What users are saying about

ActiveCampaign

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Top Rated
66 Ratings

MailChimp

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Top Rated
1390 Ratings

ActiveCampaign

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Top Rated
66 Ratings
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Score 8.5 out of 101

MailChimp

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Top Rated
1390 Ratings
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Score 8.2 out of 101

Add comparison

Likelihood to Recommend

ActiveCampaign

ActiveCampaign is not for everyone. It is well suited for those who understand email marketing or have experience with email marketing and automations. If you are not going to use it for the automations, it's probably not worth using it. You are just as well served using a less expensive and simpler program that is easier to use.
Tracy Beers profile photo

MailChimp

I think MailChimp is perfect for small business and newbies because it's the easiest email marketing platform around. You can get up and running quickly and affordably (in most cases even free) and try things out. So many times clients think they want a huge marketing automation platform, and while that could be right for them, I think it's better to start with small, achievable goals and go from there. Send your first email. Get your first subscriber form in place. Learn the ropes and see what works for your business. Then decide if you want to upgrade to MailChimp's more robust features or perhaps graduate to a different (more expensive) platform. For a large business or one with a lot of experience in email marketing, I still think MailChimp can be great because it's very powerful and integrates with nearly everything.
Vicki Lesage profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.7
MailChimp
8.5
WYSIWYG email editor
ActiveCampaign
7.7
MailChimp
8.6
Dynamic content
ActiveCampaign
7.3
MailChimp
8.0
Ability to test dynamic content
ActiveCampaign
7.4
MailChimp
8.4
Landing pages
ActiveCampaign
6.7
MailChimp
8.3
A/B testing
ActiveCampaign
7.1
MailChimp
8.8
Mobile optimization
ActiveCampaign
7.7
MailChimp
8.6
Email deliverability
ActiveCampaign
8.3
MailChimp
9.0
List management
ActiveCampaign
8.1
MailChimp
8.8
Triggered drip sequences
ActiveCampaign
9.3
MailChimp
7.8

Reporting & Analytics

ActiveCampaign
7.0
MailChimp
7.8
Dashboards
ActiveCampaign
7.0
MailChimp
7.8
Standard reports
ActiveCampaign
7.2
MailChimp
8.1
Custom reports
ActiveCampaign
6.8
MailChimp
7.5

Pros

  • Email Automation
  • CRM
  • Sales Pipelines
Adam Middlesworth profile photo
  • Email campaigns - the template builder is easy to use and easy to customize.
  • Email Automation - This feature is also easy to set up and base off of a date, a segment, a list or much more.
  • Something that is different and I really enjoy is that MailChimp sign up forms ask for birthdays, and you can set up email automation based on birthdays. for someone who is trying to do customer appreciation, having a built-in birthday date or automation option is so great.
Megan Russell profile photo

Cons

  • We think the workflow, from creating a list until designing the automation, should be a little more intuitive
  • First-time users must watch quick tutorials to move quickly inside the application if they want to better understand the system
No photo available
  • Mailchimp doesn't do advanced or complicated segmentation so well. It gives you the option with Mailchimp Pro, but it still has one fatal flaw. From my understanding, Mailchimp doesn't re-evaluate the segment conditions on scheduled sends for advanced segments. This means scheduled sends could be sent to an out-of-date segment if the segment isn't manually updated.
  • Doing quality assurance on scheduled campaigns is very hard. Once a campaign is scheduled, there is no way to view segment criteria or the design for QA without the pausing the schedule. This introduces risk as it is possible to reschedule at the wrong time. For people managing a lot of campaigns, being able to QA scheduled campaigns would be very helpful.
  • I felt that Mailchimp's automation features fell short of other email automation tools. They didn't give you enough control to build triggers and workflow for customized business cases, only a few general ones.
Alec Dibble profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
MailChimp7.0
Based on 19 answers
Haven't found another email program that I like as well as MailChimp
Barbara Wiesner profile photo

Usability

No score
No answers yet
No answers on this topic
MailChimp9.9
Based on 7 answers
MailChimp is simple to use. Granted, it doesn't allow for incredibly complex segmentation, list analysis, etc., but what it DOES have is very simply navigated and used by even a novice user.
Katalin Sankowich profile photo

Performance

No score
No answers yet
No answers on this topic
MailChimp10.0
Based on 1 answer
Great company. Great support. Wide range of solutions.
Christine Tabor profile photo

Support

No score
No answers yet
No answers on this topic
MailChimp9.9
Based on 6 answers
Like support anywhere else, it truly depends on the day and the person handling your issue.
Katalin Sankowich profile photo

Implementation

No score
No answers yet
No answers on this topic
MailChimp9.0
Based on 5 answers
It was simple. We spent a limited amount of time implementing and there wasn't a huge need for extra training to get up and running.
Katalin Sankowich profile photo

Alternatives Considered

ActiveCampaign is an awkward middle child between full fledged marketing automation (HubSpot, Marketo, Infusionsoft) and Email Service Providers (MailChimp, ConstantContact, CampaignMonitor). It's a step up from the ESPs with richer list management and branching logic without losing the drag and drop ease of use, while being a poorer cousin to the MA options that include detailed tracking, beautiful reports, landing pages and integrations with true CRMs.
J.P. VanderLinden profile photo
During my research on email marketing tools I tried couple of other tools also but I found most of them unfit as per my requirements. Some of them were not providing trial versions whereas some of them were not having Drag and Drop feature and some of them were not good in delivering content without getting into spam. MailChimp was the first tool which satisfied me completely
Shashank Chaturvedi profile photo

Return on Investment

  • Instant marketing automation. There is no onboarding timeframe. Sign up and start building. Emails out the first day.
  • Affordable. Low cost allowed me to invest in other areas of the business.
  • And the negative: The necessity of buying a separate landing page software. The overall cost of ownership is still low, however.
Austin Schmidt profile photo
  • MailChimp has directly resulted in sales from items advertised in the emails we send out.
  • Sending emails via MailChimp always results in increased traffic to my client's websites.
Joshua Burcham profile photo

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

MailChimp

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details