What users are saying about

ActiveCampaign

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Top Rated
73 Ratings

Mailchimp

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Top Rated
1456 Ratings

ActiveCampaign

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Top Rated
73 Ratings
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Score 8.6 out of 101

Mailchimp

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Top Rated
1456 Ratings
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Score 8.2 out of 101

Add comparison

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is great for any company looking to leverage email marketing effectively to share content that builds goodwill and makes sales. They make it simple, fast, and easy to set up lists and automations so that you can easily keep in touch with your customers. Whether you send out a weekly newsletter or are much more aggressive with your email marketing, ActiveCampaign can handle just about anything you throw at it.
Ben Marcoux Roofing Lead Generation Expert profile photo

Mailchimp

In my experience, MailChimp is great for promoting a product or brand on a regular basis. I use it in Higher Education to communicate about Student Organizations to Student Leaders on a bi-monthly basis. It works well when you have multiple, large audiences you are trying to communicate with. You can keep your lists in one place and send communication easier. MailChimp is not useful for small email campaigns. I'd say if you're emailing less than 100 individuals, this service is not ideal for you. Additionally, if you're not communicating at least once a month, it is not money well spent. On the other end, I would say communicating more than once a week is overboard, and will adversely affect your purpose for using the platform.
Rob Abid profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.9
Mailchimp
8.5
WYSIWYG email editor
ActiveCampaign
7.7
Mailchimp
8.5
Dynamic content
ActiveCampaign
7.5
Mailchimp
8.0
Ability to test dynamic content
ActiveCampaign
7.7
Mailchimp
8.4
Landing pages
ActiveCampaign
6.8
Mailchimp
8.3
A/B testing
ActiveCampaign
7.4
Mailchimp
8.7
Mobile optimization
ActiveCampaign
7.8
Mailchimp
8.6
Email deliverability
ActiveCampaign
8.3
Mailchimp
9.0
List management
ActiveCampaign
8.3
Mailchimp
8.7
Triggered drip sequences
ActiveCampaign
9.3
Mailchimp
7.8

Reporting & Analytics

ActiveCampaign
7.2
Mailchimp
7.8
Dashboards
ActiveCampaign
7.2
Mailchimp
7.8
Standard reports
ActiveCampaign
7.4
Mailchimp
8.1
Custom reports
ActiveCampaign
7.0
Mailchimp
7.6

Pros

  • Simple, easy, and fast setup for lists. You can set up a new list in just seconds. And also, they allow you to have an unlimited number of lists and tags that keep things organized.
  • Powerful automations and a clean interface to build them. ActiveCampaign is a powerful tool, allowing you to segment users and send them congruent messaging.
  • Great deliverability. Email marketing is only as useful as the number of emails that get received. If your emails don't send or wind up in spam or junk or promotions folders, that will severely inhibit your email marketing efforts.
Ben Marcoux Roofing Lead Generation Expert profile photo
  • Email campaigns - the template builder is easy to use and easy to customize.
  • Email Automation - This feature is also easy to set up and base off of a date, a segment, a list or much more.
  • Something that is different and I really enjoy is that MailChimp sign up forms ask for birthdays, and you can set up email automation based on birthdays. for someone who is trying to do customer appreciation, having a built-in birthday date or automation option is so great.
Megan Russell profile photo

Cons

  • Text message marketing. There are other tools that are specifically designed for text message marketing, but it would be great if ActiveCampaign took over this industry as well, with their same philosophy of simple and fast to build + super powerful.
  • It gets a bit expensive when you have a large list, because they charge in tiers based on the number of contacts. So does everyone else though, so if you have a big list it will be expensive to host.
Ben Marcoux Roofing Lead Generation Expert profile photo
  • The MailChimp reporting could be improved somewhat. I would like better time-series graphs to see clicks and opens for all emails (and individual emails) over time.
David Clay Smith profile photo

Likelihood to Renew

ActiveCampaign10.0
Based on 1 answer
I've tried over half a dozen email autoresponders and ActiveCampaign is by far my favorite. The ability to send emails is the backbone of my business. The "cheap" email marketing tools designed for the mass market are not powerful or intuitive to set up and also don't have the best deliverability. And the "expensive" ones are usually super confusing to use.
Ben Marcoux Roofing Lead Generation Expert profile photo
Mailchimp7.0
Based on 19 answers
We love the product.One thing we haven't mentioned yet is the human element. Recently, MailChimp re-structured their plans/pricing based on the feedback they had received.They listened to a pain their users were experiencing, then strategized a solution, and implemented it fairly. The updated pricing strategy was intended to save subscribers money, and they did a great job of communicating it to their users.I would be surprised if anyone reacted negatively to the change.
Ross Clurman profile photo

Usability

ActiveCampaign9.0
Based on 1 answer
It's super easy and fast to set up automations and email lists. In under five minutes, you can be mailing your list. I'm not a fan of complexity, and I'm also not a fan of being hamstrung by weak tools, so I really like using ActiveCampaign. It's the perfect blend of simplicity and power.
Ben Marcoux Roofing Lead Generation Expert profile photo
Mailchimp10.0
Based on 7 answers
I have enjoyed using MailChimp because it is easy to use and simple for the employees to fill out when asked.
Brandon Adawi profile photo

Reliability and Availability

ActiveCampaign10.0
Based on 1 answer
I've never had ActiveCampaign down for maintenance. I'm sure they update things, but they always seem to manage to stay live. Also, I've had very few errors, if any. None come to mind. This might be to due to the fact I focus on building things as simply as possible, but I also believe it's due to the quality of the software.
Ben Marcoux Roofing Lead Generation Expert profile photo
No score
No answers yet
No answers on this topic

Performance

ActiveCampaign10.0
Based on 1 answer
ActiveCampaign works seamlessly with the other tools I use. It integrates directly with most. And if no direct integration is available, there is almost always one you can make using Zapier. I've yet to run into a technical error that prevented me from doing something I wanted to be able to do.
Ben Marcoux Roofing Lead Generation Expert profile photo
Mailchimp10.0
Based on 1 answer
Great company. Great support. Wide range of solutions.
Christine Tabor profile photo

Support

ActiveCampaign9.0
Based on 1 answer
I have only had to reach out to ActiveCampaign support a couple of times, and every time they have helped me out quickly and efficiently. They get back to you pretty quickly and usually have the solution figured out within just a couple of message exchanges. Please keep in mind I use the simple features of ActiveCampaign, so if there's a complication solution you're looking for help with, your experience with support might be a little different.
Ben Marcoux Roofing Lead Generation Expert profile photo
Mailchimp10.0
Based on 6 answers
Like support anywhere else, it truly depends on the day and the person handling your issue.
Katalin Sankowich profile photo

Implementation

ActiveCampaign10.0
Based on 1 answer
If your email marketing strategy is clunky and confusing then it doesn't matter what tool you use or need to set up. It will take time to set it up. However, if you favor simple and effective email marketing strategies then you'll find that setting up ActiveCampaign is a breeze. And the results you'll get with it will far outweigh the time it takes to set it up.
Ben Marcoux Roofing Lead Generation Expert profile photo
Mailchimp9.0
Based on 5 answers
It was simple. We spent a limited amount of time implementing and there wasn't a huge need for extra training to get up and running.
Katalin Sankowich profile photo

Alternatives Considered

I think overall ActiveCampaign is more of an all-in-one solution than other similar products we have tried. The price is also a factor, ActiveCampaign is much more affordable and still has great support. I think that the editor and sequences in ActiveCampaign are more natural and user-friendly than Infusionsoft and MailChimp.
No photo available
MailChimp is not the cheapest email campaign company however it has been the easiest to use for me since I stared using the service in college and then found it was what was used at the companies I worked for. It allows me to send email surveys that are released at a timeline that I choose with templates that seem to get good responses that do not burden the employees with anything that would be difficult to understand.
Brandon Adawi profile photo

Scalability

ActiveCampaign10.0
Based on 1 answer
I've tried several of the email services available today. ActiveCampaign makes it easy and fast to get set up. And they have some of the best email deliverability available today as well. That's really important when it comes to email marketing, because winding up in spam or promotion folders makes your email marketing efforts and uphill battle.
Ben Marcoux Roofing Lead Generation Expert profile photo
No score
No answers yet
No answers on this topic

Return on Investment

  • It's overall price point is a positive attribute, but the phrase "you get what you pay for" certainly applies here.
  • The negative impact comes with having to answer "I'm not sure I'm able to get that data" when posed with a question from clients or one's own leadership group.
No photo available
  • Increased efficiency. We spend less time managing our lists and more time finding new customers!
  • Less downtime. With some other systems, list imports and integrations are not as fast as we like - MailChimp works at our pace.
  • Better response rates. TimeWarp enables us to send emails based on the recipient's time zone. The Litmus integration allows us to test our email across platforms, operating systems, and email clients. Both have greatly impacted our response rates.
Ross Clurman profile photo

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Mailchimp

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details