketing campaigns and customer list. But I would say it's temporary until they find a better solution that will fit their needs. I would do research into more robust and reliable …
    Incentivized
    Chose Intuit Mailchimp
    ActiveCampaign is easier and more powerful than Mailchimp, but also way more expensive. There's a certain point in business where you might need something like ActiveCampaign, but some businesses could make it perfectly by using Mailchimp only. Overall, Mailchimp is slightly …
    Incentivized
    Chose Intuit Mailchimp
    ActiveCampaign provides more robust automation and email sequencing features than Mailchimp.
    Incentivized
    Chose Intuit Mailchimp
    I would still recommend Mailchimp to most people starting out. It's easy to use and set up and doesn't require a lot of extra support to get started. Other than ActiveCampaign or Keap, which are for larger lists and more complicated, Mailchimp is a good choice. If you …
    Incentivized
    Chose Intuit Mailchimp
    Mailchimp is easier to use but ActiveCampaign has CRM features and automation features that far outstrip Mailchimp, but it's another level of difficulty to learn compared to how easy Mailchimp is. Mailchimp holds it on against it though because of how easy it is to set up and …
    Incentivized
    Chose Intuit Mailchimp
    We use ActiveCampaign and AWeber as well. I'd say all three are great software. Because we are a marketing agency we have clients who may already be using certain software and in those cases, we work with what they have set up already. Otherwise, we'd look at it on a …
    Incentivized
    Chose Intuit Mailchimp
    For my work I test try and research multiple tools, and then we see if the tool is a right fit for a company.
    So for entry level I would highly suggest Mailchimp, for the functionality pricing and options it's good for smaller companies, websites and shops. If you grow a big …
    Incentivized
    Chose Intuit Mailchimp
    Mailchimp is a great introductory email marketing system that offers more than just email marketing. If you're looking for more of a well rounded system that you can use for your website, basic ads, and email marketing, Mailchimp is a great platform that offers a little of …
    Incentivized
    Chose Intuit Mailchimp
    ActiveCampaign does not have as good of a UX in terms of designing emails for people with no coding knowledge. That being said, their field customization and integration with bigger CRM's is pretty good. Constant Contact had a very easy UX for beginners, but little to no …
    Incentivized
    Chose Intuit Mailchimp
    These platforms have feature sets that are much better suited to B2B marketing than Intuit Mailchimp. In particular, the journey builders seem much better suited to long and complex business-to-business buying cycles like ours.
    Incentivized
    Chose Intuit Mailchimp
    Intuit Mailchimp is more affordable, scalable for all team sizes, has a shorter SMS registration approval timeframe, integrates with more platforms, and doesn't require training to get started.
    Incentivized
    Chose Intuit Mailchimp
    I think it’s so much nicer than Active Campaign on every level.
    Incentivized
    Chose Intuit Mailchimp
    I have used a lot of email marketing tools over the years and Intuit Mailchimp is one that I keep going back to, it simple and easy to use, no messing around and it does what it says one tin.
    Incentivized
    Chose Intuit Mailchimp
    Mailchimp is better than Constant Contact, but Active Campaign and HubSpot are better than Mailchimp.
    Incentivized
    Chose Intuit Mailchimp
    MailChimp is definitely more robust than some of the simpler email tools like EmailOctopus and MailerLite, though it doesn't stack up to other email marketing and automation systems.
    Incentivized
    Chose Intuit Mailchimp
    The other products I have used are cumbersome and overly complicated. I can do what I need to do in Mailchimp and train someone else very easily. Even with the ease of use, I am not limited in functionality.
    Incentivized
    Chose Intuit Mailchimp
    Mailchimp was usually already in place and needed to be set up for growth. In general, I found that the lack of phone support at the lower tiers and the rigidness for opt-in rules made working with it long term not that easy.
    Incentivized
    Chose Intuit Mailchimp
    Mailchimp has more features than others and is more flexible than any other platform. It allows us to input any template we want and send out emails within minutes. It's an all-in-one email marketing tool.
    Incentivized
    Chose Intuit Mailchimp
    Campaign Monitor is pretty similar, but has a more streamlined navigation in my opinion.

    Drip is a better route if you plan to set up robust workflows and track detailed conversion points.
    Incentivized
    Chose Intuit Mailchimp
    Our company actually uses a couple different pieces of email marketing software, as different verticals are different sizes and have different needs. Mailchimp is used by one of our smaller divisions since we don't need anything too fancy and want to keep overhead costs low. …
    Incentivized
    Chose Intuit Mailchimp
    Mailchimp does emails very well and is a great solution for clients just starting out. If we want to manage multiple clients who are in that category it makes sense to use mailchimp for us. We have gone with other platforms like MailerLite to save some money for the client or Ge…
    Incentivized
    Key User Insights
    Would buy again
    98%
    Would buy again
    492 Answers
    100%
    Would buy again
    10 Answers
    88%
    Would buy again
    251 Answers
    Delivers good value for the price
    98%
    Delivers good value for the price
    471 Answers
    100%
    Delivers good value for the price
    10 Answers
    91%
    Delivers good value for the price
    244 Answers
    Happy with the feature set
    98%
    Happy with the feature set
    493 Answers
    100%
    Happy with the feature set
    10 Answers
    89%
    Happy with the feature set
    255 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    454 Answers
    100%
    Lived up to sales and marketing promises
    10 Answers
    91%
    Lived up to sales and marketing promises
    215 Answers
    Implementation went as expected
    94%
    Implementation went as expected
    458 Answers
    100%
    Implementation went as expected
    10 Answers
    94%
    Implementation went as expected
    247 Answers
    Features
    ActiveCampaignCoeveraIntuit Mailchimp
    Email & Online Marketing
    Comparison of Email & Online Marketing features of ActiveCampaign and Coevera and Intuit Mailchimp
    Feature
    ActiveCampaign
    8.7
    690 Ratings
    12% above category average
    Coevera
    -
    Ratings
    Intuit Mailchimp
    8.1
    585 Ratings
    5% above category average
    WYSIWYG email editor8.4609 Ratings00 Ratings8.1537 Ratings
    Dynamic content8.7541 Ratings00 Ratings8.1519 Ratings
    Ability to test dynamic content8.4490 Ratings00 Ratings8.2499 Ratings
    Landing pages7.6358 Ratings00 Ratings8.3404 Ratings
    A/B testing8.4400 Ratings00 Ratings7.7434 Ratings
    Mobile optimization9.2549 Ratings00 Ratings7.9535 Ratings
    Email deliverability reporting8.6658 Ratings00 Ratings8.8568 Ratings
    List management8.8677 Ratings00 Ratings8.1564 Ratings
    Triggered drip sequences10.0596 Ratings00 Ratings7.7385 Ratings
    Lead Management
    Comparison of Lead Management features of ActiveCampaign and Coevera and Intuit Mailchimp
    Feature
    ActiveCampaign
    8.3
    543 Ratings
    6% above category average
    Coevera
    -
    Ratings
    Intuit Mailchimp
    8.9
    75 Ratings
    13% above category average
    Lead nurturing automation8.6509 Ratings00 Ratings7.465 Ratings
    Lead scoring and grading8.5371 Ratings00 Ratings10.01 Ratings
    Data quality management8.6417 Ratings00 Ratings8.372 Ratings
    Automated sales alerts and tasks8.8366 Ratings00 Ratings10.01 Ratings
    Lead segmentation and distribution6.919 Ratings00 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of ActiveCampaign and Coevera and Intuit Mailchimp
    Feature
    ActiveCampaign
    9.0
    390 Ratings
    20% above category average
    Coevera
    -
    Ratings
    Intuit Mailchimp
    7.9
    126 Ratings
    7% above category average
    Calendaring8.8311 Ratings00 Ratings7.448 Ratings
    Event/webinar marketing9.1293 Ratings00 Ratings8.4112 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of ActiveCampaign and Coevera and Intuit Mailchimp
    Feature
    ActiveCampaign
    6.8
    295 Ratings
    9% below category average
    Coevera
    -
    Ratings
    Intuit Mailchimp
    8.2
    124 Ratings
    9% above category average
    Social sharing and campaigns7.2262 Ratings00 Ratings8.3116 Ratings
    Social profile integration6.4257 Ratings00 Ratings8.1107 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of ActiveCampaign and Coevera and Intuit Mailchimp
    Feature
    ActiveCampaign
    8.2
    652 Ratings
    11% above category average
    Coevera
    -
    Ratings
    Intuit Mailchimp
    8.3
    565 Ratings
    12% above category average
    Dashboards8.0623 Ratings00 Ratings8.6229 Ratings
    Standard reports8.4611 Ratings00 Ratings8.6560 Ratings
    Custom reports8.2397 Ratings00 Ratings7.9130 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of ActiveCampaign and Coevera and Intuit Mailchimp
    Feature
    ActiveCampaign
    8.7
    511 Ratings
    14% above category average
    Coevera
    -
    Ratings
    Intuit Mailchimp
    7.9
    132 Ratings
    5% above category average
    API8.6409 Ratings00 Ratings7.9107 Ratings
    Role-based workflow & approvals8.6278 Ratings00 Ratings8.470 Ratings
    Customizability7.6437 Ratings00 Ratings5.62 Ratings
    Integration with Salesforce.com9.097 Ratings00 Ratings8.554 Ratings
    Integration with Microsoft Dynamics CRM9.964 Ratings00 Ratings8.647 Ratings
    Integration with SugarCRM9.459 Ratings00 Ratings8.12 Ratings
    Third-party software integrations7.740 Ratings00 Ratings7.9109 Ratings
    Sales Force Automation
    Comparison of Sales Force Automation features of ActiveCampaign and Coevera and Intuit Mailchimp
    Feature
    ActiveCampaign
    -
    Ratings
    Coevera
    9.0
    18 Ratings
    14% above category average
    Intuit Mailchimp
    -
    Ratings
    Customer data management / contact management00 Ratings8.118 Ratings00 Ratings
    Workflow management00 Ratings8.918 Ratings00 Ratings
    Territory management00 Ratings8.916 Ratings00 Ratings
    Opportunity management00 Ratings9.018 Ratings00 Ratings
    Integration with email client (e.g., Outlook or Gmail)00 Ratings9.717 Ratings00 Ratings
    Contract management00 Ratings8.816 Ratings00 Ratings
    Quote & order management00 Ratings9.62 Ratings00 Ratings
    Interaction tracking00 Ratings8.917 Ratings00 Ratings
    Channel / partner relationship management00 Ratings9.014 Ratings00 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of ActiveCampaign and Coevera and Intuit Mailchimp
    Feature
    ActiveCampaign
    -
    Ratings
    Coevera
    9.3
    2 Ratings
    19% above category average
    Intuit Mailchimp
    -
    Ratings
    Case management00 Ratings9.11 Ratings00 Ratings
    Call center management00 Ratings9.11 Ratings00 Ratings
    Help desk management00 Ratings9.62 Ratings00 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of ActiveCampaign and Coevera and Intuit Mailchimp
    Feature
    ActiveCampaign
    -
    Ratings
    Coevera
    8.6
    19 Ratings
    11% above category average
    Intuit Mailchimp
    -
    Ratings
    Lead management00 Ratings8.919 Ratings00 Ratings
    Email marketing00 Ratings8.22 Ratings00 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of ActiveCampaign and Coevera and Intuit Mailchimp
    Feature
    ActiveCampaign
    -
    Ratings
    Coevera
    8.8
    19 Ratings
    13% above category average
    Intuit Mailchimp
    -
    Ratings
    Task management00 Ratings8.319 Ratings00 Ratings
    Billing and invoicing management00 Ratings9.11 Ratings00 Ratings
    Reporting00 Ratings9.018 Ratings00 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of ActiveCampaign and Coevera and Intuit Mailchimp
    Feature
    ActiveCampaign
    -
    Ratings
    Coevera
    8.3
    19 Ratings
    8% above category average
    Intuit Mailchimp
    -
    Ratings
    Forecasting00 Ratings9.019 Ratings00 Ratings
    Pipeline visualization00 Ratings8.319 Ratings00 Ratings
    Customizable reports00 Ratings7.519 Ratings00 Ratings
    Customization
    Comparison of Customization features of ActiveCampaign and Coevera and Intuit Mailchimp
    Feature
    ActiveCampaign
    -
    Ratings
    Coevera
    8.3
    19 Ratings
    8% above category average
    Intuit Mailchimp
    -
    Ratings
    Custom fields00 Ratings8.219 Ratings00 Ratings
    Custom objects00 Ratings8.018 Ratings00 Ratings
    Scripting environment00 Ratings9.11 Ratings00 Ratings
    API for custom integration00 Ratings8.117 Ratings00 Ratings
    Security
    Comparison of Security features of ActiveCampaign and Coevera and Intuit Mailchimp
    Feature
    ActiveCampaign
    -
    Ratings
    Coevera
    8.2
    18 Ratings
    2% below category average
    Intuit Mailchimp
    -
    Ratings
    Single sign-on capability00 Ratings8.317 Ratings00 Ratings
    Role-based user permissions00 Ratings8.218 Ratings00 Ratings
    Social CRM
    Comparison of Social CRM features of ActiveCampaign and Coevera and Intuit Mailchimp
    Feature
    ActiveCampaign
    -
    Ratings
    Coevera
    8.4
    17 Ratings
    11% above category average
    Intuit Mailchimp
    -
    Ratings
    Social data00 Ratings8.017 Ratings00 Ratings
    Social engagement00 Ratings8.717 Ratings00 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of ActiveCampaign and Coevera and Intuit Mailchimp
    Feature
    ActiveCampaign
    -
    Ratings
    Coevera
    8.5
    17 Ratings
    12% above category average
    Intuit Mailchimp
    -
    Ratings
    Marketing automation00 Ratings7.917 Ratings00 Ratings
    Compensation management00 Ratings9.11 Ratings00 Ratings
    Platform
    Comparison of Platform features of ActiveCampaign and Coevera and Intuit Mailchimp
    Feature
    ActiveCampaign
    -
    Ratings
    Coevera
    8.2
    17 Ratings
    7% above category average
    Intuit Mailchimp
    -
    Ratings
    Mobile access00 Ratings8.217 Ratings00 Ratings
    Best Alternatives
    ActiveCampaignCoeveraIntuit Mailchimp
    Small Businesses
    Vbout
    Score9.9 out of 10
    Salesflare
    Score10 out of 10
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    Kintone
    Score9.7 out of 10
    Bloomreach
    Score9.2 out of 10
    Enterprises
    Iterable
    Score8.2 out of 10
    Oracle Sales
    Score8.9 out of 10
    Iterable
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    ActiveCampaignCoeveraIntuit Mailchimp
    Likelihood to Recommend
    8.6
    (703 ratings)
    9.0
    (20 ratings)
    8.7
    (608 ratings)
    Likelihood to Renew
    10.0
    (27 ratings)
    9.1
    (1 ratings)
    10.0
    (55 ratings)
    Usability
    9.3
    (66 ratings)
    9.7
    (10 ratings)
    8.5
    (477 ratings)
    Availability
    9.1
    (5 ratings)
    -
    (0 ratings)
    9.5
    (6 ratings)
    Performance
    7.3
    (5 ratings)
    -
    (0 ratings)
    8.9
    (7 ratings)
    Support Rating
    1.3
    (42 ratings)
    8.9
    (10 ratings)
    8.8
    (20 ratings)
    In-Person Training
    9.1
    (2 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Online Training
    7.3
    (1 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (16 ratings)
    -
    (0 ratings)
    7.4
    (22 ratings)
    Configurability
    6.4
    (4 ratings)
    -
    (0 ratings)
    10.0
    (2 ratings)
    Ease of integration
    9.1
    (4 ratings)
    -
    (0 ratings)
    8.0
    (4 ratings)
    Product Scalability
    1.0
    (5 ratings)
    -
    (0 ratings)
    9.5
    (6 ratings)
    Vendor post-sale
    6.4
    (4 ratings)
    -
    (0 ratings)
    10.0
    (2 ratings)
    Vendor pre-sale
    7.3
    (4 ratings)
    -
    (0 ratings)
    10.0
    (2 ratings)
    User Testimonials
    ActiveCampaignCoeveraIntuit Mailchimp
    Likelihood to Recommend
    ActiveCampaign
    I've been using ActiveCampaign since around 2018-2019 and I've always been satisfied with the software. It's simple to use, connects with the other tools I use and makes it easy for me to duplicate automations, email templates and workflows as I need to. On top of that, any time I've had an issue (which I think is around twice in the past 5/6 years), the customer service has always been super helpful and my issue has been resolved quickly.
    Incentivized
    Read full review
    Pipelinersales
    Pipeliner CRM is very flexible, easy to work with, data capturing is at [its] best, its integration to other major software’s and it aids in the monitoring of the core work process. One distinctive feature is it is very easy to learn without extensive training. This really helps in the [execution] of the task in our organization.
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    Intuit
    Mailchimp is fairly easy to onboard, even for those who would consider themselves less technologically inclined. It can be as simple as plug-and-play for simpler campaigns or scale up as needed. It also makes it easy to build, send out for internal review and feedback, and track all the needed changes.
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    Pros
    ActiveCampaign
    • Collects and filters emails from various lead magnets exceptionally well (especially if a user wants to re-sign up to the same lead magnet and go through it again, they can)
    • Super easy to use email creation that is aesthetically pleasing and user friendly
    • Easy email sequences and user classification from a large range of opt in trigger options
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    Pipelinersales
    • Clear and easy visualisation of Sales Process
    • Great capability in reporting both in-app with 'filter' and reporting module built-in is easy to use
    • Reporting into pivot table is also easy and very useful
    • Mobile app has always been very good and easy to use since 2015
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    Intuit
    • Mailchimp allows you to manage your mailing list really well. You can subscribe people, unsubscribe people manage the mailing list directly into segments, and what not.
    • Mailchimp has features where you can create campaigns based on your mailing lists and send out newsletters to your subscribers based on a multitude of parameters that you can setup. Such as send email daily, weekly, monthly and they also have event based mails that you can send out.
    • Mailchimp also has a feature where you can design your emails. The look and aesthetics are very important when sending emails to your subscribers and all those needs are addressed here.
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    Cons
    ActiveCampaign
    • It took me a while to get to understand where to find things, and I used a free online course from a consultant who specialises in AC to help me get the foundations set up more easily. That said, there were lots of onboarding workshops, which were good. It just felt like it required a lot of different angles of learning to just get started.
    • The customer support took longer than other software to get back to me via email, though once I found the chat option for my most recent query, that was fast.
    • I've ended up switching to another programme where more software is more naturally integrated, and the AC equivalent is included in the price, along with many other types of software. However, design-wise, ActiveCampaign is much better.
    • I also had a problem with a form used on my WordPress website, which has a BuddyBoss platform - the colours on the form would be overridden by colour choices for the website, so they were hard to read (pink text on purple background instead of the gold text it was meant to be)
    • I couldn't always find the templates I was looking for or how to access them for automation-based emails. I think when I used it, there was a new type of template for newsletters that weren't available for automations, so I had to recreate it, which added time.
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    Pipelinersales
    • The product development team at Pipeliner CRM always seems to be a step or two ahead of what I'm experiencing. Therefore they've already addressed improvements I could have suggested. They are really in touch with their users and overall user experience.
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    Intuit
    • The pricing tiers do scale quickly so if you have a free newsletter it may get expensive
    • The pricing is based on total emails so if you have users who you only email rarely it might not make sense to use Intuit Mailchimp
    • Customer support can be a bit lacking at times and their docs aren't always the best
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    Likelihood to Renew
    ActiveCampaign
    I am committed at the moment. Rebuilding the automations I have would be a huge time drain. Plus the cost of learning a new system and the risk to deliverability of porting a 6,000 person list to a new platform. Also, AC offers everything I need ast a reasonable (but a little high) price. So, why not a 10? Because, early 2023, AC dropped a massive 2x price hike on long-term customers. They knew few would shift, so this feels like a cynical cash grab and left a bad taste, If they do something like this again, this camel will have a broken back.
    Incentivized
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    Pipelinersales
    Currently the company is using the Pipeliner CRM because we believe it is a tool that puts the customer as the main focus of business processes in order to understand and anticipate their needs, and then serve them in the best way.
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    Intuit
    We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.
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    Usability
    ActiveCampaign
    ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
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    Pipelinersales
    I gave that rating level because it reflects both my satisfaction and expectations about PipelinerCRM.Plus, the adoption rate of this software. I mean the usability rate is very low. It just takes, for learning, a couple of hours less than three days roughly. Return on time investment is low also.
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    Intuit
    It is easy, but some things you need to learn from their resources. Mailchimp is one of the most popular email marketing platforms because it combines email marketing, automation, audience management, and analytics into a single tool that's easy to use and scale. Simple solutions and drag-and-drop edits make it easy.
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    Reliability and Availability
    ActiveCampaign
    I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
    Incentivized
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    Pipelinersales
    No answers on this topic
    Intuit
    I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
    Incentivized
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    Performance
    ActiveCampaign
    Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
    Incentivized
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    Pipelinersales
    No answers on this topic
    Intuit
    I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
    Incentivized
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    Support Rating
    ActiveCampaign
    This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
    Incentivized
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    Pipelinersales
    The support from Pipeliner CRM is superb; they have instant customer support and they are on time. They also give enough knowledge of sales and other material for the knowledge. They also have AI in the support by talking with customer support directly from the web or app and so on.
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    Intuit
    Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
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    Implementation Rating
    ActiveCampaign
    Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
    Incentivized
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    Pipelinersales
    No answers on this topic
    Intuit
    It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
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    Alternatives Considered
    ActiveCampaign
    I moved to ActiveCampaign from Mailchimp. Admittedly, I was using the free version of Mailchimp, but I had numerous episodes of subscriber data NOT being added to Mailchimp, despite using API to integrate with my mailing list. Obviously, I couldn't pay for clicks and not capture subscriber data, so I had to find something else. ActiveCampaign has been 100% reliable in testing.
    Incentivized
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    Pipelinersales
    The most important reason for selecting pipeliner CRM:-exceptional user engagement through its sales-friendly interface. With its uniform navigation and visual approach, users can learn the system quickly. Users can easily customize what they see to make the system their own. Best user interface & fast to learn.
    Incentivized
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    Intuit
    I used Intuit Mailchimp, and I would say other software I used is equally good and competes with Intuit Mailchimp. Well, Intuit Mailchimp's reporting is better, and ActiveCampaign has more affordable pricing, so in the end, it all comes to what you need. What we needed was available in cheaper price in other software as well. But I would definitely say Intuit Mailchimp has its own advantages too.
    Incentivized
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    Scalability
    ActiveCampaign
    My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
    Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
    At this point, I don't think I'd ever use any other platform!
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    Pipelinersales
    No answers on this topic
    Intuit
    Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now. If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
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    Return on Investment
    ActiveCampaign
    • I haven't monetized my list yet so no clear ROI but great from a list-building perspective
    • The software is not cheap so at times I feel like I may not be getting the most out of the product because I'm not using all of the features
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    Pipelinersales
    • As a VisualCRM tool, our clients sales teams seem to accelerate their deal closes.
    • The visual tools allow those "no good deals" to be spotted and resource usage limited.
    • A great tool to manage those "pipelines" within the company. A pipe is really a series of actions that constitute a planned result.
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    Intuit
    • One of my retail web store clients was sending out email specials and notices about once a month. After clicking the send button, we would watch Google Analytics and the current site users would light up immediately. Often, the current site visitors would pop up to 20, 30 or more after the email was sent. On a normal day, seeing 1 or 2 online users would be OK.
    • Pretty much in all cases, we could see an uptick in positive activity after sending out a Intuit Mailchimp email to a list.
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    ScreenShots

    ActiveCampaign Screenshots

    Product screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshot

    Coevera Screenshots

    Screenshot of Pipeliner CRM — A sales enablement tool focused  on pipeline management, sales process & analytics.Screenshot of Can be used with email such as MS Outlook, gmailScreenshot of The pipeline view, to review and forecast sales, manage revenue risk, collaborate with a sales teamScreenshot of Pipeliner CRM opportunity viewScreenshot of Analytics: analyse win/loss rates, review sales person/team/territory performance, set key sales metrics & goals, leading & lagging indicatorsScreenshot of Visual Sales Tool: designed to cut through the noise, focuses on high value activities, everything in one place (no need for multiple tools)

    Intuit Mailchimp Screenshots

    Screenshot of Mailchimp's advanced analytics and reporting tools. These are used to monitor trends, track performance, and get actionable insights that help users to create better campaigns and drive customer engagement.Screenshot of Mailchimp's precise audience segmentation. Its AI simplifies the workflow by generating complex customer segments for highly personalized campaigns.Screenshot of omnichannel marketing. Campaigns can be built across multiple channels, and then managed from one convenient place.Screenshot of marketing automations with the Customer Journey Builder. This is used to reach the right people with the right message at exactly the right time, which helps to drive more repeat business, increase customer retention, and see more orders.Screenshot of Mailchimp's SMS marketing. SMS can be integrated into email, automations, and social campaigns.Screenshot of Mailchimp's AI, used to deliver relevant content faster. It can generate professionally written, on-brand marketing emails with the press of a button. The user only needs to review, edit, and send.