What users are saying about
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Top Rated
696 Ratings
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Top Rated
2103 Ratings

ActiveCampaign

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Top Rated
696 Ratings
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Score 8.7 out of 100

Mailchimp

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Top Rated
2103 Ratings
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Score 8.3 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is well suited for sending out email campaigns to sell products or services through single emails or automations. You can deliver access to products or lead magnets. This might be less appropriate for anyone that doesn't need as many options for different types of automation. It is simply way more than enough.
Marvin Mendez | TrustRadius Reviewer

Mailchimp

The tool has hardly any drawbacks. Actually, a serious disadvantage is the location of the servers, outside the EU. Therefore, you must obtain the corresponding consent of the newsletter subscribers regarding the transfer of data to a third-party country, that is not secure from a data protection point of view. Also, it is only available in English, which can be a problem for some users.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.5
Mailchimp
8.2
WYSIWYG email editor
ActiveCampaign
8.0
Mailchimp
8.4
Dynamic content
ActiveCampaign
8.6
Mailchimp
8.0
Ability to test dynamic content
ActiveCampaign
8.1
Mailchimp
8.0
Landing pages
ActiveCampaign
7.2
Mailchimp
7.9
A/B testing
ActiveCampaign
8.7
Mailchimp
8.1
Mobile optimization
ActiveCampaign
8.3
Mailchimp
8.4
Email deliverability reporting
ActiveCampaign
9.0
Mailchimp
8.7
List management
ActiveCampaign
8.9
Mailchimp
8.3
Triggered drip sequences
ActiveCampaign
9.3
Mailchimp
8.0

Lead Management

ActiveCampaign
8.5
Mailchimp
9.1
Lead nurturing
ActiveCampaign
8.8
Mailchimp
6.4
Lead scoring and grading
ActiveCampaign
8.3
Mailchimp
10.0
Data quality management
ActiveCampaign
8.4
Mailchimp
10.0
Automated sales alerts and tasks
ActiveCampaign
8.6
Mailchimp
10.0

Campaign Management

ActiveCampaign
8.3
Mailchimp
10.0
Calendaring
ActiveCampaign
8.0
Mailchimp
10.0
Event/webinar marketing
ActiveCampaign
8.6
Mailchimp
10.0

Social Media Marketing

ActiveCampaign
8.6
Mailchimp
10.0
Social sharing and campaigns
ActiveCampaign
8.7
Mailchimp
10.0
Social profile integration
ActiveCampaign
8.5
Mailchimp
10.0

Reporting & Analytics

ActiveCampaign
8.6
Mailchimp
7.8
Dashboards
ActiveCampaign
8.7
Mailchimp
7.7
Standard reports
ActiveCampaign
8.6
Mailchimp
8.4
Custom reports
ActiveCampaign
8.5
Mailchimp
7.2

Platform & Infrastructure

ActiveCampaign
8.8
Mailchimp
8.2
API
ActiveCampaign
8.9
Mailchimp
8.8
Role-based workflow & approvals
ActiveCampaign
8.5
Mailchimp
10.0
Customizability
ActiveCampaign
8.7
Mailchimp
5.8
Integration with Salesforce.com
ActiveCampaign
8.8
Mailchimp
8.2
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
Mailchimp
8.2
Integration with SugarCRM
ActiveCampaign
8.8
Mailchimp
8.2

Pros

ActiveCampaign

  • ActiveCampaign has high delivery rates.
  • ActiveCampaign allows for high levels of customization for content, as well as contact information.
  • ActiveCampaign uses contacts activity and preferences to deliver the right information at the most appropriate time.
  • ActiveCampaign is up to date with the latest needs of its clients. SMS, landing pages, as well as design options are all available.
Tim Weatherall | TrustRadius Reviewer

Mailchimp

  • Mailchimp makes it easy to insert personalization to your email.
  • The Mailchimp user interface is intuitive making it easy to set up your first email with great drag-and-drop options, previews, and HTML review.
  • The Mailchimp address list tool allows you to sort and filter your lists for targeted messages.
Holli Drewry | TrustRadius Reviewer

Cons

ActiveCampaign

  • The email builder is annoying. Very slow at work and it constantly resets the cursor, font type and list continuation. It's one of the most frustrating things about it.
  • I am surprised there isn't an automatic "send to people who haven't opened the last x campaigns" trigger. Other competitors have this feature. Instead, I'm forced to use 2 automations that play the role of tagging after a certain amount of days have passed.
  • While it's a market practice, I think the cost can go up exponentially the more members one has. Maybe I don't understand the process enough but places like Sendgrid, MailerLite offer decent automations and 1,000 subscribers free. I know sendgrid charges per email sent but still I find the cost to pay for a list size odd.
  • The overall refresh rate of the platform seems to use a lot of CPU power because it lags every time I switch functions or create new steps. I can hear my fans go to high every time I start doing something. I know my CPU is old but I use other demanding software and I don't have that problem. I think the refresh rate and speed of the platform can be improved.
Juan R. Arroyo Yap | TrustRadius Reviewer

Mailchimp

  • The only limitation is that Mailchimp is getting expensive day by day. Its price is rising day by day.
  • However it contains variety of features for helping users. Honestly I like all its aspects.
  • It is helping us in all ways. I never come across any restriction while using Mailchimp. I haven't seen any negative thing to enlist here.
Zach Johnson | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.0
Based on 16 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Mailchimp

Mailchimp 9.4
Based on 48 answers
Love the product! Easy to use -create fabulous e-mails for our clients which met their needs! Enjoyed using the tools and creating a report for the sales and marketing teams that we work for which helped sharpen their focus and increase their revenue!
Valie Robbins | TrustRadius Reviewer

Usability

ActiveCampaign

ActiveCampaign 8.2
Based on 31 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

Mailchimp

Mailchimp 8.6
Based on 232 answers
Using Mailchimp turned out to be one of the most beneficial experiences for our career focused on advertising management, with all the capabilities that come with running a stable campaign that can adapt to different customer situations, with an incredible ease of use and that is simple to identify.
Richard Delgado | TrustRadius Reviewer

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 3 answers
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Michelle Hill | TrustRadius Reviewer

Mailchimp

Mailchimp 10.0
Based on 8 answers
I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
Ben Caplan | TrustRadius Reviewer

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 3 answers
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
Michelle Hill | TrustRadius Reviewer

Mailchimp

Mailchimp 10.0
Based on 10 answers
I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
Ben Caplan | TrustRadius Reviewer

Support Rating

ActiveCampaign

ActiveCampaign 6.5
Based on 35 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

Mailchimp

Mailchimp 10.0
Based on 16 answers
The customer support clients really know about their tool and they were able to help my with all of my questions and problems, which over the years were quite a few. They're even motivated enough to drop a funny line here and there which perfectly matches their corporate language on the website.
Fabian Kuhn | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 9 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Mailchimp

Mailchimp 8.8
Based on 40 answers
It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
Vicki Lesage | TrustRadius Reviewer

Alternatives Considered

ActiveCampaign

ActiveCampaign is the middle ground between the simpler platforms like Mailchimp and the significant complexity of platforms like Infusionsoft (now Keap). It provides custom fields, segmented automations and other options without the need to hire a consultant or company to create/manage the platform on your behalf that many businesses find with the enterprise platforms.
Kim McCumber | TrustRadius Reviewer

Mailchimp

I select Mailchimp over MailerLite because Mailchimp provides the best and effective support and service. They provide a great deliverability rate than MailerLite. Mailchimp's report and analysis features are very good and easy to understand. Their design testing feature before making the campaign live is very better than MailerLite. Their editor is very powerful and provides very great attractive template designs.
Preet Chovatiya | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 3 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

Mailchimp

Mailchimp 9.3
Based on 4 answers
Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now.If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
Ben Caplan | TrustRadius Reviewer

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

Mailchimp

  • We managed to get many more users for all our campaigns. Thanks to the creation of registration forms for all our campaigns, we made it possible for customers to access faster and to complete the subscription more easily.
  • We optimize the analysis process of advertising campaigns. Previously, we carried out the analyzes in a more complex way, since we used software that did not provide us with exact information about the results of our campaigns, however, after the arrival of Mailchimp everything changed in a positive way, this platform gave us exact and specific details especially the progress that each campaign had.
  • We managed to save more time in the creation of advertising campaigns. Previously we spent hours and hours designing a campaign for our clients, but this all changed thanks to the "drag and drop" system that MailChimp offered us.
Sasha Brito | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Mailchimp

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Mailchimp Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.1
Mailchimp
8.5

Likelihood to Renew

ActiveCampaign
9.0
Mailchimp
9.4

Usability

ActiveCampaign
8.2
Mailchimp
8.6

Reliability and Availability

ActiveCampaign
9.1
Mailchimp
10.0

Performance

ActiveCampaign
8.6
Mailchimp
10.0

Support Rating

ActiveCampaign
6.5
Mailchimp
10.0

In-Person Training

ActiveCampaign
7.3
Mailchimp

Implementation Rating

ActiveCampaign
8.5
Mailchimp
8.8

Scalability

ActiveCampaign
8.8
Mailchimp
9.3

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