ActiveDEMAND

3 Ratings
Score 10 out of 101

IgnitionOne Digital Marketing Suite

4 Ratings
Score 3.2 out of 101

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Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
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IgnitionOne Digital Marketing Suite

  • Good for very basic management of a search program.
  • Not good for much else since it is buggy and lacks many features that competitors offer.
  • Also may be good for someone who is looking for a low-cost DMS.
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Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
IgnitionOne Digital Marketing Suite
WYSIWYG email editor
ActiveDEMAND
9.2
IgnitionOne Digital Marketing Suite
Dynamic content
ActiveDEMAND
9.6
IgnitionOne Digital Marketing Suite
Ability to test dynamic content
ActiveDEMAND
9.6
IgnitionOne Digital Marketing Suite
Landing pages
ActiveDEMAND
9.0
IgnitionOne Digital Marketing Suite
A/B testing
ActiveDEMAND
9.6
IgnitionOne Digital Marketing Suite
Mobile optimization
ActiveDEMAND
9.6
IgnitionOne Digital Marketing Suite
Email deliverability
ActiveDEMAND
9.6
IgnitionOne Digital Marketing Suite
List management
ActiveDEMAND
9.2
IgnitionOne Digital Marketing Suite
Triggered drip sequences
ActiveDEMAND
9.6
IgnitionOne Digital Marketing Suite

Lead Management

ActiveDEMAND
9.0
IgnitionOne Digital Marketing Suite
Lead nurturing
ActiveDEMAND
9.6
IgnitionOne Digital Marketing Suite
Lead scoring and grading
ActiveDEMAND
9.0
IgnitionOne Digital Marketing Suite
Data quality management
ActiveDEMAND
8.6
IgnitionOne Digital Marketing Suite
Automated sales alerts and tasks
ActiveDEMAND
8.6
IgnitionOne Digital Marketing Suite

Campaign Management

ActiveDEMAND
9.4
IgnitionOne Digital Marketing Suite
Calendaring
ActiveDEMAND
9.6
IgnitionOne Digital Marketing Suite
Event/webinar marketing
ActiveDEMAND
9.2
IgnitionOne Digital Marketing Suite

Social Media Marketing

ActiveDEMAND
8.6
IgnitionOne Digital Marketing Suite
Social sharing and campaigns
ActiveDEMAND
8.6
IgnitionOne Digital Marketing Suite
Social profile integration
ActiveDEMAND
8.6
IgnitionOne Digital Marketing Suite

Reporting & Analytics

ActiveDEMAND
9.2
IgnitionOne Digital Marketing Suite
Dashboards
ActiveDEMAND
8.8
IgnitionOne Digital Marketing Suite
Standard reports
ActiveDEMAND
9.2
IgnitionOne Digital Marketing Suite
Custom reports
ActiveDEMAND
9.6
IgnitionOne Digital Marketing Suite

Platform & Infrastructure

ActiveDEMAND
9.6
IgnitionOne Digital Marketing Suite
API
ActiveDEMAND
9.0
IgnitionOne Digital Marketing Suite
Role-based workflow & approvals
ActiveDEMAND
9.0
IgnitionOne Digital Marketing Suite
Customizability
ActiveDEMAND
9.6
IgnitionOne Digital Marketing Suite
Integration with Salesforce.com
ActiveDEMAND
10.0
IgnitionOne Digital Marketing Suite
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
IgnitionOne Digital Marketing Suite
Integration with SugarCRM
ActiveDEMAND
10.0
IgnitionOne Digital Marketing Suite

Pros

  • Template development and brand management - ActiveDEMAND makes it simple to maintain your brand identity and a consistent look and feel across campaigns using templates and brand identities that are easy to set up and easy to incorporate into every piece of collateral you develop.
  • Use of variables for replicated content - This is super convenient! Templates can be created and then the campaign can be cloned (in its entirety or just the assets you need) and reused allowing for simple updates to be made to the variables in minutes. This makes executing campaigns very simple and quick once your templates are built the way you want them.
  • Responsive design - This is a MUST in modern digital marketing and ActiveDEMAND does this really well. You can view all screen size renders as previews as you build your assets and all the modules are built to work with responsive technology so you can be confident that the assets you create and share with customers won't break and will look great on all devices.
  • It just works. - Everything from creating logic steps to editing the items you create just works really really well.
  • Support - the support team has been amazing. Live chat and ticket submission facilities make it easy to get help when you need it and tickets are resolved quickly and effectively. There is also a good knowledge base of self help articles available online.
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  • Good customer service.
  • They were flexible in allowing us to access backend data.
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Cons

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
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  • Buggy!
  • Lacks many features competitors offer (like labeling).
  • No clear roadmap for the future with their SEM product.
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Alternatives Considered

ActiveDEMAND is much more robust than most of the above products. It does more and provides more detailed analytics. It is also very user friendly. The user interface is nice and it is very easy to navigate the tool. The brand identity and replicated content are two areas where ActiveDEMAND really shines compared to competitors.
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Poorly. For example, Kenshoo's offering is fast, customizable, works with all publisher platforms, and more. IgnitionOne just doesn't stack up well against the competition and isn't investing in the product like it used to.
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Return on Investment

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
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  • Did push through implementations but was buggy
  • Fast UI
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Pricing Details

ActiveDEMAND

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
ActiveDEMAND Editions & Modules
ActiveDEMAND
Edition
Call Tracking
$31
Email Marketer
$72
Small Business Marketer
$692
Corporate Marketer
$1992
Agency Marketer
$7992
1. Per Phone Number/mth
2. Per Month [Unlimited Users]
Additional Pricing Details

IgnitionOne Digital Marketing Suite

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
IgnitionOne Digital Marketing Suite Editions & Modules
IgnitionOne Digital Marketing Suite
Additional Pricing Details