What users are saying about

ActiveCampaign

Top Rated
58 Ratings

MailChimp

Top Rated
1306 Ratings

ActiveCampaign

Top Rated
58 Ratings
Score 8.5 out of 101

MailChimp

Top Rated
1306 Ratings
Score 8.2 out of 101

Add comparison

Likelihood to Recommend

ActiveCampaign

Honestly, I’ve seen this system scale from total start-up beginner businesses to larger businesses with more nuanced lists.
Steena Brown profile photo

MailChimp

MailChimp is perfect for email newsletters as it provides marketing teams with everything they expect from an email marketing solution like analytics, ease of use, high inbox email delivery ratio, out of the box newsletter templates etcMailChimp is the ideal solution for companies who need to send large email volumes. MailChimp is able to send thousands of emails at a go, in a matter of seconds.Personally, MailChimp is the go-to solution for any form of email marketing. As it has a high deliverability ratio, very affordable, and also provides users with very important stats like how many of our email recipients opened our mail, and how many left it unopened, the number of clicks generated by the content in our marketing emails etc.
Jean Mwelsa profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.8
MailChimp
8.4
WYSIWYG email editor
ActiveCampaign
7.7
MailChimp
8.6
Dynamic content
ActiveCampaign
7.4
MailChimp
7.9
Ability to test dynamic content
ActiveCampaign
7.5
MailChimp
8.2
Landing pages
ActiveCampaign
6.7
MailChimp
8.2
A/B testing
ActiveCampaign
7.2
MailChimp
8.7
Mobile optimization
ActiveCampaign
7.7
MailChimp
8.5
Email deliverability
ActiveCampaign
8.3
MailChimp
8.9
List management
ActiveCampaign
8.1
MailChimp
8.6
Triggered drip sequences
ActiveCampaign
9.3
MailChimp
7.9

Reporting & Analytics

ActiveCampaign
7.0
MailChimp
7.8
Dashboards
ActiveCampaign
7.1
MailChimp
7.9
Standard reports
ActiveCampaign
7.3
MailChimp
8.1
Custom reports
ActiveCampaign
6.7
MailChimp
7.5

Pros

  • It’s very easy to set up an account on this application.
  • During the campaign design it automatically saves your templates.
  • The email mobile optimisation is the best feature in this application.
No photo available
  • Easy to Import Contacts: MailChimp accepts a number of files and formats, so no matter where your contacts are currently, you'll likely be able to import them fairly quickly without much issue.
  • Customization options: There are templates to choose that can allow you to fairly easily make your design look like it's yours. If you happen to also have access to a graphic designer, then you can really take advantage of the customization options to make the design match your brand.
  • Analytics: Being able to review data points like open rates and click-thru has allowed us to improve our communications and reach more people.
Jessica Meadows Rich profile photo

Cons

  • Cannot capture the overall structure of an automation sequence. Would be nice to capture the whole automation sequence as an image file or PDF file to go back to when I want to make amendments.
  • Sometimes the platform is a bit slow to respond.
  • Have more examples of automation sequences of aces studies on how to use automation features with real-life examples of sequence and details of how each step functions. That would help build better automation sequences.
Dr Olivier Becherel - Leadership and Executive Coaching profile photo
  • It would be hard for me to identify a problem with MailChimp. It does the job and is clean and neat in the layout.
Brandon Adawi profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
MailChimp7.0
Based on 19 answers
Until we need more, like what marketing automation will give us, MailChimp does a great job for what we need at this time. It's easy to use, has a clean interface, and a reasonable cost that, when you are just using email at a minimum, makes it very attractive for a short-term solution. Plus, it manages opt-outs very well, so you never have to worry about cleaning a list before upload.
Leslie Kuykendall, CSPO profile photo

Usability

No score
No answers yet
No answers on this topic
MailChimp9.9
Based on 7 answers
MailChimp is simple to use. Granted, it doesn't allow for incredibly complex segmentation, list analysis, etc., but what it DOES have is very simply navigated and used by even a novice user.
Katalin Sankowich profile photo

Performance

No score
No answers yet
No answers on this topic
MailChimp10.0
Based on 1 answer
Great company. Great support. Wide range of solutions.
Christine Tabor profile photo

Support

No score
No answers yet
No answers on this topic
MailChimp9.9
Based on 6 answers
Like support anywhere else, it truly depends on the day and the person handling your issue.
Katalin Sankowich profile photo

Implementation

No score
No answers yet
No answers on this topic
MailChimp9.0
Based on 5 answers
It was simple. We spent a limited amount of time implementing and there wasn't a huge need for extra training to get up and running.
Katalin Sankowich profile photo

Alternatives Considered

As mentioned before, Infusionsoft is a very robust system, but we often found it too complicated for what we needed. The system was often slow, it's expensive, and we only used a handful of the many features Infusionsoft offered. ActiveCampaign was definitely the better choice. It does everything we need it to and it allows us to grant our franchises more access over their own lead systems.
No photo available
During my research on email marketing tools I tried couple of other tools also but I found most of them unfit as per my requirements. Some of them were not providing trial versions whereas some of them were not having Drag and Drop feature and some of them were not good in delivering content without getting into spam. MailChimp was the first tool which satisfied me completely
Shashank Chaturvedi profile photo

Return on Investment

  • Creation of powerful marketing systems for our business and our clients' business.
  • Allowed us to cancel CRM services like Pipedrive with their Deals section.
  • Email design is easy, fast, and helps get our message out efficiently.
Lauren Lopez profile photo
  • All positive impact I got from MailChimp. It helped me to scale up my business in terms of sales transactions from scratch till where I am now.
  • It helped me to increase my email list. Initially I used to have a list of 2000-3000 subscribers. Now I am having more than 15000 subscribers.
  • It also helped me in brand building of my organization in the mind of my customers because of the rich feeling of my newsletters and promotional mailers created by MailChimp.
Shashank Chaturvedi profile photo

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

MailChimp

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details