What users are saying about
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Top Rated
849 Ratings
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Top Rated
2423 Ratings

ActiveCampaign

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Top Rated
849 Ratings
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Score 8.6 out of 100

Mailchimp

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Top Rated
2423 Ratings
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Score 8.1 out of 100

Feature Set Ratings

  • ActiveCampaign ranks higher in 3 feature sets: Email & Online Marketing, Reporting & Analytics, Platform & Infrastructure
  • Mailchimp ranks higher in 3 feature sets: Lead Management, Campaign Management, Social Media Marketing

Email & Online Marketing

8.5

ActiveCampaign

85%
8.1

Mailchimp

81%
ActiveCampaign ranks higher in 7/9 features

WYSIWYG email editor

7.9
79%
561 Ratings
8.2
82%
393 Ratings

Dynamic content

8.3
83%
500 Ratings
7.8
78%
377 Ratings

Ability to test dynamic content

8.3
83%
452 Ratings
8.0
80%
363 Ratings

Landing pages

7.4
74%
324 Ratings
7.7
77%
290 Ratings

A/B testing

8.6
86%
365 Ratings
8.2
82%
323 Ratings

Mobile optimization

8.6
86%
509 Ratings
8.2
82%
389 Ratings

Email deliverability reporting

9.3
93%
654 Ratings
8.6
86%
628 Ratings

List management

9.0
90%
630 Ratings
8.1
81%
412 Ratings

Triggered drip sequences

9.1
91%
556 Ratings
7.8
78%
289 Ratings

Lead Management

8.7

ActiveCampaign

87%
9.1

Mailchimp

91%
Mailchimp ranks higher in 3/4 features

Lead nurturing

9.0
90%
476 Ratings
6.2
62%
2 Ratings

Lead scoring and grading

8.6
86%
347 Ratings
10.0
100%
1 Rating

Data quality management

8.7
87%
390 Ratings
10.0
100%
1 Rating

Automated sales alerts and tasks

8.7
87%
344 Ratings
10.0
100%
1 Rating

Campaign Management

8.5

ActiveCampaign

85%
10.0

Mailchimp

100%
Mailchimp ranks higher in 2/2 features

Calendaring

8.4
84%
283 Ratings
10.0
100%
1 Rating

Event/webinar marketing

8.6
86%
275 Ratings
10.0
100%
1 Rating

Social Media Marketing

8.8

ActiveCampaign

88%
10.0

Mailchimp

100%
Mailchimp ranks higher in 2/2 features

Social sharing and campaigns

8.9
89%
246 Ratings
10.0
100%
2 Ratings

Social profile integration

8.6
86%
242 Ratings
10.0
100%
1 Rating

Reporting & Analytics

8.6

ActiveCampaign

86%
7.6

Mailchimp

76%
ActiveCampaign ranks higher in 3/3 features

Dashboards

8.6
86%
578 Ratings
7.6
76%
62 Ratings

Standard reports

8.8
88%
565 Ratings
8.1
81%
407 Ratings

Custom reports

8.4
84%
363 Ratings
7.2
72%
40 Ratings

Platform & Infrastructure

8.7

ActiveCampaign

87%
8.1

Mailchimp

81%
ActiveCampaign ranks higher in 6/7 features

API

9.2
92%
379 Ratings
8.7
87%
2 Ratings

Role-based workflow & approvals

8.6
86%
257 Ratings
10.0
100%
1 Rating

Customizability

8.9
89%
402 Ratings
5.6
56%
2 Ratings

Integration with Salesforce.com

8.7
87%
85 Ratings
8.1
81%
2 Ratings

Integration with Microsoft Dynamics CRM

8.9
89%
55 Ratings
8.1
81%
2 Ratings

Integration with SugarCRM

8.8
88%
51 Ratings
8.1
81%
2 Ratings

Third-party software integrations

7.7
77%
2 Ratings
N/A
0 Ratings

Attribute Ratings

  • ActiveCampaign is rated higher in 2 areas: Likelihood to Recommend, Likelihood to Renew
  • Mailchimp is rated higher in 10 areas: Usability, Availability, Performance, Support Rating, Implementation Rating, Configurability, Ease of integration, Product Scalability, Vendor post-sale, Vendor pre-sale

Likelihood to Recommend

9.1

ActiveCampaign

91%
650 Ratings
8.2

Mailchimp

82%
445 Ratings

Likelihood to Renew

8.8

ActiveCampaign

88%
19 Ratings
8.2

Mailchimp

82%
49 Ratings

Usability

8.0

ActiveCampaign

80%
35 Ratings
8.4

Mailchimp

84%
334 Ratings

Availability

9.1

ActiveCampaign

91%
4 Ratings
10.0

Mailchimp

100%
8 Ratings

Performance

6.4

ActiveCampaign

64%
4 Ratings
10.0

Mailchimp

100%
10 Ratings

Support Rating

6.0

ActiveCampaign

60%
39 Ratings
10.0

Mailchimp

100%
16 Ratings

In-Person Training

7.3

ActiveCampaign

73%
1 Rating

Mailchimp

N/A
0 Ratings

Implementation Rating

8.7

ActiveCampaign

87%
10 Ratings
8.8

Mailchimp

88%
40 Ratings

Configurability

7.7

ActiveCampaign

77%
3 Ratings
10.0

Mailchimp

100%
1 Rating

Ease of integration

8.1

ActiveCampaign

81%
3 Ratings
9.0

Mailchimp

90%
3 Ratings

Product Scalability

8.4

ActiveCampaign

84%
4 Ratings
9.3

Mailchimp

93%
4 Ratings

Vendor post-sale

7.7

ActiveCampaign

77%
3 Ratings
10.0

Mailchimp

100%
1 Rating

Vendor pre-sale

7.2

ActiveCampaign

72%
3 Ratings
10.0

Mailchimp

100%
1 Rating

Likelihood to Recommend

ActiveCampaign

I think ActiveCampaign is very useful for setting up newsletters, forms, and automated responses that are nicely branded, with good functionality. It's also useful if you are starting small and want something both inexpensive to get started but also very scaleable as you grow. Do use the double security because I got a lot of spam through forms, even with a captcha.
Read full review

Mailchimp

If you want to run opt-in based lead capture campaigns. It makes it easy to do so with features such as forms, landing pages and automated drip campaigns.The in-built CRM, it is now possible to set up customer profiles and assign customers a lifetime value . It offers online or in-person services. The new appointment booking feature is very useful so that you can add a service listing page with your availability to your website
Read full review

Pros

ActiveCampaign

  • Contact management is robust and reliable, and provides all the capabilities I was looking for.
  • Marketing automation takes a little figuring out, but it's easy to learn and easy to use.
  • Deals are highly customizable and incredibly easy to use. I love that you can use it to create all kinds of workflows, not just sales pipelines.
  • Training videos and webinars are top notch. I've learned a lot from them and always appreciate the email notifications when a new video/webinar is available.
Read full review

Mailchimp

  • Super easy integration to Pipedrive via Zapier, and I'm guessing it integrates seamlessly with hundreds of other CRMs.
  • Intuitive UI when designing the email templates, you don't have to be a designer to use the templates that Mailchimp provides (although using a graphic designer to create newsletters etc. is always a good idea IMO...)
  • Simple functionality when it comes to creating an email marketing funnel - no redundant complications that make your life harder when building the funnel
Read full review

Cons

ActiveCampaign

  • The email designing part could be easier to use. There are certain simple shortcuts that don't work, for example, adding links is more complicated than it should be, moving blocks around is hard, etc.
  • There's no good way to filter by 'active' and 'inactive' subscribers when editing en-mass.
  • I'd like more reporting data on one page.
Read full review

Mailchimp

  • Not a fan of some of the font choices, it would be nice to have more.
  • How campaigns are organized I would like to see this organized differently so older campaigns are easier to find if you need to refer back to an old one.
  • It would be nice if the reporting gave a little more info on if your email performance with not just open rates but clicks, etc.
Read full review

Pricing Details

ActiveCampaign

Starting Price

$9 per month

Editions & Modules

ActiveCampaign editions and modules pricing
EditionModules
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294

Footnotes

  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Mailchimp

Starting Price

$10 per month

Editions & Modules

Mailchimp editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Pricing Info

    Likelihood to Renew

    ActiveCampaign

    For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
    • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
    • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
    • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
    • Reporting - The ability to see specific open, click, and conversion rates in one place.
    • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
    Read full review

    Mailchimp

    We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.
    Read full review

    Usability

    ActiveCampaign

    ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
    Read full review

    Mailchimp

    The user experience, the design, and the simple-to-follow instructions make MailChimp one of the easiest email solutions. The drag-and-drop builder makes it quick to set up, and if you do know some code, there are options to do a bit more customizations.
    Read full review

    Reliability and Availability

    ActiveCampaign

    I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
    Read full review

    Mailchimp

    I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
    Read full review

    Performance

    ActiveCampaign

    Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
    Read full review

    Mailchimp

    I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
    Read full review

    Support Rating

    ActiveCampaign

    This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
    Read full review

    Mailchimp

    Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
    Read full review

    Implementation Rating

    ActiveCampaign

    Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
    Read full review

    Mailchimp

    It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
    Read full review

    Alternatives Considered

    ActiveCampaign

    I felt like ActiveCampaign had the most features for the value I was expecting. I looked at other reviews just like this to see whether it would meet my needs. I also considered price. As a startup, I wanted to make sure I could have a platform that could grow to what I needed it to be without paying too much at the beginning.
    Read full review

    Mailchimp

    Mailchimp is pretty comparable to other email marketing software I have used, but I had a better experience designing templates and emails using Campaign Monitor compared to Mailchimp. Mailchimp always seemed to have small little glitches with the design, and my emails never looked exactly like they did when I designed them.
    Read full review

    Scalability

    ActiveCampaign

    My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
    Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
    At this point, I don't think I'd ever use any other platform!
    Read full review

    Mailchimp

    Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now. If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
    Read full review

    Return on Investment

    ActiveCampaign

    • ActiveCampaign saved us thousands of dollars over our previous CRM platform.
    • We are able to track leads through the sales pipeline, seeing exactly how much our efforts are bringing in.
    • We are able to provide better customer service by quickly responding to forms completed on our website no matter the time/day.
    • We can run reports to find areas we may be deficient in marketing or sales, and also see our strengths, which is important to our C Suite.
    • ActiveCampaign Automations save us a significant amount of time.
    Read full review

    Mailchimp

    • Mailchimp has helped us promote events and fundraisers, providing signups and donations from more than 60% of attendees at an event or online fundraiser.
    • Mailchimp has given us the ability to more easily stay in contact with our volunteers and specific groups of people by messaging using segmentation.
    • Mailchimp is a great tool for testing the effectiveness of emails using A/B testing.
    Read full review

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