What users are saying about

ActiveDEMAND

3 Ratings
Score 10 out of 101

Pega Customer Engagement Suite

29 Ratings
Score 8.4 out of 101

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Likelihood to Recommend

ActiveDEMAND

When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.
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Pega Customer Engagement Suite

PRPC is a BPM and Case management suite from Pega Systems. Pega is a comprehensive suite which offers a unique theme of BPM development in the market. A no-coding approach based on rules with inheritance makes Pega a very powerful product but is very difficult to learn. Even, if we go to Pegasystems for training, we have to work on a project at least for a year to have some confidence. Areas where it requires improvements:1) One of the first things that client's IT department questions about is proprietary BLOB column in PRPC, for them, it is a disadvantage, but as we all know BLOB is what makes the highly complex data model of any BPM application fit inside to a common schema which eliminates the help of a DBA. 2) Another area of improvement is: when using the wizards to generate rules (such as the connector wizards) you have to be careful about the level of coupling between the work object's data model and the interface's data model. This can also create maintenance issues.3) The complete Pega suite of products have a long time to develop and deploy and it can be easily done using other low-cost software.
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Feature Rating Comparison

Email & Online Marketing

ActiveDEMAND
9.5
Pega Customer Engagement Suite
WYSIWYG email editor
ActiveDEMAND
9.2
Pega Customer Engagement Suite
Dynamic content
ActiveDEMAND
9.6
Pega Customer Engagement Suite
Ability to test dynamic content
ActiveDEMAND
9.6
Pega Customer Engagement Suite
Landing pages
ActiveDEMAND
9.0
Pega Customer Engagement Suite
A/B testing
ActiveDEMAND
9.6
Pega Customer Engagement Suite
Mobile optimization
ActiveDEMAND
9.6
Pega Customer Engagement Suite
Email deliverability
ActiveDEMAND
9.6
Pega Customer Engagement Suite
List management
ActiveDEMAND
9.2
Pega Customer Engagement Suite
Triggered drip sequences
ActiveDEMAND
9.6
Pega Customer Engagement Suite

Lead Management

ActiveDEMAND
9.0
Pega Customer Engagement Suite
Lead nurturing
ActiveDEMAND
9.6
Pega Customer Engagement Suite
Lead scoring and grading
ActiveDEMAND
9.0
Pega Customer Engagement Suite
Data quality management
ActiveDEMAND
8.6
Pega Customer Engagement Suite
Automated sales alerts and tasks
ActiveDEMAND
8.6
Pega Customer Engagement Suite

Campaign Management

ActiveDEMAND
9.4
Pega Customer Engagement Suite
Calendaring
ActiveDEMAND
9.6
Pega Customer Engagement Suite
Event/webinar marketing
ActiveDEMAND
9.2
Pega Customer Engagement Suite

Social Media Marketing

ActiveDEMAND
8.6
Pega Customer Engagement Suite
Social sharing and campaigns
ActiveDEMAND
8.6
Pega Customer Engagement Suite
Social profile integration
ActiveDEMAND
8.6
Pega Customer Engagement Suite

Reporting & Analytics

ActiveDEMAND
9.2
Pega Customer Engagement Suite
Dashboards
ActiveDEMAND
8.8
Pega Customer Engagement Suite
Standard reports
ActiveDEMAND
9.2
Pega Customer Engagement Suite
Custom reports
ActiveDEMAND
9.6
Pega Customer Engagement Suite

Platform & Infrastructure

ActiveDEMAND
9.6
Pega Customer Engagement Suite
API
ActiveDEMAND
9.0
Pega Customer Engagement Suite
Role-based workflow & approvals
ActiveDEMAND
9.0
Pega Customer Engagement Suite
Customizability
ActiveDEMAND
9.6
Pega Customer Engagement Suite
Integration with Salesforce.com
ActiveDEMAND
10.0
Pega Customer Engagement Suite
Integration with Microsoft Dynamics CRM
ActiveDEMAND
10.0
Pega Customer Engagement Suite
Integration with SugarCRM
ActiveDEMAND
10.0
Pega Customer Engagement Suite

Sales Force Automation

ActiveDEMAND
Pega Customer Engagement Suite
7.6
Customer data management / contact management
ActiveDEMAND
Pega Customer Engagement Suite
8.0
Workflow management
ActiveDEMAND
Pega Customer Engagement Suite
8.1
Territory management
ActiveDEMAND
Pega Customer Engagement Suite
7.0
Opportunity management
ActiveDEMAND
Pega Customer Engagement Suite
8.1
Integration with email client (e.g., Outlook or Gmail)
ActiveDEMAND
Pega Customer Engagement Suite
7.3
Interaction tracking
ActiveDEMAND
Pega Customer Engagement Suite
7.3

Customer Service & Support

ActiveDEMAND
Pega Customer Engagement Suite
8.3
Case management
ActiveDEMAND
Pega Customer Engagement Suite
8.7
Call center management
ActiveDEMAND
Pega Customer Engagement Suite
8.1
Help desk management
ActiveDEMAND
Pega Customer Engagement Suite
8.2

Marketing Automation

ActiveDEMAND
Pega Customer Engagement Suite
7.9
Lead management
ActiveDEMAND
Pega Customer Engagement Suite
7.9
Email marketing
ActiveDEMAND
Pega Customer Engagement Suite
8.0

CRM Project Management

ActiveDEMAND
Pega Customer Engagement Suite
8.1
Task management
ActiveDEMAND
Pega Customer Engagement Suite
8.3
Reporting
ActiveDEMAND
Pega Customer Engagement Suite
7.9

CRM Reporting & Analytics

ActiveDEMAND
Pega Customer Engagement Suite
8.0
Pipeline visualization
ActiveDEMAND
Pega Customer Engagement Suite
8.0
Customizable reports
ActiveDEMAND
Pega Customer Engagement Suite
8.1

Customization

ActiveDEMAND
Pega Customer Engagement Suite
7.3
Custom fields
ActiveDEMAND
Pega Customer Engagement Suite
8.1
Custom objects
ActiveDEMAND
Pega Customer Engagement Suite
7.5
Scripting environment
ActiveDEMAND
Pega Customer Engagement Suite
6.8
API for custom integration
ActiveDEMAND
Pega Customer Engagement Suite
7.0

Security

ActiveDEMAND
Pega Customer Engagement Suite
8.3
Single sign-on capability
ActiveDEMAND
Pega Customer Engagement Suite
8.3
Role-based user permissions
ActiveDEMAND
Pega Customer Engagement Suite
8.3

Social CRM

ActiveDEMAND
Pega Customer Engagement Suite
7.4
Social data
ActiveDEMAND
Pega Customer Engagement Suite
7.5
Social engagement
ActiveDEMAND
Pega Customer Engagement Suite
7.3

Integrations with 3rd-party Software

ActiveDEMAND
Pega Customer Engagement Suite
7.0
Marketing automation
ActiveDEMAND
Pega Customer Engagement Suite
7.0

Platform

ActiveDEMAND
Pega Customer Engagement Suite
7.9
Mobile access
ActiveDEMAND
Pega Customer Engagement Suite
7.9

Pros

  • Template development and brand management - ActiveDEMAND makes it simple to maintain your brand identity and a consistent look and feel across campaigns using templates and brand identities that are easy to set up and easy to incorporate into every piece of collateral you develop.
  • Use of variables for replicated content - This is super convenient! Templates can be created and then the campaign can be cloned (in its entirety or just the assets you need) and reused allowing for simple updates to be made to the variables in minutes. This makes executing campaigns very simple and quick once your templates are built the way you want them.
  • Responsive design - This is a MUST in modern digital marketing and ActiveDEMAND does this really well. You can view all screen size renders as previews as you build your assets and all the modules are built to work with responsive technology so you can be confident that the assets you create and share with customers won't break and will look great on all devices.
  • It just works. - Everything from creating logic steps to editing the items you create just works really really well.
  • Support - the support team has been amazing. Live chat and ticket submission facilities make it easy to get help when you need it and tickets are resolved quickly and effectively. There is also a good knowledge base of self help articles available online.
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  • Pegasystems is a leader in the field of BPM software and is active worldwide. Pega is considered the market leader in BPM solutions by Gartner and Forrester. With the PegaRULES Process Commander (PRPC for short), Pegasystems enables companies to set up processes that are efficient, flexible and transparent
  • The software offers many possibilities for building an application in a short time and easily integrating it into existing systems in your organisation. Pega supports the common protocols for making these links. Applications are built in a reusable and flexible way without hard-coding anything into the system. This enabled changes to be carried out by authorised users and/or administrators.
  • Pegasystems is the leading provider of enterprise-class business process management software and solutions. Pega BPM puts business users in control of business process management, with features such as highly intuitive process design tools and automated generation of application code. The result is less reliance on technologists and greater process agility.
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Cons

  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
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  • A major shortfall for Pega is its integration capability, unlike IBM BPM which is integration-centric. IBM comes with an array of products which suits needs of varying degree.
  • Advanced integration is solved by BPEL Process Server which has support for state-based patterns and mediation. Dynamic rules and event management can be solved with WODM, Cloud to on-premise connectivity with Cast Iron, Enterprise gateway and security use cases with DataPower, Social BPM with IBM BPM, WODM, Mobile app development with Worklight.
  • Pega Customer Engagement Suite is a Pretty Expensive tool and many small organizations cannot afford the high price for licensing and cloud implementation.
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Alternatives Considered

ActiveDEMAND is much more robust than most of the above products. It does more and provides more detailed analytics. It is also very user friendly. The user interface is nice and it is very easy to navigate the tool. The brand identity and replicated content are two areas where ActiveDEMAND really shines compared to competitors.
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On Premise solution and comparatively cheaper
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Return on Investment

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
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  • Reduction in Admin cost through automation.
  • Achieve efficiency in the customer service operations.
  • Pega's capability for quick time to Market helped us keep the system up to date specifically relating to compliance requirements which has stricter implementation timelines.
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Pricing Details

ActiveDEMAND

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
ActiveDEMAND Editions & Modules
ActiveDEMAND
Edition
Call Tracking
$31
Email Marketer
$72
Small Business Marketer
$692
Corporate Marketer
$1992
Agency Marketer
$7992
1. Per Phone Number/mth
2. Per Month [Unlimited Users]
Additional Pricing Details

Pega Customer Engagement Suite

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Pega Customer Engagement Suite Editions & Modules
Pega Customer Engagement Suite
Additional Pricing Details